Tag Archives: Web Presence Series

  • -

PM Inc 10 Years Drawing Entry

Category:Anniversary,Personalized Marketing,Personalized Marketing Inc,PM Inc Tags : 

Welcome to the Personalized Marketing Inc’s new site and month-long anniversary party! Each week we are offering a different special and one big surprise during the final week! So, make sure to check back each week to take advantage of each new gift from us to you!

 

Week 1:

To kick start the event, August 1st to August 10th we are offering 10% off the following items!

1)  Website Design

  • You get to choose between 10% Off Total Cost

or

  • Free Domain Name Registration + 1 Month Hosting*

 

2)  One Social Network Design

  • Pick from either Facebook, Twitter, Google, YouTube, or LinkedIn.

 

3)  All Products found at hosting.personalizedmarketing.info

  • http://www.secureserver.net/?prog_id=522998&isc=PMinc10Yrs
    • To get 10% off Use Promo PMinc10Yrs

If you choose one of our affiliate hosting companies, please let us know so we can keep an eye out and apply the 10% discount elsewhere.

  

MAKE SURE YOU ENTER THE DRAWING BELOW!

 

Newsletter Sign Up and Drawing Entry For A Special Gift Awarded Between August 23rd And Aug 31st. 

Please fill out this form only after you have followed us. 
 *
 
 
 
 
 
 
 
 
 
 
 
 *
 
 
 
 

 
*Required Fields

Note: It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.


  • -

Real Marketing For Organic Growth PT 21 – Web Presence 4

Category:Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth,Web Presence Series Tags : 

Your Web Presence Series #4 

This is the final blog for our four part series written to help give you some basics for not just being safe online but also to ensure that your web presence is what you want it to be. In our previous post we covered security measures (Series #1) for your website, hosting options (Series #2), and your website (Series #3) itself. 


 

In this post we are going to go over social media networks and blogs. These are more marketing focused but also include some SEO concerns as well. 

Real Marketing For Organic Growth PT 21 – Your Web Presence Series #4

Social Media Networks | Blogs

Social Media Networks and Blogs, even those these are two different creatures they have the same essential function, drive traffic to where you are pointing people. They also need to look like or have the same branding as your primary location. They should be integrated into your primary location. They are a part of your overall web presence and need to be updated and monitored accordingly.

Your Facebook page has several features that you may not have noticed yet, such as Newsletter integration, shop capabilities outside of the Facebook Shop, even a way to communicate with current and new readers. Host events and plan parties that you can invite others to attend. Share your social calendar with others while adding some personal items to give your fans and future readers the chance to get to know you. If your social network does not at least resemble your website, does not engage your readers and isn’t a place that encourages interactions then you are missing the mark, especially with Facebook. Gone are the days of just posting advertisements, you cannot have a bland automated social network any longer. 

Blogs

Blogs should be on your website but you should also be copying them to Blogger. Why?

Ultimately, because Google owns Blogger, Google promotes what it owns and we all want listed on the #1 Search Engine. Blogger is also a good way to keep a live running back-up of your site’s blog. You can choose to duplicate your site on your blogger, give it different content than your site, or just have a navigation that links to your site’s pages. I personally prefer a mix-up, links in the navigation that lead back to PM Inc but also content that is just for the blogger itself. Gives a little bit more of some SEO opportunities and gives the viewers some additional information. Back when we hosted Blog Hops, Blogger was our primary site for it, we also have opportunities for advertisement on the blogger site that is not available on our primary blog.

 

Real Marketing For Organic Growth PT 21 – Your Web Presence Series #4 | Social Icons

Newsletters | Landing Pages 

 

Finally, we are going to discuss newsletters a little. Newsletters are a great way to share with others about events happening. These things can be anything going on in your writing career, what you did last week in your garden, or even maybe a favorite desert. Newsletters are a way to communicate with a large or even small audience without having to send out individual emails, or doing mass emailing (which can get you marked as spam). Newsletters should reflect not only the person or site (author or books) but also what the topic of the email is going to be about. It should also be no longer than an average blog post (this one not counted). People are busy, emails should get right to the point, and newsletters have to make their point quickly and in a way that encourages people to read more.

Opening the newsletter a viewer should see ‘Who’ the Site Title / Image / Logo, the ‘What’ Title of the Newsletter, ‘Why’ Description or why the newsletter is important. ‘When’ If there is a time limit or event happening. ‘Where’ the location of where they find out more information. ‘How’ content relevant to the topic. As you can see a newsletter should answer the same 5 questions a website has, a newsletter is a single page of information condensed to taking the readers to the various destinations intended. When creating the content for your next newsletter or even a landing page, keep those 5 questions in mind. 

Landing Pages 

I mention landing pages at the end because they are different than a website page and a newsletter but are also a combination of them. Landing pages are a mini version of your website with a singular event in mind. They are like a newsletter because they are condensed and focused on a particular topic but are not constrained by the same amount of detail a newsletter has. Landing pages are simply put an ad, very similar to those in papers and magazines, that have one job function, engage the viewers to complete the call-to-action

 

Newsletters, Landing Pages and Websites should all have the branding for a particular author/brand/series added. You have to have a continual visual image that no matter what you are writing about it can carry through to your next venture. 

I know we have given you quite a lot of content to read and several things to consider. We are here to help; we have several service packages that are tailored to what YOU the client needs based on YOU alone.

 


We are including a 10% discount for any item offered on the Personalized Marketing Inc Hosting site and main site, good through June 1st 2018.
Just as a way of saying thank you for reading the blog post.

PM Inc Main Site (including PM Inc SSL and Installation Service): Just email us and mention “Real Marketing For Organic Growth PT 21 Blog Post Promo: RMOGpt21” or fill out the form and the discount will be added. 

PM Inc Hosting Code: ( RMOGpt21 ) Must either click the link or paste the code in the shopping cart to get the discount. 

 

#PMInc #WordPress #HTML #WebPresence #Marketing #Website #Hosting #Security #Newsletters #Blogs #LandingPages #SocialNetworks #Facebook #Google #Twitter 


  • -

Real Marketing For Organic Growth PT 21 – Web Presence 3

Category:PM Inc,Real Marketing for Organic Growth,Web Presence Series Tags : 

Your Web Presence Series #3 

Continuing the four part blog series to help give you some basics for not just being safe online but also to ensure that your web presence is what you want it to be. 

Hope you are having a good day and not completely overwhelmed by the information provided in our previous posts “Real Marketing For Organic Growth PT 21 – Time To Discuss Your Web Presence Part 1 Section 1 and 2” We are trying to make these blogs informative but not overwhelming, so if you are feeling a bit frazzled remember to take a breath and if need to give us a shout out.

So let’s recap our previous posts we covered security and choosing the right web hosting for your needs. They covered a comparison of hosting options, basic requirements for hosting accounts (SSL, Emails) and benefits behind some of these additional Security add-ons (Firewalls and CDN). In this installment we are going to talk about other website and some common concerns. 

Web Design

Web Design, Personalized Marketing Inc, Real Marketing For Organic Growth PT 21 - Web Presence 3

 

This one seems like a no brainer right? You have either purchased a domain name or are using a platform that has given you a subdomain. The domain / subdomain very plainly says who you are or what you offer, (personalizedmarketing.info) marketing personalized to you. People come to your site and are immediately given more information about why they should choose you. No or you’re not sure? Well then maybe it’s time to reconsider your site.

Since we have worked with several authors, we are going to use them as a reference. When you go to an author’s website, the first thing you expect to see is what new book they have out, then their banner, author picture or another relevant image that connects them to their work. Third, you expect to see some information about what type of books they write and a welcome message from them. Some chose to have blog feeds on their homepage others their most recent releases. Both of these work, it just depends on who the author is and what they feel is most relevant to them.  

You might then find some information about what events they are attending and how to enter either giveaways, newsletters, or contest. Then at the bottom, you should always find copyright information protecting the material on their website. Ultimately, the homepage is a landing page that should engage us enough to continue through to different pages. The top general pages often include: Home, About or Bio, Books, Reviews/Interviews/Guest Events, Blog and Contact. Sometimes you see other items like friends or reader areas. The main pages gives us yet again the Who, Why, When, Where, and How of the author and their site.

  • Who – are they?
  • Why – read / follow them?
  • When – new book releases and events?
  • Where – can you find them, their books, events attending or hosting, navigate them on the web and in person?
  • How – to contact them, buy their books, keep up with their news, visit them either online or in person, become a bigger fan?

These 5 questions are some of the most important questions that the author’s website should address but it must do it in a manner that is appropriate to the content and the devices viewing it. Have you noticed that when you view the product information for an item on Amazon, the word count is higher for a Computer but significantly less for a phone? That is because there is only a certain amount of room before the phone user has to scroll to read more. This area is considered HIGH value and only really great “HOOKS” should go there. The same is said for your website. If you do not address these questions before a person has to start scrolling than most likely they are not going to stick around long enough to hunt the answers.

Responsive? 

So your content looks stunning on your computer but when you visit your site on your phone or tablet you suddenly go “huh, why do I have to scroll left or right?” “What happened to my color choices?” “Where did my images go?” “What’s up with the navigation link?” or the ultimate … “That looks nothing like my website!” Many don’t know but WordPress Themes and some plugins do offer mobile versions of the website, however they are basic mobile templates and probably have very little to do with your design. Some of these basic templates allow adjusting and others require a paid service to do the adjustments. The best way to know if your website looks right on mobile devices is to view it on one. The emulator inside of WordPress customizer does not always give an accurate view and you could find yourself with a mess. 

If using WordPress choose the right theme to start with. Make sure it is responsive, parallax and has good reviews as well as support services. You can also have someone design a theme or create a child theme for you, just make sure that it includes a clean and clearly beautiful version of your site on any device. HTML5, CSS, Bootstrap websites also can be very lovely and can be designed to be responsive as well. You only have to make sure the right coding is being used and do not use programs that add outdated or heavy code to your site. 

In our final week, we will cover social networks and blog sites. I know we these blogs are giving you quite a lot of content to read and several things to consider. We are here to help; we have several service packages that are tailored to what YOU the client needs based on YOU alone. 

If you have a suggestion for a topic then please send us an email, we may chose to do a series about it. 

 


We are including a 10% discount for any item offered on the Personalized Marketing Inc Hosting site and main site, good through June 1st 2018.
Just as a way of saying thank you for reading the blog post.

PM Inc Main Site (including PM Inc SSL and Installation Service): Just email us and mention “Real Marketing For Organic Growth PT 21 Blog Post Promo: RMOGpt21” or fill out the form and the discount will be added. 

PM Inc Hosting Code: ( RMOGpt21 ) Must either click the link or paste the code in the shopping cart to get the discount. 

 

#PMInc #WordPress #HTML #WebPresence #Marketing #Website 


  • -

Real Marketing For Organic Growth PT 21 – Web Presence 2

Category:PM Inc,Real Marketing for Organic Growth,Web Presence Series Tags : 

 

Your Web Presence Series #2 

Continuing the four part blog series to help give you some basics for not just being safe online but also to ensure that your web presence is what you want it to be.

In our previous post we covered security measures for your website. In this post we are going to cover choosing the right hosting options.

Real Marketing For Organic Growth PT 21 - Web Presence 2

Hosting

Choosing the right hosting provider and level of hosting is very much dependent on you. If your site has a lot of traffic or you have more than one site, then you are going to want hosting services that have those allocated. If you have a small singular website and do not intend on increasing your traffic, then you can go with a smaller package. The level of bandwidth, site size and traffic you expect all play a role in which package you should consider. A few other things to consider are the SSL Certificate, Firewall (DDoS), CDN and Domain Name Email options. Almost all hosting providers offer a package that has Domain Name Emails, some form of SSL certificate and some even have the Firewall and CDN added. Compare the pricing for each of the items you need, then compare hosting package options and finally decide which is in your budget and time. Hosting packages for $4.95 are great, but if you have to spend another $60.00 a year on an SSL, then $20.00 a month and higher on a Firewall and CDN, plus another $5.00 to $25.00 a month for Domain Name Emails, the cost can add up fairly quick.

 

Item Item Cost  | Term Total
Hosting 4.95 * 12 Months + 59.40
SSL Yearly + 60.00
Firewall / CDN (Per Domain) 20.00 * 12 Months + 240.00
Domain Name Email 5.00 * 12 Months + 60.00
  Total For 1 Year $419.40

 

As you can see that $4.95 hosting package without any additional features went from a little under $60.00 a year to $419.40. Start with a hosting package that at the very least offers Domain Name Email services, which then drops the cost down to $359.40.

Still kind of steep, huh? I agree!

So being the type of company we are, I spent several hours scouring the internet for the best deals around. Our own reseller hosting company offers Domain Name Email service and Premium DNS, SSL Certificate with Fixed IP address with a year’s hosting on the Ultimate Package $16.99/month or $204.00 / year. An affiliate of ours, Siteground has a GoGeek Plan also offers a similar package as well but they have included Firewall and CDN in theirs with some additional staging features. The cost is significantly different though $29.95 / month or $359.40 / year after discount pricing, which is currently $11.95 / month or $143.40 / year. As you can see, the hosting packages that include these additional features already have them added to it. 

Another affiliate is DreamHost which has some additional hosting options including Virtual Private Server, which if you are looking for less shared “communication traffic” then it might be the choice for you. Shared hosting, managed hosting, WordPress hosting and Virtual Private Servers all offer different benefits for various users and depending on what your current and future goals are, you will want to choose somewhere that can and will grow with you. 

There are of course other hosting options out there and once again, choosing the right one is solely based on your wants and needs. Remember as always if you need help with any of the items mentioned here or any other service, Personalized Marketing Inc is here to help. Contact us to see what we can do to help alleviate some of your current web presence stress.

Our next blog post will discuss your site design, followed with social network layout and other elements of your web presence.

I know we these blogs are giving you quite a lot of content to read and several things to consider. We are here to help; we have several service packages that are tailored to what YOU the client needs based on YOU alone.

 

If you have a suggestion for a topic then please send us an email, we may chose to do a series about it. 


We are including a 10% discount for any item offered on the Personalized Marketing Inc Hosting site and main site, good through June 1st 2018.
Just as a way of saying thank you for reading the blog post.

PM Inc Main Site (including PM Inc SSL and Installation Service): Just email us and mention “Real Marketing For Organic Growth PT 21 Blog Post Promo: RMOGpt21” or fill out the form and the discount will be added. 

PM Inc Hosting Code: ( RMOGpt21 ) Must either click the link or paste the code in the shopping cart to get the discount. 

 

#PMInc #Hosting #Security #WebPresence #Marketing #WordPress 


  • -

Real Marketing For Organic Growth PT 21 – Web Presence 1

Category:PM Inc,Real Marketing for Organic Growth,Web Presence Series Tags : 

 

Time To Discuss Your Web Presence Series 1 

We have created a special four part series of blogs to help give you some basics for your website and to ensure your web presence is what you wanted

These blogs will be posted weekly instead of bi-weekly.

 

So you have done the hard work. You have started planning, preparing, and scheduling your marketing post, have you stopped to take a look at where you are sending your followers. Are you sending them to your personal website? Maybe your social networks sites, such as Facebook or Twitter? When they get there what do they see? Are they finding a beautiful page about you and your product or are they getting an insecure error, scripts of coding displaying, blurry media files or not able to even access your site? Perhaps they are even looking at your site on a mobile device and it does not look like you expected?

It’s time to evaluate, probably update and ensure that your web presence is the way it should be.

 website security, Personalized Marketing Inc

SSL Certificates

Now this may seem like we are putting the cart before the horse; however, due to changes in popular browsers, SSL certificates are something no website can go without. So instead of starting with hosting or web design we are starting with security first.

I recently had a client call me concerned because she got a call about renewing her SSL certificates and the cost quoted was not cheap by any means. We do provide hosting services for this particular client so I went in to her account and checked; yes she was due to renew. However, she had more options than the person on the phone was giving her. We value being transparent for those we work with, so I gave her price quotes of not just what we could offer but others as well. I also offered installation of the SSL certificates no matter where she purchased them from. Why? Because that is the type of company we are. We look out for our clients even the ones we do not directly deal with on a daily basis.

Why do we even offer to install SSL certificates? Well for a couple reasons really. First reason is, we have the knowhow and yet again we are a transparent company. This means we try to do our very best for our clients. Second reason is because we know that your time is valuable. Not everyone wants to deal with CSRs, Validation Steps, checking links and ultimately we are asked to do it. We do charge for the installation process but we offer it at a reasonable rate and generally can have it completed within a couple hours. Our SSL certificates and any other 3rd party sellers do require a couple things, cPanel access and ability to install. Before purchasing any SSL certificate you need to ensure that both of these things are available.

 

Firewalls and CDN

Another topic that has come up a lot recently are Firewalls (DDoS) and CDN. Firewalls are the protection used to help stop attackers from accessing your site by ‘bouncing’ them off either your hosting account or your domain name site, depending on which type you have. Firewalls can be purchased through either the hosting account or a 3rd party location, such as Securi.

CDN or Content Delivery Network is a backup of your website on several different servers that helps to prevent loss of downtime and while increasing site speed. Essentially, the CDN places a copy of your website on different servers around the globe and when a visitor comes to your site, they are displayed a cache of the site from a server located near them. This helps to speed up your sites time by two methods; first by using cache versions of the site. Secondly, by visitors accessing your site from a server located near them (less distance for the network handshaking to travel).

Being secure is not only beneficial to you but also to your visitors. Ensuring that their information and devices are being protected helps to build a trust between you and them.


Next week we will go over hosting options. I know we have given you quite a lot of content to read and several things to consider. We are here to help; we have several service packages that are tailored to what YOU the client needs based on YOU alone.

If you have a suggestion for a topic then please send us an email, we may chose to do a series about it. 


We are including a 10% discount for any item offered on the Personalized Marketing Inc Hosting site and main site, good through June 1st 2018.
Just as a way of saying thank you for reading the blog post.

PM Inc Main Site (including PM Inc SSL and Installation Service): Just email us and mention “Real Marketing For Organic Growth PT 21 Blog Post Promo: RMOGpt21” or fill out the form and the discount will be added. 

PM Inc Hosting Code: ( RMOGpt21 ) Must either click the link or paste the code in the shopping cart to get the discount. 

 

#PMInc #Hosting #Security #WebPresence #Marketing #WordPress 


Signup For Special Announcements

LikeBox

Facebook By Weblizar Powered By Weblizar