Tag Archives: Christmas

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#RealMarketing #OrganicGrowth #Life #PMInc #Holidays #Thanksgiving #Christmas #NewYear

Winter Marketing

Category:Articles By Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

#RealMarketing #OrganicGrowth #Life #PMInc #Holidays #Thanksgiving #Christmas #NewYear

Well the weather is definitely reflecting the season and ads are already pouring in for Black Friday, Cyber Monday and Christmas Present ideas. It’s that wonderfully rushed time of the year! Can you believe we are only short 8 weeks away from today until the New Year? I know I can’t and I have been planning holiday marketing for a while now, but time has flown and it’s here. Don’t worry the next blog will be on Friday again, I just decided to do the blog today due to the countdown to next year.

What’s on your list

As the leaves continue to fall, the weather grows more crisp, new products are launching, items are going on sale and that means it’s time to make sure you are ready for the hustle and bustle. I do not know about you but I enjoy playing music while I work. My daughter got me an Amazon Echo Dot and I must admit, I am sold! Of course, now I am looking at all the other things Alexa can do, including coffee… Something that I did notice and have already began using is the ‘list’ feature. I can just ask Alexa to add an item to my shopping list and it’s there on my phone. Which means I can add items as they pop in my head and suddenly, I have a working list.

 

AI Integration

 

Wouldn’t it be great to have the same functionality for those precious books you have written or read and want to share? Well Alexa can do it… My granddaughter gave me a quick lesson in that when instead of specifying a song, Alexa wanted to know if we wanted her to read the book to us. In the past we have mentioned how AI is taking shopping to the next level and you do not have to have an Alexa to make it happen. Smartphones and other AI devices, including your computer, can search for the item you want and then read to you. With this new way for busy buyers to access your products, maybe it’s time to look at how you have listed them.

 

Search Engine Changes & Shopping

 

Google Assistant is one of those AI’s that can help you find products just by asking it and until recently we were all phrasing items as questions. However, Google Search has changed again and those phrases (questions) are going to generate new results. Now of course if you have been using true SEO methods and Marketing, then you are doing good. Just do a quick search (without being logged in or use Private Browsing) and see what populates about you and specifically one of your products. Now with books, that might come across a bit disappointing, especially if you have only been posting your books with the meta content the title alone. However, if you are an avid blog follower then you know it’s you and not your ‘books’ that people should be looking for. Book Marketing is this… People need to remember your name… Not the title of your newest book, well at least not just the title alone. Amazon has a perfect example of this … ‘Follow’ the author. No matter if you are shopping online or at a local bookstore you are looking for the author first and then seeing what’s available. Granted I go looking for a specific book, especially the new releases, and I am looking at the title but I am also checking to make sure it’s written by the author I want. There are millions of books out there and some have the same name, right down to the exact spelling and punctuation. However, the defining factor is the author’s name and the cover representing it. So, if you want your book to standout then make sure it has a selling cover and that your name is easily visible. (Check La Roe’s Curse for a bad author name placement and yes, thankfully, Cindy is fixing it for me).

 

Additional Blogs on Seasonal Marketing

Real Marketing for Organic Growth: Life Happens

https://personalizedmarketing.info/real-marketing-organic-growth-pt-7/

Real Marketing for Organic Growth: Seasonal Marketing

https://personalizedmarketing.info/category/real-marketing-for-organic-growth/

Real Marketing for Organic Growth: Thanksgiving – To Advertise or Not

https://personalizedmarketing.info/real-marketing-organic-growth-pt-11/

It’s That Time … Holiday Marketing

https://personalizedmarketing.info/its-that-time-holiday-marketing/

 

#RealMarketing #OrganicGrowth #Life #PMInc #Holidays #Thanksgiving #Christmas #NewYear


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Christmas Excitement?

Category:Articles By Dee Carver,Consultants,Events,Personalized Marketing,Personalized Marketing Inc,Real Marketing for Organic Growth Tags : 

Are you excited about Christmas? Have you finished your holiday shopping or are you still looking for that perfect gift?

Christmas is in full swing here at my house. The tree is decorated, the lights are on the porch, gifts are being wrapped, and Christmas Dinner is already being planned. Now, all we have to do is wrap the rest of the gifts, finish planning dinner, cooking dinner, setting schedules, get ready for school break, plan, prepare, change plans, prepare again, make arrangements… etc. We are definitely in full swing here.

So what about marketing, promoting, writing, editing, creating, ya know work?

Well for us, its all about those two final weeks of the month… Christmas and New Years. We already know that working is going to be limited and even if we do get quiet time, Dec 26th is on a Wednesday, which means that there are 3 days from December 24th to Jan 2nd for full days of work. So how do you get 2 weeks worth of work done in 3 days?

You plan ahead, you prepare your post, you schedule the time to focus on specific tasks, and you work as many minutes as possible.

So onto more fun things… Christmas Spirit Donation Event

There is still time to register before the event ends on Dec 31st.

To take part in the event all you have to do is

  1. Sign Up For Our Newsletter
  2. Follow Us on Our Social Networks
  3. Share the event on your social networks
  4. Use #PMInc #ChristmasSpirit

If you happen to have already signed up for our Newsletter and are following our social networks… Then you only have to Share the event and Use the Hashtags. Make sure to shoot us an email letting us know the email address you used to sign up and links to your social post.

The Winners Name will be randomly drawn and the donation sent to one of the following charities.

  • Toys For Tots
  • St. Jude’s
  • American Cancer Society

The Winner will receive a copy of the donation notice.

Also, there is a Holiday Discount Promotion going on as well, where you can get up to 15% off services, email us to find out more.

#PMInc #Marketing #Holidays #ChristmasSpirit


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Real Marketing For Organic Growth PT 12

Category:Articles By Dee Carver,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

 

It’s the most Wonderful time of the year… and Possibly Stressful as well.

The Holidays are upon us and not only do we have to find time for family, work, marketing, and all the other jobs we do on a daily basis; we also have to find time for the Holidays and all that entails. Now many of you have been thinking about what your December Goals are for several months, but if you find yourself feeling a little stressed out and not sure where to start, Today Is The Day! It is December 1st, we have 25 days until Christmas, we have 24 days to get our gifts purchased and 21 days for online shopping. That’s right, 21 days for online shopping… and that is only if you purchase overnight shipping by 4 PM December 21st.

As you may have began to realize that a large part of Real Marketing For Organic Growth revolves around finding the time to do it within your budget. But you now have to consider not only your stress levels but also those of your consumers. They have already done their “Black Friday, Small Business Saturday, Cyber Monday / Week shopping. They have already began deciding what to get their family and friends, they are already feeling the squeeze in their wallets and are wanting a way to do it all and stay on budget.

So how do you help them and stay on target?

That’s the beauty of having your own products, doing your own marketing, creating your own sales, you can showcase your lovely items and offer special holiday discounts with a little incentive. Asking for shares is one thing, inspiring them is another. Write a catchy subject line, create a motivating phrase, give them something more than just products but also something fun. For the clients of Personalized Marketing Inc and ourselves, we will be spending part of our marketing endeavors on lifting people up, bringing smiles, sharing traditions and hopefully inspiring others to do the same. Sure we will have our own Holiday Discounts but we will also be giving back to those we reach by posting something more than just a sales ad.

This Holiday Season when you think of your promotional post, think of what you see each time you go to your own social networks, are they full of “buy, buy, better buy now” sales ads? Do you find yourself scrolling through those sales ads? Guess what a lot of viewers are too. However, are you stopping to look at the cute videos, maybe the kittens and puppies in holiday cheer, or even commenting on an “Elf On The Shelf” post? Which one do you prefer? I bet your focus group, your consumers, your hopefuls are paying attention to the same thing you are.

You can help them by helping with their stress levels, you can stay on target by offering things that do not cost you anything additional while providing extra marketing materials of your own.

Tools We Use:

Social Pilot http://www.socialpilot.co?refer=KFTFLIPA 
Canva https://www.canva.com/personalizedmarketinginc
Siteground https://www.siteground.com/recommended?referrer_id=7588908
RiteTag https://ritetag.com/hashtag-search

 

#PMInc #RealMarketing #OrganicGrowth

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