Category Archives: Real Marketing for Organic Growth

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Social Media Networks, Social Networks, Personalized Marketing Inc

Real Marketing For Organic Growth PT 25

Category:Articles By Dee Owens,PM Inc,Real Marketing for Organic Growth Tags : 

Why You Should Be Using More Than One Social Network 

Social Media Networks, Social Networks, Personalized Marketing Inc

 

It has been a while since we focused on marketing but it seems that changes have prompted a new post. As many of you may have heard, Google is getting rid of Google+ as of August 2019. Now some of you may not take much notice but others may be wondering what now… This is the very reason why myself and other Marketing Specialist suggest using more than one social media network. Networks, as we have seen with others, can last for decades but many come and go or change their platform to where you just don’t belong, such as the changes to MySpace.

Do not get me wrong if you are in the music industry then MySpace is still a place to be but it really is not designed for other venues anymore. Facebook recently made a big announcement to the way businesses are shown and how it affects users such as you. Twitter made a positive change and increased the number of characters and each network has is focused on specific users. Some networks are fads and as with all fads they will fade away and others just do not make the number of profits needed to continue forward. 

Dealing With The Unexpected 

Having more than one social network is more than just about reaching the users on them it also means that if unexpected and potentially problematic changes take place you do not have to worry about “how am I going to reach viewers now?” You already have a plan in place. Since Google+ is closing its doors does that mean you should stop posting to it between now and the shut-off date? Nope, it only means that you need to adjust your marketing plan and maybe even consider that social network site that you before decided you were too busy to use.

Yes, it is a year away (well almost) but you still need to be adjusting your strategy now. You need to make sure that there is no information shared on it that you do not have elsewhere or at least saved. You need to make sure that any connections you have made there are found on different platforms, (if you are a client of ours then your post are on several other networks already). You may even want to begin transferring your followers and friends to another network. Now if you have a small platform and reach, then it will not take you too long to do this. However, I imagine most of the readers will have months, years and longer than they do not want to lose. So instead of waiting to the last moment, start the transfer process now. 

Take Action Now

Make a plan, schedule out at least 30 minutes to an hour each week to begin the process. There are exactly 291 Days — or — 41 Weeks and 4 Days from the date of this post. If you give yourself an hour each week then that means you have only 41 hours to get it done. However, if you do an hour twice a week then you have 82 hours in which to move the content you do not want to lose. I have not heard as of yet if they will be keeping the content or if it will just disappear.

You might also not be aware of is Google’s URL shortening service is also closing, in March 2019. Personalized Marketing Inc has some shortened URLs using their service and each month, I go in and make note of the current stats and keep a running list of the URLs. Will the shortened URLs eventually create 404 Errors, I cannot say but being a geek, working in marketing and doing SEO I am not taking a chance.

You can read more about Google’s decisions at:

 

#PMInc #RealMarketing #Advice #OrganicGrowth 


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coffee marketing, Personalized Marketing Inc 10th Anniversary

Marketing – #PMInc 10 Year Anniversary

Category:Anniversary,Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Welcome to Weeks 3 & 4 of the Month-Long 10th Anniversary Party. The discount for Week 3 & 4 is Marketing, so is the topic for the blog.  Today, you cannot afford to not have marketing, there are hundreds of thousands of other sites and just putting out quality content is not enough. 

Organic Marketing is more than just putting a few ads up and hoping that people find you. It takes dedication and time to create real organic growth, it takes knowing who your target niche is and what they are interested in. You also must keep at it, you cannot post occasionally and expect the same outcome as being dedicated. 

Just as with the Personalized Marketing Inc blogs, when the Real Marketing for Organic Growth blogs turned a year old, we informed readers to expect change. When we began the month-long anniversary party, we let readers know that the blogs would be more frequent for the month. You have to keep your readers and fans updated but then you also have to stick to what you said. 

There are some great tools for keeping you on track, helping you to share your thoughts, and ultimately finding out the much-needed information for your target audience. Marketing is not a short walk or an espresso shot, it is a long distance, full-bodied, vacuum pressed pot of quality coffee and time.

 

coffee marketing, Personalized Marketing Inc 10th AnniversaryWeek 3 & 4 (Aug 17th to 31st)

Marketing Special

  • 10% off 1 Month
  • 15% off 3 Months

Do not forget to register for the drawing for a special gift between August 24th and August 31st 

https://personalizedmarketing.info/2018/08/pm-inc-10-years-drawing-entry/


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Hosting … Does It Really Matter?

Category:Anniversary,Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Old and New – Hosting Then and Now

To see what is best for the clients, we must see what is best for the company as well. As with our new look, we did an “out with the old, in with the new” concerning the design and primary services. We have always offered customized services and will continue to do so, however, we needed to find a better way to give you what you need. Think about your website hosting, maybe you do not have one yet and are looking at some options. Now, think about when you go buy a car or computer, you not only look at the brand name but also the value of your dollar. Sure, there are hosting companies that seem to offer packages that look like you are paying literally pennies per dollar when in reality you are giving up critical elements.

Website hosting today is shared hosting, which essentially means that your site and potentially hundreds of others are all using the same server (shoving more files into an already cramped drawer). Shared hosting is not a bad thing, but you want to use a company that offers packages where you have fewer sites on one server. You also want a company that offers backups, CDN, Firewalls, SSL, Emails, and set up for the type of website you want. Your website is your “Online Presence, Your Storefront, Your Point of Contact” it should be hosted where it can really shine and not be bogged down by overloaded resources. 

Is It Worth You?

Which then comes in companies like Personalized Marketing Inc, we do website designs, we also do website support, we also pay attention to the fine print on hosting options. We want to know if the service we recommend is actually worth its bottom dollar or if you will be paying for substandard quality. We also want to know what their customer service is like? Do you talk to a machine or wait days for a response? Do you find yourself waiting on the phone for hours only to get someone ‘reading a screen’? Many sites have ‘buy this and get that’, is the ‘this’ worth the ‘that’? (Sorry, spiraling for a moment there)

You will notice that we do not have many hosting companies listed on Personalized Marketing Inc. Either we have not tested the other company, or we have and found that it’s not the best solution for us or our clients. Providing customized services means that you personalize them to each person or organization. It also means that you do the homework and if you find something better, you let the client know.

A Decade Later

No, we did not go into this offering everything that we do. What we did, however, was talk to the client, find out what they needed, figured out the best way to do it, then offered it to them. If we cannot provide, we find somewhere else that can. We want you to be happy with your services, we want each client to be successful in their ventures, we also know that times change and so must Personalized Marketing Inc.

Just like with our original name, Personalized Marketing & Promotions, we realized that to offer the best services possible, we had to rethink how we provided them. What areas were best suited and which services had to go. Personalized Marketing Inc offers many of the original services, but some things were dropped. Why? Because there was a better company, it required a skillset we did not have on staff, or it was a ‘fluff’ product. Take website development, yes, we can and have done Joomla, Drupal, even Ruby on Rails. We no longer offer support or builds for Ruby. Why? Because there are developers out there that do it better and all the time. It’s a part of putting YOU first and being a transparent company.

Update

One thing that I have done to improve the level of services we offer is return to the University of Phoenix for my M.B.A with a concentration in marketing. Why? Because times have changed, and everyone needs to be refreshed or learn what’s new out there. Our Manager Cindy lives and breathes business administration, she also loves editing and is a killer designer (see the Main Chess Pieces Slide on site). I look forward to great things coming from her and the skills she offers our clients.

We are still working on the Real Marketing for Organic Growth workbook. The process is taking a bit longer than originally planned but we feel that is a good thing since you should get more benefit from it. I also do not want to rush it and am trying to make sure that the topics requested are being covered.  

 

#PMInc #Hosting #10Years 


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Celebrating Our 10th Anniversary in August!

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Sorry so late with the blog… We have been working hard to bring you the new site version of Personalized Marketing Inc, which I am happy to say launches August 1st! I have also returned to school to obtain my Masters in Business with a certification in Marketing, it’s been a great experience so far.

Today’s topic … Websites!

I know I recently did an article series not long ago that mentioned websites in them, however, with us launching our new design and some bumps along the road, it seems pertinent. Websites require reliable hosting, they require access to dedicated servers, they most generally use a database and often have areas where security is a must; which if you do not have an SSL you could find yourself falling in the rankings!

Cindy and I built Personalized Marketing Inc’s new site on the content management platform (CMS) WordPress, so we have all of those needs mentioned before and sometimes additional headaches. If you have ever used WordPress then you know of plugins, which are great when they work but when they do not it can be a headache. Plugins, unless you make them, are generally taken care of via third party, if a core update conflict with the plugin, it can and will stop working right. If that happens then your entire site will come down. Recently, I have noticed several plugins that worked beautifully for years stop working correctly or adding unnecessary id tags. The cleaner your website code the better it works.

WordPress generally sends out an update at least once a month and lately several times a month. Turning on Auto Updates in your hosting is an option for keeping the site updated, however, if you have one of those pesky “non-compatible” moments you just found yourself with that headache we mentioned. Which can and has brought websites completely down and if you rely on that site for your business, well you now have a bigger problem. So, if you are not willing to pay to have someone go in and care for your website, then you have to learn to do it yourself. What is your time worth?

Our Anniversary!

It is hard for me to imagine that Personalized Marketing Inc is 10 years old… It does not seem like that much time has come to pass. In the past 10 years, we have had many changes but one thing never will, we are a transparent company that is focused on providing customized services based on the client’s needs and wants. We are a Faith based company that cares about the people we work with and we want to help them thrive by providing the best service we can.

We mark the birthday of the company each year in August for two main reasons: one it is my birthday month and two because I like giving gifts during my birthday month! Normally, I run one discount special all month long, however, this year we are going to be giving out multiple gifts to celebrate. We are also going to draw one special surprise during the month as well. So if you haven’t already signed up to receive our newsletter, if you are not following the blog, or maybe you have not connected with us on Social Media, August 1st is the day to start!


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Happy 4th from Personalized Marketing Inc

Real Marketing For Organic Growth PT 24

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

WOW! We’ve done it!

1 Year Blogs and The Time Has Come…

Sorry I am a week late, we had storms come through and we focused on client items and the blog was put off a week…

When I sat down to write this week’s blog post, the calendar kept nagging at me, and the topic made me stop and think of how many blogs we’ve written. I have to say it caught me off guard that we have been doing the “Real Marketing For Organic Growth” blogs for a year!

Happy 4th from Personalized Marketing Inc

Today’s Topic – Review

Since we are celebrating a year of “Real Marketing For Organic Growth” and we are halfway through 2018, I thought it was time to review some of the basics…

  1. Collect your stats from ALL your networks and sites
    1. Compare them to previous months
    2. Compare them to last year
  2. Review your stats from your networks
    1. Are you on track?
    2. Are you posting when your followers are online?
    3. Are you keeping your content relevant?
    4. Are you being informative but also interesting?
    5. Keeping the “soapboxes” to the minimum?
  3. Are you using a marketing tool yet? If not, are you keeping records of your post?
    1. Twitter, Facebook and other social networks have a way for you to download your post. You can also collect statistics on the post from the sites as well. If you haven’t already done it then you need too soon.
    2. Having copies of your post can help you to determine if you are posting relevant content.
    3. A record of the topics you’ve covered.
    4. If you are using a Marketing Tool, then it most likely has a way for you to export what you’ve sent out. A good Marketing Tool will also help you determine when the viewers are online and let you know the interactions of the post you’ve made.

 

ARE YOU PLANNING FOR YOUR END OF THE YEAR EVENTS?

If you remember in some of our earlier post, #3 and #5, we discussed how life happens and planning only what you are willing to commit too is essential? Well, July marks the begging of the end of the year rush, recently kicking it off with Canada Day on July 1st or Independence Day on July 4th, depending on where you live. Then we generally have fairs in July or early August. August also marks school starting back up. September also marks several holidays including Labor Day, first Monday of the month, this year on September 3rd. Then follows October, November and December … which we all know what holidays are in those months and the goals we hope to set. 

So have you begun planning your end of the year events yet or are you going to wait until the very last moment and try to cram it all in at once.  

In the past year, I hope that you have learned about how to do marketing around your schedule. Realized when you needed help and asked for it. Took time to take stock in what is important to you. Learned some of the basics of marketing and even increased your own over time.

However, the time has come to adjust the Real Marketing For Organic Growth blog series. We are going to open up our blogging topics to include other important areas of your online presence, such as privacy, social media changes, and current happenings found online. (Such as the Web Presence Mini-Series) We are also working on the Real Marketing For Organic Growth Workbook and will be sending out those important updates to our newsletter subscribers.

 

Tools We Use: 

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content


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Real Marketing For Organic Growth PT 24

Category:Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

WOW! We’ve done it!

1 Year Blogs and The Time Has Come…

Sorry I am a week late, we had storms come through and we focused on client items and the blog was put off a week…

When I sat down to write this week’s blog post, the calendar kept nagging at me, and the topic made me stop and think of how many blogs we’ve written. I have to say it caught me off guard that we have been doing the “Real Marketing For Organic Growth” blogs for a year!

Today’s Topic – Review

Since we are celebrating a year of “Real Marketing For Organic Growth” and we are half way through 2018, I thought it was time to review some of the basics…

  1. Collect your stats from ALL your networks and sites
    1. Compare them to previous months
    2. Compare them to last year
  2. Review your stats from your networks
    1. Are you on track?
    2. Are you posting when your followers are online?
    3. Are you keeping your content relevant?
    4. Are you being informative but also interesting?
    5. Keeping the “soapboxes” to the minimum?
  3. Are you using a marketing tool yet? If not, are you keeping records of your post?
    1. Twitter, Facebook and other social networks have a way for you to download your post. You can also collect statistics on the post from the sites as well. If you haven’t already done it then you need too soon.
    2. Having copies of your post can help you to determine if you are posting relevant content.
    3. A record of the topics you’ve covered.
    4. If you are using a Marketing Tool, then it most likely has a way for you to export what you’ve sent out. A good Marketing Tool will also help you determine when the viewers are online and let you know the interactions of the post you’ve made.

 

ARE YOU PLANNING FOR YOUR END OF THE YEAR EVENTS?

If you remember in some of our earlier post, #3 and #5, we discussed how life happens and planning only what you are willing to commit too is essential? Well, July marks the begging of the end of the year rush, recently kicking it off with Canada Day on July 1st or Independence Day on July 4th, depending where you live. Then we generally have fairs in July or early August. August also marks school starting back up. September also marks several holidays including Labor Day, first Monday of the month, this year on September 3rd. Then follows October, November and December … which we all know what holidays are in those months and the goals we hope to set. 

So have you begun planning your end of the year events yet or are you going to wait until the very last moment and try to cram it all in at once.  

In the past year, I hope that you have learned about how to do marketing around your schedule. Realized when you needed help and asked for it. Took time to take stock in what is important to you. Learned some of the basics of marketing and even increased your own over time.

However, the time has come to adjust the Real Marketing For Organic Growth blog series. We are going to open up our blogging topics to include other important areas of your online presence, such privacy, social media changes, and current happenings found online. (Such as the Web Presence Mini-Series) We are also working on the Real Marketing For Organic Growth Workbook and will be sending out those important updates to our newsletter subscribers.

 

Tools We Use: 

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content


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Real Marketing For Organic Growth PT 23

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Are You Branded?

Hi, well I am a week late with this week’s blog post however a lot has been happening lately. First, my youngest turned 18 which is both amazing but also a tug at the mother’s heart strings. I am very proud of her and know that she will do great things in life. Another thing that has been taking place is a new look for Personalized Marketing Inc, which means we have to work on our branded images and ensure that the change takes place well. So that is the topic for today’s post.

But First… Some GDPR Tips

We were asked to discuss the GDPR some and so originally we were going to go a little more in-depth over it. However, there are already some great posts out there about it (including the ones from your newsletter program) so how about a few tips instead.

  1. Make sure that you are sending the “Please resign or confirm email” to only those you have too. I have received many of these types of emails and I am not affected by the changes taking place. That being said I am not receiving the same amount of newsletters as before.
  2. If you are going to send out the request then make sure you give the person a reason to stay with you. Remind them of the benefits behind getting your emails. Also, please do not make the subject line “Will you resign up?” this immediately indicates that there is a reason they should not.
  3. Use the tools included in your newsletter provider. Many such as the Email Campaign provided through Zoho have features in them that help with your newsletters’ success. Such as scheduling them when the person receiving the emails are more likely to be around. Also, sharing them on your social media networks, just not for the GDPR email.
  4. Include your branding in the email; it is coming from you so it should look like it. Headers, logos, banners, any image really that shows the viewer immediately who they are getting an email from.
  5. Remember that newsletters and emails are not a one-way communication tool; they are designed to encourage a conversation. Let them. You can ask viewers what they like to see, you can add polls, and you could even do a Q&A session. Something that talks about you but also gives them a chance to respond.
  6. Most likely however the emails have gone out and you did not get the responses you were hoping for, now what? Save the list check them out and make sure they are not already on a different list. Good email programs will help sort them for you.
  7. Finally, if you are offering a special for those who did sign up, double opt-in and even said yes to your GDPR email, then thank them and make sure they got their gift. Many times you will find that the “gift” was not claimed so check and see if they did. You offered them something for signing up, help to ensure they get it.

 

Now On To Branding!

Have you ever heard the story about how a certain drink lost a lot of sales because they changed their logo? It happened a little over 15 years ago and the drop was drastic. If you have done your work and have good branding changing the logo might not be the best bet. However, if you are like PM Inc, then it might be necessary. We are going with not just a new look but also a new website design. This is mainly because we want to not only meet current website design guidelines but also because we are celebrating our 10th anniversary this summer and it was time.

So what to do now that you are revamping everything?!?

  1. Don’t panic. You have already determined this is necessary for you and your business. So you have gone over the pros and cons behind the change.
  2. If you do not already have one, make a plan outlining the steps of the change.
  3. Make sure that you not only have your new branding images but also your old ones. If possible plan transitions affects converting over to the new look by changing small elements along the way. If however like us, then consider doing a before and after. You cannot put an animated image on your logo for social networks so plan out post showing the transition. Not only is this a good marketing idea for creating eye-catching graphics but also a great way to get the change across.
  4. Stay on track with your new look. Set a completion date, set a marketing push date and stay with it. You have already done the homework of when is the best time to start the process, so use that timeline.
  5. Plan on a few post of why you are making the change and talk about it before it happens. When you launch a new product you talk about it before it actually comes out, your website or branding should get the same attention.

Notice how I mentioned website? Well as I commented earlier we are doing some drastic changes to our website. We have a new color scheme coming, new images and even different layouts for the pages. Each one of the images we are using has several layers to it, this is great if we wanted to show an animated transition from the old to new look. Now, you cannot see this just yet, we are building it on a back site. This way we have time to make the changes we want without trying to rush everything. We are however using the same server system so that will help. (Also, just for our valued readers, we are including a sneak peak of our new homepage look) 

PMInc new look | Personalized Marketing Inc

When building a new site, working on new branding, making larger changes to your site, if you can do them where viewers do not accidently see the mess. Gone are the days of “Excuse our mess, while we make something new.” If your hosting company or website platform does not offer these advantages contact us. We can not only help you with your changes but also send you to a hosting company that can accommodate you.

That’s all for today’s post… Whew right? As always everything we talk about on our blog we not only have expertise in but often implement them ourselves. 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content


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https://c1.staticflickr.com/8/7162/6643935221_7fb0c5195e_b.jpg

Real Marketing For Organic Growth PT 22

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Be Thankful

 

Seems like it’s been a while since I posted an article focused on marketing and with Memorial Day right around the corner, this will not be your traditional post. Personalized Marketing Inc and I want to thank all those that serve to keep us free. However, we want to send out a special thank you to those men and women, their families and friends who gave the ultimate sacrifice.  

When we look at the jobs we have or the careers we have followed, we can get overwhelmed or may have forgotten how we got there. We may even forget those that gave us the chance to do exactly what we are right at this moment. So today’s post was going to be about the GDPR notices you might be sending out or getting in your inbox but instead, it is about saying thank you.

Spend some time this weekend and thank those that support you and your choices. Thank the family members (children, spouses, relatives, and friends) that despite everything stand behind you. They are the reason you are continuing down the path you have taken. Despite the “rough” days, the highs and lows, potential financial cost, they continue to stand beside you. They give up their time and emotions to support yours.

Thank your readers for taking time out to accept your “updated” newsletter confirmations you have been sending out to remain compliant. Say thank you to those who open your emails when you send them. Take a moment and send a personal “I would not be here without you” message to each person through it all is still behind you. It does not matter the method you chose to send out your messages just take a few minutes to remember those that support you. 

Thank You 

I want to personally send out a thank you to God, my children, my family, my friends and our clients. If it was not for each of you, I would not be sitting here writing this post.  A Special Thank You to the men and women who have given all and their families who sacrificed someone very special to them so that we can have the liberties we do. 

 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content


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Real Marketing For Organic Growth PT 21 – Web Presence 4

Category:Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth,Web Presence Series Tags : 

Your Web Presence Series #4 

This is the final blog for our four part series written to help give you some basics for not just being safe online but also to ensure that your web presence is what you want it to be. In our previous post we covered security measures (Series #1) for your website, hosting options (Series #2), and your website (Series #3) itself. 


 

In this post we are going to go over social media networks and blogs. These are more marketing focused but also include some SEO concerns as well. 

Real Marketing For Organic Growth PT 21 – Your Web Presence Series #4

Social Media Networks | Blogs

Social Media Networks and Blogs, even those these are two different creatures they have the same essential function, drive traffic to where you are pointing people. They also need to look like or have the same branding as your primary location. They should be integrated into your primary location. They are a part of your overall web presence and need to be updated and monitored accordingly.

Your Facebook page has several features that you may not have noticed yet, such as Newsletter integration, shop capabilities outside of the Facebook Shop, even a way to communicate with current and new readers. Host events and plan parties that you can invite others to attend. Share your social calendar with others while adding some personal items to give your fans and future readers the chance to get to know you. If your social network does not at least resemble your website, does not engage your readers and isn’t a place that encourages interactions then you are missing the mark, especially with Facebook. Gone are the days of just posting advertisements, you cannot have a bland automated social network any longer. 

Blogs

Blogs should be on your website but you should also be copying them to Blogger. Why?

Ultimately, because Google owns Blogger, Google promotes what it owns and we all want listed on the #1 Search Engine. Blogger is also a good way to keep a live running back-up of your site’s blog. You can choose to duplicate your site on your blogger, give it different content than your site, or just have a navigation that links to your site’s pages. I personally prefer a mix-up, links in the navigation that lead back to PM Inc but also content that is just for the blogger itself. Gives a little bit more of some SEO opportunities and gives the viewers some additional information. Back when we hosted Blog Hops, Blogger was our primary site for it, we also have opportunities for advertisement on the blogger site that is not available on our primary blog.

 

Real Marketing For Organic Growth PT 21 – Your Web Presence Series #4 | Social Icons

Newsletters | Landing Pages 

 

Finally, we are going to discuss newsletters a little. Newsletters are a great way to share with others about events happening. These things can be anything going on in your writing career, what you did last week in your garden, or even maybe a favorite desert. Newsletters are a way to communicate with a large or even small audience without having to send out individual emails, or doing mass emailing (which can get you marked as spam). Newsletters should reflect not only the person or site (author or books) but also what the topic of the email is going to be about. It should also be no longer than an average blog post (this one not counted). People are busy, emails should get right to the point, and newsletters have to make their point quickly and in a way that encourages people to read more.

Opening the newsletter a viewer should see ‘Who’ the Site Title / Image / Logo, the ‘What’ Title of the Newsletter, ‘Why’ Description or why the newsletter is important. ‘When’ If there is a time limit or event happening. ‘Where’ the location of where they find out more information. ‘How’ content relevant to the topic. As you can see a newsletter should answer the same 5 questions a website has, a newsletter is a single page of information condensed to taking the readers to the various destinations intended. When creating the content for your next newsletter or even a landing page, keep those 5 questions in mind. 

Landing Pages 

I mention landing pages at the end because they are different than a website page and a newsletter but are also a combination of them. Landing pages are a mini version of your website with a singular event in mind. They are like a newsletter because they are condensed and focused on a particular topic but are not constrained by the same amount of detail a newsletter has. Landing pages are simply put an ad, very similar to those in papers and magazines, that have one job function, engage the viewers to complete the call-to-action

 

Newsletters, Landing Pages and Websites should all have the branding for a particular author/brand/series added. You have to have a continual visual image that no matter what you are writing about it can carry through to your next venture. 

I know we have given you quite a lot of content to read and several things to consider. We are here to help; we have several service packages that are tailored to what YOU the client needs based on YOU alone.

 


We are including a 10% discount for any item offered on the Personalized Marketing Inc Hosting site and main site, good through June 1st 2018.
Just as a way of saying thank you for reading the blog post.

PM Inc Main Site (including PM Inc SSL and Installation Service): Just email us and mention “Real Marketing For Organic Growth PT 21 Blog Post Promo: RMOGpt21” or fill out the form and the discount will be added. 

PM Inc Hosting Code: ( RMOGpt21 ) Must either click the link or paste the code in the shopping cart to get the discount. 

 

#PMInc #WordPress #HTML #WebPresence #Marketing #Website #Hosting #Security #Newsletters #Blogs #LandingPages #SocialNetworks #Facebook #Google #Twitter 


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Real Marketing For Organic Growth PT 21 – Web Presence 3

Category:PM Inc,Real Marketing for Organic Growth,Web Presence Series Tags : 

Your Web Presence Series #3 

Continuing the four part blog series to help give you some basics for not just being safe online but also to ensure that your web presence is what you want it to be. 

Hope you are having a good day and not completely overwhelmed by the information provided in our previous posts “Real Marketing For Organic Growth PT 21 – Time To Discuss Your Web Presence Part 1 Section 1 and 2” We are trying to make these blogs informative but not overwhelming, so if you are feeling a bit frazzled remember to take a breath and if need to give us a shout out.

So let’s recap our previous posts we covered security and choosing the right web hosting for your needs. They covered a comparison of hosting options, basic requirements for hosting accounts (SSL, Emails) and benefits behind some of these additional Security add-ons (Firewalls and CDN). In this installment we are going to talk about other website and some common concerns. 

Web Design

Web Design, Personalized Marketing Inc, Real Marketing For Organic Growth PT 21 - Web Presence 3

 

This one seems like a no brainer right? You have either purchased a domain name or are using a platform that has given you a subdomain. The domain / subdomain very plainly says who you are or what you offer, (personalizedmarketing.info) marketing personalized to you. People come to your site and are immediately given more information about why they should choose you. No or you’re not sure? Well then maybe it’s time to reconsider your site.

Since we have worked with several authors, we are going to use them as a reference. When you go to an author’s website, the first thing you expect to see is what new book they have out, then their banner, author picture or another relevant image that connects them to their work. Third, you expect to see some information about what type of books they write and a welcome message from them. Some chose to have blog feeds on their homepage others their most recent releases. Both of these work, it just depends on who the author is and what they feel is most relevant to them.  

You might then find some information about what events they are attending and how to enter either giveaways, newsletters, or contest. Then at the bottom, you should always find copyright information protecting the material on their website. Ultimately, the homepage is a landing page that should engage us enough to continue through to different pages. The top general pages often include: Home, About or Bio, Books, Reviews/Interviews/Guest Events, Blog and Contact. Sometimes you see other items like friends or reader areas. The main pages gives us yet again the Who, Why, When, Where, and How of the author and their site.

  • Who – are they?
  • Why – read / follow them?
  • When – new book releases and events?
  • Where – can you find them, their books, events attending or hosting, navigate them on the web and in person?
  • How – to contact them, buy their books, keep up with their news, visit them either online or in person, become a bigger fan?

These 5 questions are some of the most important questions that the author’s website should address but it must do it in a manner that is appropriate to the content and the devices viewing it. Have you noticed that when you view the product information for an item on Amazon, the word count is higher for a Computer but significantly less for a phone? That is because there is only a certain amount of room before the phone user has to scroll to read more. This area is considered HIGH value and only really great “HOOKS” should go there. The same is said for your website. If you do not address these questions before a person has to start scrolling than most likely they are not going to stick around long enough to hunt the answers.

Responsive? 

So your content looks stunning on your computer but when you visit your site on your phone or tablet you suddenly go “huh, why do I have to scroll left or right?” “What happened to my color choices?” “Where did my images go?” “What’s up with the navigation link?” or the ultimate … “That looks nothing like my website!” Many don’t know but WordPress Themes and some plugins do offer mobile versions of the website, however they are basic mobile templates and probably have very little to do with your design. Some of these basic templates allow adjusting and others require a paid service to do the adjustments. The best way to know if your website looks right on mobile devices is to view it on one. The emulator inside of WordPress customizer does not always give an accurate view and you could find yourself with a mess. 

If using WordPress choose the right theme to start with. Make sure it is responsive, parallax and has good reviews as well as support services. You can also have someone design a theme or create a child theme for you, just make sure that it includes a clean and clearly beautiful version of your site on any device. HTML5, CSS, Bootstrap websites also can be very lovely and can be designed to be responsive as well. You only have to make sure the right coding is being used and do not use programs that add outdated or heavy code to your site. 

In our final week, we will cover social networks and blog sites. I know we these blogs are giving you quite a lot of content to read and several things to consider. We are here to help; we have several service packages that are tailored to what YOU the client needs based on YOU alone. 

If you have a suggestion for a topic then please send us an email, we may chose to do a series about it. 

 


We are including a 10% discount for any item offered on the Personalized Marketing Inc Hosting site and main site, good through June 1st 2018.
Just as a way of saying thank you for reading the blog post.

PM Inc Main Site (including PM Inc SSL and Installation Service): Just email us and mention “Real Marketing For Organic Growth PT 21 Blog Post Promo: RMOGpt21” or fill out the form and the discount will be added. 

PM Inc Hosting Code: ( RMOGpt21 ) Must either click the link or paste the code in the shopping cart to get the discount. 

 

#PMInc #WordPress #HTML #WebPresence #Marketing #Website 


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