Category:Articles By Dee Carver,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth,Website Design
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As you plan for the upcoming festivities, you are probably wondering about what to make for Thanksgiving Dinner (in the U.S.), while preparing the house for the guest coming by and making plans for those staying a few days. Plus, either digging out or buying new holiday greeting cards to send out to your loved ones and of course, planning those mad dash sales runs. You know the ones that are taking place on Thanksgiving Day, Black Friday, Cyber Monday and of course Cyber Week!
We have a whole 10 days of shopping ahead of us… Whoosh, I’m already beat just thinking about it…
Each year we realize once again that the holidays have snuck up on us. That the time we once thought we had for extra things like ‘marketing’ is suddenly gone. We look at the calendar and only then do we realize that next week only has a couple of days we can focus on work. The rest of our time will be bouncing between home, family, preparations, and all the other obligations that come with this time of year.
Planning For The Changes?
So, with all the hustle and bustle, what are you doing to keep you and your products in front of the shopper’s eye? Have you been planning and taking steps for your own marketing? Did you set up specials during those ‘peak’ sales times? Do you perhaps already have those specials ready and have begun to send them out? If so, great! You are already halfway through next week. Now what to send, when to send it, what platforms to use, and is your focus group going to be around to see it? Are the questions you should be considering with your marketing efforts.
Marketing during the holidays means that you must do more than just send out on your ‘peak’ times. You must adjust to also send out when your target audience will be there to see it. Maybe your group works 9-5 and they read your post/emails during their lunch break. However, with the long holiday weekend coming up, they may be using that time to crunch through other things instead. If your target audience is like my household, then our children get out of school Tuesday and not Wednesday, plus they are home until Cyber Monday. Wow, Thanksgiving Day, Black Friday and the whole weekend of shopping now comes with kids!
What to do?
Well, plan next weeks post today! Schedule everything that you can out now, do not wait until the day before or the morning of, because not only will you be on those networks, so is everyone else who waited. Talk about congestion. Not only are you sharing server capabilities with everyone posting those super cute pictures and videos, but you are also sharing it with everyone else who procrastinated. Wouldn’t it be more fun to post a cute video or picture or share one of those adorable puppy memes? Maybe interact with the friends you have on the social networks? Or, oh, I don’t know; “be social”.
So, today’s primary goal, get your social media and blog post done today. If you do not have a platform that allows you to schedule out… at least get it into the draft so you can just hit send. Then during Cyber Week go ahead and start planning your Christmas marketing or even hire someone to help you do it.
Extended Cyber Week Special
Since we are a digital company, we participate in Cyber Monday/Week each year. However, this year we are kicking it off early! Starting today and until November 30th you can grab any one of these three specials:
- Free Analysis with Report – New Clients Only
- 15% Off Social Media Marketing Packages
- Free Social Network Header with purchase of a website design package (Includes Facebook, Twitter, or Blogger)
Check Back On November 26th For Our
Cyber Monday Only
Don’t wait, contact us today for these limited time offers.
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