Expectations and You

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Expectations and You

Category:Articles By Dee Owens,Cindy W,Consultants,Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

Today Is The Final Day To Enter The
#PMInc #CoverHunt Contest!

Don’t miss your chance to enter the Personalized Marketing Inc Cover Hunt Easter Event. We have some great authors participating in the event. We also have a nice Grand Prize gift and a Digital Download Gift.

Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

#PMInc #CoverHunt #Easter

Onto Today’s Topic

Your Expectations & The Importance of Taking You Time

 

As Cindy Personalized Marketing Inc’s business manager says, “It’s the end of the 1st Quarter, where are you at, where did you expect to be, and what do you have to change?” If you are like many of us, the first quarter stats are where we will find these answers. Marketing, just like life requires change, so we must be open to it and look for the opportunities. One great place to determine where these opportunities might be found, is your social network feeds and see what the top stories are for the day.

Another area to look for potential change is where you sell your products. Does your product image stand out? Is the description both accurate and SEO rich? What about how it looks on mobile devices? Websites aren’t the only place that you need to be checking if you are responsive. One example would be authors, there are hundreds of thousands of books out there for readers. Then you have e-readers such as Kindle or Nook, both of which have a different layout than the computer browser version. You also must consider the mobile device they are reading on, is it a tablet or cellphone? Did you know that the amount of description being displayed is different for each of the platforms? Thankfully there are tools out there that help us see the different layouts.

Give yourself a couple of days and just spend it looking at the different products you offer and how they are being displayed to the world.

The Importance of Taking You Time 

 

As the weather continues to get warmer, the need to go outside increases. We want to bask in the sunlight, draw in it’s warmth and feel the warmer breeze on our faces. As you may have noticed in our last blog, I am suffering from Spring Fever. I cannot wait to go outside, unplug from everything, dig in the dirt and work in my garden. Earlier this week we mowed our lawn for the first time this year and it was a great feeling. I didn’t have to think about what I was doing, just got out there and did it.

Here in lies a problem … I am not the only one out there excited about being outdoors, so are a lot of other people, and that could also include your focus groups. So, what do we do about this growing change in the habits of those we market too? We schedule posts around when their online. Stop, take in your surroundings, take time to smell the flowers, fire up the grill and share it with our followers. Being on social networks is all about being social. Putting up pictures of bunnies, flowers and sun kissed lakes are things that creates a sigh of peace and probably the people that are following you as well.

 

So go take some you time, use it to see what’s going on in the world around you, find some new inspiration and give yourself a chance to meander down the isle or through the park. Have a Happy & Blessed Easter! 

#PMInc #CoverHunt #Marketing #Easter #You


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Spring Marketing Flower - Personalized Marketing Inc

Spring Marketing

Category:Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Yay! Spring Is Here!!!

We have a few things to celebrate, #PMInc’s #CoverHunt Contest is just around the corner… April 1st… and we have some great authors participating in the event. We also have a nice Grand Prize gift and some smaller gift baskets to offer. My first book, La Roe’s, is a part of the event and after a decade of waiting, it is finally being rewritten and will be available for Pre-Order. Business is going well, and our clients as always are fabulous! Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

Also, as you may have noticed the tone of the blog has changed some over the past several months, partly because I began taking courses for an M.B.A. with a marketing concentration and I am sharing some of the information I have learned throughout my courses. Some of it is because of what we have going on with work, and some of the blogs because someone asked us to write one about it. So, as I write this blog, I am thinking about what useful information I can share and how it pertains to this exact moment.

Spring Marketing Flower - Personalized Marketing Inc

This week’s blog is about, yup you guessed it, Spring! At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there. We are nearing the end of March, the first quarter of the year and as the weather gets warmer outside, what projects we are going to do. This year, I am blessed enough to have a place where I can plant a garden with my grandchildren. The idea of getting outside and digging in the dirt has this geek going ‘Yippie!’ so as I begin to think of the work involved and what we want to plant, it has inspired a blog about Spring Marketing.

Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically. To understand better when they will be around to read those great posts you’ve been making you have to know your audience demographics and begin to calculate when to shift your posting times.

Hopefully, you have been reading some of our articles about analytics and know where to view at the very least the basics. If not, now is the time! Do NOT wait until April before you start working on knowing where, when and what to post. DO IT NOW!

Hopefully, you and your marketing company have been planning your spring marketing for a couple of months now. If not, then schedule that appointment today.

Spring, just like any other season has its own marketing niches and if you are not planning around them then you are missing out on some major opportunities. (Notice what is being advertised on TV, in Newspapers, over the Radio, they are all SPRING focused.) The big advertising agencies know that people are feeling the urge to get outside and beat the ‘cabin fever’ blues and you can either ride along the marketing trail or fight to stay where you are.

 

#Spring #Marketing #PMInc #RealMarketing #OrganicGrowth


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About Personalized Marketing Inc

Category:Cindy W,Dee Carver,Personalized Marketing Inc Tags : 

A Brief History Of Personalized Marketing Inc

In 2005, Dee had written and published her first book. A friend asked her about reviews, at which point she replied with “what reviews?”. It was at that moment that Dee learned she had a lot more to discover when it comes to writing and publishing a book. Once the reviews were being requested, the publishing company gave Dee a webpage, which sparked a new desire, “how did they build the page?” After seeing some other websites, she then wanted to know how to create them, in 2006 Dee launched her first website. While working on her own marketing items and helping her friends with theirs, a different friend Raven Starr stated, “you should offer this as a service”, in which Personalized Marketing and Promotions was born. 

Throughout the years our name has changed to suit the type of services we offer, and the variety is based on the different items asked by clients. We do our best to learn and work on any item our client needs. With growth, Dee was encouraged to return to school to gain further education and a degree to assist in her companies growing needs. Throughout the years we have offered Digital and Print Media services. 

Personalized Marketing Inc is now a full range organic marketing company which offers services to Individuals, Entrepreneurs, Small to Medium Businesses and Organizations. At Personalized Marketing Inc, we customize our services to match our costumers' needs, which gives us the ability to tailor our packages to not only meet these needs but to give our customers the best value. 

Our services include, but are never limited to, Full Promotional Management Services, SEO/SEM, Web, and Social Site Designing, Book Editing, as well as Book Formatting and Conversions. We strive to accommodate all marketing needs to our customers. 

With the growth of the company and a wide range of needs Dee, the owner and CEO, has acquired the assistance of Cindy as a Manager. Cindy brings a new process to the company in her management skills and better content through editing. Cindy’s own personality is perfect for the company since she values each of those we work with and embodies the company’s values, putting the client first while providing quality and honest services. 

We look forward to working with our current and new clients while expanding what we offer to accommodate the ever-changing aspect of being online. Feel free to check out some of the great testimonials we have.


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Wow!

Category:Articles By Dee Owens,Manager,Personalized Marketing Inc,PM Inc Tags : 

So sitting here with Cindy, Personalized Marketing Inc’s manager, I am thinking about what today’s post should be about. A few weeks ago, life threw some serious curve balls and I found myself relying on Automation. Now we know how I feel about automating anything, I’m not a huge fan… Marketing, websites, newsletters, emails and anything thing you are putting out there, requires a personal touch. However, I learned a valuable lesson recently. Automation is not a bad thing. Its pretty much like any other piece of technology. It is what you make of it.

 

Granted, I schedule posts in advance and rely on automation to send them out. I plan client social media marketing material and use tools, such as Zoho Social, to send them out. However, it was not until recently that I embraced that tried and true form of ‘learning’ called ‘duh’. I spend each day planning out what we are putting on different social media networks and recently began using Google Calendar (Thanks to Cindy) for Personalized Marketing Inc items. I love my checklist and I want to see everything checked off by the end of the day. However, I was spending varying amounts of time each morning writing the same thing daily. By implementing daily and weekly tasks into the calendar, I spend less time planning and more time doing. I even found that spreadsheets have been saving me a ton of time looking stuff up by having things organized in a way that I can easily sort through.

 

I guess the focus of today’s ‘Wow’ is that 10 years later, I am still learning better ways to be more productive and offer more focused, quality time for our clients.


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Tending Your Growth

Category:Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

It’s Frigid Outside 

Often times the blogs are about something that has happened recently or focusing on a particular topic. One thing that is a constant right now, is the cold weather outside. Do not get me wrong I like Winter (to a point) but I am also looking forward to Spring. This year my granddaughter and I are growing a garden, which means she and I both get to play in the dirt.

To have a good garden you need good soil, water, sunlight and someone tending to it. The same thing can be said for your marketing, social networks, email campaigns, and websites. You cannot just create a network and expect it to grow without someone tending to it. You have to go there, put content out, comment on others, and tend to your growing network.

Websites also have areas that require weekly tending and depending on how the website is built it could require daily tending. Take a WordPress website, for example, it not only has the WordPress core that tends to update at random but also plugins as well. The thing about when the core updates some of the website’s functionality can disappear or even break. Gone are the days of when a plugin stopped working, it just stopped working, it did not bring your website down or create funky codes all over the place. In the past few months, I have seen several long-standing plugins stop working due to a recent core update. Does this mean that these plugins are no longer any good? No, it just means that either they will not work and can even bring your website down until either WordPress puts out another update that does not conflict with it. Or, the plugin developers issue a new version that is compatible.

Finally, no matter if you decide to interact with others once a week, twice a week, or each day, be consistent. Just as when it comes time to harvest your produce, pick routinely or get overwhelmed, people tend to get used to hearing from you certain times of the day or week.

 

Cover Hunt Site Hop 

Registration Form

 

Personalized Marketing Inc is hosting an Egg Hunt this year and instead of finding just Easter Eggs, we are going to use YOUR Book Covers, Logos, and other Promotional Images. You can use your blog, blogger, website or any place that you can add code too.

 

The perks:

  • Link Exchanges between different sites
  • Social network exposure
  • Fun way to interact and reach new viewers
  • Personalized Marketing Inc does all the leg work (we create the custom Easter Eggs, we put together the social media post, we give the codes you need, we are the backend geeks and front-end marketers)

 

#RealMarketing #OrganicGrowth #PMInc


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New Year … New Marketing? – Cover Hunt Event

Category:Events,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

New Year … New Marketing?

 

So, it’s that time again… time to decide whether your marketing efforts from 2018 worked, didn’t work, or not sure either way…

If you are like us, we have been collecting stats all year long and January marks the time to compare them, see what months you did better in and what months you didn’t. It is also a good time to look at the days, hours, and content you are posting. By understanding your stats not just from the social media networks but also your own website, you will have a better understanding about those that not just follow you but interact with what you are putting out there. If you happen to have a brand-new social network account, then you may not have any stats to collect on the network but hopefully, you have been keeping track of your post in a social networking platform tool, such as Zoho. You can also download or request an export of your post on various social networks. We prefer Zoho because even with a brand-new network after a month of posting, it does provide suggested dates and times to post.

 

Now that you have your stats, how do you understand them? Comparison from one quarter to the next can help. You can see by looking at last January’s post what days worked better and what times were people more likely to see them. Remember that the month, day, time, season, weather and other variables can affect how well a post may or may not do. Just because the weather was beautiful last year at this time, does not mean that it will be this year, take the upcoming snow storm we are expecting. We do not always get significant amounts of snow currently of year, sometimes we even get comfortably warm weather. So, when comparing your statistics consider looking at each month.

 

Now that you have looked at the numbers, what’s next? Time to post on those peak days and times, even if it’s 4:00 PM in the afternoon on a Thursday. However, you want to also post on the days and times you would like for your viewers to be on, (sounds like a newsletter huh). Once you have faithful followers, they will notice what times you’re on and even check out what’s new with you.

 

 

Cover Hunt Site Hop 

Registration Form

 

Personalized Marketing Inc is hosting an Egg Hunt this year and instead of finding just Easter Eggs, we are going to use YOUR Book Covers, Logos, and other Promotional Images. You can use your blog, blogger, website or any place that you can add code too.

 

The perks:

  • Link Exchanges between different sites
  • Social network exposure
  • Fun way to interact and reach new viewers
  • Personalized Marketing Inc does all the leg work (we create the custom Easter Eggs, we put together the social media post, we give the codes you need, we are the backend geeks and front-end marketers)

 

The Rules:

  • We ask for images and their links to be sent to us in a timely manner
  • We ask that you share the social media post
  • We ask for the right to turn your image into a custom egg
  • We ask that the coding be added to your site

 

  • We suggest friending others in the event but not a requirement.
  • We do require that you either like, follow, friend the Personalized Marketing Inc social networks
  • We also request your approval to add you to the Cover Hunt Site Hop email list and that you add the company email to your contacts. We need to be able to reach you and send you items for the event.

Specifics about the event will be sent to registrants and sponsors.

Sponsors

You can participate in the event as well. We have a place for your banners or logos on our blogspot, including the option to add a blog post about YOU. We are also going to be putting them up on the Facebook event page and in our newsletter.

 

Readers

Your participation is easy … Just visit the participating sites, find the eggs and then let us know!

Save 5.00 Today!

Early Egg Hunt Registration for the event runs from January 11th until February 1st, 2019.

Regular Registration begins on February 2nd and will end on March 21st, 2019. At that time, regular registration pricing takes place.

 

The donation for the Christmas Spirit Donation Event has been sent as an anonymously as requested …


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Personalized Marketing Inc - Happy New Years

Happy New Year!

Category:Articles By Dee Owens,Events,Personalized Marketing Inc Tags : 

In light of the Holiday and spending time with our families, this week’s blog has been postponed until January 4th, 2019.

We want to wish you and your families a Happy New Year.

See you in 2019!

Personalized Marketing Inc - Happy New Years

~ Preview of the upcoming blog ~

New Year … New You?

So, it’s that time again… time to decide what your marketing efforts from 2018 worked, didn’t work, and not sure either way…

If you are like us, we have been collecting stats all year long and January marks the time to compare them, see what months you did better in and what months you didn’t. It is also a good time to look at the days, hours, and content you are posting. By understanding your stats not just from the social media networks but also your own website, you will have a better understanding about those that not just follow you but interact with what you are putting out there. If you happen to have a brand new social network account, then you may not have any stats to collect on the network but hopefully, you have been keeping track of them in your social networking platform tool.

The winner of the Christmas Spirit Donation Event will be announced next week …
Monday is your last day to register for a chance to win a donation made in your name to either
St. Judes, American Cancer Society, or Toys for Tots. 

We will also be announcing our Spring Cover Hunt event.

#PMInc #Marketing #Holidays #ChristmasSpirit #NewYear


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Christmas Excitement?

Category:Articles By Dee Owens,Consultants,Events,Personalized Marketing,Personalized Marketing Inc,Real Marketing for Organic Growth Tags : 

Are you excited about Christmas? Have you finished your holiday shopping or are you still looking for that perfect gift?

Christmas is in full swing here at my house. The tree is decorated, the lights are on the porch, gifts are being wrapped, and Christmas Dinner is already being planned. Now, all we have to do is wrap the rest of the gifts, finish planning dinner, cooking dinner, setting schedules, get ready for school break, plan, prepare, change plans, prepare again, make arrangements… etc. We are definitely in full swing here.

So what about marketing, promoting, writing, editing, creating, ya know work?

Well for us, its all about those two final weeks of the month… Christmas and New Years. We already know that working is going to be limited and even if we do get quiet time, Dec 26th is on a Wednesday, which means that there are 3 days from December 24th to Jan 2nd for full days of work. So how do you get 2 weeks worth of work done in 3 days?

You plan ahead, you prepare your post, you schedule the time to focus on specific tasks, and you work as many minutes as possible.

So onto more fun things… Christmas Spirit Donation Event

There is still time to register before the event ends on Dec 31st.

To take part in the event all you have to do is

  1. Sign Up For Our Newsletter
  2. Follow Us on Our Social Networks
  3. Share the event on your social networks
  4. Use #PMInc #ChristmasSpirit

If you happen to have already signed up for our Newsletter and are following our social networks… Then you only have to Share the event and Use the Hashtags. Make sure to shoot us an email letting us know the email address you used to sign up and links to your social post.

The Winners Name will be randomly drawn and the donation sent to one of the following charities.

  • Toys For Tots
  • St. Jude’s
  • American Cancer Society

The Winner will receive a copy of the donation notice.

Also, there is a Holiday Discount Promotion going on as well, where you can get up to 15% off services, email us to find out more.

#PMInc #Marketing #Holidays #ChristmasSpirit


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Christmas Spirit Donation Event

Category:Articles By Dee Owens,Events,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Christmas Spirit Donation Event

Only 25 Days Until … Christmas … Yup, I said it! I know if you are like me you might be both looking forward to the upcoming festivities but also totally not ready for them. I may plan for Christmas months in advance when it comes to work but the shopping, gift wrapping, and dinner planning I actually enjoy waiting until December to start making those plans. I love seeing the Holiday decorations and really getting into the Christmas spirit.

Normally at Christmas time, Personalized Marketing Inc offers a discount or gift certificate for services. This year though we are doing things a bit differently. We are going to do a Christmas Spirit Donation in the name of the winner towards either Toys For Tots or St. Jude’s.

To take part in the event all you have to do is

1) Sign Up For Our Newsletter

2) Follow Us on Our Social Networks

3) Share the event on your social networks (This post)

4) Use #PMInc and #ChristmasSpirit

If you happen to have already signed up for our Newsletter and are following our social networks… Then you only have to Share the event and Use the Hashtags. Then shoot us an email letting us know the email address you used to sign up and links to your social post


 

On To Today’s Advice, Planning and Preparing…

Though we have talked about this in the past, it is an important reminder with the hustle and bustle of the holiday season to remember to schedule your posts.

Not only do you have Holiday Preparations to do, but you also have your normal daily items on the list. So take time to sit down and write some of your posts out, get your blogs done in advance if you can, and get yourself into the Christmas spirit by planning your Christmas and New Years week now. At Personalized Marketing Inc we prefer using Zoho Social, but did you know that many of the social networks have the ability to schedule post out in advance on their site?

Speaking of planning out and the New Year, Personalized Marketing Inc is going to do an Easter blog hop event. I know, Easter… but hey it’s only a few months away. This year we are doing a Cover Hunt event for Authors. Details will be provided via email. Registration will begin right after the New Year, so be thinking of the book you want to use for the event, what prizes you might want to offer and check back for more details. Those who sign up for the Christmas Spirit Donation Event will automatically be emailed with details.

 

#PMInc #Marketing #Holidays #ChristmasSpirit 


Christmas Spirit Event Form 



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Cyber Monday - Personalized Marketing Inc, #PMInc, #CyberMonday, Cyber Week

It’s That Time … Holiday Marketing

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth,Website Design

Check Out Our Cyber Monday Only Special 
& Find Out About Our Extended Cyber Week Specials Below

As you plan for the upcoming festivities, you are probably wondering about what to make for Thanksgiving Dinner (in the U.S.), while preparing the house for the guest coming by and making plans for those staying a few days. Plus, either digging out or buying new holiday greeting cards to send out to your loved ones and of course, planning those mad dash sales runs. You know the ones that are taking place on Thanksgiving Day, Black Friday, Cyber Monday and of course Cyber Week!

We have a whole 10 days of shopping ahead of us… Whoosh, I’m already beat just thinking about it…

Each year we realize once again that the holidays have snuck up on us. That the time we once thought we had for extra things like ‘marketing’ is suddenly gone. We look at the calendar and only then do we realize that next week only has a couple of days we can focus on work. The rest of our time will be bouncing between home, family, preparations, and all the other obligations that come with this time of year.  

Planning For The Changes?

So, with all the hustle and bustle, what are you doing to keep you and your products in front of the shopper’s eye? Have you been planning and taking steps for your own marketing? Did you set up specials during those ‘peak’ sales times? Do you perhaps already have those specials ready and have begun to send them out? If so, great! You are already halfway through next week. Now what to send, when to send it, what platforms to use, and is your focus group going to be around to see it? Are the questions you should be considering with your marketing efforts.

Marketing during the holidays means that you must do more than just send out on your ‘peak’ times. You must adjust to also send out when your target audience will be there to see it.  Maybe your group works 9-5 and they read your post/emails during their lunch break. However, with the long holiday weekend coming up, they may be using that time to crunch through other things instead. If your target audience is like my household, then our children get out of school Tuesday and not Wednesday, plus they are home until Cyber Monday. Wow, Thanksgiving Day, Black Friday and the whole weekend of shopping now comes with kids!

What to do?

Well, plan next weeks post today! Schedule everything that you can out now, do not wait until the day before or the morning of, because not only will you be on those networks, so is everyone else who waited. Talk about congestion. Not only are you sharing server capabilities with everyone posting those super cute pictures and videos, but you are also sharing it with everyone else who procrastinated. Wouldn’t it be more fun to post a cute video or picture or share one of those adorable puppy memes? Maybe interact with the friends you have on the social networks? Or, oh, I don’t know; “be social”.

 

So, today’s primary goal, get your social media and blog post done today. If you do not have a platform that allows you to schedule out… at least get it into the draft so you can just hit send. Then during Cyber Week go ahead and start planning your Christmas marketing or even hire someone to help you do it. 

Extended Cyber Week Special 

Since we are a digital company, we participate in Cyber Monday/Week each year. However, this year we are kicking it off early! Starting today and until November 30th you can grab any one of these three specials:

  1. Free Analysis with Report – New Clients Only
  2. 15% Off Social Media Marketing Packages
  3. Free Social Network Header with purchase of a website design package (Includes Facebook, Twitter, or Blogger)

 

Cyber Monday - Personalized Marketing Inc, #PMInc, #CyberMonday, Cyber Week

Check Back On November 26th For Our
Cyber Monday Only 

Don’t wait, contact us today for these limited time offers. 

 

#PMInc #CyberMonday #CyberWeek #Holidays #BlackFriday #Thanksgiving #Turkey #Marketing #WebDesign #Analysis #Facebook #Twitter #RealMarketing #OrganicGrowth #Marketing #DigitalMarketing 


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