Tag Archives: Marketing

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Expectations and You

Category:Articles By Dee Owens,Cindy W,Consultants,Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

Today Is The Final Day To Enter The
#PMInc #CoverHunt Contest!

Don’t miss your chance to enter the Personalized Marketing Inc Cover Hunt Easter Event. We have some great authors participating in the event. We also have a nice Grand Prize gift and a Digital Download Gift.

Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

#PMInc #CoverHunt #Easter

Onto Today’s Topic

Your Expectations & The Importance of Taking You Time

 

As Cindy Personalized Marketing Inc’s business manager says, “It’s the end of the 1st Quarter, where are you at, where did you expect to be, and what do you have to change?” If you are like many of us, the first quarter stats are where we will find these answers. Marketing, just like life requires change, so we must be open to it and look for the opportunities. One great place to determine where these opportunities might be found, is your social network feeds and see what the top stories are for the day.

Another area to look for potential change is where you sell your products. Does your product image stand out? Is the description both accurate and SEO rich? What about how it looks on mobile devices? Websites aren’t the only place that you need to be checking if you are responsive. One example would be authors, there are hundreds of thousands of books out there for readers. Then you have e-readers such as Kindle or Nook, both of which have a different layout than the computer browser version. You also must consider the mobile device they are reading on, is it a tablet or cellphone? Did you know that the amount of description being displayed is different for each of the platforms? Thankfully there are tools out there that help us see the different layouts.

Give yourself a couple of days and just spend it looking at the different products you offer and how they are being displayed to the world.

The Importance of Taking You Time 

 

As the weather continues to get warmer, the need to go outside increases. We want to bask in the sunlight, draw in it’s warmth and feel the warmer breeze on our faces. As you may have noticed in our last blog, I am suffering from Spring Fever. I cannot wait to go outside, unplug from everything, dig in the dirt and work in my garden. Earlier this week we mowed our lawn for the first time this year and it was a great feeling. I didn’t have to think about what I was doing, just got out there and did it.

Here in lies a problem … I am not the only one out there excited about being outdoors, so are a lot of other people, and that could also include your focus groups. So, what do we do about this growing change in the habits of those we market too? We schedule posts around when their online. Stop, take in your surroundings, take time to smell the flowers, fire up the grill and share it with our followers. Being on social networks is all about being social. Putting up pictures of bunnies, flowers and sun kissed lakes are things that creates a sigh of peace and probably the people that are following you as well.

 

So go take some you time, use it to see what’s going on in the world around you, find some new inspiration and give yourself a chance to meander down the isle or through the park. Have a Happy & Blessed Easter! 

#PMInc #CoverHunt #Marketing #Easter #You


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Spring Marketing Flower - Personalized Marketing Inc

Spring Marketing

Category:Articles By Dee Owens,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Yay! Spring Is Here!!!

We have a few things to celebrate, #PMInc’s #CoverHunt Contest is just around the corner… April 1st… and we have some great authors participating in the event. We also have a nice Grand Prize gift and some smaller gift baskets to offer. My first book, La Roe’s, is a part of the event and after a decade of waiting, it is finally being rewritten and will be available for Pre-Order. Business is going well, and our clients as always are fabulous! Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

Also, as you may have noticed the tone of the blog has changed some over the past several months, partly because I began taking courses for an M.B.A. with a marketing concentration and I am sharing some of the information I have learned throughout my courses. Some of it is because of what we have going on with work, and some of the blogs because someone asked us to write one about it. So, as I write this blog, I am thinking about what useful information I can share and how it pertains to this exact moment.

Spring Marketing Flower - Personalized Marketing Inc

This week’s blog is about, yup you guessed it, Spring! At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there. We are nearing the end of March, the first quarter of the year and as the weather gets warmer outside, what projects we are going to do. This year, I am blessed enough to have a place where I can plant a garden with my grandchildren. The idea of getting outside and digging in the dirt has this geek going ‘Yippie!’ so as I begin to think of the work involved and what we want to plant, it has inspired a blog about Spring Marketing.

Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically. To understand better when they will be around to read those great posts you’ve been making you have to know your audience demographics and begin to calculate when to shift your posting times.

Hopefully, you have been reading some of our articles about analytics and know where to view at the very least the basics. If not, now is the time! Do NOT wait until April before you start working on knowing where, when and what to post. DO IT NOW!

Hopefully, you and your marketing company have been planning your spring marketing for a couple of months now. If not, then schedule that appointment today.

Spring, just like any other season has its own marketing niches and if you are not planning around them then you are missing out on some major opportunities. (Notice what is being advertised on TV, in Newspapers, over the Radio, they are all SPRING focused.) The big advertising agencies know that people are feeling the urge to get outside and beat the ‘cabin fever’ blues and you can either ride along the marketing trail or fight to stay where you are.

 

#Spring #Marketing #PMInc #RealMarketing #OrganicGrowth


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Wow!

Category:Articles By Dee Owens,Manager,Personalized Marketing Inc,PM Inc Tags : 

So sitting here with Cindy, Personalized Marketing Inc’s manager, I am thinking about what today’s post should be about. A few weeks ago, life threw some serious curve balls and I found myself relying on Automation. Now we know how I feel about automating anything, I’m not a huge fan… Marketing, websites, newsletters, emails and anything thing you are putting out there, requires a personal touch. However, I learned a valuable lesson recently. Automation is not a bad thing. Its pretty much like any other piece of technology. It is what you make of it.

 

Granted, I schedule posts in advance and rely on automation to send them out. I plan client social media marketing material and use tools, such as Zoho Social, to send them out. However, it was not until recently that I embraced that tried and true form of ‘learning’ called ‘duh’. I spend each day planning out what we are putting on different social media networks and recently began using Google Calendar (Thanks to Cindy) for Personalized Marketing Inc items. I love my checklist and I want to see everything checked off by the end of the day. However, I was spending varying amounts of time each morning writing the same thing daily. By implementing daily and weekly tasks into the calendar, I spend less time planning and more time doing. I even found that spreadsheets have been saving me a ton of time looking stuff up by having things organized in a way that I can easily sort through.

 

I guess the focus of today’s ‘Wow’ is that 10 years later, I am still learning better ways to be more productive and offer more focused, quality time for our clients.


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New Year … New Marketing? – Cover Hunt Event

Category:Events,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

New Year … New Marketing?

 

So, it’s that time again… time to decide whether your marketing efforts from 2018 worked, didn’t work, or not sure either way…

If you are like us, we have been collecting stats all year long and January marks the time to compare them, see what months you did better in and what months you didn’t. It is also a good time to look at the days, hours, and content you are posting. By understanding your stats not just from the social media networks but also your own website, you will have a better understanding about those that not just follow you but interact with what you are putting out there. If you happen to have a brand-new social network account, then you may not have any stats to collect on the network but hopefully, you have been keeping track of your post in a social networking platform tool, such as Zoho. You can also download or request an export of your post on various social networks. We prefer Zoho because even with a brand-new network after a month of posting, it does provide suggested dates and times to post.

 

Now that you have your stats, how do you understand them? Comparison from one quarter to the next can help. You can see by looking at last January’s post what days worked better and what times were people more likely to see them. Remember that the month, day, time, season, weather and other variables can affect how well a post may or may not do. Just because the weather was beautiful last year at this time, does not mean that it will be this year, take the upcoming snow storm we are expecting. We do not always get significant amounts of snow currently of year, sometimes we even get comfortably warm weather. So, when comparing your statistics consider looking at each month.

 

Now that you have looked at the numbers, what’s next? Time to post on those peak days and times, even if it’s 4:00 PM in the afternoon on a Thursday. However, you want to also post on the days and times you would like for your viewers to be on, (sounds like a newsletter huh). Once you have faithful followers, they will notice what times you’re on and even check out what’s new with you.

 

 

Cover Hunt Site Hop 

Registration Form

 

Personalized Marketing Inc is hosting an Egg Hunt this year and instead of finding just Easter Eggs, we are going to use YOUR Book Covers, Logos, and other Promotional Images. You can use your blog, blogger, website or any place that you can add code too.

 

The perks:

  • Link Exchanges between different sites
  • Social network exposure
  • Fun way to interact and reach new viewers
  • Personalized Marketing Inc does all the leg work (we create the custom Easter Eggs, we put together the social media post, we give the codes you need, we are the backend geeks and front-end marketers)

 

The Rules:

  • We ask for images and their links to be sent to us in a timely manner
  • We ask that you share the social media post
  • We ask for the right to turn your image into a custom egg
  • We ask that the coding be added to your site

 

  • We suggest friending others in the event but not a requirement.
  • We do require that you either like, follow, friend the Personalized Marketing Inc social networks
  • We also request your approval to add you to the Cover Hunt Site Hop email list and that you add the company email to your contacts. We need to be able to reach you and send you items for the event.

Specifics about the event will be sent to registrants and sponsors.

Sponsors

You can participate in the event as well. We have a place for your banners or logos on our blogspot, including the option to add a blog post about YOU. We are also going to be putting them up on the Facebook event page and in our newsletter.

 

Readers

Your participation is easy … Just visit the participating sites, find the eggs and then let us know!

Save 5.00 Today!

Early Egg Hunt Registration for the event runs from January 11th until February 1st, 2019.

Regular Registration begins on February 2nd and will end on March 21st, 2019. At that time, regular registration pricing takes place.

 

The donation for the Christmas Spirit Donation Event has been sent as an anonymously as requested …


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Christmas Excitement?

Category:Articles By Dee Owens,Consultants,Events,Personalized Marketing,Personalized Marketing Inc,Real Marketing for Organic Growth Tags : 

Are you excited about Christmas? Have you finished your holiday shopping or are you still looking for that perfect gift?

Christmas is in full swing here at my house. The tree is decorated, the lights are on the porch, gifts are being wrapped, and Christmas Dinner is already being planned. Now, all we have to do is wrap the rest of the gifts, finish planning dinner, cooking dinner, setting schedules, get ready for school break, plan, prepare, change plans, prepare again, make arrangements… etc. We are definitely in full swing here.

So what about marketing, promoting, writing, editing, creating, ya know work?

Well for us, its all about those two final weeks of the month… Christmas and New Years. We already know that working is going to be limited and even if we do get quiet time, Dec 26th is on a Wednesday, which means that there are 3 days from December 24th to Jan 2nd for full days of work. So how do you get 2 weeks worth of work done in 3 days?

You plan ahead, you prepare your post, you schedule the time to focus on specific tasks, and you work as many minutes as possible.

So onto more fun things… Christmas Spirit Donation Event

There is still time to register before the event ends on Dec 31st.

To take part in the event all you have to do is

  1. Sign Up For Our Newsletter
  2. Follow Us on Our Social Networks
  3. Share the event on your social networks
  4. Use #PMInc #ChristmasSpirit

If you happen to have already signed up for our Newsletter and are following our social networks… Then you only have to Share the event and Use the Hashtags. Make sure to shoot us an email letting us know the email address you used to sign up and links to your social post.

The Winners Name will be randomly drawn and the donation sent to one of the following charities.

  • Toys For Tots
  • St. Jude’s
  • American Cancer Society

The Winner will receive a copy of the donation notice.

Also, there is a Holiday Discount Promotion going on as well, where you can get up to 15% off services, email us to find out more.

#PMInc #Marketing #Holidays #ChristmasSpirit


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Christmas Spirit Donation Event

Category:Articles By Dee Owens,Events,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Christmas Spirit Donation Event

Only 25 Days Until … Christmas … Yup, I said it! I know if you are like me you might be both looking forward to the upcoming festivities but also totally not ready for them. I may plan for Christmas months in advance when it comes to work but the shopping, gift wrapping, and dinner planning I actually enjoy waiting until December to start making those plans. I love seeing the Holiday decorations and really getting into the Christmas spirit.

Normally at Christmas time, Personalized Marketing Inc offers a discount or gift certificate for services. This year though we are doing things a bit differently. We are going to do a Christmas Spirit Donation in the name of the winner towards either Toys For Tots or St. Jude’s.

To take part in the event all you have to do is

1) Sign Up For Our Newsletter

2) Follow Us on Our Social Networks

3) Share the event on your social networks (This post)

4) Use #PMInc and #ChristmasSpirit

If you happen to have already signed up for our Newsletter and are following our social networks… Then you only have to Share the event and Use the Hashtags. Then shoot us an email letting us know the email address you used to sign up and links to your social post


 

On To Today’s Advice, Planning and Preparing…

Though we have talked about this in the past, it is an important reminder with the hustle and bustle of the holiday season to remember to schedule your posts.

Not only do you have Holiday Preparations to do, but you also have your normal daily items on the list. So take time to sit down and write some of your posts out, get your blogs done in advance if you can, and get yourself into the Christmas spirit by planning your Christmas and New Years week now. At Personalized Marketing Inc we prefer using Zoho Social, but did you know that many of the social networks have the ability to schedule post out in advance on their site?

Speaking of planning out and the New Year, Personalized Marketing Inc is going to do an Easter blog hop event. I know, Easter… but hey it’s only a few months away. This year we are doing a Cover Hunt event for Authors. Details will be provided via email. Registration will begin right after the New Year, so be thinking of the book you want to use for the event, what prizes you might want to offer and check back for more details. Those who sign up for the Christmas Spirit Donation Event will automatically be emailed with details.

 

#PMInc #Marketing #Holidays #ChristmasSpirit 


Christmas Spirit Event Form 



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Social Media Networks, Social Networks, Personalized Marketing Inc

Real Marketing For Organic Growth PT 25

Category:Articles By Dee Owens,PM Inc,Real Marketing for Organic Growth Tags : 

Why You Should Be Using More Than One Social Network 

Social Media Networks, Social Networks, Personalized Marketing Inc

 

It has been a while since we focused on marketing but it seems that changes have prompted a new post. As many of you may have heard, Google is getting rid of Google+ as of August 2019. Now some of you may not take much notice but others may be wondering what now… This is the very reason why myself and other Marketing Specialist suggest using more than one social media network. Networks, as we have seen with others, can last for decades but many come and go or change their platform to where you just don’t belong, such as the changes to MySpace.

Do not get me wrong if you are in the music industry then MySpace is still a place to be but it really is not designed for other venues anymore. Facebook recently made a big announcement to the way businesses are shown and how it affects users such as you. Twitter made a positive change and increased the number of characters and each network has is focused on specific users. Some networks are fads and as with all fads they will fade away and others just do not make the number of profits needed to continue forward. 

Dealing With The Unexpected 

Having more than one social network is more than just about reaching the users on them it also means that if unexpected and potentially problematic changes take place you do not have to worry about “how am I going to reach viewers now?” You already have a plan in place. Since Google+ is closing its doors does that mean you should stop posting to it between now and the shut-off date? Nope, it only means that you need to adjust your marketing plan and maybe even consider that social network site that you before decided you were too busy to use.

Yes, it is a year away (well almost) but you still need to be adjusting your strategy now. You need to make sure that there is no information shared on it that you do not have elsewhere or at least saved. You need to make sure that any connections you have made there are found on different platforms, (if you are a client of ours then your post are on several other networks already). You may even want to begin transferring your followers and friends to another network. Now if you have a small platform and reach, then it will not take you too long to do this. However, I imagine most of the readers will have months, years and longer than they do not want to lose. So instead of waiting to the last moment, start the transfer process now. 

Take Action Now

Make a plan, schedule out at least 30 minutes to an hour each week to begin the process. There are exactly 291 Days — or — 41 Weeks and 4 Days from the date of this post. If you give yourself an hour each week then that means you have only 41 hours to get it done. However, if you do an hour twice a week then you have 82 hours in which to move the content you do not want to lose. I have not heard as of yet if they will be keeping the content or if it will just disappear.

You might also not be aware of is Google’s URL shortening service is also closing, in March 2019. Personalized Marketing Inc has some shortened URLs using their service and each month, I go in and make note of the current stats and keep a running list of the URLs. Will the shortened URLs eventually create 404 Errors, I cannot say but being a geek, working in marketing and doing SEO I am not taking a chance.

You can read more about Google’s decisions at:

 

#PMInc #RealMarketing #Advice #OrganicGrowth 


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Personalized Marketing Inc, Quality Services, #PMInc

The Real Cost…

Category:Articles By Dee Owens,Personalized Marketing Inc,PM Inc Tags : 

I do not generally write about why you might want to hire Personalized Marketing Inc or any other service provider but this week I felt it was important to touch base on this topic.

The Quality Of Coffee

When you go buy coffee or a coffee maker, do you buy the cheaper one hoping that the taste is just as good or that the maker lasts as long? Or do you save time and trouble by buying the better quality coffee and maker? Recently I went with my dad and we had a conversation about coffee (shocker… I know right?). During the chat, we discussed how the coffee I drink cost a little more per pound but I really like the flavor of it. I love how the aroma fills the house and that first sip in the morning is worthy a heartfelt sigh. Sure, I am caving in some because it has become my favorite brand. However, there are other benefits of drinking it as well. I use less of it to get that robust flavor, no burnt coffee taste here. It does not bother my stomach like other brands do, probably because I use half the amount than the other brands. Also, because I use less, it last longer as well. So yes, I am paying about $2.00 more than I would a different brand but in the long run, it equals out or even is cheaper than that other brand.

The Price Of Coffee?

What does the price and quality of coffee have to do with using service providers? In both scenarios, you get what you pay for… If you use a bulk provider (the other brand) then you often find yourself with bulk service quality. Sure you may have saved a few dollars but in the end, you might find yourself facing unexpected problems or cost.

However, if you get the better quality cup you often find additional benefits that you may not have expected. You might find yourself in a new mindset, “my time and money is worth it”. You might find that the quality one is higher priced but also that the customer service is higher quality and that they are more focused on making “YOU” happy and less about giving you the runaround.

Wait… Why Can’t You Have Both!

Now, I am not saying that every “high” priced service is the best option, or that you have to go broke finding the right one… What I am saying is that the one who provides what you need, when you need it and even after you finish working with them, they are still there, you might want to start there. Personalized Marketing Inc is just that type of service provider, we often communicate with past clients, we often take on additional services because it’s what our client needs. Also, we admit when we are wrong or if we have found something better, even if we don’t get any additional perks. We and others like us are here to provide the best possible service without breaking the bank.

Service providers are in the business of providing services to you. Their main goal is to make you happy as best as they can. Does it always work out? No. However, when was the last time you felt so strongly or confidently about your service provider that you told others about them?


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Happy Labor Day from #PMInc

#PMInc Month-Long Anniversary Final Day

Category:Anniversary,Personalized Marketing,Personalized Marketing Inc,PM Inc Tags : 
  1. First … Thank you to our Amazing Clients for without you we would not be here today.
  2. Secondly …Thank you to everyone that has participated in the event!
  3. Third … Today is the final day to enter the drawing for the #PMInc #Anniversary #Gift – Winner Announced Next Week!

Today’s Post Is Going To Be Short & Sweet

We have covered a variety of topics this month … Websites, Hosting, SSL, SEO, Emails, Marketing, and of course scheduling; each one an essential extension of the others. You cannot have a good website without a great hosting service. Your fabulous new site cannot be found without SEO, SEM, and Marketing. Your email campaigns, website, and social media networks rely on marketing. None of these would be possible without scheduling the time to do them.

Being online, at a brick-and-mortar location, operating from a Kiosk, or any way you can have a business or product to offer, means you have to consider how each element affects the other. If you have a fabulous website, awesome product and good hosting, but you do not have SEO or Marketing, how will people find you? Or if they can find you and the hosting is not the best option, will they wait on your site to load or leave to buy the item elsewhere? Maybe you have everything but forgot that all-important SSL, did you know that some sites cannot be viewed on a mobile device without one?

Having the right package is more than just checking the boxes of the items you want, it is also making sure that you have the items you need. Catering or personalizing a package for a client is more than just going “Yes, we can do that” it’s also evaluating and pointing out what YOU might also “NEED”.

Happy Labor Day from #PMInc

As for the Holiday Weekend…
Put what matters to you first, enjoy time with family and friends… we are! 
I can guarantee that the work will be waiting when you return.

See you on Tuesday… Happy Labor Day! 

 

#PMInc #RealMarketing #OrganicGrowth #Marketing #SEO #WordPress #LaborDay 


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Thank YOU, Personalized Marketing Inc 10th Anniversary

Thank YOU – PM Inc’s 10th Anniversary

Category:Anniversary,Personalized Marketing Inc,PM Inc Tags : 

Thank YOU, Personalized Marketing Inc 10th Anniversary

 

It’s interesting when you get to celebrate your actual birthday and your company’s anniversary at the same time. You find yourself thinking about what is important to both you and the business. What core values you have for your own life and how does that compare to the company you run. We are finishing up the Month-Long Anniversary Party and I want to thank each person who has been involved with it. I also want to send a special thank you to God, my family, our clients, and Cindy, because each one is the only reason we have made it for 10 years.

As you may know, I recently went back to College to obtain a Master’s Degree in Business Administration with a concentration in Marketing. I must say even though I have only been taking classes for a few short weeks, it has been enlightening. It has also reiterated Personalized Marketing Inc’s statement, “Providing Customized Services Based On Your Needs”. It has also brought focus to YOU. Personalized Marketing Inc has always been a transparent company and the services we offer are built on the clients. We also believe in going above and beyond for those we work with, which yes does often mean learning something new to help satisfy the needs of the client or reaching out to others when needed. 

10 years ago, this summer, Personalized Marketing Inc opened its doors, not because it was planned but because the need existed. I had been asked by friends for help with their marketing needs. Which then later prompted the opening of Personalized Marketing & Promotions. We are based on our clients, our service and want to continue helping those who need it. We have evolved from doing basic marketing items and small websites; to creating full scale marketing packages and beautiful eCommerce sites. In the beginning, we marketed the company as much as we did our clients. Now, we market the clients more than the company itself. Is this the corporate way to do it? Nope, but it is the right way to do business. We have a choice as a service provider to either remember who we work with or to pay attention to that “bottom line”. Being in customer service (yes, that is what we are) we must always remember who’s important, YOU

Today’s blog is supposed to be about marketing, and well some of this post was about it… But more importantly, it is about YOU. We want you to know that no matter what service we offer, no matter if we do it ourselves or find someone who can, we want YOU to know that we value your trust and are honored you chose us to help.

 

We will get back to Marketing next week for the final Personalized Marketing Inc 10th Anniversary Blog Post. 

There are only a few days to enter the drawing… 
https://personalizedmarketing.info/2018/08/pm-inc-10-years-drawing-entry/


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