Tag Archives: Articles By Dee Owens

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Taking Care of You

Category:#PMInc 11th Anniversary,Articles By Dee Carver,Dee Carver,Events,Personalized Marketing Inc Tags : 

Welcome to the Personalized Marketing Inc 11 Year Anniversary Blog Event! This month the blogs are going to focus primarily on what we do to take care of ourselves or suggestions on how to take care of you. Personalized Marketing Inc is focused on providing services that are tailored to our clients needs and we also understand the struggles of trying to work, promote, market, manage emails and all the lovely things that go along with managing an online presence. So, it only seemed appropriate that the topic for the month was about ‘Taking Care of You’.

When it comes to taking care of me, I have found the best way is to disconnect is by going outside and working in my yard or garden. I do not have any electronic devices with me when I go out to work, just music in my ears when alone or my family with me. Digging in the dirt, pulling weeds, and taking care of the yard brings pride true and yes some definite aches but it also gives me exercise and tactile sensory memories. I often remember doing things as a child while working out there and I hope that when I get older and feel the dirt in my hands, I will remember this as well.

Another way I like to take care of me is by spending time with my family, taking walks, listening to music and working on my home. Oddly enough my method of disconnecting is by being physical and not having technical devices in my hands or in my pockets. It does literally mean disconnecting from work and school both. Doing something that gets the body moving and the heart pumping.

 

Taking care of you does not have to be something expensive or a vacation (which I love going and watching the water…) somewhere. It can be something simple and even free, like dirt. It is just a time for you to disconnect from work and spend time recharging your internal batteries.

New Blogs Each Week

A new blog will be posted Wednesday and Friday of each week during the month of August.
#PMInc's 11th Anniversary Blogs 

Special Discount

To get the 11% Anniversary Discount, mention #PMInc 11th Anniversary, for the entire month on everything and anything, including renewals.

Valid Only Until August 31st

https://personalizedmarketing.info/contact-us/pminc-11th-special/

#Marketing #Websites #OrganicGrowth

 

 

 


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Expectations and You

Category:Articles By Dee Carver,Cindy W,Consultants,Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

Today Is The Final Day To Enter The
#PMInc #CoverHunt Contest!

Don’t miss your chance to enter the Personalized Marketing Inc Cover Hunt Easter Event. We have some great authors participating in the event. We also have a nice Grand Prize gift and a Digital Download Gift.

Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

#PMInc #CoverHunt #Easter

Onto Today’s Topic

Your Expectations & The Importance of Taking You Time

 

As Cindy Personalized Marketing Inc’s business manager says, “It’s the end of the 1st Quarter, where are you at, where did you expect to be, and what do you have to change?” If you are like many of us, the first quarter stats are where we will find these answers. Marketing, just like life requires change, so we must be open to it and look for the opportunities. One great place to determine where these opportunities might be found, is your social network feeds and see what the top stories are for the day.

Another area to look for potential change is where you sell your products. Does your product image stand out? Is the description both accurate and SEO rich? What about how it looks on mobile devices? Websites aren’t the only place that you need to be checking if you are responsive. One example would be authors, there are hundreds of thousands of books out there for readers. Then you have e-readers such as Kindle or Nook, both of which have a different layout than the computer browser version. You also must consider the mobile device they are reading on, is it a tablet or cellphone? Did you know that the amount of description being displayed is different for each of the platforms? Thankfully there are tools out there that help us see the different layouts.

Give yourself a couple of days and just spend it looking at the different products you offer and how they are being displayed to the world.

The Importance of Taking You Time 

 

As the weather continues to get warmer, the need to go outside increases. We want to bask in the sunlight, draw in it’s warmth and feel the warmer breeze on our faces. As you may have noticed in our last blog, I am suffering from Spring Fever. I cannot wait to go outside, unplug from everything, dig in the dirt and work in my garden. Earlier this week we mowed our lawn for the first time this year and it was a great feeling. I didn’t have to think about what I was doing, just got out there and did it.

Here in lies a problem … I am not the only one out there excited about being outdoors, so are a lot of other people, and that could also include your focus groups. So, what do we do about this growing change in the habits of those we market too? We schedule posts around when their online. Stop, take in your surroundings, take time to smell the flowers, fire up the grill and share it with our followers. Being on social networks is all about being social. Putting up pictures of bunnies, flowers and sun kissed lakes are things that creates a sigh of peace and probably the people that are following you as well.

 

So go take some you time, use it to see what’s going on in the world around you, find some new inspiration and give yourself a chance to meander down the isle or through the park. Have a Happy & Blessed Easter! 

#PMInc #CoverHunt #Marketing #Easter #You


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Spring Marketing Flower - Personalized Marketing Inc

Spring Marketing

Category:Articles By Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Yay! Spring Is Here!!!

We have a few things to celebrate, #PMInc’s #CoverHunt Contest is just around the corner… April 1st… and we have some great authors participating in the event. We also have a nice Grand Prize gift and some smaller gift baskets to offer. My first book, La Roe’s, is a part of the event and after a decade of waiting, it is finally being rewritten and will be available for Pre-Order. Business is going well, and our clients as always are fabulous! Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

Also, as you may have noticed the tone of the blog has changed some over the past several months, partly because I began taking courses for an M.B.A. with a marketing concentration and I am sharing some of the information I have learned throughout my courses. Some of it is because of what we have going on with work, and some of the blogs because someone asked us to write one about it. So, as I write this blog, I am thinking about what useful information I can share and how it pertains to this exact moment.

Spring Marketing Flower - Personalized Marketing Inc

This week’s blog is about, yup you guessed it, Spring! At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there. We are nearing the end of March, the first quarter of the year and as the weather gets warmer outside, what projects we are going to do. This year, I am blessed enough to have a place where I can plant a garden with my grandchildren. The idea of getting outside and digging in the dirt has this geek going ‘Yippie!’ so as I begin to think of the work involved and what we want to plant, it has inspired a blog about Spring Marketing.

Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically. To understand better when they will be around to read those great posts you’ve been making you have to know your audience demographics and begin to calculate when to shift your posting times.

Hopefully, you have been reading some of our articles about analytics and know where to view at the very least the basics. If not, now is the time! Do NOT wait until April before you start working on knowing where, when and what to post. DO IT NOW!

Hopefully, you and your marketing company have been planning your spring marketing for a couple of months now. If not, then schedule that appointment today.

Spring, just like any other season has its own marketing niches and if you are not planning around them then you are missing out on some major opportunities. (Notice what is being advertised on TV, in Newspapers, over the Radio, they are all SPRING focused.) The big advertising agencies know that people are feeling the urge to get outside and beat the ‘cabin fever’ blues and you can either ride along the marketing trail or fight to stay where you are.

 

#Spring #Marketing #PMInc #RealMarketing #OrganicGrowth


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Wow!

Category:Articles By Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

So sitting here with Cindy, Personalized Marketing Inc’s manager, I am thinking about what today’s post should be about. A few weeks ago, life threw some serious curve balls and I found myself relying on Automation. Now we know how I feel about automating anything, I’m not a huge fan… Marketing, websites, newsletters, emails and anything thing you are putting out there, requires a personal touch. However, I learned a valuable lesson recently. Automation is not a bad thing. Its pretty much like any other piece of technology. It is what you make of it.

 

Granted, I schedule posts in advance and rely on automation to send them out. I plan client social media marketing material and use tools, such as Zoho Social, to send them out. However, it was not until recently that I embraced that tried and true form of ‘learning’ called ‘duh’. I spend each day planning out what we are putting on different social media networks and recently began using Google Calendar (Thanks to Cindy) for Personalized Marketing Inc items. I love my checklist and I want to see everything checked off by the end of the day. However, I was spending varying amounts of time each morning writing the same thing daily. By implementing daily and weekly tasks into the calendar, I spend less time planning and more time doing. I even found that spreadsheets have been saving me a ton of time looking stuff up by having things organized in a way that I can easily sort through.

 

I guess the focus of today’s ‘Wow’ is that 10 years later, I am still learning better ways to be more productive and offer more focused, quality time for our clients.


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New Year … New Marketing? – Cover Hunt Event

Category:Events,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

New Year … New Marketing?

 

So, it’s that time again… time to decide whether your marketing efforts from 2018 worked, didn’t work, or not sure either way…

If you are like us, we have been collecting stats all year long and January marks the time to compare them, see what months you did better in and what months you didn’t. It is also a good time to look at the days, hours, and content you are posting. By understanding your stats not just from the social media networks but also your own website, you will have a better understanding about those that not just follow you but interact with what you are putting out there. If you happen to have a brand-new social network account, then you may not have any stats to collect on the network but hopefully, you have been keeping track of your post in a social networking platform tool, such as Zoho. You can also download or request an export of your post on various social networks. We prefer Zoho because even with a brand-new network after a month of posting, it does provide suggested dates and times to post.

 

Now that you have your stats, how do you understand them? Comparison from one quarter to the next can help. You can see by looking at last January’s post what days worked better and what times were people more likely to see them. Remember that the month, day, time, season, weather and other variables can affect how well a post may or may not do. Just because the weather was beautiful last year at this time, does not mean that it will be this year, take the upcoming snow storm we are expecting. We do not always get significant amounts of snow currently of year, sometimes we even get comfortably warm weather. So, when comparing your statistics consider looking at each month.

 

Now that you have looked at the numbers, what’s next? Time to post on those peak days and times, even if it’s 4:00 PM in the afternoon on a Thursday. However, you want to also post on the days and times you would like for your viewers to be on, (sounds like a newsletter huh). Once you have faithful followers, they will notice what times you’re on and even check out what’s new with you.

 

 

Cover Hunt Site Hop 

Registration Form

 

Personalized Marketing Inc is hosting an Egg Hunt this year and instead of finding just Easter Eggs, we are going to use YOUR Book Covers, Logos, and other Promotional Images. You can use your blog, blogger, website or any place that you can add code too.

 

The perks:

  • Link Exchanges between different sites
  • Social network exposure
  • Fun way to interact and reach new viewers
  • Personalized Marketing Inc does all the leg work (we create the custom Easter Eggs, we put together the social media post, we give the codes you need, we are the backend geeks and front-end marketers)

 

The Rules:

  • We ask for images and their links to be sent to us in a timely manner
  • We ask that you share the social media post
  • We ask for the right to turn your image into a custom egg
  • We ask that the coding be added to your site

 

  • We suggest friending others in the event but not a requirement.
  • We do require that you either like, follow, friend the Personalized Marketing Inc social networks
  • We also request your approval to add you to the Cover Hunt Site Hop email list and that you add the company email to your contacts. We need to be able to reach you and send you items for the event.

Specifics about the event will be sent to registrants and sponsors.

Sponsors

You can participate in the event as well. We have a place for your banners or logos on our blogspot, including the option to add a blog post about YOU. We are also going to be putting them up on the Facebook event page and in our newsletter.

 

Readers

Your participation is easy … Just visit the participating sites, find the eggs and then let us know!

Save 5.00 Today!

Early Egg Hunt Registration for the event runs from January 11th until February 1st, 2019.

Regular Registration begins on February 2nd and will end on March 21st, 2019. At that time, regular registration pricing takes place.

 

The donation for the Christmas Spirit Donation Event has been sent as an anonymously as requested …


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Personalized Marketing Inc - Happy New Years

Happy New Year!

Category:Articles By Dee Carver,Events,Personalized Marketing Inc Tags : 

In light of the Holiday and spending time with our families, this week’s blog has been postponed until January 4th, 2019.

We want to wish you and your families a Happy New Year.

See you in 2019!

Personalized Marketing Inc - Happy New Years

~ Preview of the upcoming blog ~

New Year … New You?

So, it’s that time again… time to decide what your marketing efforts from 2018 worked, didn’t work, and not sure either way…

If you are like us, we have been collecting stats all year long and January marks the time to compare them, see what months you did better in and what months you didn’t. It is also a good time to look at the days, hours, and content you are posting. By understanding your stats not just from the social media networks but also your own website, you will have a better understanding about those that not just follow you but interact with what you are putting out there. If you happen to have a brand new social network account, then you may not have any stats to collect on the network but hopefully, you have been keeping track of them in your social networking platform tool.

The winner of the Christmas Spirit Donation Event will be announced next week …
Monday is your last day to register for a chance to win a donation made in your name to either
St. Judes, American Cancer Society, or Toys for Tots. 

We will also be announcing our Spring Cover Hunt event.

#PMInc #Marketing #Holidays #ChristmasSpirit #NewYear


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SEO – Personalized Marketing Inc 10 Year Anniversary

Category:Anniversary,Articles By Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

You are a “Needle in the haystack”
SEO helps the Search Engines list you and for us to find you.

What is SEO

Search Engine Optimization (SEO) is the use of keywords, images, meta tags, links and content that search engines use to determine your ranking. SEO is also website submission to those Search Engines and the use of Marketing. Think of SEO as a roadmap, maps tell us which turns to make to get to a destination. Search Engines tell users what destination to take based on their search.

Why is SEO important

SEO is important because if you do not have it, then you will rank low on the Search Engines. If people cannot find you or they do not know who you are but are looking for what you offer, and you are not listed within the first couple pages, then they are likely to go elsewhere. SEO not only leads to new people finding you it also helps your current followers know where all they can find you.

How come SEO takes so long?

Search Engine Optimization is not a short burst of activity, it takes time and dedication to get ranked, it takes time for the Search Engines to populate changes. Yes, there are ways you can ‘pay’ to be ranked rapidly at the top of a Search Engine, however, when you stop paying to be there, without the right efforts, you will fade from the top pages of the search. SEO if done right takes time, it takes making sure that your basics are covered, such as image names. When you put a new image up are you taking the time to name it something relevant, are you giving it a title? The same can be said for links and content, is it relevant to the page name, did you add those all important ‘headers’? Headers, bolding and italicizing are not just there for looks, they not only grab the readers attention, but they also tell the search engines information as well.

Week 2 – 10 Year Anniversary Special 
*August 10th – 17th* 

SEO Special (Includes Business Site Submission) 

  • Order 5 Months get the 6th month free

#PMInc #SEO #Websites #Marketing 


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Hosting … Does It Really Matter?

Category:Anniversary,Articles By Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Old and New – Hosting Then and Now

To see what is best for the clients, we must see what is best for the company as well. As with our new look, we did an “out with the old, in with the new” concerning the design and primary services. We have always offered customized services and will continue to do so, however, we needed to find a better way to give you what you need. Think about your website hosting, maybe you do not have one yet and are looking at some options. Now, think about when you go buy a car or computer, you not only look at the brand name but also the value of your dollar. Sure, there are hosting companies that seem to offer packages that look like you are paying literally pennies per dollar when in reality you are giving up critical elements.

Website hosting today is shared hosting, which essentially means that your site and potentially hundreds of others are all using the same server (shoving more files into an already cramped drawer). Shared hosting is not a bad thing, but you want to use a company that offers packages where you have fewer sites on one server. You also want a company that offers backups, CDN, Firewalls, SSL, Emails, and set up for the type of website you want. Your website is your “Online Presence, Your Storefront, Your Point of Contact” it should be hosted where it can really shine and not be bogged down by overloaded resources. 

Is It Worth You?

Which then comes in companies like Personalized Marketing Inc, we do website designs, we also do website support, we also pay attention to the fine print on hosting options. We want to know if the service we recommend is actually worth its bottom dollar or if you will be paying for substandard quality. We also want to know what their customer service is like? Do you talk to a machine or wait days for a response? Do you find yourself waiting on the phone for hours only to get someone ‘reading a screen’? Many sites have ‘buy this and get that’, is the ‘this’ worth the ‘that’? (Sorry, spiraling for a moment there)

You will notice that we do not have many hosting companies listed on Personalized Marketing Inc. Either we have not tested the other company, or we have and found that it’s not the best solution for us or our clients. Providing customized services means that you personalize them to each person or organization. It also means that you do the homework and if you find something better, you let the client know.

A Decade Later

No, we did not go into this offering everything that we do. What we did, however, was talk to the client, find out what they needed, figured out the best way to do it, then offered it to them. If we cannot provide, we find somewhere else that can. We want you to be happy with your services, we want each client to be successful in their ventures, we also know that times change and so must Personalized Marketing Inc.

Just like with our original name, Personalized Marketing & Promotions, we realized that to offer the best services possible, we had to rethink how we provided them. What areas were best suited and which services had to go. Personalized Marketing Inc offers many of the original services, but some things were dropped. Why? Because there was a better company, it required a skillset we did not have on staff, or it was a ‘fluff’ product. Take website development, yes, we can and have done Joomla, Drupal, even Ruby on Rails. We no longer offer support or builds for Ruby. Why? Because there are developers out there that do it better and all the time. It’s a part of putting YOU first and being a transparent company.

Update

One thing that I have done to improve the level of services we offer is return to the University of Phoenix for my M.B.A with a concentration in marketing. Why? Because times have changed, and everyone needs to be refreshed or learn what’s new out there. Our Manager Cindy lives and breathes business administration, she also loves editing and is a killer designer (see the Main Chess Pieces Slide on site). I look forward to great things coming from her and the skills she offers our clients.

We are still working on the Real Marketing for Organic Growth workbook. The process is taking a bit longer than originally planned but we feel that is a good thing since you should get more benefit from it. I also do not want to rush it and am trying to make sure that the topics requested are being covered.  

 

#PMInc #Hosting #10Years 


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PM Inc 10 Years Drawing Entry

Category:Anniversary,Personalized Marketing,Personalized Marketing Inc,PM Inc Tags : 

Welcome to the Personalized Marketing Inc’s new site and month-long anniversary party! Each week we are offering a different special and one big surprise during the final week! So, make sure to check back each week to take advantage of each new gift from us to you!

 

Week 1:

To kick start the event, August 1st to August 10th we are offering 10% off the following items!

1)  Website Design

  • You get to choose between 10% Off Total Cost

or

  • Free Domain Name Registration + 1 Month Hosting*

 

2)  One Social Network Design

  • Pick from either Facebook, Twitter, Google, YouTube, or LinkedIn.

 

3)  All Products found at hosting.personalizedmarketing.info

  • http://www.secureserver.net/?prog_id=522998&isc=PMinc10Yrs
    • To get 10% off Use Promo PMinc10Yrs

If you choose one of our affiliate hosting companies, please let us know so we can keep an eye out and apply the 10% discount elsewhere.

  

MAKE SURE YOU ENTER THE DRAWING BELOW!

 

Newsletter Sign Up and Drawing Entry For A Special Gift Awarded Between August 23rd And Aug 31st. 

Please fill out this form only after you have followed us. 
 *
 
 
 
 
 
 
 
 
 
 
 
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*Required Fields

Note: It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.


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Celebrating Our 10th Anniversary in August!

Category:Articles By Dee Carver,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Sorry so late with the blog… We have been working hard to bring you the new site version of Personalized Marketing Inc, which I am happy to say launches August 1st! I have also returned to school to obtain my Masters in Business with a certification in Marketing, it’s been a great experience so far.

Today’s topic … Websites!

I know I recently did an article series not long ago that mentioned websites in them, however, with us launching our new design and some bumps along the road, it seems pertinent. Websites require reliable hosting, they require access to dedicated servers, they most generally use a database and often have areas where security is a must; which if you do not have an SSL you could find yourself falling in the rankings!

Cindy and I built Personalized Marketing Inc’s new site on the content management platform (CMS) WordPress, so we have all of those needs mentioned before and sometimes additional headaches. If you have ever used WordPress then you know of plugins, which are great when they work but when they do not it can be a headache. Plugins, unless you make them, are generally taken care of via third party, if a core update conflict with the plugin, it can and will stop working right. If that happens then your entire site will come down. Recently, I have noticed several plugins that worked beautifully for years stop working correctly or adding unnecessary id tags. The cleaner your website code the better it works.

WordPress generally sends out an update at least once a month and lately several times a month. Turning on Auto Updates in your hosting is an option for keeping the site updated, however, if you have one of those pesky “non-compatible” moments you just found yourself with that headache we mentioned. Which can and has brought websites completely down and if you rely on that site for your business, well you now have a bigger problem. So, if you are not willing to pay to have someone go in and care for your website, then you have to learn to do it yourself. What is your time worth?

Our Anniversary!

It is hard for me to imagine that Personalized Marketing Inc is 10 years old… It does not seem like that much time has come to pass. In the past 10 years, we have had many changes but one thing never will, we are a transparent company that is focused on providing customized services based on the client’s needs and wants. We are a Faith based company that cares about the people we work with and we want to help them thrive by providing the best service we can.

We mark the birthday of the company each year in August for two main reasons: one it is my birthday month and two because I like giving gifts during my birthday month! Normally, I run one discount special all month long, however, this year we are going to be giving out multiple gifts to celebrate. We are also going to draw one special surprise during the month as well. So if you haven’t already signed up to receive our newsletter, if you are not following the blog, or maybe you have not connected with us on Social Media, August 1st is the day to start!


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