Category Archives: Website Design

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Regression Analysis In Social Media Marketing

Category:Cindy W,Consultants,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth,Website Design Tags : 

 

Wow, it feels like forever since I wrote a blog post about marketing and this week’s blog is a little different than normal. I had previously written and saved a post about email platforms and their pitfalls, however that changed. Hang on tight, I’m having a ‘geek’ moment with this topic and yes, I had Cindy edit it since I get a little ‘uhm’ focused…

While doing some research in class, I came across a definition that resonated with me, that I immediately applied to Social Marketing: regression analysis in business. Personally, I found a simple definition that breaks it down and makes it easy to understand. According to Hunkar Ozyasar (2019) "Regression is a statistical tool used to understand and quantify the relation between two or more variables. Regressions range from simple models to highly complex equations. The two primary uses for regression in business are forecasting and optimization. In addition to helping managers predict such things as future demand for their products, regression analysis helps fine-tune manufacturing and delivery processes."

I am always trying to optimize the results that we provide for our clients, one example would be their social media marketing. Recently, the same shift that I have seen happen over the past 11 years is taking place, optimal posting time changes. By analyzing the data, I am better able to determine when the best time to post is, which puts the customers information about their products or services out at the peak times when their followers would see it, which impacts the delivery of network posting. This posting shift happens throughout the year and will shift again before 2019 is over.

At Personalized Marketing Inc, we do analytics on social networks that we monitor and then use that information to determine how well we are doing our jobs. The information is also used to base what days and times are best for posting. It can also provide useful information about network peak time shifts. Now those who live on their social channels probably won’t notice that there is a time the network is slower than others. They may also not notice that some days are more active than other days, but for those who are using social networks to reach current and future connections, they just might.

The time of year, the season, the holidays, current events and even weather can play a ‘huge’ roll in whether that awesome post you wrote gets seen. Just because it sits on your timeline or on your business page does not mean that it reached the target audience. So, let’s use Facebook after work… Just like your target audience you get a ton of notifications of things you have missed. Now you might click every single one and check them all out but while you are that notorious feed is still going strong. Or if you are on your phone, you click that notification, check it out, then bam you are scrolling through another page. What happened to all those other notifications, if you notice the number count is gone! They are still there but the reminder is missing until a new notification comes back. Sure, your phone might have told you that you had 25 notifications, but you went down the pathway towards somewhere else following just one. Guess what? So did your target audience. Paying attention to when, what channel, what content and how to reach your target audience is all hidden inside that important data. Knowing what’s trending now is important, knowing your networks history is just as important!

I hope you found the blog useful and for those other entrepreneurs check out Small Business at Chron, they have some great information.

Article Resource:

Ozyasar, Hunkar (2019) Application of Regression Analysis in Business. Retrieved from https://smallbusiness.chron.com/application-regression-analysis-business-77200.html 

 

#PMInc #SocialNetwork #SocialMediaMarketing #Analysis #OrganicGrowth

 



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Cyber Monday - Personalized Marketing Inc, #PMInc, #CyberMonday, Cyber Week

It’s That Time … Holiday Marketing

Category:Articles By Dee Carver,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth,Website Design

Check Out Our Cyber Monday Only Special 
& Find Out About Our Extended Cyber Week Specials Below

As you plan for the upcoming festivities, you are probably wondering about what to make for Thanksgiving Dinner (in the U.S.), while preparing the house for the guest coming by and making plans for those staying a few days. Plus, either digging out or buying new holiday greeting cards to send out to your loved ones and of course, planning those mad dash sales runs. You know the ones that are taking place on Thanksgiving Day, Black Friday, Cyber Monday and of course Cyber Week!

We have a whole 10 days of shopping ahead of us… Whoosh, I’m already beat just thinking about it…

Each year we realize once again that the holidays have snuck up on us. That the time we once thought we had for extra things like ‘marketing’ is suddenly gone. We look at the calendar and only then do we realize that next week only has a couple of days we can focus on work. The rest of our time will be bouncing between home, family, preparations, and all the other obligations that come with this time of year.  

Planning For The Changes?

So, with all the hustle and bustle, what are you doing to keep you and your products in front of the shopper’s eye? Have you been planning and taking steps for your own marketing? Did you set up specials during those ‘peak’ sales times? Do you perhaps already have those specials ready and have begun to send them out? If so, great! You are already halfway through next week. Now what to send, when to send it, what platforms to use, and is your focus group going to be around to see it? Are the questions you should be considering with your marketing efforts.

Marketing during the holidays means that you must do more than just send out on your ‘peak’ times. You must adjust to also send out when your target audience will be there to see it.  Maybe your group works 9-5 and they read your post/emails during their lunch break. However, with the long holiday weekend coming up, they may be using that time to crunch through other things instead. If your target audience is like my household, then our children get out of school Tuesday and not Wednesday, plus they are home until Cyber Monday. Wow, Thanksgiving Day, Black Friday and the whole weekend of shopping now comes with kids!

What to do?

Well, plan next weeks post today! Schedule everything that you can out now, do not wait until the day before or the morning of, because not only will you be on those networks, so is everyone else who waited. Talk about congestion. Not only are you sharing server capabilities with everyone posting those super cute pictures and videos, but you are also sharing it with everyone else who procrastinated. Wouldn’t it be more fun to post a cute video or picture or share one of those adorable puppy memes? Maybe interact with the friends you have on the social networks? Or, oh, I don’t know; “be social”.

 

So, today’s primary goal, get your social media and blog post done today. If you do not have a platform that allows you to schedule out… at least get it into the draft so you can just hit send. Then during Cyber Week go ahead and start planning your Christmas marketing or even hire someone to help you do it. 

Extended Cyber Week Special 

Since we are a digital company, we participate in Cyber Monday/Week each year. However, this year we are kicking it off early! Starting today and until November 30th you can grab any one of these three specials:

  1. Free Analysis with Report – New Clients Only
  2. 15% Off Social Media Marketing Packages
  3. Free Social Network Header with purchase of a website design package (Includes Facebook, Twitter, or Blogger)

 

Cyber Monday - Personalized Marketing Inc, #PMInc, #CyberMonday, Cyber Week

Check Back On November 26th For Our
Cyber Monday Only 

Don’t wait, contact us today for these limited time offers. 

 

#PMInc #CyberMonday #CyberWeek #Holidays #BlackFriday #Thanksgiving #Turkey #Marketing #WebDesign #Analysis #Facebook #Twitter #RealMarketing #OrganicGrowth #Marketing #DigitalMarketing 


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