13th Anniversary

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13th Anniversary

Category:Personalized Marketing Inc Tags : 

Can you believe it has been 13 years since Personalized Marketing Inc opened its doors? I opened them and I know I can’t! On a personal note, my first book was released 16 years ago … which was the unknown start to #PMInc. Originally, I wrote the book, got a website, learned the hard way about marketing, was asked to help a friend and then Personalized Marketing & Promotions was born.

Over the past 13 years, we have evolved from doing small websites and marketing, to WordPress, HTML, and others. While our marketing has remained true to Whitehat Methods, we now offer Organic Marketing which is designed to help you grow beyond your current reach. As some of you may know, I got a Bachelors in IT, with an Advanced Software Development Certificate. Then a couple years later I Graduated with a Master’s in Business and Graduate Marketing Certificate.

Before attending college, I met and became close friends with Cindy, who then in Feb 2019 became #PMInc’s Manager and my editor, cover artist, and guru.


We offer the following main services but are always open to adjusting for our clients’ needs. 

Organic Marketing

We analyze your various online locations ensuring that you are reaching your viewers when they are available and putting out content that interest them.

Web Design

To enhance your online presence, we implement styles and features that focus on your branding and incorporate them into your social media networks.

SEO

You have put forth the effort of creating a great product or service. Now it is time to make sure your website is showcasing them while ensuring that you populate on Search Engines.

10 Day Party!

https://www.silverdaggertours.com/sdsxx-tours/
personalized-marketing-inc-13th-anniversary-blitz-with-giveaway

 

August 20th through August 31st we are doing a book extravaganza with several of our clients and Silver Dagger Book Tours.

Enter to win one of the following:

  • An eBook from the Participating Authors (there will be one winner for each author listed)
  • Amazon Gift Certificate
  • A Print Copy of either La Roe's Curse or Fay's Wish.

 

Participating Authors 

 

Dana Littlejohn

A Package Deal The Seven Year Switch The Power of the Bayou Ivy's Hot Shots Tri-Romance

Lynn Chantale

His True Love His True Protectors True Family Lies Pride Wrath (Sin-Eaters)

Laura Tolomei

Virtus Sex To Seduce a Soulmate Bondage Slave for Hire Deadly Karma (Club Sortilege Book 1) Christmas Deadline (Club Sortilege)

Beverley Bateman

Hunted: Hawkins Ranch Series Missing: Luke's Story Targeted: Hawkins Ranch Series - Kye's Story by [Beverley Bateman] The Fourth Victim: Sara's Story (The Foundation Book 1) Death Southern Style

Kayelle Allen

Wulf (Tales of the Chosen) Alitus (Tales of the Chosen) Kayelle Allen Jawk (Tales of the Chosen Kayelle Allen)

B.L. Scott

Adrenaline (Laurel Glen Series Book One B.L. Scott ) Foreign Threat (Laurel Glen Series Book Two B.L. Scott) Tortuga Sunrise (Laurel Glen Series Book Three B.L. Scott )

Dee Carver

Fay's Wish (Dee Carver) La Roe's Curse (Dee Carver)

#PMInc #Anniversary #Celebration #DeeCarver #Birthday #SilverDaggerBookTours
#Authors #LynnChantale #LauraTolomei #KayelleAllen #BeverleyBateman #BLScott #DanaLittlejohn
#PNR #Writing #Books #Paranormal #Fantasy #Romance #Curse #Shifter #CoverLove
#OrganicGrowth #SEO #SSM #WordPress #HTML5 #CSS #DigitalMarketing

Contact Us

We would love to help. Feel free to reach out!


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Spring Marketing #PMInc

Spring Marketing

Category:Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth,Website Design Tags : 

At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there.

Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically.
To understand better when they will be around to read those great posts you’ve been making you have to know your audience demographics and begin to calculate when to shift your posting times. Hopefully, you have been reading some of our articles about analytics and know where to view at the very least the basics. If not, now is the time!

#Spring #Marketing #PMInc #RealMarketing #OrganicGrowth

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Wow was that 2020?

Category:Articles By Dee Carver,Cindy W,Consultants,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

As we finish out the year, we can all agree that the way we shopped, communicated, spent time with family and friends has definitely changed. There are more people working from home now than ever before. There is also more online shopping than in previous years, Black Friday, Cyber Monday were both prime examples of this, with emails of sales starting even before Halloween.

 

Misconception

With this increased number of people being online more each day, the thought that online sales would skyrocket left some with a sour taste. Due to the changes in the economy and lack of funds, many businesses had to close their doors, and some will not be able to reopen. For those that are selling online, this is a big impact on your bottom line. The concept of missing work, smaller checks, being laid off has people budgeting even more than before. This misconception was that more people online meant more sales overall, which sadly was not the case.

 

Brighter 2021?

As we round the corner into the New Year, new search engine algorithms will be implemented, people will hope for a brighter 2021 and the belief that Covid will actually get under control. I do not know if Covid will be slowed down in 2021 or not; I do know that the way we did business before Covid has changed and I do not believe it will ever return.

 

Holding Your Breath or Surging Forward

As an online retailer, yes, this includes those that may only have a couple of items for sale on a social network, you can either ‘Hold your breath’ or Surge Forward. Personally, those we work with we are surging forward into 2021. We already have items in place, such as keyword preparations for the new algorithms, increased mobility on websites, different posting dates and times, and no longer comparing what happened before 2018 to what is taking place in 2021. For authors that means continuing to write and publish your books. For others that includes increasing your ads and planning them after the bills are paid but before the next round comes through.

Making your website and social networks user friendly is another way to surge forward. Personalized Marketing Inc has stressed many times that your website should be easy for the users to navigate, easy on the eyes and device friendly. Keeping your website coding up to date is a part of it. Making sure you are where your focus group is found and paying attention to what they care about. We could speculate on the other changes that may or may not be coming in 2021 or we can plan for what we can. One of my favorite sayings is the Serenity Prayer. “God, grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.” by Reinhold Niebuhr (n.d.)

I cannot change how we navigate online; I cannot change the economy, but I can change my approach to it and chose to keep surging forward.

Increase Your Exposure

One way that we are going to continue moving forward in 2021, is that #PMInc will be hosting guest seminars at Coffee Time Romance in February. We will be covering topics such as Marketing, Websites, Amazon, and many others. Another way that we are embracing the change from 2020 to 2021 is by several of our clients being a part of the Silver Dagger Book Tours.

 

We will also be launching our secondary site https://PMInc.Tech, which came about due to my own demise… lol… okay so its not that bad. As you may have noticed we have a branded hashtag, #PMInc which we have put out everywhere. Due to this process, #PMInc produces more results for us on Search Engines than Personalized Marketing Inc. It happens and either you learn from it and utilize it or you make the same mistakes again, I was not good at history as a teenager but now I get how important it is.

We look forward to working with you and helping your organic reach continue to grow in 2021.

Reference

Niebuhr, Reinhold (n.d.) Harvard Square Library. https://www.harvardsquarelibrary.org/poetry-prayers-visual-arts/reinhold-niebuhr-prayers/


Because 2020 has been hard on everyone, we are offering an end of 2020 10% off Discount. Just use our 2020-Discount contact form or email us with 2020-Discount in the subject line to get 10% off.

We have other discounts floating around out there as well, that are connected with our affiliates.

**Discount only applies to new services**

[happyforms id="7951" /]


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End of the Year Discount!

Category:Consultants,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

Because 2020 has been hard on everyone, we are offering an end of 2020 10% off Discount. Just use our 2020-Discount contact form or email us with 2020-Discount in the subject line to get 10% off.

We have other discounts floating around out there as well, that are connected with our affiliates.

**Discount only applies to new services**

[happyforms id="7951" /]


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Thank You Veterans

Category:Dee Carver,Guest Blogger Tags : 

Thank you to all those who served and their families!

Visit RLFblog.com to honor those members who are both authors and have graciously served our country!

Salute To Author Veterans #Author #Veterans #VeteransDay2020 #RLFblog


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#CyberMonday Savings

Category:CTR Staffers,Personalized Marketing Inc,PM Inc,Website Design Tags : 

If you missed our #CyberMonday sales, make sure to check out our Client Referral Discount
or #PMInc's multi-monthly package specials.

#PMInc Marketing and Website Design
Services – Personalized Marketing Inc


[one-fourth-first]Websites Packages[/one-fourth-first] [one-fourth]Website Analysis[/one-fourth] [one-fourth]SEO[/one-fourth] [one-fourth]SSL Certificates & Installation [/one-fourth]

 

*Requires cPanel Access and 3rd Party Installations*


Also be sure to check out #CoffeeTimeRomance Services/Advertising
https://coffeetimeromance.com/advertising-services/ 



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Amazon and Rankings

Category:Articles By Dee Carver,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

As we all know Amazon, Barnes and Nobles, iTunes, and other online retailers are CMS (Content Management System) based sites. What some might not realize is that they are also similar to search engines, especially when it comes to their algorithms.

 

For example, when you go to Google and put in keywords or a question, the results will vary based on what you queried. If you took the same words and rearranged them, you would find that the search results have changed. The same thing goes with Amazon and other book retailers, the words you use make an impact on the results you get.

 

Why are some better?

Recently a conversation of why certain genres does better than others was asked. A lot does depend on the current market, but it also depends on the quantity of products offered. If you have a book in a genre that only has a 3rd of the same as a different genre, the results are going to be more refined and provide less competition.

 

Paid Advertising

There is also paid advertising that happens on Amazon as well. These paid advertisements will have specific focus groups that you might have found yourself in as well. Also, if you notice when you search something on Google such as a particular book or genre, similar results appear on Amazon and even social networks like Facebook. That is because of the cookies that are in your browser cache. These cookies provide websites information about what you are interested in, where you are located and even your buying habits.

 

Variables

So back to why you may have or may not have ranked higher on Amazon or another book retailer, as you can tell there are many reasons why this may happen. Some of them beyond your control and other areas where you need to take a closer look at what you are putting out on the web.

  • Marketing and SEO play a major role in what is generated when you visit online retailers. Of course, you also have the items that Amazon and other sites are pushing from the company itself.
  • To improve your listing, take a look at what you have on your Amazon book page, your website, and do a random search on Google. Look at the meta content and determine if you are still using the right ones and where improvements need to be made.
  • Knowing and understanding your target market will help you to determine what needs changed and how.

 

Do not rely on the various systems to take care of it, publishing a book whether traditional or self-published requires work beyond the last line of the book.



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Guest Post by Career Karma

Category:Guest Blogger Tags : 

What Does Remote Work Mean For Tech Salaries

Working from home is the new trend for employees. Remote work used to be a luxury. Now it has become a standard way of working for tech employees.

Tech companies built sprawling campuses aimed at giving employees all of the luxuries their employees had at home: deluxe espresso machines, gym memberships, showers, and sushi stations for lunch. There is no doubt these are cool to have in an office, but many of these amenities are enjoyed more at home. Tech employees made this a realization when COVID-19 forced them to work at home.

The temporary “setback” for working from home turned into a relatively productive workspace that employees craved. Employees around the world enjoy remote work and some are even willing to take a pay cut to stay at home.

In a world where it seems people are always looking for their next raise or promotion, taking a pay cut seems counterintuitive. This leaves the question: If productivity isn’t changed, why would anyone take a pay cut? What incentive is there for a company to offer less pay to employees who don’t require as many amenities?

Who Saves More?

An overlooked expense of working in an office is the cost of commuting. Carpooling, rideshare, public transportation, and personal cars are costly ways to get to work. Cutting the costs of commuting can save upwards of hundreds of dollars per month.

But there are added costs, too. Creating a functioning office space isn’t cheap. Some employees might be blessed with stipends from their employers for a cool office setup, but this is by no means guaranteed. Being at home means that all the LaCroix and Kind bars you consume come out of your pocket. The same goes for lunch and coffee. These small costs add up.

On the other hand, employers have the potential to save thousands per employee. Leasing office space is not a cheap venture. If 50 percent of the workforce is able to work remotely, businesses would dramatically reduce their operating costs. There are savings hidden in the perks of remote work as well. Remote employees are happier, which leads to less turnover. Hiring and onboarding new employees at a less frequent pace is a cost saving venture that isn’t always clear on the ledger.

Remote work is here to stay, whether business like it or not. The future of remote salaries might depend on whose will is stronger. Employees expecting remote work might turn down a job offer that doesn’t permit remote or reduces the salary for remote work.

Salaries Will Become More Transparent

Pay has always been a touchy subject for co-workers. The inexact science of determining pay often depended on when you were hired and how hard you negotiated. It’s not uncommon for a more qualified employee to be paid than their peers because they didn’t negotiate.

Transparency will help employees, even before they’re hired, determine how much they will make and the exact standards for promotion. Transparent pay isn’t a new idea, forward thinking companies like Buffer and Stack Exchange have employed transparent pay scales for almost a decade.

Location is one of the biggest factors of remote work. Tech employees are leaving densely populated and expensive cities cheaper, less congested cities. Location-based salaries are the most equitable way to ensure employees delivering the same quality work are paid the same, even if there is a ten-thousand-dollar difference. $90K in Kansas City will get you far more than a six-figure-income in San Francisco. In short, location matters.

Should I Stay Or Should I Go?

Remote work has plenty of perks that aren’t necessarily visible on the ledger. There are health benefits to not spending hours out of each day commuting. Working at your own pace or having a flexible schedule also leads to a healthier work-life balance. If you enjoy remote work, you can find a company and position that aligns with your work style.

Employers benefit from remote work too. The ability to work remotely and the salary you get to do so can be negotiated if there isn’t already a pay scale. Do your research to find the situation that is most beneficial to you!

You Can Work From Home Too

If you want to be a tech worker that can work remotely, you can learn the required skills to gain entry-level employment in the tech industry by attending a coding bootcamp. They are work, but the reward of working from your home or apartment is well worth it.


During these trying times, PMInc decided to accept a guest post by Career Karma, which discusses various methods for working via Freelance.
The views and policies listed in the blog post and it's links do not necessarily represent the views of Personalized Marketing Inc.


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Do Not Just Settle

Category:Consultants,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

It has been a while since my last post … but that is because I was finishing up my MBA. Now that college is over, I expect to get back to a regular schedule. Some of the future posts will be about what I learned in school, some about marketing, and other topics or thoughts that come across. You will also see blogs by Cindy, #PMInc’s manager, about her thoughts on various topics including those in business.

I had always heard the expression “Do what you know”, however, when I began Personalized Marketing Inc in 2008 there were many things that I did not know. My journey began as an author who had a dream about a dress. I could not draw the dress, so I decided to write about it. I had written poems and diaries in my youth so describing a dress in words seemed the right thing to do. Then the description changed, it went from talking about a dress, to describing the woman wearing it, the room around her, the emotions and why she was there. In the end, I ended up with a scene and did not know how I got there. I showed my neighbor and friend at the time what I had done, and she encouraged me to write the rest, to only stop when the description stopped. It was then that a man appeared next to the woman and their story began.

 

I had written a book, even ended up with a publisher, it was at that moment I learned about marketing, editing, and all the other various steps into putting a book out there. Thankfully, I had a wonderful friend who was already a published author helping me along the way. I had some bad experiences, especially being new I made quite a few. Everyone knows the next part… Then I was given a webpage and I found other author sites and wanted to know how they were made. I was hooked! I began devouring the different lines of code and seeing how the pieces connected together. At that moment I went from an author to beginning a web developer. While working on my own promotions, friends began to ask me to help them and one even suggested I could run a business doing this. Thus, in the summer of 2008 Personalized Marketing Inc was born.

 

I didn’t know everything when I started, learned some from friends, others by trial and error and eventually I ended up going to college. On my birthday in 2013, I found myself returning to school. Sure, I had contemplated right after getting my GED but I ended up not going then. Looking back, I thought it was the circumstances but today I realize it was because I had not found my calling yet. I cannot tell you what I would have went to school for back then, probably something practical, maybe even in auto. After starting my Associates program, I took an aptitude test to determine what career was best suited for me. I was very happy to see that I tested into the very career I already had; it was like a confirmation that I had done the right thing all those years ago.

When I began school, I had only planned on getting a Bachelor’s degree, thankfully my advisor suggested I break it down and get the Associates as well. You know a way of celebrating a milestone on my journey. I ended up going for a Bachelor of Science in Information Technology with an Advanced Software Development certificate. Four years later, mom was gone, and I was tired. I think that maybe at that moment my time in college was over. However, a year later, I found myself enrolling in the Master’s program. Life had returned and the path waiting for me opened up again. It is now 2020 and I have a Master of Business with a concentration in marketing. In the 7 years it took, I had eye surgery, a hysterectomy, some other challenges, the loss of my mom and the reminder that life does go on.

 

If I had stuck to the saying “Do what you know” then I would not have gotten to where I am today. If I had followed that saying, I would have probably been content in life but I do not think I would have been happy. I guess the focus behind this post is to not just settle for what you can do but find out what you can’t do but want to do and grab it.

Dee

MBA w / Concentration in Marketing Certificate

B.S.A.I.T. w/ Advanced Software Development Certificate


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Resolutions

Category:Articles By Dee Carver,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

Did you make a New Year’s resolution? I didn’t, however I did realize last night I only have 6 more months left before I have my Masters In Business with a Marketing Saturation. I was working with Cindy when I looked at my schedule and came to the realization I am almost finished. This morning grabbing a cup of coffee the conversation replayed in my head and I realized it was the prompt for today’s post.

What comes next?

Now that I am almost done, what’s next (hence the resolution), we are making some plans for the company and marketing changes for our clients. We are looking at new venues to promote their books, whether the post we are putting out insight a reaction and then action. We are also looking at the graphics going out and whether they carry a message of their own.

In my last blog I asked if your posts Cognitive, Affective, Or Conative? I also had to ask the same question for the posts we are putting out. The weekly book hooks get good responses, there are comments about having more questions and being curious, which are a good thing. However, does that translate into sales? For a book does the excerpt tease the readers enough to click and grab a copy or read more? Does the excerpt end with an action for the reader to want more? Excerpts are a beautiful thing and can provide the desire to want to know more but there remember do not give away the whole story.

Reasoning

Then I looked at my own books and came to a very real realization that I do not market them or the company no where near enough. Which prompted another change coming for 2020, spending time on the business and my books.

Resolution

So, how am I going to do right by our clients but also add in marketing for #PMInc and my books? Tools! Personalized Marketing Inc has been using Zoho Social for quite some time now. Many of our clients are also using it and it comes with a scheduling option. However, it also has other benefits such as optimal posting times, editing content for each of the networks, and the ability to monitor those networks. Then I can compare our company’s network growth based on what we posted a year ago, 6 months ago, or even last month to what we are currently putting out, inside the same platform.

Granted I will either be doing #PMInc marketing either early in the morning or at the end of the day, because our clients matter more. It is more important for us to share their material than it is to post our own. So this morning after sending out social media post for our clients, I then sat down to write the blog.

Putting our clients first is and always will be the Year Long resolution for Personalized Marketing Inc.

 


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