Tag Archives: SSL

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Wow was that 2020?

Category:Articles By Dee Carver,Cindy W,Consultants,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

As we finish out the year, we can all agree that the way we shopped, communicated, spent time with family and friends has definitely changed. There are more people working from home now than ever before. There is also more online shopping than in previous years, Black Friday, Cyber Monday were both prime examples of this, with emails of sales starting even before Halloween.

 

Misconception

With this increased number of people being online more each day, the thought that online sales would skyrocket left some with a sour taste. Due to the changes in the economy and lack of funds, many businesses had to close their doors, and some will not be able to reopen. For those that are selling online, this is a big impact on your bottom line. The concept of missing work, smaller checks, being laid off has people budgeting even more than before. This misconception was that more people online meant more sales overall, which sadly was not the case.

 

Brighter 2021?

As we round the corner into the New Year, new search engine algorithms will be implemented, people will hope for a brighter 2021 and the belief that Covid will actually get under control. I do not know if Covid will be slowed down in 2021 or not; I do know that the way we did business before Covid has changed and I do not believe it will ever return.

 

Holding Your Breath or Surging Forward

As an online retailer, yes, this includes those that may only have a couple of items for sale on a social network, you can either ‘Hold your breath’ or Surge Forward. Personally, those we work with we are surging forward into 2021. We already have items in place, such as keyword preparations for the new algorithms, increased mobility on websites, different posting dates and times, and no longer comparing what happened before 2018 to what is taking place in 2021. For authors that means continuing to write and publish your books. For others that includes increasing your ads and planning them after the bills are paid but before the next round comes through.

Making your website and social networks user friendly is another way to surge forward. Personalized Marketing Inc has stressed many times that your website should be easy for the users to navigate, easy on the eyes and device friendly. Keeping your website coding up to date is a part of it. Making sure you are where your focus group is found and paying attention to what they care about. We could speculate on the other changes that may or may not be coming in 2021 or we can plan for what we can. One of my favorite sayings is the Serenity Prayer. “God, grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.” by Reinhold Niebuhr (n.d.)

I cannot change how we navigate online; I cannot change the economy, but I can change my approach to it and chose to keep surging forward.

Increase Your Exposure

One way that we are going to continue moving forward in 2021, is that #PMInc will be hosting guest seminars at Coffee Time Romance in February. We will be covering topics such as Marketing, Websites, Amazon, and many others. Another way that we are embracing the change from 2020 to 2021 is by several of our clients being a part of the Silver Dagger Book Tours.

 

We will also be launching our secondary site https://PMInc.Tech, which came about due to my own demise… lol… okay so its not that bad. As you may have noticed we have a branded hashtag, #PMInc which we have put out everywhere. Due to this process, #PMInc produces more results for us on Search Engines than Personalized Marketing Inc. It happens and either you learn from it and utilize it or you make the same mistakes again, I was not good at history as a teenager but now I get how important it is.

We look forward to working with you and helping your organic reach continue to grow in 2021.

Reference

Niebuhr, Reinhold (n.d.) Harvard Square Library. https://www.harvardsquarelibrary.org/poetry-prayers-visual-arts/reinhold-niebuhr-prayers/


Because 2020 has been hard on everyone, we are offering an end of 2020 10% off Discount. Just use our 2020-Discount contact form or email us with 2020-Discount in the subject line to get 10% off.

We have other discounts floating around out there as well, that are connected with our affiliates.

**Discount only applies to new services**

[happyforms id="7951" /]


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PM Inc 10 Years Drawing Entry

Category:Anniversary,Personalized Marketing,Personalized Marketing Inc,PM Inc Tags : 

Welcome to the Personalized Marketing Inc’s new site and month-long anniversary party! Each week we are offering a different special and one big surprise during the final week! So, make sure to check back each week to take advantage of each new gift from us to you!

 

Week 1:

To kick start the event, August 1st to August 10th we are offering 10% off the following items!

1)  Website Design

  • You get to choose between 10% Off Total Cost

or

  • Free Domain Name Registration + 1 Month Hosting*

 

2)  One Social Network Design

  • Pick from either Facebook, Twitter, Google, YouTube, or LinkedIn.

 

3)  All Products found at hosting.personalizedmarketing.info

  • http://www.secureserver.net/?prog_id=522998&isc=PMinc10Yrs
    • To get 10% off Use Promo PMinc10Yrs

If you choose one of our affiliate hosting companies, please let us know so we can keep an eye out and apply the 10% discount elsewhere.

  

MAKE SURE YOU ENTER THE DRAWING BELOW!

 

Newsletter Sign Up and Drawing Entry For A Special Gift Awarded Between August 23rd And Aug 31st. 

Please fill out this form only after you have followed us. 
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Note: It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.


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Real Marketing For Organic Growth PT 21 – Web Presence 2

Category:PM Inc,Real Marketing for Organic Growth,Web Presence Series Tags : 

 

Your Web Presence Series #2 

Continuing the four part blog series to help give you some basics for not just being safe online but also to ensure that your web presence is what you want it to be.

In our previous post we covered security measures for your website. In this post we are going to cover choosing the right hosting options.

Real Marketing For Organic Growth PT 21 - Web Presence 2

Hosting

Choosing the right hosting provider and level of hosting is very much dependent on you. If your site has a lot of traffic or you have more than one site, then you are going to want hosting services that have those allocated. If you have a small singular website and do not intend on increasing your traffic, then you can go with a smaller package. The level of bandwidth, site size and traffic you expect all play a role in which package you should consider. A few other things to consider are the SSL Certificate, Firewall (DDoS), CDN and Domain Name Email options. Almost all hosting providers offer a package that has Domain Name Emails, some form of SSL certificate and some even have the Firewall and CDN added. Compare the pricing for each of the items you need, then compare hosting package options and finally decide which is in your budget and time. Hosting packages for $4.95 are great, but if you have to spend another $60.00 a year on an SSL, then $20.00 a month and higher on a Firewall and CDN, plus another $5.00 to $25.00 a month for Domain Name Emails, the cost can add up fairly quick.

 

Item Item Cost  | Term Total
Hosting 4.95 * 12 Months + 59.40
SSL Yearly + 60.00
Firewall / CDN (Per Domain) 20.00 * 12 Months + 240.00
Domain Name Email 5.00 * 12 Months + 60.00
  Total For 1 Year $419.40

 

As you can see that $4.95 hosting package without any additional features went from a little under $60.00 a year to $419.40. Start with a hosting package that at the very least offers Domain Name Email services, which then drops the cost down to $359.40.

Still kind of steep, huh? I agree!

So being the type of company we are, I spent several hours scouring the internet for the best deals around. Our own reseller hosting company offers Domain Name Email service and Premium DNS, SSL Certificate with Fixed IP address with a year’s hosting on the Ultimate Package $16.99/month or $204.00 / year. An affiliate of ours, Siteground has a GoGeek Plan also offers a similar package as well but they have included Firewall and CDN in theirs with some additional staging features. The cost is significantly different though $29.95 / month or $359.40 / year after discount pricing, which is currently $11.95 / month or $143.40 / year. As you can see, the hosting packages that include these additional features already have them added to it. 

Another affiliate is DreamHost which has some additional hosting options including Virtual Private Server, which if you are looking for less shared “communication traffic” then it might be the choice for you. Shared hosting, managed hosting, WordPress hosting and Virtual Private Servers all offer different benefits for various users and depending on what your current and future goals are, you will want to choose somewhere that can and will grow with you. 

There are of course other hosting options out there and once again, choosing the right one is solely based on your wants and needs. Remember as always if you need help with any of the items mentioned here or any other service, Personalized Marketing Inc is here to help. Contact us to see what we can do to help alleviate some of your current web presence stress.

Our next blog post will discuss your site design, followed with social network layout and other elements of your web presence.

I know we these blogs are giving you quite a lot of content to read and several things to consider. We are here to help; we have several service packages that are tailored to what YOU the client needs based on YOU alone.

 

If you have a suggestion for a topic then please send us an email, we may chose to do a series about it. 


We are including a 10% discount for any item offered on the Personalized Marketing Inc Hosting site and main site, good through June 1st 2018.
Just as a way of saying thank you for reading the blog post.

PM Inc Main Site (including PM Inc SSL and Installation Service): Just email us and mention “Real Marketing For Organic Growth PT 21 Blog Post Promo: RMOGpt21” or fill out the form and the discount will be added. 

PM Inc Hosting Code: ( RMOGpt21 ) Must either click the link or paste the code in the shopping cart to get the discount. 

 

#PMInc #Hosting #Security #WebPresence #Marketing #WordPress 


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Real Marketing For Organic Growth PT 21 – Web Presence 1

Category:PM Inc,Real Marketing for Organic Growth,Web Presence Series Tags : 

 

Time To Discuss Your Web Presence Series 1 

We have created a special four part series of blogs to help give you some basics for your website and to ensure your web presence is what you wanted

These blogs will be posted weekly instead of bi-weekly.

 

So you have done the hard work. You have started planning, preparing, and scheduling your marketing post, have you stopped to take a look at where you are sending your followers. Are you sending them to your personal website? Maybe your social networks sites, such as Facebook or Twitter? When they get there what do they see? Are they finding a beautiful page about you and your product or are they getting an insecure error, scripts of coding displaying, blurry media files or not able to even access your site? Perhaps they are even looking at your site on a mobile device and it does not look like you expected?

It’s time to evaluate, probably update and ensure that your web presence is the way it should be.

 website security, Personalized Marketing Inc

SSL Certificates

Now this may seem like we are putting the cart before the horse; however, due to changes in popular browsers, SSL certificates are something no website can go without. So instead of starting with hosting or web design we are starting with security first.

I recently had a client call me concerned because she got a call about renewing her SSL certificates and the cost quoted was not cheap by any means. We do provide hosting services for this particular client so I went in to her account and checked; yes she was due to renew. However, she had more options than the person on the phone was giving her. We value being transparent for those we work with, so I gave her price quotes of not just what we could offer but others as well. I also offered installation of the SSL certificates no matter where she purchased them from. Why? Because that is the type of company we are. We look out for our clients even the ones we do not directly deal with on a daily basis.

Why do we even offer to install SSL certificates? Well for a couple reasons really. First reason is, we have the knowhow and yet again we are a transparent company. This means we try to do our very best for our clients. Second reason is because we know that your time is valuable. Not everyone wants to deal with CSRs, Validation Steps, checking links and ultimately we are asked to do it. We do charge for the installation process but we offer it at a reasonable rate and generally can have it completed within a couple hours. Our SSL certificates and any other 3rd party sellers do require a couple things, cPanel access and ability to install. Before purchasing any SSL certificate you need to ensure that both of these things are available.

 

Firewalls and CDN

Another topic that has come up a lot recently are Firewalls (DDoS) and CDN. Firewalls are the protection used to help stop attackers from accessing your site by ‘bouncing’ them off either your hosting account or your domain name site, depending on which type you have. Firewalls can be purchased through either the hosting account or a 3rd party location, such as Securi.

CDN or Content Delivery Network is a backup of your website on several different servers that helps to prevent loss of downtime and while increasing site speed. Essentially, the CDN places a copy of your website on different servers around the globe and when a visitor comes to your site, they are displayed a cache of the site from a server located near them. This helps to speed up your sites time by two methods; first by using cache versions of the site. Secondly, by visitors accessing your site from a server located near them (less distance for the network handshaking to travel).

Being secure is not only beneficial to you but also to your visitors. Ensuring that their information and devices are being protected helps to build a trust between you and them.


Next week we will go over hosting options. I know we have given you quite a lot of content to read and several things to consider. We are here to help; we have several service packages that are tailored to what YOU the client needs based on YOU alone.

If you have a suggestion for a topic then please send us an email, we may chose to do a series about it. 


We are including a 10% discount for any item offered on the Personalized Marketing Inc Hosting site and main site, good through June 1st 2018.
Just as a way of saying thank you for reading the blog post.

PM Inc Main Site (including PM Inc SSL and Installation Service): Just email us and mention “Real Marketing For Organic Growth PT 21 Blog Post Promo: RMOGpt21” or fill out the form and the discount will be added. 

PM Inc Hosting Code: ( RMOGpt21 ) Must either click the link or paste the code in the shopping cart to get the discount. 

 

#PMInc #Hosting #Security #WebPresence #Marketing #WordPress 


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