Yay! Spring Is Here!!!
We have a few things to celebrate, #PMInc’s #CoverHunt Contest is just around the corner… April 1st… and we have some great authors participating in the event. We also have a nice Grand Prize gift and some smaller gift baskets to offer. My first book, La Roe’s, is a part of the event and after a decade of waiting, it is finally being rewritten and will be available for Pre-Order. Business is going well, and our clients as always are fabulous! Click the banner below to join before signups close. ↓ ↓ ↓ ↓
Also, as you may have noticed the tone of the blog has changed some over the past several months, partly because I began taking courses for an M.B.A. with a marketing concentration and I am sharing some of the information I have learned throughout my courses. Some of it is because of what we have going on with work, and some of the blogs because someone asked us to write one about it. So, as I write this blog, I am thinking about what useful information I can share and how it pertains to this exact moment.
This week’s blog is about, yup you guessed it, Spring! At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there. We are nearing the end of March, the first quarter of the year and as the weather gets warmer outside, what projects we are going to do. This year, I am blessed enough to have a place where I can plant a garden with my grandchildren. The idea of getting outside and digging in the dirt has this geek going ‘Yippie!’ so as I begin to think of the work involved and what we want to plant, it has inspired a blog about Spring Marketing.
Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically. To understand better when they will be around to read those great posts you’ve been making you have to know your audience demographics and begin to calculate when to shift your posting times.
Hopefully, you have been reading some of our articles about analytics and know where to view at the very least the basics. If not, now is the time! Do NOT wait until April before you start working on knowing where, when and what to post. DO IT NOW!
Hopefully, you and your marketing company have been planning your spring marketing for a couple of months now. If not, then schedule that appointment today.
Spring, just like any other season has its own marketing niches and if you are not planning around them then you are missing out on some major opportunities. (Notice what is being advertised on TV, in Newspapers, over the Radio, they are all SPRING focused.) The big advertising agencies know that people are feeling the urge to get outside and beat the ‘cabin fever’ blues and you can either ride along the marketing trail or fight to stay where you are.
#Spring #Marketing #PMInc #RealMarketing #OrganicGrowth