Tag Archives: #PMInc

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Real Marketing For Organic Growth PT 17

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

It’s been an interesting week around here, my youngest son turned 21, my middle daughter bought her last prom dress, while my youngest bought her first. My oldest daughter got good news and I got to have all my children together for not just 1 day but 2. Sorry that the post is a few hours behind schedule but life and the topic today seemed to set it at this time.

Knowing When…

As we have seen on the news and social media there have been terrible events taking place all around us. News like this is always shocking and in many it causes an urge for some form of action. Personally, I see it and it makes my heart ache. I hear the news and wish there were more feel good stories than bad ones. I then wonder what I can do about the situation. Today’s post is “Knowing When…” it is appropriate to post, where and what to say. To know what to post, first you have to know what is going on around you and your networks.

What is your network talking about? Do you see a lot of negativity? Do you wish you could say something but unsure what?

Perhaps go the different route?

Instead of posting something else that’s negative, try posting something that’s positive. Each day of the week has its own set of hashtags. These hashtags are the topics trending for that particular day. As you consider some positive or motivational post think about adding some of the trending hashtags.  Your positive or motivational posts do not have to be something you’ve written it can be a famous quote, a cute video or song that you feel fits the day.

Cause and Effect

Now that you have shared that positive or motivational post, you have done a couple different things. One, you have given the people in your social network something that invokes a positive moment that may just help lift someone’s day. Two, you have shared something personal about yourself, even if it’s not your “quote” it spoke to you. I read a post, Nurture Your Best Clients, just today where the author talked about how we had to interact and get to know one another before social media and mobile devices. How many of us remember how to really interact with each other in a positive manner?

Now is the time

We should share important news. Yes, we should try and help others. We should be aware of what is going on around us and take heart towards our fellow man. We should also consider what we share online. Just as with recycling we can choose to either clutter our timelines or we can choose to inspire them.

Nurture Your Best Clients Post Link: https://www.heggengroup.com/nurture-clients/ 


#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

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REAL MARKETING FOR ORGANIC GROWTH PT 16

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

This Platform Or That One?

Choosing the right platforms for your company and products can come across in two ways. One, you find it a fairly simple concept and just start signing up for everything you see others using or what suggestions are made by search engines. Two, you begin to feel overwhelmed by the concept and wonder which networks are better for you and all you have to do to set the network up.

We have had an account on Instagram for quite a while but it was not until recently that we have been using it. Why? Because until recently there were no options for us to post for our clients on it, since we were not there for them, we were not there for PM Inc. As you may have realized Personalized Marketing Inc is very much a Client Driven company. We should post more often, we should be more active on our networks, and we should get out and socialize more. However, most of the time you find us working on projects for our clients, doing things to enhance their services, even items that we may not have noticed in our original assessment.

Assessments Matter

Just as with choosing the right social platforms you have to assess whether they benefit you and your products at that time. Our general rule of thumb is if you are never going to use it do not sign up for it. However, if you might one day use it then sign up, get the username you want and then periodically check in on it. Even if it happens to be 10 years later, as in our case, you have the username you wanted. The network is ready and hopefully, you set up a password reminder that is easy for you to use.

As Personalized Marketing Inc expands its own social media presence we may very well find ourselves on networks that we had not considered before. But most likely it will be because we have a client that is there and we want to ensure we have a full understanding of the network without affecting their public profiles.

Our Growth

In the coming weeks, you are going to see some of these changes taking place on the company website. We have a new theme being developed by myself (Dee) and our manager, Cindy. It has taken us a bit longer to get the theme completed than we anticipated but that is because not only does it need to be right but primarily because Personalized Marketing Inc is always focused on the clients first.

 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Social Pilot http://www.socialpilot.co?refer=KFTFLIPA
Constant Contact https://bpconsole.constantcontact.com/logonSAML.do
Canva https://www.canva.com/personalizedmarketinginc
Siteground https://www.siteground.com/recommended?referrer_id=7588908
RiteTag https://ritetag.com/hashtag-search 
PostCron https://goo.gl/msz3Lc

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  • -

Real Marketing For Organic Growth PT 6

Category:PM Inc,Real Marketing for Organic Growth Tags : 

We have been discussing how Real Marketing affects Organic Growth, so now it is time to cover Branding. Are each of your profiles easily recognizable? When you visit your networks do you ever check to see what it looks like to the viewers? You should. It will give you a very real look at what they are seeing. Granted most of the people that come to you have an idea of where they are heading but not always and not if you are striving for Organic Growth.

Images, Content, and URLs

Look at the header image, does it represent you and your branding? Can the viewers immediately tell where they are and what you offer? What about your profile picture or logo? Is it continuous from other networks or a random image? Does the image have your company logo? Yes, everyone has a logo or they should have, no matter what service or product you offer. What about the content you are putting on the networks? Do they easily navigate users back to your own home on the web or are those that click the post getting taken somewhere they will get lost in the masses? What about your URLs are they pretty SEO friendly or do they look like a jumbled mess?

Your Home

Your website is your primary home on the web, it should have all of the different places you are found online listed. It should have primary images that are being used on the various networks. It should give the same subconscious message that you see with other websites (Coffee Time Romance, PM Inc). Often times when someone shops for a particular product they look at not just the item but who makes the item. These are products that the companies have taken the time and effort to brand them.

SSM, SEO, and Branding

As Personalized Marketing Inc celebrates another year, we look at the branding we have done so far. We look at the images we have out there and what it says about us. No matter what account you go to we have the same images and same color designs on each of them. Why? Because we want the viewers to know subconsciously where they are without having to guess and what to expect from us. Sure we put out new updated looks on our website but we still stick with the same color scheme, header, and logo. Why? Because we want a universal branding and we have taken the time to do Search Engine Optimization on the items we put out. Even the original banner for PM Inc can be found on a Google Search, we did not delete it, we simply upgraded the look of it.

 

As you look at your branding, think about the images you are using, the fonts you have chosen and the color scheme you have. If any of them do not convey with a look who you are, the message you want to send and the emotional effect you want them to have. It might be time for a change. If you do change your look, make sure that you do it gradually. Do not cause subconscious confusion and make your fans think you are no longer available.

 

#PMInc #RealMarketing #OrganicGrowth

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Real Marketing For Organic Growth PT 5

Category:PM Inc,Real Marketing for Organic Growth Tags : 

Finding The Balance Between
Marketing And Everything Else

As many know one of the hardest parts to marketing is finding the time to do it. Sure we use programs like Social Pilot and Hootsuite to help us schedule post and share from different sites, but that is only a part of the work involved. We still have to be on the networks to like and share, interact with our followers and engage the users. This means we have to find a balance between everything else we do and marketing.

One tool you can use to accomplish this is Google Calendar or any calendar that helps you to keep track of what you do each day. Personalized Marketing Inc uses Google Calendar, we actually have a few of them. I personally have 3 primary calendars, one for #PMInc events, PM Inc Daily task and a personal one. I put all my family’s appointments, my appointments, church events and pretty much anything that is not work related on it. I then add the Personalized Marketing Inc daily task as a guest. This puts the event on the Private Calendar for PM Inc’s daily list. I always set the personal events to private so I do not worry about it appearing on the Public Version. The PM Inc Daily task is also set to private since we value our client’s privacy. The Primary Personalized Marketing Inc calendar is set to public, this calendar has live events that either I or PM Inc is represented at. We also include public events for our clients on this calendar.

 

So today’s task for Real Marketing for Organic Growth is to find time for Marketing.

Now you can choose to have just one calendar, however, you might decide that you want to start using your Smartphone’s Calendar to find the balance between life and marketing.

1   1. Setup or Get a calendar (You can use a desktop calendar, just make sure you always carry it with you)

Determine how many calendars you need. Remember only do the amount you are willing to dedicate time to add events to.

2   2. For each day of the week fill out your daily obligations

Include everything … Getting family up, doing breakfast, going to the store, doctor appointments, other obligations, writing time

Now that you have filled in everything else, look at it and see where you can find time for marketing. Don’t panic if you realize you only have 15 minutes on one day and 30 on another day. Consistent marketing is not the minutes you spent but taking time each week to do it.

 

Time To Start A New Habit

The average person takes 30 days to start a new habit, so for the next month, you are going to have to commit to not just filling out your schedule but sticking to it. Let’s say you see you have 30 minutes each day free, it might be different times each day but it’s there. Put in that slot, FOCUS ON MARKETING. This is the time that you are going to dedicate to just marketing. You are going to pick a social network, check your notifications, share fan post and see what they are up to.

 

Granted knowing your fans, focus groups, ages, locations, times they are on helps but that requires a bit more knowledge of Analytics.

 

Tools We Use:

Social Pilot http://www.socialpilot.co?refer=KFTFLIPA

Google Calendar

Google Drive

Canva https://www.canva.com/personalizedmarketinginc

Siteground https://www.siteground.com/recommended?referrer_id=7588908 

RiteTag https://ritetag.com/hashtag-search

 

 

#PMInc #RealMarketing #OrganicGrowth

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Real Marketing For Organic Growth PT 4

Category:PM Inc,Real Marketing for Organic Growth Tags : 

Have you set yourself up to fail?

Have you scheduled yourself so thin that you cannot maintain all the different things you have put on your schedule? Probably. What happens when you take time off or get sick? Do you find that your different networks and sites show a drop due to it? When you take a vacation you find a sitter for your pets, you make sure that you ask neighbors to keep an eye on your home. So why not hire or ask someone to watch over your networks? Either hire someone/company or get a buddy system for your social networks.

Do you have too many different social network accounts/profiles? Possibly. Do you really want an account for each of your endeavors or books? NO. If you know that you are not going to maintain the network, then it’s best to not even start it. You can use Hashtags and other ways to separate the different personas/products. If you find yourself with too many networks, then you spread yourself and fans too thin to get the maximum exposure.

 

Do I really need to have the TOP 5 networks?

Yes, and the reason why is Do You Have A Million Dollars To Spend On Marketing? No, most of us don’t but these large Social Networks and the Search Engines supporting them do. Have you noticed that you have to log into Google+, YouTube, Blogspot with your Gmail or Tumblr with your Yahoo? That’s because those sites are owned or branded by major Search Engines and to get on those Engines you have to use their services.

 

What about accounts you have forgotten?

First of all, do not panic. It’s okay if you have forgotten your passwords, you can recover them. Now do you close them out? Maybe, but if you have done cross promotions with your website then you are setting yourself up for 404 errors or worse sending people to someone else’s profile. The best thing is to either not open the account to start or log in once a month to make sure the account is not compromised.

 

#PMInc #RealMarketing #OrganicGrowth

Popular Hashtags on Marketing

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Real Marketing For Organic Growth PT 3

Category:PM Inc,Real Marketing for Organic Growth Tags : 

What WILL You Commit To?

Have you filled out your own daily list of things that you have to get done? Does that list include Have to do’s, Want to do’s, and Must Do’s? In order to be successful at anything and especially marketing, you have to know what your day looks like so you can plan your marketing time each week. Once you know these items then you can create your Commit To list. These items will be the list that you are willing to do each week to be successful in your chosen career.

 

Look at your wish and needs list and determine what items are you willing to add to your commit to section. Do any of your commit too items conflict with your needs or get done? If so, you need to reevaluate what you are wanting to complete and the time frame to get it done. Do you have unrealistic expectations for items on it? Most of us do, we plan 18 hour days and sometimes only get 8 hours to get things done. Or we make our daily list and tend to forget that we have to Eat, Sleep, spend time with loved ones, take care of our basic needs and of course there is always the occasional emergency or crisis we have to deal with. If you have no room in your schedule for life, then very often life will get in the way.

Real Marketing Organic Growth, #PMInc #Marketing #OrganicGrowthIn my previous post, we discussed being social on your social network. Which, you might be wondering how this pertains to today’s discussion. Well, you have to have time to be on your networks correct? You also have to have time to write too. If you are not using a service to handle your marketing, then you will have to be responsible for it.

So, are you being social or just putting up post without paying attention to who your fans are? Have you added time for marketing, even just an hour a week? I know an hour does not sound like much but if you are not doing any marketing at all it can make a difference. Granted, I believe you should be spending closer to 5 hours a week on your marketing, but if you will commit even just one each week and get to learn your fans or followers you will notice a significant difference. Just spending 20 minutes each day looking at who follows you, who you follow, will help you put out post that are geared more towards your audience and less driving them away.

 

#PMInc #RealMarketing #OrganicGrowth

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Real Marketing for Organic Growth PT 2

Category:PM Inc,Real Marketing for Organic Growth Tags : 

Real Marketing Organic Growth, #PMInc #Marketing #OrganicGrowth

Let’s assume you have been active on your social networks. You have been not only posting but liking and sharing others’ post. You have taken the time to friend new people in the hopes that they will like you back. Yet, you have noticed they have not, what then? Do you remove them? Do you ignore it and move on, or do you do something different?

First, let’s examine why you added them in the first place. Are they in the same industry as you? Are they fans or friends of a fan? What made them stand out? The thing about social networks is that they are a social gathering place to not only get in touch but also promote. Now some users are never on their accounts, they never check their messages or mentions. Some use programs only and you can tell those by what is in their timeline. If all you ever see is Promo, Promo, Promo then most likely they are not really there to socialize and will not connect with you or anyone unless their marketing person tells them too.

This brings me to the reminder “Promo, Promo, Promo” post will only get you promotions on your page. The true pattern is “Promo, Like/Friend/Follow, Personal Post, Re-Share, Promo.” See how promos are only done twice in the 5 times? That is because when a viewer comes to a page that is full of nothing but promotions, they lose interest quickly. People most likely know who you are when they find your network. You need to let them know what you are about, your interest, and the fact you are willing to share others items. This makes you a Person not a program.

So back to the original question… what do you do? Review what they have put out. Is it a combination? If so, then you reach out to them, post a compliment on something they have put out. By being social even in the smallest way you are not only showing that you care but that you yourself can be valuable in their own promotions. Also, when you post on their post, their friends, fans, followers can see your comments and potentially find you.

Remember Real Marketing takes time. Organic Growth requires commitment. Doing both together increases your chance at exposure and gains you credibility in your field.

Would you like Real Marketing for Organic Growth post to come directly to your inbox? Great! Just use our Newsletter Signup Form below.

#PMInc #RealMarketing #OrganicGrowth

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Real Marketing for Organic Growth pt 1

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

I often hear “What is social site marketing?” and “How does it affect me?”, so I decided to write a series of articles on how it can impact you.

Social site marketing is generating word-of-mouth interest on social networks about you, your work, or cause. Social Site Marketing affects you because, if people cannot find you, then you cannot grow.

 

 

How Real Marketing for Organic Growth works…

 

People often believe that it is the number of fans, friends, likes, follows that make an impact on their social networks. This is true but only partly. Social Reach is more than just the people who are following you but their friends and such. It is the Organic Reach you have through word-of-mouth (sharing, liking, retweets…) online.

When you go shopping and you go to buy a box of cereal and at the end of the isle you see bananas, that is marketing. When you share the batch of bananas you found at the end of the isle, you just participated in Organic Reach.

Why?

Because they were someone else’s bananas that you not only bought but also shared. To have Organic Growth, you have to have social site marketing, search engine optimization, quality content, email marketing or blogs, and people who care about what you talk about. To gain people that care about what you talk about, you have to care about what they say. You cannot just post about your product or brand, you have to take time and interact with the people following you. You want to wish them happy birthday, like or share their post, thank them for taking time to like what you said. 

 

Just as a plant cannot grow without care YOU CANNOT GROW without caring what your fans/friends/followers’/twitter tribe/YouTubers etc care about.

#PMInc #RealMarketing #OrganicGrowth

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