Old and New – Hosting Then and Now
To see what is best for the clients, we must see what is best for the company as well. As with our new look, we did an “out with the old, in with the new” concerning the design and primary services. We have always offered customized services and will continue to do so, however, we needed to find a better way to give you what you need. Think about your website hosting, maybe you do not have one yet and are looking at some options. Now, think about when you go buy a car or computer, you not only look at the brand name but also the value of your dollar. Sure, there are hosting companies that seem to offer packages that look like you are paying literally pennies per dollar when in reality you are giving up critical elements.
Website hosting today is shared hosting, which essentially means that your site and potentially hundreds of others are all using the same server (shoving more files into an already cramped drawer). Shared hosting is not a bad thing, but you want to use a company that offers packages where you have fewer sites on one server. You also want a company that offers backups, CDN, Firewalls, SSL, Emails, and set up for the type of website you want. Your website is your “Online Presence, Your Storefront, Your Point of Contact” it should be hosted where it can really shine and not be bogged down by overloaded resources.
Is It Worth You?
Which then comes in companies like Personalized Marketing Inc, we do website designs, we also do website support, we also pay attention to the fine print on hosting options. We want to know if the service we recommend is actually worth its bottom dollar or if you will be paying for substandard quality. We also want to know what their customer service is like? Do you talk to a machine or wait days for a response? Do you find yourself waiting on the phone for hours only to get someone ‘reading a screen’? Many sites have ‘buy this and get that’, is the ‘this’ worth the ‘that’? (Sorry, spiraling for a moment there)
You will notice that we do not have many hosting companies listed on Personalized Marketing Inc. Either we have not tested the other company, or we have and found that it’s not the best solution for us or our clients. Providing customized services means that you personalize them to each person or organization. It also means that you do the homework and if you find something better, you let the client know.
A Decade Later
No, we did not go into this offering everything that we do. What we did, however, was talk to the client, find out what they needed, figured out the best way to do it, then offered it to them. If we cannot provide, we find somewhere else that can. We want you to be happy with your services, we want each client to be successful in their ventures, we also know that times change and so must Personalized Marketing Inc.
Just like with our original name, Personalized Marketing & Promotions, we realized that to offer the best services possible, we had to rethink how we provided them. What areas were best suited and which services had to go. Personalized Marketing Inc offers many of the original services, but some things were dropped. Why? Because there was a better company, it required a skillset we did not have on staff, or it was a ‘fluff’ product. Take website development, yes, we can and have done Joomla, Drupal, even Ruby on Rails. We no longer offer support or builds for Ruby. Why? Because there are developers out there that do it better and all the time. It’s a part of putting YOU first and being a transparent company.
One thing that I have done to improve the level of services we offer is return to the University of Phoenix for my M.B.A with a concentration in marketing. Why? Because times have changed, and everyone needs to be refreshed or learn what’s new out there. Our Manager Cindy lives and breathes business administration, she also loves editing and is a killer designer (see the Main Chess Pieces Slide on site). I look forward to great things coming from her and the skills she offers our clients.
We are still working on the Real Marketing for Organic Growth workbook. The process is taking a bit longer than originally planned but we feel that is a good thing since you should get more benefit from it. I also do not want to rush it and am trying to make sure that the topics requested are being covered.
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