Tag Archives: Articles By Dee Owens

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Real Marketing For Organic Growth PT 13

Category:PM Inc,Real Marketing for Organic Growth Tags : 

Resolutions and Realistic Goals

 

It’s official, 2018 is here and if you are like us, you have been gearing up and getting ready for the New Year for a while now. However, if you are also like us then you have been waiting on some of those final changes to make sure they are still valid and feeling like you need a roadmap. The New Year often brings thoughts of looking at your goals with a new focus, evaluating what marketing efforts you made in 2017 and what to continue and what to get rid of. You have also probably spent the entire week playing catch-up because you took New Year’s Eve Weekend off, well at least we at Personalized Marketing Inc did.

 

While on the phone with Cindy, our new Manager, I kept thinking “wow I sound scatterbrained” which in retrospect I did. I had a lot of thoughts going through my head, strategies for clients, updates for the website and what the goal is for the company this year. During this conversation, Cindy and I both agreed that we may have an end goal for 2018 but let’s be smart and plan out quarterly what we are going to do. So today’s topic is about setting realistic goals and making resolutions you can actually keep.

Goals and Resolutions - #PMInc, Personalized Marketing Inc Real Marketing For Organic Growth

Goals

Goal 1, Amazing Services

Continue to provide the best service possible for those that we are graced enough to get to work with. Easy goal right; not always. Sometimes you want to do too much at one time and you end up falling short in more ways than one. Remember that planning is key to remaining on track. Write/type/record what you need to accomplish each day and how it affects your end goals, such as richer organic marketing.

Goal 2, Target Market and Support

Know your markets and the people that support them. We often work with writers and knowing their market seems simple enough, anywhere they are sold or advertising on. Well that’s sort of correct. Markets are more than just a place to buy something; they are also where you go to make connections. The people that support them are more than just the consumers but also the owners of that ‘mom and pop store’, those who tell others about you and ultimately those that stand by your side even when the water is murky.

Goal 3, Evaluate and Realign Your Thinking

If your focus group is dwindling down, is not interested in buying what you are offering or seems easily distracted elsewhere, then it’s time to reevaluate who they are and how you are reaching them. Take a good look at your Analytics (yup I went there) and see who makes up the demographics of your fans or followers. Do you have several others in the same field as you offering the same thing as you? Cross promotions and being nice to the other guy is not wrong but it might explain why you do not seem to be reaching your target audience.

These may not seem like type of goals you were expecting. However, they do cause you to focus more on who you are trying to reach. Prioritize on how to get the attention of that oh so elusive audience; while at the same time keeping those already with you happy.

 

Resolutions

The Resolutions are based on who you are, what you represent and how you want others to feel about you at the end of the day.

  1. Take time to pay attention when someone makes a nice comment about you and thank them for it.
  2. Do not set unrealistic expectations and get mad when they do not happen.
  3. Remember that you would not be where you are today with those behind you, so say thank you.
  4. Be nicer than you were last year, many people, especially YOU; do not like crabby, cranky cashiers at the store. So it is safe to assume that your focus group does not either, remember even if it is a goodbye, say it with a smile.
  5. Make a commitment to setting task along the way to achieving your goals. Goals can be hard to do especially if you are limited on time or do not have any spare room for changes. So instead of worry about “Big Goals” use smaller task. I can assure you that putting a checkmark next to a ‘to-do’ item feels fabulous and keeps you motivated.

Ultimately life is what you make of it. If you are in a positive mood when you begin something, even when it becomes frustrating and trying you will still find joy in your work and are more likely to finish what you started on.

 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use:

 

Social Pilot http://www.socialpilot.co?refer=KFTFLIPA
Canva https://www.canva.com/personalizedmarketinginc
Siteground https://www.siteground.com/recommended?referrer_id=7588908
RiteTag https://ritetag.com/hashtag-search 
PostCron https://goo.gl/msz3Lc

 

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Real Marketing For Organic Growth PT 12

Category:Articles By Dee Carver,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

 

It’s the most Wonderful time of the year… and Possibly Stressful as well.

The Holidays are upon us and not only do we have to find time for family, work, marketing, and all the other jobs we do on a daily basis; we also have to find time for the Holidays and all that entails. Now many of you have been thinking about what your December Goals are for several months, but if you find yourself feeling a little stressed out and not sure where to start, Today Is The Day! It is December 1st, we have 25 days until Christmas, we have 24 days to get our gifts purchased and 21 days for online shopping. That’s right, 21 days for online shopping… and that is only if you purchase overnight shipping by 4 PM December 21st.

As you may have began to realize that a large part of Real Marketing For Organic Growth revolves around finding the time to do it within your budget. But you now have to consider not only your stress levels but also those of your consumers. They have already done their “Black Friday, Small Business Saturday, Cyber Monday / Week shopping. They have already began deciding what to get their family and friends, they are already feeling the squeeze in their wallets and are wanting a way to do it all and stay on budget.

So how do you help them and stay on target?

That’s the beauty of having your own products, doing your own marketing, creating your own sales, you can showcase your lovely items and offer special holiday discounts with a little incentive. Asking for shares is one thing, inspiring them is another. Write a catchy subject line, create a motivating phrase, give them something more than just products but also something fun. For the clients of Personalized Marketing Inc and ourselves, we will be spending part of our marketing endeavors on lifting people up, bringing smiles, sharing traditions and hopefully inspiring others to do the same. Sure we will have our own Holiday Discounts but we will also be giving back to those we reach by posting something more than just a sales ad.

This Holiday Season when you think of your promotional post, think of what you see each time you go to your own social networks, are they full of “buy, buy, better buy now” sales ads? Do you find yourself scrolling through those sales ads? Guess what a lot of viewers are too. However, are you stopping to look at the cute videos, maybe the kittens and puppies in holiday cheer, or even commenting on an “Elf On The Shelf” post? Which one do you prefer? I bet your focus group, your consumers, your hopefuls are paying attention to the same thing you are.

You can help them by helping with their stress levels, you can stay on target by offering things that do not cost you anything additional while providing extra marketing materials of your own.

Tools We Use:

Social Pilot http://www.socialpilot.co?refer=KFTFLIPA 
Canva https://www.canva.com/personalizedmarketinginc
Siteground https://www.siteground.com/recommended?referrer_id=7588908
RiteTag https://ritetag.com/hashtag-search

 

#PMInc #RealMarketing #OrganicGrowth

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Real Marketing For Organic Growth PT 11

Category:Articles By Dee Carver,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Thanksgiving – To Advertise or Not

Image Source – Public Domain Pictures

I can remember growing up that this time of the year is more about spending time with family and less about getting to the store first. I can remember making memories putting up the Christmas Tree and baking cookies, rather than getting up before dawn to beat everyone else to the store. I also remember these being fond times of my childhood and I want to pass that along to my children and grand children. I did Black Friday one year and that was more than enough for me. Sure I got a great deal on a T.V. and a few other items but I didn’t get that nostalgic feeling I can remember as a child.

The memories our children and grand children are getting include being bombarded with ads in the mail, emails for sales and going to the store suddenly is a health risk and takes even longer than before. While all this is normal at this time of year, it can still be a trying time. Not only are you dealing with others marketing efforts but you also have to do your own.

So, how do you deal with all the advertisements and still entice others to pay attention to yours?

Well you could jump on the band wagon and do your own Thanksgiving Day, Black Friday or Cyber Monday event. You could then piggyback of sorts off all the others that are doing it. You could go a little more traditional and just wish everyone a Happy Holiday Weekend remembering that it is a season of giving and not necessarily receiving. You could also chose to not do anything special at all.

Automation is the key to family time, so find a program and schedule those holiday post now! (Sorta like this article… Scheduled before publication) 

The choice is really yours to make. You have to be willing to make a decision and stand by it. If you do decide to do a special then you should be prepared for a couple different outcomes. One, you do great and get a ton of sales/emails/signups, which then you get the joy of responding to each one. Second, you do the work but do not really see any results from it. Now this does not mean that you did something wrong, it just means that your target group was busy elsewhere and will check you out when they get a chance.

Personalized Marketing Inc, chooses to participate to an extent each year.

We take the Holidays off and spend it with our families. However, we do participate in Cyber Monday with a special on services. Instead of counting on that one day only we do a Cyber Week special. Why? Because we know that if we are busy with family then our focus group is most likely as well.

So deciding whether you want to promote during the holiday season is really based on you and those you focus on. Determining what to promote is also based on the people you want to reach and how you want to grow. Ultimately, it is better to put something out and keep going forward with marketing than it is to not.

 

Tools We Use:

Social Pilot http://www.socialpilot.co?refer=KFTFLIPA

 

Canva https://www.canva.com/personalizedmarketinginc

Siteground https://www.siteground.com/recommended?referrer_id=7588908 

RiteTag https://ritetag.com/hashtag-search

 

#PMInc #RealMarketing #OrganicGrowth

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Real Marketing For Organic Growth PT 10

Category:Articles By Dee Carver,Consultants,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Diversify

The very definition of Diversify – “make or become more diverse or varied.” Is a clear indication of not only how we should be as a people but also how we should be in our marketing. As I’m sure many of you have seen the changes to Twitter’s Character count and probably heard about the Business Feed testing Facebook is doing, you may be wondering how it affects you.

If you are selling, promoting, working online, and use social media then you are affected by these changes.

However, there is no reason to raise flags, have a cause for concern or worry about what comes next. As we have discussed in previous articles you are already being social on your social networks. You are already engaging with your friends, fans, followers and you use more than one network.

Also, because the very topic of this article is what you should be doing if you are not already, Diversify. You should not be relying on one particular social media account. There are several different services out there and yes some are considered on the top of the social media “list”. Remember, you define your own top list though. If you find that you have more success from using Pinterest, then it is your top social media.

diversify social media, personalized marketing inc, #pminc real marketing for organic growth

Social Icons provided by Freepik

Cross Promotion is a beautiful thing.

It allows you to diversify and spread the word about you, your company, your book, or your services on various social media networks. Sure when and if the business feeds appear in your location you will want to share that with your followers. However, if you are already interacting with them, they are most likely following you already. Facebook will offer paid services to appear in the main feed and whether you chose to use that option is up to you and your marketing team.

Change in social media is not only expected but going to happen. Not too long ago MySpace was considered a top network on the “list” yet how many people use it or even have their original accounts today?

So embrace the diversity, encourage social interactions and remember that your social media networks are only a part of your online marketing and your website is and always should be the primary source of information about you.

 

Real Marketing Organic Growth, #PMInc #Marketing #OrganicGrowth#PMInc #Life #RealMarketing #OrganicGrowth

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Real Marketing For Organic Growth PT 8

Category:PM Inc,Real Marketing for Organic Growth Tags : 

Life Happens 

During our “Real Marketing For Organic Growth” blog series, we have discussed different topics from hashtags to being on different platforms. However, for all of our good intentions, for all of our planning and preparing, Life Happens. Some of life’s changes can be for the better, some though are hard and the world as you know it has changed. Working through this phase in life can prove to be a bigger challenge than what you expected and you find yourself falling short. When this happens, you can either let it beat you down or get back up and try again.

Today’s topic is about realizing that Life Happens.

We are human, we can and will make mistakes. We are going to have moments that prove difficult to bounce back from. We have to accept that we make mistakes. We are not perfect. Recently, I had a llife-changing event and it has rocked me to my core. I made the mistake that I could attempt to bounce back. I made the error thinking that even though I was hurting my brain still worked the same. It didn’t, it doesn’t, they say “Time heals” for a reason. We need time to process, to realign our lives, to simply be nothing more than who we are in that moment.

So as you are going about your marketing efforts and you find that “Life” has other plans, accept that “Life Happens”. If it is something hard, find solace in the people and things that bring you comfort. Give yourself a moment to breath and the time to process what has happened. Do your best to get through it. However, in the end if you make a mistake, learn from it, move on from it, and get up and try again.

I apologize for not getting a blog out sooner, life happened and I am taking my own advice.


#PMInc #Life #RealMarketing #OrganicGrowth

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Real Marketing For Organic Growth PT 6

Category:PM Inc,Real Marketing for Organic Growth Tags : 

We have been discussing how Real Marketing affects Organic Growth, so now it is time to cover Branding. Are each of your profiles easily recognizable? When you visit your networks do you ever check to see what it looks like to the viewers? You should. It will give you a very real look at what they are seeing. Granted most of the people that come to you have an idea of where they are heading but not always and not if you are striving for Organic Growth.

Images, Content, and URLs

Look at the header image, does it represent you and your branding? Can the viewers immediately tell where they are and what you offer? What about your profile picture or logo? Is it continuous from other networks or a random image? Does the image have your company logo? Yes, everyone has a logo or they should have, no matter what service or product you offer. What about the content you are putting on the networks? Do they easily navigate users back to your own home on the web or are those that click the post getting taken somewhere they will get lost in the masses? What about your URLs are they pretty SEO friendly or do they look like a jumbled mess?

Your Home

Your website is your primary home on the web, it should have all of the different places you are found online listed. It should have primary images that are being used on the various networks. It should give the same subconscious message that you see with other websites (Coffee Time Romance, PM Inc). Often times when someone shops for a particular product they look at not just the item but who makes the item. These are products that the companies have taken the time and effort to brand them.

SSM, SEO, and Branding

As Personalized Marketing Inc celebrates another year, we look at the branding we have done so far. We look at the images we have out there and what it says about us. No matter what account you go to we have the same images and same color designs on each of them. Why? Because we want the viewers to know subconsciously where they are without having to guess and what to expect from us. Sure we put out new updated looks on our website but we still stick with the same color scheme, header, and logo. Why? Because we want a universal branding and we have taken the time to do Search Engine Optimization on the items we put out. Even the original banner for PM Inc can be found on a Google Search, we did not delete it, we simply upgraded the look of it.

 

As you look at your branding, think about the images you are using, the fonts you have chosen and the color scheme you have. If any of them do not convey with a look who you are, the message you want to send and the emotional effect you want them to have. It might be time for a change. If you do change your look, make sure that you do it gradually. Do not cause subconscious confusion and make your fans think you are no longer available.

 

#PMInc #RealMarketing #OrganicGrowth

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Real Marketing For Organic Growth PT 3

Category:PM Inc,Real Marketing for Organic Growth Tags : 

What WILL You Commit To?

Have you filled out your own daily list of things that you have to get done? Does that list include Have to do’s, Want to do’s, and Must Do’s? In order to be successful at anything and especially marketing, you have to know what your day looks like so you can plan your marketing time each week. Once you know these items then you can create your Commit To list. These items will be the list that you are willing to do each week to be successful in your chosen career.

 

Look at your wish and needs list and determine what items are you willing to add to your commit to section. Do any of your commit too items conflict with your needs or get done? If so, you need to reevaluate what you are wanting to complete and the time frame to get it done. Do you have unrealistic expectations for items on it? Most of us do, we plan 18 hour days and sometimes only get 8 hours to get things done. Or we make our daily list and tend to forget that we have to Eat, Sleep, spend time with loved ones, take care of our basic needs and of course there is always the occasional emergency or crisis we have to deal with. If you have no room in your schedule for life, then very often life will get in the way.

Real Marketing Organic Growth, #PMInc #Marketing #OrganicGrowthIn my previous post, we discussed being social on your social network. Which, you might be wondering how this pertains to today’s discussion. Well, you have to have time to be on your networks correct? You also have to have time to write too. If you are not using a service to handle your marketing, then you will have to be responsible for it.

So, are you being social or just putting up post without paying attention to who your fans are? Have you added time for marketing, even just an hour a week? I know an hour does not sound like much but if you are not doing any marketing at all it can make a difference. Granted, I believe you should be spending closer to 5 hours a week on your marketing, but if you will commit even just one each week and get to learn your fans or followers you will notice a significant difference. Just spending 20 minutes each day looking at who follows you, who you follow, will help you put out post that are geared more towards your audience and less driving them away.

 

#PMInc #RealMarketing #OrganicGrowth

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Real Marketing for Organic Growth PT 2

Category:PM Inc,Real Marketing for Organic Growth Tags : 

Real Marketing Organic Growth, #PMInc #Marketing #OrganicGrowth

Let’s assume you have been active on your social networks. You have been not only posting but liking and sharing others’ post. You have taken the time to friend new people in the hopes that they will like you back. Yet, you have noticed they have not, what then? Do you remove them? Do you ignore it and move on, or do you do something different?

First, let’s examine why you added them in the first place. Are they in the same industry as you? Are they fans or friends of a fan? What made them stand out? The thing about social networks is that they are a social gathering place to not only get in touch but also promote. Now some users are never on their accounts, they never check their messages or mentions. Some use programs only and you can tell those by what is in their timeline. If all you ever see is Promo, Promo, Promo then most likely they are not really there to socialize and will not connect with you or anyone unless their marketing person tells them too.

This brings me to the reminder “Promo, Promo, Promo” post will only get you promotions on your page. The true pattern is “Promo, Like/Friend/Follow, Personal Post, Re-Share, Promo.” See how promos are only done twice in the 5 times? That is because when a viewer comes to a page that is full of nothing but promotions, they lose interest quickly. People most likely know who you are when they find your network. You need to let them know what you are about, your interest, and the fact you are willing to share others items. This makes you a Person not a program.

So back to the original question… what do you do? Review what they have put out. Is it a combination? If so, then you reach out to them, post a compliment on something they have put out. By being social even in the smallest way you are not only showing that you care but that you yourself can be valuable in their own promotions. Also, when you post on their post, their friends, fans, followers can see your comments and potentially find you.

Remember Real Marketing takes time. Organic Growth requires commitment. Doing both together increases your chance at exposure and gains you credibility in your field.

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#PMInc #RealMarketing #OrganicGrowth

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Real Marketing for Organic Growth pt 1

Category:Articles By Dee Carver,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

I often hear “What is social site marketing?” and “How does it affect me?”, so I decided to write a series of articles on how it can impact you.

Social site marketing is generating word-of-mouth interest on social networks about you, your work, or cause. Social Site Marketing affects you because, if people cannot find you, then you cannot grow.

 

 

How Real Marketing for Organic Growth works…

 

People often believe that it is the number of fans, friends, likes, follows that make an impact on their social networks. This is true but only partly. Social Reach is more than just the people who are following you but their friends and such. It is the Organic Reach you have through word-of-mouth (sharing, liking, retweets…) online.

When you go shopping and you go to buy a box of cereal and at the end of the isle you see bananas, that is marketing. When you share the batch of bananas you found at the end of the isle, you just participated in Organic Reach.

Why?

Because they were someone else’s bananas that you not only bought but also shared. To have Organic Growth, you have to have social site marketing, search engine optimization, quality content, email marketing or blogs, and people who care about what you talk about. To gain people that care about what you talk about, you have to care about what they say. You cannot just post about your product or brand, you have to take time and interact with the people following you. You want to wish them happy birthday, like or share their post, thank them for taking time to like what you said. 

 

Just as a plant cannot grow without care YOU CANNOT GROW without caring what your fans/friends/followers’/twitter tribe/YouTubers etc care about.

#PMInc #RealMarketing #OrganicGrowth

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