Category Archives: Articles By Dee Carver

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#RealMarketing #OrganicGrowth #Life #PMInc #Holidays #Thanksgiving #Christmas #NewYear

Winter Marketing

Category:Articles By Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

#RealMarketing #OrganicGrowth #Life #PMInc #Holidays #Thanksgiving #Christmas #NewYear

Well the weather is definitely reflecting the season and ads are already pouring in for Black Friday, Cyber Monday and Christmas Present ideas. It’s that wonderfully rushed time of the year! Can you believe we are only short 8 weeks away from today until the New Year? I know I can’t and I have been planning holiday marketing for a while now, but time has flown and it’s here. Don’t worry the next blog will be on Friday again, I just decided to do the blog today due to the countdown to next year.

What’s on your list

As the leaves continue to fall, the weather grows more crisp, new products are launching, items are going on sale and that means it’s time to make sure you are ready for the hustle and bustle. I do not know about you but I enjoy playing music while I work. My daughter got me an Amazon Echo Dot and I must admit, I am sold! Of course, now I am looking at all the other things Alexa can do, including coffee… Something that I did notice and have already began using is the ‘list’ feature. I can just ask Alexa to add an item to my shopping list and it’s there on my phone. Which means I can add items as they pop in my head and suddenly, I have a working list.

 

AI Integration

 

Wouldn’t it be great to have the same functionality for those precious books you have written or read and want to share? Well Alexa can do it… My granddaughter gave me a quick lesson in that when instead of specifying a song, Alexa wanted to know if we wanted her to read the book to us. In the past we have mentioned how AI is taking shopping to the next level and you do not have to have an Alexa to make it happen. Smartphones and other AI devices, including your computer, can search for the item you want and then read to you. With this new way for busy buyers to access your products, maybe it’s time to look at how you have listed them.

 

Search Engine Changes & Shopping

 

Google Assistant is one of those AI’s that can help you find products just by asking it and until recently we were all phrasing items as questions. However, Google Search has changed again and those phrases (questions) are going to generate new results. Now of course if you have been using true SEO methods and Marketing, then you are doing good. Just do a quick search (without being logged in or use Private Browsing) and see what populates about you and specifically one of your products. Now with books, that might come across a bit disappointing, especially if you have only been posting your books with the meta content the title alone. However, if you are an avid blog follower then you know it’s you and not your ‘books’ that people should be looking for. Book Marketing is this… People need to remember your name… Not the title of your newest book, well at least not just the title alone. Amazon has a perfect example of this … ‘Follow’ the author. No matter if you are shopping online or at a local bookstore you are looking for the author first and then seeing what’s available. Granted I go looking for a specific book, especially the new releases, and I am looking at the title but I am also checking to make sure it’s written by the author I want. There are millions of books out there and some have the same name, right down to the exact spelling and punctuation. However, the defining factor is the author’s name and the cover representing it. So, if you want your book to standout then make sure it has a selling cover and that your name is easily visible. (Check La Roe’s Curse for a bad author name placement and yes, thankfully, Cindy is fixing it for me).

 

Additional Blogs on Seasonal Marketing

Real Marketing for Organic Growth: Life Happens

https://personalizedmarketing.info/real-marketing-organic-growth-pt-7/

Real Marketing for Organic Growth: Seasonal Marketing

https://personalizedmarketing.info/category/real-marketing-for-organic-growth/

Real Marketing for Organic Growth: Thanksgiving – To Advertise or Not

https://personalizedmarketing.info/real-marketing-organic-growth-pt-11/

It’s That Time … Holiday Marketing

https://personalizedmarketing.info/its-that-time-holiday-marketing/

 

#RealMarketing #OrganicGrowth #Life #PMInc #Holidays #Thanksgiving #Christmas #NewYear


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Taking Care of You

Category:#PMInc 11th Anniversary,Articles By Dee Carver,Dee Carver,Events,Personalized Marketing Inc Tags : 

Welcome to the Personalized Marketing Inc 11 Year Anniversary Blog Event! This month the blogs are going to focus primarily on what we do to take care of ourselves or suggestions on how to take care of you. Personalized Marketing Inc is focused on providing services that are tailored to our clients needs and we also understand the struggles of trying to work, promote, market, manage emails and all the lovely things that go along with managing an online presence. So, it only seemed appropriate that the topic for the month was about ‘Taking Care of You’.

When it comes to taking care of me, I have found the best way is to disconnect is by going outside and working in my yard or garden. I do not have any electronic devices with me when I go out to work, just music in my ears when alone or my family with me. Digging in the dirt, pulling weeds, and taking care of the yard brings pride true and yes some definite aches but it also gives me exercise and tactile sensory memories. I often remember doing things as a child while working out there and I hope that when I get older and feel the dirt in my hands, I will remember this as well.

Another way I like to take care of me is by spending time with my family, taking walks, listening to music and working on my home. Oddly enough my method of disconnecting is by being physical and not having technical devices in my hands or in my pockets. It does literally mean disconnecting from work and school both. Doing something that gets the body moving and the heart pumping.

 

Taking care of you does not have to be something expensive or a vacation (which I love going and watching the water…) somewhere. It can be something simple and even free, like dirt. It is just a time for you to disconnect from work and spend time recharging your internal batteries.

New Blogs Each Week

A new blog will be posted Wednesday and Friday of each week during the month of August.
#PMInc's 11th Anniversary Blogs 

Special Discount

To get the 11% Anniversary Discount, mention #PMInc 11th Anniversary, for the entire month on everything and anything, including renewals.

Valid Only Until August 31st

https://personalizedmarketing.info/contact-us/pminc-11th-special/

#Marketing #Websites #OrganicGrowth

 

 

 


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Gardening? Yes, Please! #MFRWauthor

Category:Articles By Dee Carver,Dee Carver,Real Marketing for Organic Growth Tags : 

Hi Everyone! I am new to the writing prompts but have been avidly writing on marketing advice on this blog for a few years now. Recently La Roe’s my first novel was re-released, and we are currently working on the second book Fay’s Wish. As someone who works in marketing, I love the term organic growth, as a new homeowner and the granddaughter of a farmer, I love gardening, this year I get to do both!

This season we started our first garden in my new home and though tilling the soil was hard work, the rewards are so worth it. The vegetables have been planted and yesterday we picked our first two tomatoes. We also seem to have some sort of berry bush in the yard as well. Not sure yet what it is, reminds me of maybe a blackberry or raspberry gone wild so will just have to wait and see.

 

While waiting for time to plant, we went out and found the seeds we wanted, mapped out the area, and then talked about how fun it was going to be. We also found a couple of rose bushes already on the property, so began trimming on them some, and just basically got ready for the upcoming season. Now that the season is on us, each day my granddaughters and I go out with our little buckets and water the garden. They love being helpful, plus it gives them a lifelong memory and skill that they can one day pass along to their grandchildren. We of course also planted a flower bed for them as well, which all three granddaughters were there to help plant their own seeds, should turn into a lovely colorful spot.

 

Being a geek, I spend a lot of time on the computer and all through the winter and early spring months I waited anxiously to start working on the garden. The idea of going out, getting dirt under my nails, disconnecting from everything, just sounded like heaven to me and it has been. I love doing what I do. I love helping others with their websites, building organic growth, reaching new levels, but I also am a tomboy at heart too. So, throwing on a pair of old sneakers, blue jeans (because well mowing grass and getting on your knees at my age can be tricky) and just soaking up some sun, is some of the most therapeutic moments to my day. I am sleeping better at night, I am getting a chance to unwind and yes taking care of a garden, even one small as mine, can be considered work but it is enjoyable work and one that I am cherishing every moment of. 

#DeeCarver #PMInc #Gardening #OrganicGrowth #Marketing #MFRWauthor


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Expectations and You

Category:Articles By Dee Carver,Cindy W,Consultants,Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

Today Is The Final Day To Enter The
#PMInc #CoverHunt Contest!

Don’t miss your chance to enter the Personalized Marketing Inc Cover Hunt Easter Event. We have some great authors participating in the event. We also have a nice Grand Prize gift and a Digital Download Gift.

Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

#PMInc #CoverHunt #Easter

Onto Today’s Topic

Your Expectations & The Importance of Taking You Time

 

As Cindy Personalized Marketing Inc’s business manager says, “It’s the end of the 1st Quarter, where are you at, where did you expect to be, and what do you have to change?” If you are like many of us, the first quarter stats are where we will find these answers. Marketing, just like life requires change, so we must be open to it and look for the opportunities. One great place to determine where these opportunities might be found, is your social network feeds and see what the top stories are for the day.

Another area to look for potential change is where you sell your products. Does your product image stand out? Is the description both accurate and SEO rich? What about how it looks on mobile devices? Websites aren’t the only place that you need to be checking if you are responsive. One example would be authors, there are hundreds of thousands of books out there for readers. Then you have e-readers such as Kindle or Nook, both of which have a different layout than the computer browser version. You also must consider the mobile device they are reading on, is it a tablet or cellphone? Did you know that the amount of description being displayed is different for each of the platforms? Thankfully there are tools out there that help us see the different layouts.

Give yourself a couple of days and just spend it looking at the different products you offer and how they are being displayed to the world.

The Importance of Taking You Time 

 

As the weather continues to get warmer, the need to go outside increases. We want to bask in the sunlight, draw in it’s warmth and feel the warmer breeze on our faces. As you may have noticed in our last blog, I am suffering from Spring Fever. I cannot wait to go outside, unplug from everything, dig in the dirt and work in my garden. Earlier this week we mowed our lawn for the first time this year and it was a great feeling. I didn’t have to think about what I was doing, just got out there and did it.

Here in lies a problem … I am not the only one out there excited about being outdoors, so are a lot of other people, and that could also include your focus groups. So, what do we do about this growing change in the habits of those we market too? We schedule posts around when their online. Stop, take in your surroundings, take time to smell the flowers, fire up the grill and share it with our followers. Being on social networks is all about being social. Putting up pictures of bunnies, flowers and sun kissed lakes are things that creates a sigh of peace and probably the people that are following you as well.

 

So go take some you time, use it to see what’s going on in the world around you, find some new inspiration and give yourself a chance to meander down the isle or through the park. Have a Happy & Blessed Easter! 

#PMInc #CoverHunt #Marketing #Easter #You


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Spring Marketing Flower - Personalized Marketing Inc

Spring Marketing

Category:Articles By Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Yay! Spring Is Here!!!

We have a few things to celebrate, #PMInc’s #CoverHunt Contest is just around the corner… April 1st… and we have some great authors participating in the event. We also have a nice Grand Prize gift and some smaller gift baskets to offer. My first book, La Roe’s, is a part of the event and after a decade of waiting, it is finally being rewritten and will be available for Pre-Order. Business is going well, and our clients as always are fabulous! Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

Also, as you may have noticed the tone of the blog has changed some over the past several months, partly because I began taking courses for an M.B.A. with a marketing concentration and I am sharing some of the information I have learned throughout my courses. Some of it is because of what we have going on with work, and some of the blogs because someone asked us to write one about it. So, as I write this blog, I am thinking about what useful information I can share and how it pertains to this exact moment.

Spring Marketing Flower - Personalized Marketing Inc

This week’s blog is about, yup you guessed it, Spring! At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there. We are nearing the end of March, the first quarter of the year and as the weather gets warmer outside, what projects we are going to do. This year, I am blessed enough to have a place where I can plant a garden with my grandchildren. The idea of getting outside and digging in the dirt has this geek going ‘Yippie!’ so as I begin to think of the work involved and what we want to plant, it has inspired a blog about Spring Marketing.

Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically. To understand better when they will be around to read those great posts you’ve been making you have to know your audience demographics and begin to calculate when to shift your posting times.

Hopefully, you have been reading some of our articles about analytics and know where to view at the very least the basics. If not, now is the time! Do NOT wait until April before you start working on knowing where, when and what to post. DO IT NOW!

Hopefully, you and your marketing company have been planning your spring marketing for a couple of months now. If not, then schedule that appointment today.

Spring, just like any other season has its own marketing niches and if you are not planning around them then you are missing out on some major opportunities. (Notice what is being advertised on TV, in Newspapers, over the Radio, they are all SPRING focused.) The big advertising agencies know that people are feeling the urge to get outside and beat the ‘cabin fever’ blues and you can either ride along the marketing trail or fight to stay where you are.

 

#Spring #Marketing #PMInc #RealMarketing #OrganicGrowth


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Wow!

Category:Articles By Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

So sitting here with Cindy, Personalized Marketing Inc’s manager, I am thinking about what today’s post should be about. A few weeks ago, life threw some serious curve balls and I found myself relying on Automation. Now we know how I feel about automating anything, I’m not a huge fan… Marketing, websites, newsletters, emails and anything thing you are putting out there, requires a personal touch. However, I learned a valuable lesson recently. Automation is not a bad thing. Its pretty much like any other piece of technology. It is what you make of it.

 

Granted, I schedule posts in advance and rely on automation to send them out. I plan client social media marketing material and use tools, such as Zoho Social, to send them out. However, it was not until recently that I embraced that tried and true form of ‘learning’ called ‘duh’. I spend each day planning out what we are putting on different social media networks and recently began using Google Calendar (Thanks to Cindy) for Personalized Marketing Inc items. I love my checklist and I want to see everything checked off by the end of the day. However, I was spending varying amounts of time each morning writing the same thing daily. By implementing daily and weekly tasks into the calendar, I spend less time planning and more time doing. I even found that spreadsheets have been saving me a ton of time looking stuff up by having things organized in a way that I can easily sort through.

 

I guess the focus of today’s ‘Wow’ is that 10 years later, I am still learning better ways to be more productive and offer more focused, quality time for our clients.


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Tending Your Growth

Category:Articles By Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

It’s Frigid Outside 

Often times the blogs are about something that has happened recently or focusing on a particular topic. One thing that is a constant right now, is the cold weather outside. Do not get me wrong I like Winter (to a point) but I am also looking forward to Spring. This year my granddaughter and I are growing a garden, which means she and I both get to play in the dirt.

To have a good garden you need good soil, water, sunlight and someone tending to it. The same thing can be said for your marketing, social networks, email campaigns, and websites. You cannot just create a network and expect it to grow without someone tending to it. You have to go there, put content out, comment on others, and tend to your growing network.

Websites also have areas that require weekly tending and depending on how the website is built it could require daily tending. Take a WordPress website, for example, it not only has the WordPress core that tends to update at random but also plugins as well. The thing about when the core updates some of the website’s functionality can disappear or even break. Gone are the days of when a plugin stopped working, it just stopped working, it did not bring your website down or create funky codes all over the place. In the past few months, I have seen several long-standing plugins stop working due to a recent core update. Does this mean that these plugins are no longer any good? No, it just means that either they will not work and can even bring your website down until either WordPress puts out another update that does not conflict with it. Or, the plugin developers issue a new version that is compatible.

Finally, no matter if you decide to interact with others once a week, twice a week, or each day, be consistent. Just as when it comes time to harvest your produce, pick routinely or get overwhelmed, people tend to get used to hearing from you certain times of the day or week.

 

Cover Hunt Site Hop 

Registration Form

 

Personalized Marketing Inc is hosting an Egg Hunt this year and instead of finding just Easter Eggs, we are going to use YOUR Book Covers, Logos, and other Promotional Images. You can use your blog, blogger, website or any place that you can add code too.

 

The perks:

  • Link Exchanges between different sites
  • Social network exposure
  • Fun way to interact and reach new viewers
  • Personalized Marketing Inc does all the leg work (we create the custom Easter Eggs, we put together the social media post, we give the codes you need, we are the backend geeks and front-end marketers)

 

#RealMarketing #OrganicGrowth #PMInc


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Personalized Marketing Inc - Happy New Years

Happy New Year!

Category:Articles By Dee Carver,Events,Personalized Marketing Inc Tags : 

In light of the Holiday and spending time with our families, this week’s blog has been postponed until January 4th, 2019.

We want to wish you and your families a Happy New Year.

See you in 2019!

Personalized Marketing Inc - Happy New Years

~ Preview of the upcoming blog ~

New Year … New You?

So, it’s that time again… time to decide what your marketing efforts from 2018 worked, didn’t work, and not sure either way…

If you are like us, we have been collecting stats all year long and January marks the time to compare them, see what months you did better in and what months you didn’t. It is also a good time to look at the days, hours, and content you are posting. By understanding your stats not just from the social media networks but also your own website, you will have a better understanding about those that not just follow you but interact with what you are putting out there. If you happen to have a brand new social network account, then you may not have any stats to collect on the network but hopefully, you have been keeping track of them in your social networking platform tool.

The winner of the Christmas Spirit Donation Event will be announced next week …
Monday is your last day to register for a chance to win a donation made in your name to either
St. Judes, American Cancer Society, or Toys for Tots. 

We will also be announcing our Spring Cover Hunt event.

#PMInc #Marketing #Holidays #ChristmasSpirit #NewYear


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Christmas Excitement?

Category:Articles By Dee Carver,Consultants,Events,Personalized Marketing,Personalized Marketing Inc,Real Marketing for Organic Growth Tags : 

Are you excited about Christmas? Have you finished your holiday shopping or are you still looking for that perfect gift?

Christmas is in full swing here at my house. The tree is decorated, the lights are on the porch, gifts are being wrapped, and Christmas Dinner is already being planned. Now, all we have to do is wrap the rest of the gifts, finish planning dinner, cooking dinner, setting schedules, get ready for school break, plan, prepare, change plans, prepare again, make arrangements… etc. We are definitely in full swing here.

So what about marketing, promoting, writing, editing, creating, ya know work?

Well for us, its all about those two final weeks of the month… Christmas and New Years. We already know that working is going to be limited and even if we do get quiet time, Dec 26th is on a Wednesday, which means that there are 3 days from December 24th to Jan 2nd for full days of work. So how do you get 2 weeks worth of work done in 3 days?

You plan ahead, you prepare your post, you schedule the time to focus on specific tasks, and you work as many minutes as possible.

So onto more fun things… Christmas Spirit Donation Event

There is still time to register before the event ends on Dec 31st.

To take part in the event all you have to do is

  1. Sign Up For Our Newsletter
  2. Follow Us on Our Social Networks
  3. Share the event on your social networks
  4. Use #PMInc #ChristmasSpirit

If you happen to have already signed up for our Newsletter and are following our social networks… Then you only have to Share the event and Use the Hashtags. Make sure to shoot us an email letting us know the email address you used to sign up and links to your social post.

The Winners Name will be randomly drawn and the donation sent to one of the following charities.

  • Toys For Tots
  • St. Jude’s
  • American Cancer Society

The Winner will receive a copy of the donation notice.

Also, there is a Holiday Discount Promotion going on as well, where you can get up to 15% off services, email us to find out more.

#PMInc #Marketing #Holidays #ChristmasSpirit


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Christmas Spirit Donation Event

Category:Articles By Dee Carver,Events,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Christmas Spirit Donation Event

Only 25 Days Until … Christmas … Yup, I said it! I know if you are like me you might be both looking forward to the upcoming festivities but also totally not ready for them. I may plan for Christmas months in advance when it comes to work but the shopping, gift wrapping, and dinner planning I actually enjoy waiting until December to start making those plans. I love seeing the Holiday decorations and really getting into the Christmas spirit.

Normally at Christmas time, Personalized Marketing Inc offers a discount or gift certificate for services. This year though we are doing things a bit differently. We are going to do a Christmas Spirit Donation in the name of the winner towards either Toys For Tots or St. Jude’s.

To take part in the event all you have to do is

1) Sign Up For Our Newsletter

2) Follow Us on Our Social Networks

3) Share the event on your social networks (This post)

4) Use #PMInc and #ChristmasSpirit

If you happen to have already signed up for our Newsletter and are following our social networks… Then you only have to Share the event and Use the Hashtags. Then shoot us an email letting us know the email address you used to sign up and links to your social post


 

On To Today’s Advice, Planning and Preparing…

Though we have talked about this in the past, it is an important reminder with the hustle and bustle of the holiday season to remember to schedule your posts.

Not only do you have Holiday Preparations to do, but you also have your normal daily items on the list. So take time to sit down and write some of your posts out, get your blogs done in advance if you can, and get yourself into the Christmas spirit by planning your Christmas and New Years week now. At Personalized Marketing Inc we prefer using Zoho Social, but did you know that many of the social networks have the ability to schedule post out in advance on their site?

Speaking of planning out and the New Year, Personalized Marketing Inc is going to do an Easter blog hop event. I know, Easter… but hey it’s only a few months away. This year we are doing a Cover Hunt event for Authors. Details will be provided via email. Registration will begin right after the New Year, so be thinking of the book you want to use for the event, what prizes you might want to offer and check back for more details. Those who sign up for the Christmas Spirit Donation Event will automatically be emailed with details.

 

#PMInc #Marketing #Holidays #ChristmasSpirit 


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