Author Archives: PM Inc

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Happy Labor Day from #PMInc

#PMInc Month-Long Anniversary Final Day

Category:Anniversary,Personalized Marketing,Personalized Marketing Inc,PM Inc Tags : 
  1. First … Thank you to our Amazing Clients for without you we would not be here today.
  2. Secondly …Thank you to everyone that has participated in the event!
  3. Third … Today is the final day to enter the drawing for the #PMInc #Anniversary #Gift – Winner Announced Next Week!

Today’s Post Is Going To Be Short & Sweet

We have covered a variety of topics this month … Websites, Hosting, SSL, SEO, Emails, Marketing, and of course scheduling; each one an essential extension of the others. You cannot have a good website without a great hosting service. Your fabulous new site cannot be found without SEO, SEM, and Marketing. Your email campaigns, website, and social media networks rely on marketing. None of these would be possible without scheduling the time to do them.

Being online, at a brick-and-mortar location, operating from a Kiosk, or any way you can have a business or product to offer, means you have to consider how each element affects the other. If you have a fabulous website, awesome product and good hosting, but you do not have SEO or Marketing, how will people find you? Or if they can find you and the hosting is not the best option, will they wait on your site to load or leave to buy the item elsewhere? Maybe you have everything but forgot that all-important SSL, did you know that some sites cannot be viewed on a mobile device without one?

Having the right package is more than just checking the boxes of the items you want, it is also making sure that you have the items you need. Catering or personalizing a package for a client is more than just going “Yes, we can do that” it’s also evaluating and pointing out what YOU might also “NEED”.

Happy Labor Day from #PMInc

As for the Holiday Weekend…
Put what matters to you first, enjoy time with family and friends… we are! 
I can guarantee that the work will be waiting when you return.

See you on Tuesday… Happy Labor Day! 

 

#PMInc #RealMarketing #OrganicGrowth #Marketing #SEO #WordPress #LaborDay 


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Thank YOU, Personalized Marketing Inc 10th Anniversary

Thank YOU – PM Inc’s 10th Anniversary

Category:Anniversary,Personalized Marketing Inc,PM Inc Tags : 

Thank YOU, Personalized Marketing Inc 10th Anniversary

 

It’s interesting when you get to celebrate your actual birthday and your company’s anniversary at the same time. You find yourself thinking about what is important to both you and the business. What core values you have for your own life and how does that compare to the company you run. We are finishing up the Month-Long Anniversary Party and I want to thank each person who has been involved with it. I also want to send a special thank you to God, my family, our clients, and Cindy, because each one is the only reason we have made it for 10 years.

As you may know, I recently went back to College to obtain a Master’s Degree in Business Administration with a concentration in Marketing. I must say even though I have only been taking classes for a few short weeks, it has been enlightening. It has also reiterated Personalized Marketing Inc’s statement, “Providing Customized Services Based On Your Needs”. It has also brought focus to YOU. Personalized Marketing Inc has always been a transparent company and the services we offer are built on the clients. We also believe in going above and beyond for those we work with, which yes does often mean learning something new to help satisfy the needs of the client or reaching out to others when needed. 

10 years ago, this summer, Personalized Marketing Inc opened its doors, not because it was planned but because the need existed. I had been asked by friends for help with their marketing needs. Which then later prompted the opening of Personalized Marketing & Promotions. We are based on our clients, our service and want to continue helping those who need it. We have evolved from doing basic marketing items and small websites; to creating full scale marketing packages and beautiful eCommerce sites. In the beginning, we marketed the company as much as we did our clients. Now, we market the clients more than the company itself. Is this the corporate way to do it? Nope, but it is the right way to do business. We have a choice as a service provider to either remember who we work with or to pay attention to that “bottom line”. Being in customer service (yes, that is what we are) we must always remember who’s important, YOU

Today’s blog is supposed to be about marketing, and well some of this post was about it… But more importantly, it is about YOU. We want you to know that no matter what service we offer, no matter if we do it ourselves or find someone who can, we want YOU to know that we value your trust and are honored you chose us to help.

 

We will get back to Marketing next week for the final Personalized Marketing Inc 10th Anniversary Blog Post. 

There are only a few days to enter the drawing… 
https://personalizedmarketing.info/2018/08/pm-inc-10-years-drawing-entry/


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coffee marketing, Personalized Marketing Inc 10th Anniversary

Marketing – #PMInc 10 Year Anniversary

Category:Anniversary,Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Welcome to Weeks 3 & 4 of the Month-Long 10th Anniversary Party. The discount for Week 3 & 4 is Marketing, so is the topic for the blog.  Today, you cannot afford to not have marketing, there are hundreds of thousands of other sites and just putting out quality content is not enough. 

Organic Marketing is more than just putting a few ads up and hoping that people find you. It takes dedication and time to create real organic growth, it takes knowing who your target niche is and what they are interested in. You also must keep at it, you cannot post occasionally and expect the same outcome as being dedicated. 

Just as with the Personalized Marketing Inc blogs, when the Real Marketing for Organic Growth blogs turned a year old, we informed readers to expect change. When we began the month-long anniversary party, we let readers know that the blogs would be more frequent for the month. You have to keep your readers and fans updated but then you also have to stick to what you said. 

There are some great tools for keeping you on track, helping you to share your thoughts, and ultimately finding out the much-needed information for your target audience. Marketing is not a short walk or an espresso shot, it is a long distance, full-bodied, vacuum pressed pot of quality coffee and time.

 

coffee marketing, Personalized Marketing Inc 10th AnniversaryWeek 3 & 4 (Aug 17th to 31st)

Marketing Special

  • 10% off 1 Month
  • 15% off 3 Months

Do not forget to register for the drawing for a special gift between August 24th and August 31st 

https://personalizedmarketing.info/2018/08/pm-inc-10-years-drawing-entry/


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SEO – Personalized Marketing Inc 10 Year Anniversary

Category:Anniversary,Articles By Dee Owens,Personalized Marketing Inc,PM Inc Tags : 

You are a “Needle in the haystack”
SEO helps the Search Engines list you and for us to find you.

What is SEO

Search Engine Optimization (SEO) is the use of keywords, images, meta tags, links and content that search engines use to determine your ranking. SEO is also website submission to those Search Engines and the use of Marketing. Think of SEO as a roadmap, maps tell us which turns to make to get to a destination. Search Engines tell users what destination to take based on their search.

Why is SEO important

SEO is important because if you do not have it, then you will rank low on the Search Engines. If people cannot find you or they do not know who you are but are looking for what you offer, and you are not listed within the first couple pages, then they are likely to go elsewhere. SEO not only leads to new people finding you it also helps your current followers know where all they can find you.

How come SEO takes so long?

Search Engine Optimization is not a short burst of activity, it takes time and dedication to get ranked, it takes time for the Search Engines to populate changes. Yes, there are ways you can ‘pay’ to be ranked rapidly at the top of a Search Engine, however, when you stop paying to be there, without the right efforts, you will fade from the top pages of the search. SEO if done right takes time, it takes making sure that your basics are covered, such as image names. When you put a new image up are you taking the time to name it something relevant, are you giving it a title? The same can be said for links and content, is it relevant to the page name, did you add those all important ‘headers’? Headers, bolding and italicizing are not just there for looks, they not only grab the readers attention, but they also tell the search engines information as well.

Week 2 – 10 Year Anniversary Special 
*August 10th – 17th* 

SEO Special (Includes Business Site Submission) 

  • Order 5 Months get the 6th month free

#PMInc #SEO #Websites #Marketing 


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Hosting … Does It Really Matter?

Category:Anniversary,Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Old and New – Hosting Then and Now

To see what is best for the clients, we must see what is best for the company as well. As with our new look, we did an “out with the old, in with the new” concerning the design and primary services. We have always offered customized services and will continue to do so, however, we needed to find a better way to give you what you need. Think about your website hosting, maybe you do not have one yet and are looking at some options. Now, think about when you go buy a car or computer, you not only look at the brand name but also the value of your dollar. Sure, there are hosting companies that seem to offer packages that look like you are paying literally pennies per dollar when in reality you are giving up critical elements.

Website hosting today is shared hosting, which essentially means that your site and potentially hundreds of others are all using the same server (shoving more files into an already cramped drawer). Shared hosting is not a bad thing, but you want to use a company that offers packages where you have fewer sites on one server. You also want a company that offers backups, CDN, Firewalls, SSL, Emails, and set up for the type of website you want. Your website is your “Online Presence, Your Storefront, Your Point of Contact” it should be hosted where it can really shine and not be bogged down by overloaded resources. 

Is It Worth You?

Which then comes in companies like Personalized Marketing Inc, we do website designs, we also do website support, we also pay attention to the fine print on hosting options. We want to know if the service we recommend is actually worth its bottom dollar or if you will be paying for substandard quality. We also want to know what their customer service is like? Do you talk to a machine or wait days for a response? Do you find yourself waiting on the phone for hours only to get someone ‘reading a screen’? Many sites have ‘buy this and get that’, is the ‘this’ worth the ‘that’? (Sorry, spiraling for a moment there)

You will notice that we do not have many hosting companies listed on Personalized Marketing Inc. Either we have not tested the other company, or we have and found that it’s not the best solution for us or our clients. Providing customized services means that you personalize them to each person or organization. It also means that you do the homework and if you find something better, you let the client know.

A Decade Later

No, we did not go into this offering everything that we do. What we did, however, was talk to the client, find out what they needed, figured out the best way to do it, then offered it to them. If we cannot provide, we find somewhere else that can. We want you to be happy with your services, we want each client to be successful in their ventures, we also know that times change and so must Personalized Marketing Inc.

Just like with our original name, Personalized Marketing & Promotions, we realized that to offer the best services possible, we had to rethink how we provided them. What areas were best suited and which services had to go. Personalized Marketing Inc offers many of the original services, but some things were dropped. Why? Because there was a better company, it required a skillset we did not have on staff, or it was a ‘fluff’ product. Take website development, yes, we can and have done Joomla, Drupal, even Ruby on Rails. We no longer offer support or builds for Ruby. Why? Because there are developers out there that do it better and all the time. It’s a part of putting YOU first and being a transparent company.

Update

One thing that I have done to improve the level of services we offer is return to the University of Phoenix for my M.B.A with a concentration in marketing. Why? Because times have changed, and everyone needs to be refreshed or learn what’s new out there. Our Manager Cindy lives and breathes business administration, she also loves editing and is a killer designer (see the Main Chess Pieces Slide on site). I look forward to great things coming from her and the skills she offers our clients.

We are still working on the Real Marketing for Organic Growth workbook. The process is taking a bit longer than originally planned but we feel that is a good thing since you should get more benefit from it. I also do not want to rush it and am trying to make sure that the topics requested are being covered.  

 

#PMInc #Hosting #10Years 


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PM Inc 10 Years Drawing Entry

Category:Anniversary,Personalized Marketing,Personalized Marketing Inc,PM Inc Tags : 

Welcome to the Personalized Marketing Inc’s new site and month-long anniversary party! Each week we are offering a different special and one big surprise during the final week! So, make sure to check back each week to take advantage of each new gift from us to you!

 

Week 1:

To kick start the event, August 1st to August 10th we are offering 10% off the following items!

1)  Website Design

  • You get to choose between 10% Off Total Cost

or

  • Free Domain Name Registration + 1 Month Hosting*

 

2)  One Social Network Design

  • Pick from either Facebook, Twitter, Google, YouTube, or LinkedIn.

 

3)  All Products found at hosting.personalizedmarketing.info

  • http://www.secureserver.net/?prog_id=522998&isc=PMinc10Yrs
    • To get 10% off Use Promo PMinc10Yrs

If you choose one of our affiliate hosting companies, please let us know so we can keep an eye out and apply the 10% discount elsewhere.

  

MAKE SURE YOU ENTER THE DRAWING BELOW!

 

Newsletter Sign Up and Drawing Entry For A Special Gift Awarded Between August 23rd And Aug 31st. 

Please fill out this form only after you have followed us. 
 *
 
 
 
 
 
 
 
 
 
 
 
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*Required Fields

Note: It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.


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Celebrating Our 10th Anniversary in August!

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Sorry so late with the blog… We have been working hard to bring you the new site version of Personalized Marketing Inc, which I am happy to say launches August 1st! I have also returned to school to obtain my Masters in Business with a certification in Marketing, it’s been a great experience so far.

Today’s topic … Websites!

I know I recently did an article series not long ago that mentioned websites in them, however, with us launching our new design and some bumps along the road, it seems pertinent. Websites require reliable hosting, they require access to dedicated servers, they most generally use a database and often have areas where security is a must; which if you do not have an SSL you could find yourself falling in the rankings!

Cindy and I built Personalized Marketing Inc’s new site on the content management platform (CMS) WordPress, so we have all of those needs mentioned before and sometimes additional headaches. If you have ever used WordPress then you know of plugins, which are great when they work but when they do not it can be a headache. Plugins, unless you make them, are generally taken care of via third party, if a core update conflict with the plugin, it can and will stop working right. If that happens then your entire site will come down. Recently, I have noticed several plugins that worked beautifully for years stop working correctly or adding unnecessary id tags. The cleaner your website code the better it works.

WordPress generally sends out an update at least once a month and lately several times a month. Turning on Auto Updates in your hosting is an option for keeping the site updated, however, if you have one of those pesky “non-compatible” moments you just found yourself with that headache we mentioned. Which can and has brought websites completely down and if you rely on that site for your business, well you now have a bigger problem. So, if you are not willing to pay to have someone go in and care for your website, then you have to learn to do it yourself. What is your time worth?

Our Anniversary!

It is hard for me to imagine that Personalized Marketing Inc is 10 years old… It does not seem like that much time has come to pass. In the past 10 years, we have had many changes but one thing never will, we are a transparent company that is focused on providing customized services based on the client’s needs and wants. We are a Faith based company that cares about the people we work with and we want to help them thrive by providing the best service we can.

We mark the birthday of the company each year in August for two main reasons: one it is my birthday month and two because I like giving gifts during my birthday month! Normally, I run one discount special all month long, however, this year we are going to be giving out multiple gifts to celebrate. We are also going to draw one special surprise during the month as well. So if you haven’t already signed up to receive our newsletter, if you are not following the blog, or maybe you have not connected with us on Social Media, August 1st is the day to start!


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Happy 4th from Personalized Marketing Inc

Real Marketing For Organic Growth PT 24

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

WOW! We’ve done it!

1 Year Blogs and The Time Has Come…

Sorry I am a week late, we had storms come through and we focused on client items and the blog was put off a week…

When I sat down to write this week’s blog post, the calendar kept nagging at me, and the topic made me stop and think of how many blogs we’ve written. I have to say it caught me off guard that we have been doing the “Real Marketing For Organic Growth” blogs for a year!

Happy 4th from Personalized Marketing Inc

Today’s Topic – Review

Since we are celebrating a year of “Real Marketing For Organic Growth” and we are halfway through 2018, I thought it was time to review some of the basics…

  1. Collect your stats from ALL your networks and sites
    1. Compare them to previous months
    2. Compare them to last year
  2. Review your stats from your networks
    1. Are you on track?
    2. Are you posting when your followers are online?
    3. Are you keeping your content relevant?
    4. Are you being informative but also interesting?
    5. Keeping the “soapboxes” to the minimum?
  3. Are you using a marketing tool yet? If not, are you keeping records of your post?
    1. Twitter, Facebook and other social networks have a way for you to download your post. You can also collect statistics on the post from the sites as well. If you haven’t already done it then you need too soon.
    2. Having copies of your post can help you to determine if you are posting relevant content.
    3. A record of the topics you’ve covered.
    4. If you are using a Marketing Tool, then it most likely has a way for you to export what you’ve sent out. A good Marketing Tool will also help you determine when the viewers are online and let you know the interactions of the post you’ve made.

 

ARE YOU PLANNING FOR YOUR END OF THE YEAR EVENTS?

If you remember in some of our earlier post, #3 and #5, we discussed how life happens and planning only what you are willing to commit too is essential? Well, July marks the begging of the end of the year rush, recently kicking it off with Canada Day on July 1st or Independence Day on July 4th, depending on where you live. Then we generally have fairs in July or early August. August also marks school starting back up. September also marks several holidays including Labor Day, first Monday of the month, this year on September 3rd. Then follows October, November and December … which we all know what holidays are in those months and the goals we hope to set. 

So have you begun planning your end of the year events yet or are you going to wait until the very last moment and try to cram it all in at once.  

In the past year, I hope that you have learned about how to do marketing around your schedule. Realized when you needed help and asked for it. Took time to take stock in what is important to you. Learned some of the basics of marketing and even increased your own over time.

However, the time has come to adjust the Real Marketing For Organic Growth blog series. We are going to open up our blogging topics to include other important areas of your online presence, such as privacy, social media changes, and current happenings found online. (Such as the Web Presence Mini-Series) We are also working on the Real Marketing For Organic Growth Workbook and will be sending out those important updates to our newsletter subscribers.

 

Tools We Use: 

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content


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Real Marketing For Organic Growth PT 23

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Are You Branded?

Hi, well I am a week late with this week’s blog post however a lot has been happening lately. First, my youngest turned 18 which is both amazing but also a tug at the mother’s heart strings. I am very proud of her and know that she will do great things in life. Another thing that has been taking place is a new look for Personalized Marketing Inc, which means we have to work on our branded images and ensure that the change takes place well. So that is the topic for today’s post.

But First… Some GDPR Tips

We were asked to discuss the GDPR some and so originally we were going to go a little more in-depth over it. However, there are already some great posts out there about it (including the ones from your newsletter program) so how about a few tips instead.

  1. Make sure that you are sending the “Please resign or confirm email” to only those you have too. I have received many of these types of emails and I am not affected by the changes taking place. That being said I am not receiving the same amount of newsletters as before.
  2. If you are going to send out the request then make sure you give the person a reason to stay with you. Remind them of the benefits behind getting your emails. Also, please do not make the subject line “Will you resign up?” this immediately indicates that there is a reason they should not.
  3. Use the tools included in your newsletter provider. Many such as the Email Campaign provided through Zoho have features in them that help with your newsletters’ success. Such as scheduling them when the person receiving the emails are more likely to be around. Also, sharing them on your social media networks, just not for the GDPR email.
  4. Include your branding in the email; it is coming from you so it should look like it. Headers, logos, banners, any image really that shows the viewer immediately who they are getting an email from.
  5. Remember that newsletters and emails are not a one-way communication tool; they are designed to encourage a conversation. Let them. You can ask viewers what they like to see, you can add polls, and you could even do a Q&A session. Something that talks about you but also gives them a chance to respond.
  6. Most likely however the emails have gone out and you did not get the responses you were hoping for, now what? Save the list check them out and make sure they are not already on a different list. Good email programs will help sort them for you.
  7. Finally, if you are offering a special for those who did sign up, double opt-in and even said yes to your GDPR email, then thank them and make sure they got their gift. Many times you will find that the “gift” was not claimed so check and see if they did. You offered them something for signing up, help to ensure they get it.

 

Now On To Branding!

Have you ever heard the story about how a certain drink lost a lot of sales because they changed their logo? It happened a little over 15 years ago and the drop was drastic. If you have done your work and have good branding changing the logo might not be the best bet. However, if you are like PM Inc, then it might be necessary. We are going with not just a new look but also a new website design. This is mainly because we want to not only meet current website design guidelines but also because we are celebrating our 10th anniversary this summer and it was time.

So what to do now that you are revamping everything?!?

  1. Don’t panic. You have already determined this is necessary for you and your business. So you have gone over the pros and cons behind the change.
  2. If you do not already have one, make a plan outlining the steps of the change.
  3. Make sure that you not only have your new branding images but also your old ones. If possible plan transitions affects converting over to the new look by changing small elements along the way. If however like us, then consider doing a before and after. You cannot put an animated image on your logo for social networks so plan out post showing the transition. Not only is this a good marketing idea for creating eye-catching graphics but also a great way to get the change across.
  4. Stay on track with your new look. Set a completion date, set a marketing push date and stay with it. You have already done the homework of when is the best time to start the process, so use that timeline.
  5. Plan on a few post of why you are making the change and talk about it before it happens. When you launch a new product you talk about it before it actually comes out, your website or branding should get the same attention.

Notice how I mentioned website? Well as I commented earlier we are doing some drastic changes to our website. We have a new color scheme coming, new images and even different layouts for the pages. Each one of the images we are using has several layers to it, this is great if we wanted to show an animated transition from the old to new look. Now, you cannot see this just yet, we are building it on a back site. This way we have time to make the changes we want without trying to rush everything. We are however using the same server system so that will help. (Also, just for our valued readers, we are including a sneak peak of our new homepage look) 

PMInc new look | Personalized Marketing Inc

When building a new site, working on new branding, making larger changes to your site, if you can do them where viewers do not accidently see the mess. Gone are the days of “Excuse our mess, while we make something new.” If your hosting company or website platform does not offer these advantages contact us. We can not only help you with your changes but also send you to a hosting company that can accommodate you.

That’s all for today’s post… Whew right? As always everything we talk about on our blog we not only have expertise in but often implement them ourselves. 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content


  • -

Real Marketing For Organic Growth PT 22

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Be Thankful

 

Seems like it’s been a while since I posted an article focused on marketing and with Memorial Day right around the corner, this will not be your traditional post. Personalized Marketing Inc and I want to thank all those that serve to keep us free. However, we want to send out a special thank you to those men and women, their families and friends who gave the ultimate sacrifice.  

When we look at the jobs we have or the careers we have followed, we can get overwhelmed or may have forgotten how we got there. We may even forget those that gave us the chance to do exactly what we are right at this moment. So today’s post was going to be about the GDPR notices you might be sending out or getting in your inbox but instead, it is about saying thank you.

Spend some time this weekend and thank those that support you and your choices. Thank the family members (children, spouses, relatives, and friends) that despite everything stand behind you. They are the reason you are continuing down the path you have taken. Despite the “rough” days, the highs and lows, potential financial cost, they continue to stand beside you. They give up their time and emotions to support yours.

Thank your readers for taking time out to accept your “updated” newsletter confirmations you have been sending out to remain compliant. Say thank you to those who open your emails when you send them. Take a moment and send a personal “I would not be here without you” message to each person through it all is still behind you. It does not matter the method you chose to send out your messages just take a few minutes to remember those that support you. 

Thank You 

I want to personally send out a thank you to God, my children, my family, my friends and our clients. If it was not for each of you, I would not be sitting here writing this post.  A Special Thank You to the men and women who have given all and their families who sacrificed someone very special to them so that we can have the liberties we do. 

 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content


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