Category Archives: Articles By Dee Carver

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Wow was that 2020?

Category:Articles By Dee Carver,Cindy W,Consultants,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

As we finish out the year, we can all agree that the way we shopped, communicated, spent time with family and friends has definitely changed. There are more people working from home now than ever before. There is also more online shopping than in previous years, Black Friday, Cyber Monday were both prime examples of this, with emails of sales starting even before Halloween.

 

Misconception

With this increased number of people being online more each day, the thought that online sales would skyrocket left some with a sour taste. Due to the changes in the economy and lack of funds, many businesses had to close their doors, and some will not be able to reopen. For those that are selling online, this is a big impact on your bottom line. The concept of missing work, smaller checks, being laid off has people budgeting even more than before. This misconception was that more people online meant more sales overall, which sadly was not the case.

 

Brighter 2021?

As we round the corner into the New Year, new search engine algorithms will be implemented, people will hope for a brighter 2021 and the belief that Covid will actually get under control. I do not know if Covid will be slowed down in 2021 or not; I do know that the way we did business before Covid has changed and I do not believe it will ever return.

 

Holding Your Breath or Surging Forward

As an online retailer, yes, this includes those that may only have a couple of items for sale on a social network, you can either ‘Hold your breath’ or Surge Forward. Personally, those we work with we are surging forward into 2021. We already have items in place, such as keyword preparations for the new algorithms, increased mobility on websites, different posting dates and times, and no longer comparing what happened before 2018 to what is taking place in 2021. For authors that means continuing to write and publish your books. For others that includes increasing your ads and planning them after the bills are paid but before the next round comes through.

Making your website and social networks user friendly is another way to surge forward. Personalized Marketing Inc has stressed many times that your website should be easy for the users to navigate, easy on the eyes and device friendly. Keeping your website coding up to date is a part of it. Making sure you are where your focus group is found and paying attention to what they care about. We could speculate on the other changes that may or may not be coming in 2021 or we can plan for what we can. One of my favorite sayings is the Serenity Prayer. “God, grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.” by Reinhold Niebuhr (n.d.)

I cannot change how we navigate online; I cannot change the economy, but I can change my approach to it and chose to keep surging forward.

Increase Your Exposure

One way that we are going to continue moving forward in 2021, is that #PMInc will be hosting guest seminars at Coffee Time Romance in February. We will be covering topics such as Marketing, Websites, Amazon, and many others. Another way that we are embracing the change from 2020 to 2021 is by several of our clients being a part of the Silver Dagger Book Tours.

 

We will also be launching our secondary site https://PMInc.Tech, which came about due to my own demise… lol… okay so its not that bad. As you may have noticed we have a branded hashtag, #PMInc which we have put out everywhere. Due to this process, #PMInc produces more results for us on Search Engines than Personalized Marketing Inc. It happens and either you learn from it and utilize it or you make the same mistakes again, I was not good at history as a teenager but now I get how important it is.

We look forward to working with you and helping your organic reach continue to grow in 2021.

Reference

Niebuhr, Reinhold (n.d.) Harvard Square Library. https://www.harvardsquarelibrary.org/poetry-prayers-visual-arts/reinhold-niebuhr-prayers/


Because 2020 has been hard on everyone, we are offering an end of 2020 10% off Discount. Just use our 2020-Discount contact form or email us with 2020-Discount in the subject line to get 10% off.

We have other discounts floating around out there as well, that are connected with our affiliates.

**Discount only applies to new services**


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Amazon and Rankings

Category:Articles By Dee Carver,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

As we all know Amazon, Barnes and Nobles, iTunes, and other online retailers are CMS (Content Management System) based sites. What some might not realize is that they are also similar to search engines, especially when it comes to their algorithms.

 

For example, when you go to Google and put in keywords or a question, the results will vary based on what you queried. If you took the same words and rearranged them, you would find that the search results have changed. The same thing goes with Amazon and other book retailers, the words you use make an impact on the results you get.

 

Why are some better?

Recently a conversation of why certain genres does better than others was asked. A lot does depend on the current market, but it also depends on the quantity of products offered. If you have a book in a genre that only has a 3rd of the same as a different genre, the results are going to be more refined and provide less competition.

 

Paid Advertising

There is also paid advertising that happens on Amazon as well. These paid advertisements will have specific focus groups that you might have found yourself in as well. Also, if you notice when you search something on Google such as a particular book or genre, similar results appear on Amazon and even social networks like Facebook. That is because of the cookies that are in your browser cache. These cookies provide websites information about what you are interested in, where you are located and even your buying habits.

 

Variables

So back to why you may have or may not have ranked higher on Amazon or another book retailer, as you can tell there are many reasons why this may happen. Some of them beyond your control and other areas where you need to take a closer look at what you are putting out on the web.

  • Marketing and SEO play a major role in what is generated when you visit online retailers. Of course, you also have the items that Amazon and other sites are pushing from the company itself.
  • To improve your listing, take a look at what you have on your Amazon book page, your website, and do a random search on Google. Look at the meta content and determine if you are still using the right ones and where improvements need to be made.
  • Knowing and understanding your target market will help you to determine what needs changed and how.

 

Do not rely on the various systems to take care of it, publishing a book whether traditional or self-published requires work beyond the last line of the book.



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Resolutions

Category:Articles By Dee Carver,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

Did you make a New Year’s resolution? I didn’t, however I did realize last night I only have 6 more months left before I have my Masters In Business with a Marketing Saturation. I was working with Cindy when I looked at my schedule and came to the realization I am almost finished. This morning grabbing a cup of coffee the conversation replayed in my head and I realized it was the prompt for today’s post.

What comes next?

Now that I am almost done, what’s next (hence the resolution), we are making some plans for the company and marketing changes for our clients. We are looking at new venues to promote their books, whether the post we are putting out insight a reaction and then action. We are also looking at the graphics going out and whether they carry a message of their own.

In my last blog I asked if your posts Cognitive, Affective, Or Conative? I also had to ask the same question for the posts we are putting out. The weekly book hooks get good responses, there are comments about having more questions and being curious, which are a good thing. However, does that translate into sales? For a book does the excerpt tease the readers enough to click and grab a copy or read more? Does the excerpt end with an action for the reader to want more? Excerpts are a beautiful thing and can provide the desire to want to know more but there remember do not give away the whole story.

Reasoning

Then I looked at my own books and came to a very real realization that I do not market them or the company no where near enough. Which prompted another change coming for 2020, spending time on the business and my books.

Resolution

So, how am I going to do right by our clients but also add in marketing for #PMInc and my books? Tools! Personalized Marketing Inc has been using Zoho Social for quite some time now. Many of our clients are also using it and it comes with a scheduling option. However, it also has other benefits such as optimal posting times, editing content for each of the networks, and the ability to monitor those networks. Then I can compare our company’s network growth based on what we posted a year ago, 6 months ago, or even last month to what we are currently putting out, inside the same platform.

Granted I will either be doing #PMInc marketing either early in the morning or at the end of the day, because our clients matter more. It is more important for us to share their material than it is to post our own. So this morning after sending out social media post for our clients, I then sat down to write the blog.

Putting our clients first is and always will be the Year Long resolution for Personalized Marketing Inc.

 


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Cognitive, Affective, or Conative? #PMInc

Category:Articles By Dee Carver,Consultants,Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Christmas has come and gone, well not completely. Tradition keeps our decorations up until the New Year. Speaking of tradition, normally this time of year we are posting for cold winter days and bitter nights, however, the weather in this part of the country is a bit on the mild side. We spent part of our Christmas outside and the children and grandchildren played out in the sunshine. We were not bundled up inside all day but were out enjoying the mild if seemingly off weather. So how does this interesting Winter weather impact your marketing?

Winter Marketing no matter the temperatures outside still are affected by many things, after Christmas sales, year-end clearances, and families spending time together. Also, if you are doing digital marketing, which I am assuming you are, then you have to take into account the weather across the world. So how does one plan on marketing for areas that are impacted by different weather, sales and time zones?  Analytics and scheduling, always!

Cognitive, Affective, Or Conative?

As you know I am in college and we are going over how commercials affect us, whether they are cognitive, affective, or conative? Saul McLeod (2018) wrote a great definition for these in his Attitudes and Behavior article for Simply Psychology.

  • Affective component: this involves a person’s feelings / emotions about the attitude object. For example: “I am scared of spiders”.
  • Behavioral (or conative) component: the way the attitude we have influences how we act or behave. For example: “I will avoid spiders and scream if I see one”.
  • Cognitive component: this involves a person’s belief / knowledge about an attitude object. For example: “I believe spiders are dangerous”.

Now bears the questions:

Are your posts are cognitive, affective, or conative? Or which do you want your posts to be? For authors are your books creating the same psychological effects.

One of the examples I used in school to determine cognitive, affective, or conative was a commercial called Super Bowl Puppy Love. You remember the one where the Anheuser Busch Clydesdales and the cute Labrador Puppy and the puppy gets lost. The commercial was rated a success because it evoked emotion, following and displayed the company branding. How did they prove that the commercial was a success? Analytics.

Using this commercial as an example, when you are crafting posts or videos to reach your target audience are you going after a response other than just making a sale? Are you attempting to convey a trigger in the viewer that creates a memory of you or your product using something other than just text?

Triggering a Response

Almost everyone that is making posts are expecting some form of reaction from their viewers, many are seeking a purchase or a commitment to signup for something. However, if you do not trigger an action and then provide the steps the posts is for nothing. Sorry if that sounds harsh but quantity will never beat quality when it comes to reaching your audience.

Think about the thought, emotion, or response (neuromarketing) you want your posts to convey and then craft them to create it. If it takes a series of posts or videos to convey the message then make sure each one adds to the one before it and leads into the next one. need help creating a Cognitive, Affective, or Conative posts, understanding analytics or refocusing your digital marketing? Contact #PMInc today.

#Marketing #Neuromarketing #DigitalMarketing #Analytics #Scheduling #Winter #PMInc

Saul McLeod (2018) Attitudes and Behavior. Retrieved from https://www.simplypsychology.org/attitudes.html

 

 


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#RealMarketing #OrganicGrowth #Life #PMInc #Holidays #Thanksgiving #Christmas #NewYear

Winter Marketing

Category:Articles By Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

#RealMarketing #OrganicGrowth #Life #PMInc #Holidays #Thanksgiving #Christmas #NewYear

Well the weather is definitely reflecting the season and ads are already pouring in for Black Friday, Cyber Monday and Christmas Present ideas. It’s that wonderfully rushed time of the year! Can you believe we are only short 8 weeks away from today until the New Year? I know I can’t and I have been planning holiday marketing for a while now, but time has flown and it’s here. Don’t worry the next blog will be on Friday again, I just decided to do the blog today due to the countdown to next year.

What’s on your list

As the leaves continue to fall, the weather grows more crisp, new products are launching, items are going on sale and that means it’s time to make sure you are ready for the hustle and bustle. I do not know about you but I enjoy playing music while I work. My daughter got me an Amazon Echo Dot and I must admit, I am sold! Of course, now I am looking at all the other things Alexa can do, including coffee… Something that I did notice and have already began using is the ‘list’ feature. I can just ask Alexa to add an item to my shopping list and it’s there on my phone. Which means I can add items as they pop in my head and suddenly, I have a working list.

 

AI Integration

 

Wouldn’t it be great to have the same functionality for those precious books you have written or read and want to share? Well Alexa can do it… My granddaughter gave me a quick lesson in that when instead of specifying a song, Alexa wanted to know if we wanted her to read the book to us. In the past we have mentioned how AI is taking shopping to the next level and you do not have to have an Alexa to make it happen. Smartphones and other AI devices, including your computer, can search for the item you want and then read to you. With this new way for busy buyers to access your products, maybe it’s time to look at how you have listed them.

 

Search Engine Changes & Shopping

 

Google Assistant is one of those AI’s that can help you find products just by asking it and until recently we were all phrasing items as questions. However, Google Search has changed again and those phrases (questions) are going to generate new results. Now of course if you have been using true SEO methods and Marketing, then you are doing good. Just do a quick search (without being logged in or use Private Browsing) and see what populates about you and specifically one of your products. Now with books, that might come across a bit disappointing, especially if you have only been posting your books with the meta content the title alone. However, if you are an avid blog follower then you know it’s you and not your ‘books’ that people should be looking for. Book Marketing is this… People need to remember your name… Not the title of your newest book, well at least not just the title alone. Amazon has a perfect example of this … ‘Follow’ the author. No matter if you are shopping online or at a local bookstore you are looking for the author first and then seeing what’s available. Granted I go looking for a specific book, especially the new releases, and I am looking at the title but I am also checking to make sure it’s written by the author I want. There are millions of books out there and some have the same name, right down to the exact spelling and punctuation. However, the defining factor is the author’s name and the cover representing it. So, if you want your book to standout then make sure it has a selling cover and that your name is easily visible. (Check La Roe’s Curse for a bad author name placement and yes, thankfully, Cindy is fixing it for me).

 

Additional Blogs on Seasonal Marketing

Real Marketing for Organic Growth: Life Happens

https://personalizedmarketing.info/real-marketing-organic-growth-pt-7/

Real Marketing for Organic Growth: Seasonal Marketing

https://personalizedmarketing.info/category/real-marketing-for-organic-growth/

Real Marketing for Organic Growth: Thanksgiving – To Advertise or Not

https://personalizedmarketing.info/real-marketing-organic-growth-pt-11/

It’s That Time … Holiday Marketing

https://personalizedmarketing.info/its-that-time-holiday-marketing/

 

#RealMarketing #OrganicGrowth #Life #PMInc #Holidays #Thanksgiving #Christmas #NewYear


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Taking Care of You

Category:#PMInc 11th Anniversary,Articles By Dee Carver,Dee Carver,Events,Personalized Marketing Inc Tags : 

Welcome to the Personalized Marketing Inc 11 Year Anniversary Blog Event! This month the blogs are going to focus primarily on what we do to take care of ourselves or suggestions on how to take care of you. Personalized Marketing Inc is focused on providing services that are tailored to our clients needs and we also understand the struggles of trying to work, promote, market, manage emails and all the lovely things that go along with managing an online presence. So, it only seemed appropriate that the topic for the month was about ‘Taking Care of You’.

When it comes to taking care of me, I have found the best way is to disconnect is by going outside and working in my yard or garden. I do not have any electronic devices with me when I go out to work, just music in my ears when alone or my family with me. Digging in the dirt, pulling weeds, and taking care of the yard brings pride true and yes some definite aches but it also gives me exercise and tactile sensory memories. I often remember doing things as a child while working out there and I hope that when I get older and feel the dirt in my hands, I will remember this as well.

Another way I like to take care of me is by spending time with my family, taking walks, listening to music and working on my home. Oddly enough my method of disconnecting is by being physical and not having technical devices in my hands or in my pockets. It does literally mean disconnecting from work and school both. Doing something that gets the body moving and the heart pumping.

 

Taking care of you does not have to be something expensive or a vacation (which I love going and watching the water…) somewhere. It can be something simple and even free, like dirt. It is just a time for you to disconnect from work and spend time recharging your internal batteries.

New Blogs Each Week

A new blog will be posted Wednesday and Friday of each week during the month of August.
#PMInc's 11th Anniversary Blogs 

Special Discount

To get the 11% Anniversary Discount, mention #PMInc 11th Anniversary, for the entire month on everything and anything, including renewals.

Valid Only Until August 31st

https://personalizedmarketing.info/contact-us/pminc-11th-special/

#Marketing #Websites #OrganicGrowth

 

 

 


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Gardening? Yes, Please! #MFRWauthor

Category:Articles By Dee Carver,Dee Carver,Real Marketing for Organic Growth Tags : 

Hi Everyone! I am new to the writing prompts but have been avidly writing on marketing advice on this blog for a few years now. Recently La Roe’s my first novel was re-released, and we are currently working on the second book Fay’s Wish. As someone who works in marketing, I love the term organic growth, as a new homeowner and the granddaughter of a farmer, I love gardening, this year I get to do both!

This season we started our first garden in my new home and though tilling the soil was hard work, the rewards are so worth it. The vegetables have been planted and yesterday we picked our first two tomatoes. We also seem to have some sort of berry bush in the yard as well. Not sure yet what it is, reminds me of maybe a blackberry or raspberry gone wild so will just have to wait and see.

 

While waiting for time to plant, we went out and found the seeds we wanted, mapped out the area, and then talked about how fun it was going to be. We also found a couple of rose bushes already on the property, so began trimming on them some, and just basically got ready for the upcoming season. Now that the season is on us, each day my granddaughters and I go out with our little buckets and water the garden. They love being helpful, plus it gives them a lifelong memory and skill that they can one day pass along to their grandchildren. We of course also planted a flower bed for them as well, which all three granddaughters were there to help plant their own seeds, should turn into a lovely colorful spot.

 

Being a geek, I spend a lot of time on the computer and all through the winter and early spring months I waited anxiously to start working on the garden. The idea of going out, getting dirt under my nails, disconnecting from everything, just sounded like heaven to me and it has been. I love doing what I do. I love helping others with their websites, building organic growth, reaching new levels, but I also am a tomboy at heart too. So, throwing on a pair of old sneakers, blue jeans (because well mowing grass and getting on your knees at my age can be tricky) and just soaking up some sun, is some of the most therapeutic moments to my day. I am sleeping better at night, I am getting a chance to unwind and yes taking care of a garden, even one small as mine, can be considered work but it is enjoyable work and one that I am cherishing every moment of. 

#DeeCarver #PMInc #Gardening #OrganicGrowth #Marketing #MFRWauthor


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Expectations and You

Category:Articles By Dee Carver,Cindy W,Consultants,Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

Today Is The Final Day To Enter The
#PMInc #CoverHunt Contest!

Don’t miss your chance to enter the Personalized Marketing Inc Cover Hunt Easter Event. We have some great authors participating in the event. We also have a nice Grand Prize gift and a Digital Download Gift.

Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

#PMInc #CoverHunt #Easter

Onto Today’s Topic

Your Expectations & The Importance of Taking You Time

 

As Cindy Personalized Marketing Inc’s business manager says, “It’s the end of the 1st Quarter, where are you at, where did you expect to be, and what do you have to change?” If you are like many of us, the first quarter stats are where we will find these answers. Marketing, just like life requires change, so we must be open to it and look for the opportunities. One great place to determine where these opportunities might be found, is your social network feeds and see what the top stories are for the day.

Another area to look for potential change is where you sell your products. Does your product image stand out? Is the description both accurate and SEO rich? What about how it looks on mobile devices? Websites aren’t the only place that you need to be checking if you are responsive. One example would be authors, there are hundreds of thousands of books out there for readers. Then you have e-readers such as Kindle or Nook, both of which have a different layout than the computer browser version. You also must consider the mobile device they are reading on, is it a tablet or cellphone? Did you know that the amount of description being displayed is different for each of the platforms? Thankfully there are tools out there that help us see the different layouts.

Give yourself a couple of days and just spend it looking at the different products you offer and how they are being displayed to the world.

The Importance of Taking You Time 

 

As the weather continues to get warmer, the need to go outside increases. We want to bask in the sunlight, draw in it’s warmth and feel the warmer breeze on our faces. As you may have noticed in our last blog, I am suffering from Spring Fever. I cannot wait to go outside, unplug from everything, dig in the dirt and work in my garden. Earlier this week we mowed our lawn for the first time this year and it was a great feeling. I didn’t have to think about what I was doing, just got out there and did it.

Here in lies a problem … I am not the only one out there excited about being outdoors, so are a lot of other people, and that could also include your focus groups. So, what do we do about this growing change in the habits of those we market too? We schedule posts around when their online. Stop, take in your surroundings, take time to smell the flowers, fire up the grill and share it with our followers. Being on social networks is all about being social. Putting up pictures of bunnies, flowers and sun kissed lakes are things that creates a sigh of peace and probably the people that are following you as well.

 

So go take some you time, use it to see what’s going on in the world around you, find some new inspiration and give yourself a chance to meander down the isle or through the park. Have a Happy & Blessed Easter! 

#PMInc #CoverHunt #Marketing #Easter #You


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Spring Marketing Flower - Personalized Marketing Inc

Spring Marketing

Category:Articles By Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Yay! Spring Is Here!!!

We have a few things to celebrate, #PMInc’s #CoverHunt Contest is just around the corner… April 1st… and we have some great authors participating in the event. We also have a nice Grand Prize gift and some smaller gift baskets to offer. My first book, La Roe’s, is a part of the event and after a decade of waiting, it is finally being rewritten and will be available for Pre-Order. Business is going well, and our clients as always are fabulous! Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

Also, as you may have noticed the tone of the blog has changed some over the past several months, partly because I began taking courses for an M.B.A. with a marketing concentration and I am sharing some of the information I have learned throughout my courses. Some of it is because of what we have going on with work, and some of the blogs because someone asked us to write one about it. So, as I write this blog, I am thinking about what useful information I can share and how it pertains to this exact moment.

Spring Marketing Flower - Personalized Marketing Inc

This week’s blog is about, yup you guessed it, Spring! At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there. We are nearing the end of March, the first quarter of the year and as the weather gets warmer outside, what projects we are going to do. This year, I am blessed enough to have a place where I can plant a garden with my grandchildren. The idea of getting outside and digging in the dirt has this geek going ‘Yippie!’ so as I begin to think of the work involved and what we want to plant, it has inspired a blog about Spring Marketing.

Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically. To understand better when they will be around to read those great posts you’ve been making you have to know your audience demographics and begin to calculate when to shift your posting times.

Hopefully, you have been reading some of our articles about analytics and know where to view at the very least the basics. If not, now is the time! Do NOT wait until April before you start working on knowing where, when and what to post. DO IT NOW!

Hopefully, you and your marketing company have been planning your spring marketing for a couple of months now. If not, then schedule that appointment today.

Spring, just like any other season has its own marketing niches and if you are not planning around them then you are missing out on some major opportunities. (Notice what is being advertised on TV, in Newspapers, over the Radio, they are all SPRING focused.) The big advertising agencies know that people are feeling the urge to get outside and beat the ‘cabin fever’ blues and you can either ride along the marketing trail or fight to stay where you are.

 

#Spring #Marketing #PMInc #RealMarketing #OrganicGrowth


  • 0

Wow!

Category:Articles By Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

So sitting here with Cindy, Personalized Marketing Inc’s manager, I am thinking about what today’s post should be about. A few weeks ago, life threw some serious curve balls and I found myself relying on Automation. Now we know how I feel about automating anything, I’m not a huge fan… Marketing, websites, newsletters, emails and anything thing you are putting out there, requires a personal touch. However, I learned a valuable lesson recently. Automation is not a bad thing. Its pretty much like any other piece of technology. It is what you make of it.

 

Granted, I schedule posts in advance and rely on automation to send them out. I plan client social media marketing material and use tools, such as Zoho Social, to send them out. However, it was not until recently that I embraced that tried and true form of ‘learning’ called ‘duh’. I spend each day planning out what we are putting on different social media networks and recently began using Google Calendar (Thanks to Cindy) for Personalized Marketing Inc items. I love my checklist and I want to see everything checked off by the end of the day. However, I was spending varying amounts of time each morning writing the same thing daily. By implementing daily and weekly tasks into the calendar, I spend less time planning and more time doing. I even found that spreadsheets have been saving me a ton of time looking stuff up by having things organized in a way that I can easily sort through.

 

I guess the focus of today’s ‘Wow’ is that 10 years later, I am still learning better ways to be more productive and offer more focused, quality time for our clients.


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