Personalized Marketing Inc

05
Apr 21
0

Spring Marketing

Category:Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth,Website Design Tags : #OrganicGrowth #PMInc Real Marketing for Organic Growth SEO Social Site Marketing spring

At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there.

Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically.
To understand better when they will be around to read those great posts you’ve been making you have to know your audience demographics and begin to calculate when to shift your posting times. Hopefully, you have been reading some of our articles about analytics and know where to view at the very least the basics. If not, now is the time!

#Spring #Marketing #PMInc #RealMarketing #OrganicGrowth

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22
Dec 20
0

Wow was that 2020?

Category:Articles By Dee Carver,Cindy W,Consultants,Dee Carver,Personalized Marketing Inc,PM Inc Tags : #PMInc Branding #RealMarketing Clients Marketing Personalized Marketing Inc PM Inc SEO Social Media Networks SSL

As we finish out the year, we can all agree that the way we shopped, communicated, spent time with family and friends has definitely changed. There are more people working from home now than ever before. There is also more online shopping than in previous years, Black Friday, Cyber Monday were both prime examples of this, with emails of sales starting even before Halloween.

Misconception

With this increased number of people being online more each day, the thought that online sales would skyrocket left some with a sour taste. Due to the changes in the economy and lack of funds, many businesses had to close their doors, and some will not be able to reopen. For those that are selling online, this is a big impact on your bottom line. The concept of missing work, smaller checks, being laid off has people budgeting even more than before. This misconception was that more people online meant more sales overall, which sadly was not the case.

Brighter 2021?

As we round the corner into the New Year, new search engine algorithms will be implemented, people will hope for a brighter 2021 and the belief that Covid will actually get under control. I do not know if Covid will be slowed down in 2021 or not; I do know that the way we did business before Covid has changed and I do not believe it will ever return.

Holding Your Breath or Surging Forward

As an online retailer, yes, this includes those that may only have a couple of items for sale on a social network, you can either ‘Hold your breath’ or Surge Forward. Personally, those we work with we are surging forward into 2021. We already have items in place, such as keyword preparations for the new algorithms, increased mobility on websites, different posting dates and times, and no longer comparing what happened before 2018 to what is taking place in 2021. For authors that means continuing to write and publish your books. For others that includes increasing your ads and planning them after the bills are paid but before the next round comes through.

Making your website and social networks user friendly is another way to surge forward. Personalized Marketing Inc has stressed many times that your website should be easy for the users to navigate, easy on the eyes and device friendly. Keeping your website coding up to date is a part of it. Making sure you are where your focus group is found and paying attention to what they care about. We could speculate on the other changes that may or may not be coming in 2021 or we can plan for what we can. One of my favorite sayings is the Serenity Prayer. “God, grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.” by Reinhold Niebuhr (n.d.)

I cannot change how we navigate online; I cannot change the economy, but I can change my approach to it and chose to keep surging forward.

Increase Your Exposure

One way that we are going to continue moving forward in 2021, is that #PMInc will be hosting guest seminars at Coffee Time Romance in February. We will be covering topics such as Marketing, Websites, Amazon, and many others. Another way that we are embracing the change from 2020 to 2021 is by several of our clients being a part of the Silver Dagger Book Tours.

We will also be launching our secondary site https://PMInc.Tech, which came about due to my own demise… lol… okay so its not that bad. As you may have noticed we have a branded hashtag, #PMInc which we have put out everywhere. Due to this process, #PMInc produces more results for us on Search Engines than Personalized Marketing Inc. It happens and either you learn from it and utilize it or you make the same mistakes again, I was not good at history as a teenager but now I get how important it is.

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18
Dec 20
0

End of the Year Discount!

Category:Consultants,Dee Carver,Personalized Marketing Inc,PM Inc Tags : #PMInc Branding #RealMarketing Clients Management Marketing Organic Growth Personalized Marketing Inc SEO Social Site Marketing WordPress WordPress Design

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02
Nov 20
0

#CyberMonday Savings

Category:CTR Staffers,Personalized Marketing Inc,PM Inc,Website Design Tags : #CoffeeTimeRomance #CyberMonday #PMInc Cyber Week Savings

29
Oct 20
4

Amazon and Rankings

Category:Articles By Dee Carver,Dee Carver,Personalized Marketing Inc,PM Inc Tags : #OrganicGrowth #PMInc Marketing SEO Social Media Networks Social Site Marketing

As we all know Amazon, Barnes and Nobles, iTunes, and other online retailers are CMS (Content Management System) based sites. What some might not realize is that they are also similar to search engines, especially when it comes to their algorithms.

For example, when you go to Google and put in keywords or a question, the results will vary based on what you queried. If you took the same words and rearranged them, you would find that the search results have changed. The same thing goes with Amazon and other book retailers, the words you use make an impact on the results you get.

Why are some better?

Recently a conversation of why certain genres does better than others was asked. A lot does depend on the current market, but it also depends on the quantity of products offered. If you have a book in a genre that only has a 3^rd of the same as a different genre, the results are going to be more refined and provide less competition.

Paid Advertising

There is also paid advertising that happens on Amazon as well. These paid advertisements will have specific focus groups that you might have found yourself in as well. Also, if you notice when you search something on Google such as a particular book or genre, similar results appear on Amazon and even social networks like Facebook. That is because of the cookies that are in your browser cache. These cookies provide websites information about what you are interested in, where you are located and even your buying habits.

Variables

So back to why you may have or may not have ranked higher on Amazon or another book retailer, as you can tell there are many reasons why this may happen. Some of them beyond your control and other areas where you need to take a closer look at what you are putting out on the web.

Marketing and SEO play a major role in what is generated when you visit online retailers. Of course, you also have the items that Amazon and other sites are pushing from the company itself.
To improve your listing, take a look at what you have on your Amazon book page, your website, and do a random search on Google. Look at the meta content and determine if you are still using the right ones and where improvements need to be made.
Knowing and understanding your target market will help you to determine what needs changed and how.

Do not rely on the various systems to take care of it, publishing a book whether traditional or self-published requires work beyond the last line of the book.

19
Jun 20
2

Do Not Just Settle

Category:Consultants,Dee Carver,Personalized Marketing Inc,PM Inc Tags : #PMInc Management Marketing Personalized Marketing Inc

I had always heard the expression “Do what you know”, however, when I began Personalized Marketing Inc in 2008 there were many things that I did not know. My journey began as an author who had a dream about a dress. I could not draw the dress, so I decided to write about it. I had written poems and diaries in my youth so describing a dress in words seemed the right thing to do. Then the description changed, it went from talking about a dress, to describing the woman wearing it, the room around her, the emotions and why she was there. In the end, I ended up with a scene and did not know how I got there. I showed my neighbor and friend at the time what I had done, and she encouraged me to write the rest, to only stop when the description stopped. It was then that a man appeared next to the woman and their story began.

I had written a book, even ended up with a publisher, it was at that moment I learned about marketing, editing, and all the other various steps into putting a book out there. Thankfully, I had a wonderful friend who was already a published author helping me along the way. I had some bad experiences, especially being new I made quite a few. Everyone knows the next part… Then I was given a webpage and I found other author sites and wanted to know how they were made. I was hooked! I began devouring the different lines of code and seeing how the pieces connected together. At that moment I went from an author to beginning a web developer. While working on my own promotions, friends began to ask me to help them and one even suggested I could run a business doing this. Thus, in the summer of 2008 Personalized Marketing Inc was born.

I didn’t know everything when I started, learned some from friends, others by trial and error and eventually I ended up going to college. On my birthday in 2013, I found myself returning to school. Sure, I had contemplated right after getting my GED but I ended up not going then. Looking back, I thought it was the circumstances but today I realize it was because I had not found my calling yet. I cannot tell you what I would have went to school for back then, probably something practical, maybe even in auto. After starting my Associates program, I took an aptitude test to determine what career was best suited for me. I was very happy to see that I tested into the very career I already had; it was like a confirmation that I had done the right thing all those years ago.

When I began school, I had only planned on getting a Bachelor’s degree, thankfully my advisor suggested I break it down and get the Associates as well. You know a way of celebrating a milestone on my journey. I ended up going for a Bachelor of Science in Information Technology with an Advanced Software Development certificate. Four years later, mom was gone, and I was tired. I think that maybe at that moment my time in college was over. However, a year later, I found myself enrolling in the Master’s program. Life had returned and the path waiting for me opened up again. It is now 2020 and I have a Master of Business with a concentration in marketing. In the 7 years it took, I had eye surgery, a hysterectomy, some other challenges, the loss of my mom and the reminder that life does go on.

If I had stuck to the saying “Do what you know” then I would not have gotten to where I am today. If I had followed that saying, I would have probably been content in life but I do not think I would have been happy. I guess the focus behind this post is to not just settle for what you can do but find out what you can’t do but want to do and grab it.

03
Jan 20
0

Resolutions

Category:Articles By Dee Carver,Dee Carver,Personalized Marketing Inc,PM Inc Tags : #PMInc Articles By Dee Owens Branding #RealMarketing Marketing PM Inc

Did you make a New Year’s resolution? I didn’t, however I did realize last night I only have 6 more months left before I have my Masters In Business with a Marketing Saturation. I was working with Cindy when I looked at my schedule and came to the realization I am almost finished. This morning grabbing a cup of coffee the conversation replayed in my head and I realized it was the prompt for today’s post.

What comes next?

Now that I am almost done, what’s next (hence the resolution), we are making some plans for the company and marketing changes for our clients. We are looking at new venues to promote their books, whether the post we are putting out insight a reaction and then action. We are also looking at the graphics going out and whether they carry a message of their own.

In my last blog I asked if your posts Cognitive, Affective, Or Conative? I also had to ask the same question for the posts we are putting out. The weekly book hooks get good responses, there are comments about having more questions and being curious, which are a good thing. However, does that translate into sales? For a book does the excerpt tease the readers enough to click and grab a copy or read more? Does the excerpt end with an action for the reader to want more? Excerpts are a beautiful thing and can provide the desire to want to know more but there remember do not give away the whole story.

Reasoning

Then I looked at my own books and came to a very real realization that I do not market them or the company no where near enough. Which prompted another change coming for 2020, spending time on the business and my books.

Resolution

So, how am I going to do right by our clients but also add in marketing for #PMInc and my books? Tools! Personalized Marketing Inc has been using Zoho Social for quite some time now. Many of our clients are also using it and it comes with a scheduling option. However, it also has other benefits such as optimal posting times, editing content for each of the networks, and the ability to monitor those networks. Then I can compare our company’s network growth based on what we posted a year ago, 6 months ago, or even last month to what we are currently putting out, inside the same platform.

Granted I will either be doing #PMInc marketing either early in the morning or at the end of the day, because our clients matter more. It is more important for us to share their material than it is to post our own. So this morning after sending out social media post for our clients, I then sat down to write the blog.

Putting our clients first is and always will be the Year Long resolution for Personalized Marketing Inc.

27
Dec 19
0

Cognitive, Affective, or Conative? #PMInc

Category:Articles By Dee Carver,Consultants,Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : Digital Marketing Neuromarketing Psychological Marketing

Christmas has come and gone, well not completely. Tradition keeps our decorations up until the New Year. Speaking of tradition, normally this time of year we are posting for cold winter days and bitter nights, however, the weather in this part of the country is a bit on the mild side. We spent part of our Christmas outside and the children and grandchildren played out in the sunshine. We were not bundled up inside all day but were out enjoying the mild if seemingly off weather. So how does this interesting Winter weather impact your marketing?

Winter Marketing no matter the temperatures outside still are affected by many things, after Christmas sales, year-end clearances, and families spending time together. Also, if you are doing digital marketing, which I am assuming you are, then you have to take into account the weather across the world. So how does one plan on marketing for areas that are impacted by different weather, sales and time zones? Analytics and scheduling, always!

Cognitive, Affective, Or Conative?

As you know I am in college and we are going over how commercials affect us, whether they are cognitive, affective, or conative? Saul McLeod (2018) wrote a great definition for these in his Attitudes and Behavior article for Simply Psychology.

Affective component: this involves a person’s feelings / emotions about the attitude object. For example: “I am scared of spiders”.
Behavioral (or conative) component: the way the attitude we have influences how we act or behave. For example: “I will avoid spiders and scream if I see one”.
Cognitive component: this involves a person’s belief / knowledge about an attitude object. For example: “I believe spiders are dangerous”.

Now bears the questions:

Are your posts are cognitive, affective, or conative? Or which do you want your posts to be? For authors are your books creating the same psychological effects.

One of the examples I used in school to determine cognitive, affective, or conative was a commercial called Super Bowl Puppy Love. You remember the one where the Anheuser Busch Clydesdales and the cute Labrador Puppy and the puppy gets lost. The commercial was rated a success because it evoked emotion, following and displayed the company branding. How did they prove that the commercial was a success? Analytics.

Using this commercial as an example, when you are crafting posts or videos to reach your target audience are you going after a response other than just making a sale? Are you attempting to convey a trigger in the viewer that creates a memory of you or your product using something other than just text?

Triggering a Response

Almost everyone that is making posts are expecting some form of reaction from their viewers, many are seeking a purchase or a commitment to signup for something. However, if you do not trigger an action and then provide the steps the posts is for nothing. Sorry if that sounds harsh but quantity will never beat quality when it comes to reaching your audience.

Think about the thought, emotion, or response (neuromarketing) you want your posts to convey and then craft them to create it. If it takes a series of posts or videos to convey the message then make sure each one adds to the one before it and leads into the next one. need help creating a Cognitive, Affective, or Conative posts, understanding analytics or refocusing your digital marketing? Contact #PMInc today.

#Marketing #Neuromarketing #DigitalMarketing #Analytics #Scheduling #Winter #PMInc

Saul McLeod (2018) Attitudes and Behavior. Retrieved from https://www.simplypsychology.org/attitudes.html

13
Dec 19
0

Christmas Posting Is Here

Category:Consultants,Dee Carver,Personalized Marketing Inc,Real Marketing for Organic Growth,Website Design Tags : #PMHolidayTrim #PMInc Clients Management Marketing Personalized Marketing Inc PM Inc Real Marketing for Organic Growth SEO

It’s that time of the year for last minute shopping, carolers caroling, the hustle and bustle and of course getting ready because Christmas is almost here. As I sit here and write this blog, I can hear Christmas music playing from my son’s room and it’s pretty cool. For my home, we are anticipating family coming, spending the holiday sharing. It also means planning on posting and knowing when to send them out. As with each season the time and days are shifting and will shift again after the New Year and when the seasons change. Understanding when to post is just as important, if not more than knowing what to post.

How do you know when to post?

Understanding your network and website traffic is the best way. Getting in the back-end and see what days people came or interacted with what you shared, comparing it to previous months and years. Looking at not just Google Analytics but all analytics wherever you can get them. Now, a lot of social platform tools have analytics included but it’s always best to go to the source. You will get better details and can refine the time that you want to look at.

What to post?

What to post is always a challenge, do you only post your business, products, services, or do you mix in a little personal or funny occasionally. Well that is going to depend on you and where you are sharing too. If it’s a business page, then you are going to do more focused posting. However, people want to know who they are buying from and if you are an author, what makes you tick. People love to share their thoughts and opinions, and if they love a product or hate it, you can be sure that they are telling people. So, to understand what to post about other than ‘work’, check out your group’s demographics. Are they into dogs, cats, science? Then plan on post that are about those topics.

Did you recently buy something new for your home and love it? Share it! Let people know what kind of person you are by the taste you have for your own home. (Speaking of which, I know two people who need to do that…) if you want to ultimately skip the ‘getting to know you’ part, then focus on their other topics. Ask them if they have tried something, encourage them to share to your profile/pages by sharing something they have put out. If you have a physical business, then share your gust posts, tag them and let them know that their thoughts mattered.

Need Help?

Today’s blog ended up being a little longer than expected but I guess that’s due to planning holiday posts for clients. If you find yourself in need of help planning those post, or wanting a fresh look for your website then please shoot us an email or give us a call. We would be happy to see how we can help you.

Sorry it’s been a couple of weeks since I posted, busy time of the year and nasty sick, could be to blame but ultimately, we’ve been spending our time on client items. Sorry we missed out on posting for CyberWeek, however, if you mention Cyber Week and Christmas when you contact us, then we will give you the 15% off discount until the end of the year.

#PMInc #Christmas #12DaysOfChristmas #CyberWeek #Holiday #Marketing

06
Nov 19
0

#RealMarketing #OrganicGrowth #Life #PMInc #Holidays #Thanksgiving #Christmas #NewYear

Winter Marketing

Category:Articles By Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : #Holidays #NewYear #OrganicGrowth #PMInc #RealMarketing #Thanksgiving AI Integration Christmas Search Engine Changes Shopping

Well the weather is definitely reflecting the season and ads are already pouring in for Black Friday, Cyber Monday and Christmas Present ideas. It’s that wonderfully rushed time of the year! Can you believe we are only short 8 weeks away from today until the New Year? I know I can’t and I have been planning holiday marketing for a while now, but time has flown and it’s here. Don’t worry the next blog will be on Friday again, I just decided to do the blog today due to the countdown to next year.

What’s on your list

As the leaves continue to fall, the weather grows more crisp, new products are launching, items are going on sale and that means it’s time to make sure you are ready for the hustle and bustle. I do not know about you but I enjoy playing music while I work. My daughter got me an Amazon Echo Dot and I must admit, I am sold! Of course, now I am looking at all the other things Alexa can do, including coffee… Something that I did notice and have already began using is the ‘list’ feature. I can just ask Alexa to add an item to my shopping list and it’s there on my phone. Which means I can add items as they pop in my head and suddenly, I have a working list.

AI Integration

Wouldn’t it be great to have the same functionality for those precious books you have written or read and want to share? Well Alexa can do it… My granddaughter gave me a quick lesson in that when instead of specifying a song, Alexa wanted to know if we wanted her to read the book to us. In the past we have mentioned how AI is taking shopping to the next level and you do not have to have an Alexa to make it happen. Smartphones and other AI devices, including your computer, can search for the item you want and then read to you. With this new way for busy buyers to access your products, maybe it’s time to look at how you have listed them.

Search Engine Changes & Shopping

Google Assistant is one of those AI’s that can help you find products just by asking it and until recently we were all phrasing items as questions. However, Google Search has changed again and those phrases (questions) are going to generate new results. Now of course if you have been using true SEO methods and Marketing, then you are doing good. Just do a quick search (without being logged in or use Private Browsing) and see what populates about you and specifically one of your products. Now with books, that might come across a bit disappointing, especially if you have only been posting your books with the meta content the title alone. However, if you are an avid blog follower then you know it’s you and not your ‘books’ that people should be looking for. Book Marketing is this… People need to remember your name… Not the title of your newest book, well at least not just the title alone. Amazon has a perfect example of this … ‘Follow’ the author. No matter if you are shopping online or at a local bookstore you are looking for the author first and then seeing what’s available. Granted I go looking for a specific book, especially the new releases, and I am looking at the title but I am also checking to make sure it’s written by the author I want. There are millions of books out there and some have the same name, right down to the exact spelling and punctuation. However, the defining factor is the author’s name and the cover representing it. So, if you want your book to standout then make sure it has a selling cover and that your name is easily visible. (Check La Roe’s Curse for a bad author name placement and yes, thankfully, Cindy is fixing it for me).

Additional Blogs on Seasonal Marketing

#RealMarketing #OrganicGrowth #Life #PMInc #Holidays #Thanksgiving #Christmas #NewYear

Category Archives: Personalized Marketing Inc

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Why are some better?

Paid Advertising

Variables

Jun 20

Jan 20

What comes next?

Reasoning

Resolution

Dec 19

Cognitive, Affective, Or Conative?

Now bears the questions:

Triggering a Response

Dec 19

How do you know when to post?

What to post?

Need Help?

Nov 19

What’s on your list

AI Integration

Search Engine Changes & Shopping

Additional Blogs on Seasonal Marketing

Real Marketing for Organic Growth: Life Happens

Real Marketing for Organic Growth: Seasonal Marketing

Real Marketing for Organic Growth: Thanksgiving – To Advertise or Not

It’s That Time … Holiday Marketing

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