Category Archives: Articles By Dee Owens

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Christmas Excitement?

Category:Articles By Dee Owens,Consultants,Events,Personalized Marketing,Personalized Marketing Inc,Real Marketing for Organic Growth Tags : 

Are you excited about Christmas? Have you finished your holiday shopping or are you still looking for that perfect gift?

Christmas is in full swing here at my house. The tree is decorated, the lights are on the porch, gifts are being wrapped, and Christmas Dinner is already being planned. Now, all we have to do is wrap the rest of the gifts, finish planning dinner, cooking dinner, setting schedules, get ready for school break, plan, prepare, change plans, prepare again, make arrangements… etc. We are definitely in full swing here.

So what about marketing, promoting, writing, editing, creating, ya know work?

Well for us, its all about those two final weeks of the month… Christmas and New Years. We already know that working is going to be limited and even if we do get quiet time, Dec 26th is on a Wednesday, which means that there are 3 days from December 24th to Jan 2nd for full days of work. So how do you get 2 weeks worth of work done in 3 days?

You plan ahead, you prepare your post, you schedule the time to focus on specific tasks, and you work as many minutes as possible.

So onto more fun things… Christmas Spirit Donation Event

There is still time to register before the event ends on Dec 31st.

To take part in the event all you have to do is

  1. Sign Up For Our Newsletter
  2. Follow Us on Our Social Networks
  3. Share the event on your social networks
  4. Use #PMInc #ChristmasSpirit

If you happen to have already signed up for our Newsletter and are following our social networks… Then you only have to Share the event and Use the Hashtags. Make sure to shoot us an email letting us know the email address you used to sign up and links to your social post.

The Winners Name will be randomly drawn and the donation sent to one of the following charities.

  • Toys For Tots
  • St. Jude’s
  • American Cancer Society

The Winner will receive a copy of the donation notice.

Also, there is a Holiday Discount Promotion going on as well, where you can get up to 15% off services, email us to find out more.

#PMInc #Marketing #Holidays #ChristmasSpirit


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Christmas Spirit Donation Event

Category:Articles By Dee Owens,Events,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Christmas Spirit Donation Event

Only 25 Days Until … Christmas … Yup, I said it! I know if you are like me you might be both looking forward to the upcoming festivities but also totally not ready for them. I may plan for Christmas months in advance when it comes to work but the shopping, gift wrapping, and dinner planning I actually enjoy waiting until December to start making those plans. I love seeing the Holiday decorations and really getting into the Christmas spirit.

Normally at Christmas time, Personalized Marketing Inc offers a discount or gift certificate for services. This year though we are doing things a bit differently. We are going to do a Christmas Spirit Donation in the name of the winner towards either Toys For Tots or St. Jude’s.

To take part in the event all you have to do is

1) Sign Up For Our Newsletter

2) Follow Us on Our Social Networks

3) Share the event on your social networks (This post)

4) Use #PMInc and #ChristmasSpirit

If you happen to have already signed up for our Newsletter and are following our social networks… Then you only have to Share the event and Use the Hashtags. Then shoot us an email letting us know the email address you used to sign up and links to your social post


 

On To Today’s Advice, Planning and Preparing…

Though we have talked about this in the past, it is an important reminder with the hustle and bustle of the holiday season to remember to schedule your posts.

Not only do you have Holiday Preparations to do, but you also have your normal daily items on the list. So take time to sit down and write some of your posts out, get your blogs done in advance if you can, and get yourself into the Christmas spirit by planning your Christmas and New Years week now. At Personalized Marketing Inc we prefer using Zoho Social, but did you know that many of the social networks have the ability to schedule post out in advance on their site?

Speaking of planning out and the New Year, Personalized Marketing Inc is going to do an Easter blog hop event. I know, Easter… but hey it’s only a few months away. This year we are doing a Cover Hunt event for Authors. Details will be provided via email. Registration will begin right after the New Year, so be thinking of the book you want to use for the event, what prizes you might want to offer and check back for more details. Those who sign up for the Christmas Spirit Donation Event will automatically be emailed with details.

 

#PMInc #Marketing #Holidays #ChristmasSpirit 


Christmas Spirit Event Form 



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Cyber Monday - Personalized Marketing Inc, #PMInc, #CyberMonday, Cyber Week

It’s That Time … Holiday Marketing

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth,Website Design

Check Out Our Cyber Monday Only Special 
& Find Out About Our Extended Cyber Week Specials Below

As you plan for the upcoming festivities, you are probably wondering about what to make for Thanksgiving Dinner (in the U.S.), while preparing the house for the guest coming by and making plans for those staying a few days. Plus, either digging out or buying new holiday greeting cards to send out to your loved ones and of course, planning those mad dash sales runs. You know the ones that are taking place on Thanksgiving Day, Black Friday, Cyber Monday and of course Cyber Week!

We have a whole 10 days of shopping ahead of us… Whoosh, I’m already beat just thinking about it…

Each year we realize once again that the holidays have snuck up on us. That the time we once thought we had for extra things like ‘marketing’ is suddenly gone. We look at the calendar and only then do we realize that next week only has a couple of days we can focus on work. The rest of our time will be bouncing between home, family, preparations, and all the other obligations that come with this time of year.  

Planning For The Changes?

So, with all the hustle and bustle, what are you doing to keep you and your products in front of the shopper’s eye? Have you been planning and taking steps for your own marketing? Did you set up specials during those ‘peak’ sales times? Do you perhaps already have those specials ready and have begun to send them out? If so, great! You are already halfway through next week. Now what to send, when to send it, what platforms to use, and is your focus group going to be around to see it? Are the questions you should be considering with your marketing efforts.

Marketing during the holidays means that you must do more than just send out on your ‘peak’ times. You must adjust to also send out when your target audience will be there to see it.  Maybe your group works 9-5 and they read your post/emails during their lunch break. However, with the long holiday weekend coming up, they may be using that time to crunch through other things instead. If your target audience is like my household, then our children get out of school Tuesday and not Wednesday, plus they are home until Cyber Monday. Wow, Thanksgiving Day, Black Friday and the whole weekend of shopping now comes with kids!

What to do?

Well, plan next weeks post today! Schedule everything that you can out now, do not wait until the day before or the morning of, because not only will you be on those networks, so is everyone else who waited. Talk about congestion. Not only are you sharing server capabilities with everyone posting those super cute pictures and videos, but you are also sharing it with everyone else who procrastinated. Wouldn’t it be more fun to post a cute video or picture or share one of those adorable puppy memes? Maybe interact with the friends you have on the social networks? Or, oh, I don’t know; “be social”.

 

So, today’s primary goal, get your social media and blog post done today. If you do not have a platform that allows you to schedule out… at least get it into the draft so you can just hit send. Then during Cyber Week go ahead and start planning your Christmas marketing or even hire someone to help you do it. 

Extended Cyber Week Special 

Since we are a digital company, we participate in Cyber Monday/Week each year. However, this year we are kicking it off early! Starting today and until November 30th you can grab any one of these three specials:

  1. Free Analysis with Report – New Clients Only
  2. 15% Off Social Media Marketing Packages
  3. Free Social Network Header with purchase of a website design package (Includes Facebook, Twitter, or Blogger)

 

Cyber Monday - Personalized Marketing Inc, #PMInc, #CyberMonday, Cyber Week

Check Back On November 26th For Our
Cyber Monday Only 

Don’t wait, contact us today for these limited time offers. 

 

#PMInc #CyberMonday #CyberWeek #Holidays #BlackFriday #Thanksgiving #Turkey #Marketing #WebDesign #Analysis #Facebook #Twitter #RealMarketing #OrganicGrowth #Marketing #DigitalMarketing 


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More Than Just Social Site Marketing

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Why Social Site Marketing Is NOT Enough - Personalized Marketing Inc

Why Social Site Marketing Alone Is NOT Enough

I bet many readers looking at that title went ‘huh?’, I know, because I would have had the same reaction at one point in time. I would have said but social site marketing is a key component to marketing and I would have been sadly mistaken. Marketing alone is just not enough.

You also have to do Search Engine Marketing, Email Marketing, Search Engine Optimization, and you have to combine these different elements together. It’s great to have a large social reach but unless everything you have is being listed on that network then you might find yourself with a large problem, no final actions (sales, sign-ups, subscribers). Being on a social network is required but if you do not have a blog or website where the same information you put on that network, then people can only find you in one location.

Social Reach

So let’s pretend that you have a ‘Cyber Monday’ sale going to happen but the only place you have referred to it is on your blog. The people on your social networks will not know about it unless they happen to follow your blog. Now picture you have created this stunning advertisement for ‘Facebook’ and then did not send the viewers anywhere, sure you reached a lot of people but it did not do any good for your business.

SEO Again?

Now comes the kicker… You do put the ad on your Social Site and Website, did you send it out to your email followers? A better question, did you optimize the announcement and landing page for SEO? You have put forth this great ad but there is no marketing plan, no Search Engine Optimization, and you have not contacted those who already want to hear from you. The ad itself is not going to reach its full potential and with some of the changes on social networks, you cannot count on it being the primary source of potential buyers.

Analysis

So let’s say you have put the ad on your website, social network, sent an email blast and even optimized it for search engines, awesome! Did you put the post out at the best times? This is where network analysis can make or break your marketing budget. If you do not know what day or time is the best to advertise it then you will find yourself missing out on a potentially huge market. 

Need Help? 

Marketing Managers / Coordinators know that you have to have a full circle of planning. You have to plan launch dates, you have to know when to start, what your peak days and times are, you have to have the ‘goal’ and follow-through action decided. It cannot just be ‘sell more’ because then you are only focusing on the bottom dollar and not preparing for growth.

Personalized Marketing Inc offers organic growth through real marketing, that means we are not just your marketing coordinators, we are also your publicist, web technicians, SEO team, email, and newsletter support, and we are the company that helps you with it all. We take the time to analyze not just your needs but also your current places and planning. We adapt to meet your current and future goals, we do not just help you to understand we also execute the best strategies for you. We are here to help not just the businesses or corporations but also the individuals and entrepreneurs. We are a Marketing Management Company, we are a Web Design and Support Consultant, we are Your SEO support, we are what you and your business’ needs to reach the next level of your dreams. 

Next Week Is Halloween
& It’s Time For A Treat.

Why Social Site Marketing Is NOT Enough - Personalized Marketing Inc

Beginning October 26th through November 2nd Personalized Marketing Inc is going to offer you something sweet, ‘YOU PICK THE TREAT’. You get to chose a secondary service for ½ off the first 3 months with the purchase of one of these primary services: Full-Scale Marketing, Websites Design, or SEO (3 months minimum). Why? Because we know how important each of these are to being successful online. 

#PMInc #Marketing #OrganicGrowth #SEO 

Fill Out The Form Below To Get Started  

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Social Media Networks, Social Networks, Personalized Marketing Inc

Real Marketing For Organic Growth PT 25

Category:Articles By Dee Owens,PM Inc,Real Marketing for Organic Growth Tags : 

Why You Should Be Using More Than One Social Network 

Social Media Networks, Social Networks, Personalized Marketing Inc

 

It has been a while since we focused on marketing but it seems that changes have prompted a new post. As many of you may have heard, Google is getting rid of Google+ as of August 2019. Now some of you may not take much notice but others may be wondering what now… This is the very reason why myself and other Marketing Specialist suggest using more than one social media network. Networks, as we have seen with others, can last for decades but many come and go or change their platform to where you just don’t belong, such as the changes to MySpace.

Do not get me wrong if you are in the music industry then MySpace is still a place to be but it really is not designed for other venues anymore. Facebook recently made a big announcement to the way businesses are shown and how it affects users such as you. Twitter made a positive change and increased the number of characters and each network has is focused on specific users. Some networks are fads and as with all fads they will fade away and others just do not make the number of profits needed to continue forward. 

Dealing With The Unexpected 

Having more than one social network is more than just about reaching the users on them it also means that if unexpected and potentially problematic changes take place you do not have to worry about “how am I going to reach viewers now?” You already have a plan in place. Since Google+ is closing its doors does that mean you should stop posting to it between now and the shut-off date? Nope, it only means that you need to adjust your marketing plan and maybe even consider that social network site that you before decided you were too busy to use.

Yes, it is a year away (well almost) but you still need to be adjusting your strategy now. You need to make sure that there is no information shared on it that you do not have elsewhere or at least saved. You need to make sure that any connections you have made there are found on different platforms, (if you are a client of ours then your post are on several other networks already). You may even want to begin transferring your followers and friends to another network. Now if you have a small platform and reach, then it will not take you too long to do this. However, I imagine most of the readers will have months, years and longer than they do not want to lose. So instead of waiting to the last moment, start the transfer process now. 

Take Action Now

Make a plan, schedule out at least 30 minutes to an hour each week to begin the process. There are exactly 291 Days — or — 41 Weeks and 4 Days from the date of this post. If you give yourself an hour each week then that means you have only 41 hours to get it done. However, if you do an hour twice a week then you have 82 hours in which to move the content you do not want to lose. I have not heard as of yet if they will be keeping the content or if it will just disappear.

You might also not be aware of is Google’s URL shortening service is also closing, in March 2019. Personalized Marketing Inc has some shortened URLs using their service and each month, I go in and make note of the current stats and keep a running list of the URLs. Will the shortened URLs eventually create 404 Errors, I cannot say but being a geek, working in marketing and doing SEO I am not taking a chance.

You can read more about Google’s decisions at:

 

#PMInc #RealMarketing #Advice #OrganicGrowth 


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Personalized Marketing Inc, Quality Services, #PMInc

The Real Cost…

Category:Articles By Dee Owens,Personalized Marketing Inc,PM Inc Tags : 

I do not generally write about why you might want to hire Personalized Marketing Inc or any other service provider but this week I felt it was important to touch base on this topic.

The Quality Of Coffee

When you go buy coffee or a coffee maker, do you buy the cheaper one hoping that the taste is just as good or that the maker lasts as long? Or do you save time and trouble by buying the better quality coffee and maker? Recently I went with my dad and we had a conversation about coffee (shocker… I know right?). During the chat, we discussed how the coffee I drink cost a little more per pound but I really like the flavor of it. I love how the aroma fills the house and that first sip in the morning is worthy a heartfelt sigh. Sure, I am caving in some because it has become my favorite brand. However, there are other benefits of drinking it as well. I use less of it to get that robust flavor, no burnt coffee taste here. It does not bother my stomach like other brands do, probably because I use half the amount than the other brands. Also, because I use less, it last longer as well. So yes, I am paying about $2.00 more than I would a different brand but in the long run, it equals out or even is cheaper than that other brand.

The Price Of Coffee?

What does the price and quality of coffee have to do with using service providers? In both scenarios, you get what you pay for… If you use a bulk provider (the other brand) then you often find yourself with bulk service quality. Sure you may have saved a few dollars but in the end, you might find yourself facing unexpected problems or cost.

However, if you get the better quality cup you often find additional benefits that you may not have expected. You might find yourself in a new mindset, “my time and money is worth it”. You might find that the quality one is higher priced but also that the customer service is higher quality and that they are more focused on making “YOU” happy and less about giving you the runaround.

Wait… Why Can’t You Have Both!

Now, I am not saying that every “high” priced service is the best option, or that you have to go broke finding the right one… What I am saying is that the one who provides what you need, when you need it and even after you finish working with them, they are still there, you might want to start there. Personalized Marketing Inc is just that type of service provider, we often communicate with past clients, we often take on additional services because it’s what our client needs. Also, we admit when we are wrong or if we have found something better, even if we don’t get any additional perks. We and others like us are here to provide the best possible service without breaking the bank.

Service providers are in the business of providing services to you. Their main goal is to make you happy as best as they can. Does it always work out? No. However, when was the last time you felt so strongly or confidently about your service provider that you told others about them?


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Project Management - Personalized Marketing Inc

Project Planning – Leaving Room For More

Category:Articles By Dee Owens,Personalized Marketing Inc,PM Inc Tags : 

Project Management - Personalized Marketing Inc

I know, this sounds more like one of my assignments versus a blog post, however, the project can be anything from launching a new product to rebranding your company image. We at Personalized Marketing Inc not only understand but have also recently gone through a rebranding phase. When you decide to start something new you should consider all the elements involved, such as the time you estimate it will take and then add some more. The steps to creating the new item, then add a few more. The time to launch the new item, then add a bit more time. Notice the theme taking place? “A few more / bit more.” When you start working on a new project one of the most important factors to remember is to be flexible. You may find yourself delayed or a task taking longer than anticipated. Also, let’s face it, we live in a digital age and I.T. is “In Theory” if nothing else.

So when it comes to launching a new product, let’s say a book, then you have to give yourself not just the time to finish writing and editing it but also time to market. Yes, I said finish editing it. Book launches should be planned out before the event. They should also start before the book goes on sale or at least when the pre-order option is available. When you are planning out the launch, you have to leave enough time for the final edits, the cover (if not previously made), uploading to your preferred retailer, their submission time, and then where all you want to talk about your book. You cannot just contact a major blog or website and assume that you can get exposure in the same week. Blogs and advertising sites that are popular can be scheduled up for a year in advance.

You also should leave time for collecting the information, such as where you are advertising, what reviews have been sent out, is there a special pricing period. These require using tools such as Excel or Project Manager. (Yes my manager, Cindy, is laughing because I used the “E” word). However, let’s face it when it comes to collecting large amounts of data that needs to be organized and accessed from different locations, spreadsheets or databases are the way to go. Leaving room for “more” means that when a task takes longer than anticipated you are not stressing out over the extra time, items, budgeting, ‘the more’ parts. 

 

#PMInc #Marketing #Websites #Business #ProjectManagement #Consulting #Design #Digital 


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coffee marketing, Personalized Marketing Inc 10th Anniversary

Marketing – #PMInc 10 Year Anniversary

Category:Anniversary,Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Welcome to Weeks 3 & 4 of the Month-Long 10th Anniversary Party. The discount for Week 3 & 4 is Marketing, so is the topic for the blog.  Today, you cannot afford to not have marketing, there are hundreds of thousands of other sites and just putting out quality content is not enough. 

Organic Marketing is more than just putting a few ads up and hoping that people find you. It takes dedication and time to create real organic growth, it takes knowing who your target niche is and what they are interested in. You also must keep at it, you cannot post occasionally and expect the same outcome as being dedicated. 

Just as with the Personalized Marketing Inc blogs, when the Real Marketing for Organic Growth blogs turned a year old, we informed readers to expect change. When we began the month-long anniversary party, we let readers know that the blogs would be more frequent for the month. You have to keep your readers and fans updated but then you also have to stick to what you said. 

There are some great tools for keeping you on track, helping you to share your thoughts, and ultimately finding out the much-needed information for your target audience. Marketing is not a short walk or an espresso shot, it is a long distance, full-bodied, vacuum pressed pot of quality coffee and time.

 

coffee marketing, Personalized Marketing Inc 10th AnniversaryWeek 3 & 4 (Aug 17th to 31st)

Marketing Special

  • 10% off 1 Month
  • 15% off 3 Months

Do not forget to register for the drawing for a special gift between August 24th and August 31st 

https://personalizedmarketing.info/2018/08/pm-inc-10-years-drawing-entry/


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SEO – Personalized Marketing Inc 10 Year Anniversary

Category:Anniversary,Articles By Dee Owens,Personalized Marketing Inc,PM Inc Tags : 

You are a “Needle in the haystack”
SEO helps the Search Engines list you and for us to find you.

What is SEO

Search Engine Optimization (SEO) is the use of keywords, images, meta tags, links and content that search engines use to determine your ranking. SEO is also website submission to those Search Engines and the use of Marketing. Think of SEO as a roadmap, maps tell us which turns to make to get to a destination. Search Engines tell users what destination to take based on their search.

Why is SEO important

SEO is important because if you do not have it, then you will rank low on the Search Engines. If people cannot find you or they do not know who you are but are looking for what you offer, and you are not listed within the first couple pages, then they are likely to go elsewhere. SEO not only leads to new people finding you it also helps your current followers know where all they can find you.

How come SEO takes so long?

Search Engine Optimization is not a short burst of activity, it takes time and dedication to get ranked, it takes time for the Search Engines to populate changes. Yes, there are ways you can ‘pay’ to be ranked rapidly at the top of a Search Engine, however, when you stop paying to be there, without the right efforts, you will fade from the top pages of the search. SEO if done right takes time, it takes making sure that your basics are covered, such as image names. When you put a new image up are you taking the time to name it something relevant, are you giving it a title? The same can be said for links and content, is it relevant to the page name, did you add those all important ‘headers’? Headers, bolding and italicizing are not just there for looks, they not only grab the readers attention, but they also tell the search engines information as well.

Week 2 – 10 Year Anniversary Special 
*August 10th – 17th* 

SEO Special (Includes Business Site Submission) 

  • Order 5 Months get the 6th month free

#PMInc #SEO #Websites #Marketing 


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Hosting … Does It Really Matter?

Category:Anniversary,Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Old and New – Hosting Then and Now

To see what is best for the clients, we must see what is best for the company as well. As with our new look, we did an “out with the old, in with the new” concerning the design and primary services. We have always offered customized services and will continue to do so, however, we needed to find a better way to give you what you need. Think about your website hosting, maybe you do not have one yet and are looking at some options. Now, think about when you go buy a car or computer, you not only look at the brand name but also the value of your dollar. Sure, there are hosting companies that seem to offer packages that look like you are paying literally pennies per dollar when in reality you are giving up critical elements.

Website hosting today is shared hosting, which essentially means that your site and potentially hundreds of others are all using the same server (shoving more files into an already cramped drawer). Shared hosting is not a bad thing, but you want to use a company that offers packages where you have fewer sites on one server. You also want a company that offers backups, CDN, Firewalls, SSL, Emails, and set up for the type of website you want. Your website is your “Online Presence, Your Storefront, Your Point of Contact” it should be hosted where it can really shine and not be bogged down by overloaded resources. 

Is It Worth You?

Which then comes in companies like Personalized Marketing Inc, we do website designs, we also do website support, we also pay attention to the fine print on hosting options. We want to know if the service we recommend is actually worth its bottom dollar or if you will be paying for substandard quality. We also want to know what their customer service is like? Do you talk to a machine or wait days for a response? Do you find yourself waiting on the phone for hours only to get someone ‘reading a screen’? Many sites have ‘buy this and get that’, is the ‘this’ worth the ‘that’? (Sorry, spiraling for a moment there)

You will notice that we do not have many hosting companies listed on Personalized Marketing Inc. Either we have not tested the other company, or we have and found that it’s not the best solution for us or our clients. Providing customized services means that you personalize them to each person or organization. It also means that you do the homework and if you find something better, you let the client know.

A Decade Later

No, we did not go into this offering everything that we do. What we did, however, was talk to the client, find out what they needed, figured out the best way to do it, then offered it to them. If we cannot provide, we find somewhere else that can. We want you to be happy with your services, we want each client to be successful in their ventures, we also know that times change and so must Personalized Marketing Inc.

Just like with our original name, Personalized Marketing & Promotions, we realized that to offer the best services possible, we had to rethink how we provided them. What areas were best suited and which services had to go. Personalized Marketing Inc offers many of the original services, but some things were dropped. Why? Because there was a better company, it required a skillset we did not have on staff, or it was a ‘fluff’ product. Take website development, yes, we can and have done Joomla, Drupal, even Ruby on Rails. We no longer offer support or builds for Ruby. Why? Because there are developers out there that do it better and all the time. It’s a part of putting YOU first and being a transparent company.

Update

One thing that I have done to improve the level of services we offer is return to the University of Phoenix for my M.B.A with a concentration in marketing. Why? Because times have changed, and everyone needs to be refreshed or learn what’s new out there. Our Manager Cindy lives and breathes business administration, she also loves editing and is a killer designer (see the Main Chess Pieces Slide on site). I look forward to great things coming from her and the skills she offers our clients.

We are still working on the Real Marketing for Organic Growth workbook. The process is taking a bit longer than originally planned but we feel that is a good thing since you should get more benefit from it. I also do not want to rush it and am trying to make sure that the topics requested are being covered.  

 

#PMInc #Hosting #10Years 


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