Tag Archives: Planning

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Wow!

Category:Articles By Dee Owens,Manager,Personalized Marketing Inc,PM Inc Tags : 

So sitting here with Cindy, Personalized Marketing Inc’s manager, I am thinking about what today’s post should be about. A few weeks ago, life threw some serious curve balls and I found myself relying on Automation. Now we know how I feel about automating anything, I’m not a huge fan… Marketing, websites, newsletters, emails and anything thing you are putting out there, requires a personal touch. However, I learned a valuable lesson recently. Automation is not a bad thing. Its pretty much like any other piece of technology. It is what you make of it.

 

Granted, I schedule posts in advance and rely on automation to send them out. I plan client social media marketing material and use tools, such as Zoho Social, to send them out. However, it was not until recently that I embraced that tried and true form of ‘learning’ called ‘duh’. I spend each day planning out what we are putting on different social media networks and recently began using Google Calendar (Thanks to Cindy) for Personalized Marketing Inc items. I love my checklist and I want to see everything checked off by the end of the day. However, I was spending varying amounts of time each morning writing the same thing daily. By implementing daily and weekly tasks into the calendar, I spend less time planning and more time doing. I even found that spreadsheets have been saving me a ton of time looking stuff up by having things organized in a way that I can easily sort through.

 

I guess the focus of today’s ‘Wow’ is that 10 years later, I am still learning better ways to be more productive and offer more focused, quality time for our clients.


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Christmas Excitement?

Category:Articles By Dee Owens,Consultants,Events,Personalized Marketing,Personalized Marketing Inc,Real Marketing for Organic Growth Tags : 

Are you excited about Christmas? Have you finished your holiday shopping or are you still looking for that perfect gift?

Christmas is in full swing here at my house. The tree is decorated, the lights are on the porch, gifts are being wrapped, and Christmas Dinner is already being planned. Now, all we have to do is wrap the rest of the gifts, finish planning dinner, cooking dinner, setting schedules, get ready for school break, plan, prepare, change plans, prepare again, make arrangements… etc. We are definitely in full swing here.

So what about marketing, promoting, writing, editing, creating, ya know work?

Well for us, its all about those two final weeks of the month… Christmas and New Years. We already know that working is going to be limited and even if we do get quiet time, Dec 26th is on a Wednesday, which means that there are 3 days from December 24th to Jan 2nd for full days of work. So how do you get 2 weeks worth of work done in 3 days?

You plan ahead, you prepare your post, you schedule the time to focus on specific tasks, and you work as many minutes as possible.

So onto more fun things… Christmas Spirit Donation Event

There is still time to register before the event ends on Dec 31st.

To take part in the event all you have to do is

  1. Sign Up For Our Newsletter
  2. Follow Us on Our Social Networks
  3. Share the event on your social networks
  4. Use #PMInc #ChristmasSpirit

If you happen to have already signed up for our Newsletter and are following our social networks… Then you only have to Share the event and Use the Hashtags. Make sure to shoot us an email letting us know the email address you used to sign up and links to your social post.

The Winners Name will be randomly drawn and the donation sent to one of the following charities.

  • Toys For Tots
  • St. Jude’s
  • American Cancer Society

The Winner will receive a copy of the donation notice.

Also, there is a Holiday Discount Promotion going on as well, where you can get up to 15% off services, email us to find out more.

#PMInc #Marketing #Holidays #ChristmasSpirit


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More Than Just Social Site Marketing

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Why Social Site Marketing Is NOT Enough - Personalized Marketing Inc

Why Social Site Marketing Alone Is NOT Enough

I bet many readers looking at that title went ‘huh?’, I know, because I would have had the same reaction at one point in time. I would have said but social site marketing is a key component to marketing and I would have been sadly mistaken. Marketing alone is just not enough.

You also have to do Search Engine Marketing, Email Marketing, Search Engine Optimization, and you have to combine these different elements together. It’s great to have a large social reach but unless everything you have is being listed on that network then you might find yourself with a large problem, no final actions (sales, sign-ups, subscribers). Being on a social network is required but if you do not have a blog or website where the same information you put on that network, then people can only find you in one location.

Social Reach

So let’s pretend that you have a ‘Cyber Monday’ sale going to happen but the only place you have referred to it is on your blog. The people on your social networks will not know about it unless they happen to follow your blog. Now picture you have created this stunning advertisement for ‘Facebook’ and then did not send the viewers anywhere, sure you reached a lot of people but it did not do any good for your business.

SEO Again?

Now comes the kicker… You do put the ad on your Social Site and Website, did you send it out to your email followers? A better question, did you optimize the announcement and landing page for SEO? You have put forth this great ad but there is no marketing plan, no Search Engine Optimization, and you have not contacted those who already want to hear from you. The ad itself is not going to reach its full potential and with some of the changes on social networks, you cannot count on it being the primary source of potential buyers.

Analysis

So let’s say you have put the ad on your website, social network, sent an email blast and even optimized it for search engines, awesome! Did you put the post out at the best times? This is where network analysis can make or break your marketing budget. If you do not know what day or time is the best to advertise it then you will find yourself missing out on a potentially huge market. 

Need Help? 

Marketing Managers / Coordinators know that you have to have a full circle of planning. You have to plan launch dates, you have to know when to start, what your peak days and times are, you have to have the ‘goal’ and follow-through action decided. It cannot just be ‘sell more’ because then you are only focusing on the bottom dollar and not preparing for growth.

Personalized Marketing Inc offers organic growth through real marketing, that means we are not just your marketing coordinators, we are also your publicist, web technicians, SEO team, email, and newsletter support, and we are the company that helps you with it all. We take the time to analyze not just your needs but also your current places and planning. We adapt to meet your current and future goals, we do not just help you to understand we also execute the best strategies for you. We are here to help not just the businesses or corporations but also the individuals and entrepreneurs. We are a Marketing Management Company, we are a Web Design and Support Consultant, we are Your SEO support, we are what you and your business’ needs to reach the next level of your dreams. 

Next Week Is Halloween
& It’s Time For A Treat.

Why Social Site Marketing Is NOT Enough - Personalized Marketing Inc

Beginning October 26th through November 2nd Personalized Marketing Inc is going to offer you something sweet, ‘YOU PICK THE TREAT’. You get to chose a secondary service for ½ off the first 3 months with the purchase of one of these primary services: Full-Scale Marketing, Websites Design, or SEO (3 months minimum). Why? Because we know how important each of these are to being successful online. 

#PMInc #Marketing #OrganicGrowth #SEO 

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