We want to thank everyone that participated in the event! Hard to believe that the month-long celebration is over... It has been an amazing and wonderful journey! We look forward to providing you with customized services for another 10 Years!
You might wonder why you would want to move your website in the first place... There are a few main reasons...
Whatever your reason for wanting to move your website or blog, there are a few variables to consider.
Is the domain name with your current provider or a different register?
Knowing where your domain name is registered if they allow you to edit the DNS and how long the process takes on their end are important things to know. If you are moving your domain name to the new provider, you have to allow time for the domain name changes to populate. Some only take a few hours while others can take up to 7 business days. If the domain is hosted elsewhere, you will also want to know if you have to purchase a primary domain for the hosting account.
Do you have more than one website to move?
If so, are they small or large websites? One may assume that their website is small until they get inside the filing system, suddenly that relatively small site is much larger than expected. WordPress websites, for example, can often have anywhere from 3 to 12 copies of the same image just in different sizes. Plugins also have their own folders, their own files and sometimes those files can get rather large. It's better to check and make sure that you know exactly what you need before making the move.
Many of the hosting companies now offer services to move your website for you and some even have temporary domains so you can check the site out before starting the DNS changes.
Do you have a 3rd party backup of the website?
This one is a big one... Once you leave your current hosting provider, you may no longer have access to any backups on their server. It is important to have a 3rd party or location backup of your site. You may also find that with some hosting providers they have a standard cPanel and others have something completely different. Then there are managed WordPress sites and those that are not, different providers can have different names inside the WordPress Database.
Not all hosting companies provide an 800 number for consumers to call for support and some charge for those calls. Knowing what type of support system you need is also important. You may find yourself facing a major problem and emailed support alone is not enough. Remember, you get what you pay for ... the same is especially true for website hosting.
As you may have noticed, Personalized Marketing Inc no longer offers website hosting. We decided it was better for you the client for us to offer a variety of hosting packages instead of just one. The companies we list on our affiliate page not only meet technical requirements but they also have excellent customer service.
The best advice we can offer to you is 'Make A Plan' to move your website. Write down your requirements, check out the providers and set a date to start. Just because you plan on moving your site on say Saturday, does not mean that it will be done by Sunday morning. So know your stats, inform your visitors, and plan ahead. If the hosting company says it will take 24 - 72 hours, plan on it taking 72 - 96 hours. Give yourself the extra time, that way if it does only take 12 hours, then you have extra time to check things out. If it does take 96 hours (4 days), then you have planned for that and do not feel overwhelmed by the option.
Your website is your official home on the web. It is the storefront to you and your products. It is where you tell people about what's going on and where. If you are overwhelmed by all the steps, the information from different providers and just do not want to chance losing anything... hire someone. It is better to pay an expert to make sure there are copies, move your website, adjust your DNS, and error check the site; then to either stress out about it or worse have something go wrong and cost a lot more.
#PMInc #Hosting #WordPress #HTML
To see what is best for the clients, we must see what is best for the company as well. As with our new look, we did an “out with the old, in with the new” concerning the design and primary services. We have always offered customized services and will continue to do so, however, we needed to find a better way to give you what you need. Think about your website hosting, maybe you do not have one yet and are looking at some options. Now, think about when you go buy a car or computer, you not only look at the brand name but also the value of your dollar. Sure, there are hosting companies that seem to offer packages that look like you are paying literally pennies per dollar when in reality you are giving up critical elements.
Website hosting today is shared hosting, which essentially means that your site and potentially hundreds of others are all using the same server (shoving more files into an already cramped drawer). Shared hosting is not a bad thing, but you want to use a company that offers packages where you have fewer sites on one server. You also want a company that offers backups, CDN, Firewalls, SSL, Emails, and set up for the type of website you want. Your website is your “Online Presence, Your Storefront, Your Point of Contact” it should be hosted where it can really shine and not be bogged down by overloaded resources.
Which then comes in companies like Personalized Marketing Inc, we do website designs, we also do website support, we also pay attention to the fine print on hosting options. We want to know if the service we recommend is actually worth its bottom dollar or if you will be paying for substandard quality. We also want to know what their customer service is like? Do you talk to a machine or wait days for a response? Do you find yourself waiting on the phone for hours only to get someone ‘reading a screen’? Many sites have ‘buy this and get that’, is the ‘this’ worth the ‘that’? (Sorry, spiraling for a moment there)
You will notice that we do not have many hosting companies listed on Personalized Marketing Inc. Either we have not tested the other company, or we have and found that it’s not the best solution for us or our clients. Providing customized services means that you personalize them to each person or organization. It also means that you do the homework and if you find something better, you let the client know.
No, we did not go into this offering everything that we do. What we did, however, was talk to the client, find out what they needed, figured out the best way to do it, then offered it to them. If we cannot provide, we find somewhere else that can. We want you to be happy with your services, we want each client to be successful in their ventures, we also know that times change and so must Personalized Marketing Inc.
Just like with our original name, Personalized Marketing & Promotions, we realized that to offer the best services possible, we had to rethink how we provided them. What areas were best suited and which services had to go. Personalized Marketing Inc offers many of the original services, but some things were dropped. Why? Because there was a better company, it required a skillset we did not have on staff, or it was a ‘fluff’ product. Take website development, yes, we can and have done Joomla, Drupal, even Ruby on Rails. We no longer offer support or builds for Ruby. Why? Because there are developers out there that do it better and all the time. It’s a part of putting YOU first and being a transparent company.
One thing that I have done to improve the level of services we offer is return to the University of Phoenix for my M.B.A with a concentration in marketing. Why? Because times have changed, and everyone needs to be refreshed or learn what’s new out there. Our Manager Cindy lives and breathes business administration, she also loves editing and is a killer designer (see the Main Chess Pieces Slide on site). I look forward to great things coming from her and the skills she offers our clients.
We are still working on the Real Marketing for Organic Growth workbook. The process is taking a bit longer than originally planned but we feel that is a good thing since you should get more benefit from it. I also do not want to rush it and am trying to make sure that the topics requested are being covered.
#PMInc #Hosting #10Years
Continuing the four part blog series to help give you some basics for not just being safe online but also to ensure that your web presence is what you want it to be.
Hope you are having a good day and not completely overwhelmed by the information provided in our previous posts “Real Marketing For Organic Growth PT 21 – Time To Discuss Your Web Presence Part 1 Section 1 and 2” We are trying to make these blogs informative but not overwhelming, so if you are feeling a bit frazzled remember to take a breath and if need to give us a shout out.
So let’s recap our previous posts we covered security and choosing the right web hosting for your needs. They covered a comparison of hosting options, basic requirements for hosting accounts (SSL, Emails) and benefits behind some of these additional Security add-ons (Firewalls and CDN). In this installment we are going to talk about other website and some common concerns.
This one seems like a no brainer right? You have either purchased a domain name or are using a platform that has given you a subdomain. The domain / subdomain very plainly says who you are or what you offer, (personalizedmarketing.info) marketing personalized to you. People come to your site and are immediately given more information about why they should choose you. No or you’re not sure? Well then maybe it’s time to reconsider your site.
Since we have worked with several authors, we are going to use them as a reference. When you go to an author’s website, the first thing you expect to see is what new book they have out, then their banner, author picture or another relevant image that connects them to their work. Third, you expect to see some information about what type of books they write and a welcome message from them. Some chose to have blog feeds on their homepage others their most recent releases. Both of these work, it just depends on who the author is and what they feel is most relevant to them.
You might then find some information about what events they are attending and how to enter either giveaways, newsletters, or contest. Then at the bottom, you should always find copyright information protecting the material on their website. Ultimately, the homepage is a landing page that should engage us enough to continue through to different pages. The top general pages often include: Home, About or Bio, Books, Reviews/Interviews/Guest Events, Blog and Contact. Sometimes you see other items like friends or reader areas. The main pages gives us yet again the Who, Why, When, Where, and How of the author and their site.
These 5 questions are some of the most important questions that the author’s website should address but it must do it in a manner that is appropriate to the content and the devices viewing it. Have you noticed that when you view the product information for an item on Amazon, the word count is higher for a Computer but significantly less for a phone? That is because there is only a certain amount of room before the phone user has to scroll to read more. This area is considered HIGH value and only really great “HOOKS” should go there. The same is said for your website. If you do not address these questions before a person has to start scrolling than most likely they are not going to stick around long enough to hunt the answers.
So your content looks stunning on your computer but when you visit your site on your phone or tablet you suddenly go “huh, why do I have to scroll left or right?” “What happened to my color choices?” “Where did my images go?” “What’s up with the navigation link?” or the ultimate … “That looks nothing like my website!” Many don’t know but WordPress Themes and some plugins do offer mobile versions of the website, however they are basic mobile templates and probably have very little to do with your design. Some of these basic templates allow adjusting and others require a paid service to do the adjustments. The best way to know if your website looks right on mobile devices is to view it on one. The emulator inside of WordPress customizer does not always give an accurate view and you could find yourself with a mess.
If using WordPress choose the right theme to start with. Make sure it is responsive, parallax and has good reviews as well as support services. You can also have someone design a theme or create a child theme for you, just make sure that it includes a clean and clearly beautiful version of your site on any device. HTML5, CSS, Bootstrap websites also can be very lovely and can be designed to be responsive as well. You only have to make sure the right coding is being used and do not use programs that add outdated or heavy code to your site.
In our final week, we will cover social networks and blog sites. I know we these blogs are giving you quite a lot of content to read and several things to consider. We are here to help; we have several service packages that are tailored to what YOU the client needs based on YOU alone.
If you have a suggestion for a topic then please send us an email, we may chose to do a series about it.
We are including a 10% discount for any item offered on the Personalized Marketing Inc Hosting site and main site, good through June 1st 2018.
Just as a way of saying thank you for reading the blog post.
PM Inc Main Site (including PM Inc SSL and Installation Service): Just email us and mention “Real Marketing For Organic Growth PT 21 Blog Post Promo: RMOGpt21” or fill out the form and the discount will be added.
PM Inc Hosting Code: ( RMOGpt21 ) Must either click the link or paste the code in the shopping cart to get the discount.
#PMInc #WordPress #HTML #WebPresence #Marketing #Website