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Did you make a New Year’s resolution? I didn’t, however I did realize last night I only have 6 more months left before I have my Masters In Business with a Marketing Saturation. I was working with Cindy when I looked at my schedule and came to the realization I am almost finished. This morning grabbing a cup of coffee the conversation replayed in my head and I realized it was the prompt for today’s post.
Now that I am almost done, what’s next (hence the resolution), we are making some plans for the company and marketing changes for our clients. We are looking at new venues to promote their books, whether the post we are putting out insight a reaction and then action. We are also looking at the graphics going out and whether they carry a message of their own.
In my last blog I asked if your posts Cognitive, Affective, Or Conative? I also had to ask the same question for the posts we are putting out. The weekly book hooks get good responses, there are comments about having more questions and being curious, which are a good thing. However, does that translate into sales? For a book does the excerpt tease the readers enough to click and grab a copy or read more? Does the excerpt end with an action for the reader to want more? Excerpts are a beautiful thing and can provide the desire to want to know more but there remember do not give away the whole story.
Then I looked at my own books and came to a very real realization that I do not market them or the company no where near enough. Which prompted another change coming for 2020, spending time on the business and my books.
So, how am I going to do right by our clients but also add in marketing for #PMInc and my books? Tools! Personalized Marketing Inc has been using Zoho Social for quite some time now. Many of our clients are also using it and it comes with a scheduling option. However, it also has other benefits such as optimal posting times, editing content for each of the networks, and the ability to monitor those networks. Then I can compare our company’s network growth based on what we posted a year ago, 6 months ago, or even last month to what we are currently putting out, inside the same platform.
Granted I will either be doing #PMInc marketing either early in the morning or at the end of the day, because our clients matter more. It is more important for us to share their material than it is to post our own. So this morning after sending out social media post for our clients, I then sat down to write the blog.
Putting our clients first is and always will be the Year Long resolution for Personalized Marketing Inc.
Christmas has come and gone, well not completely. Tradition keeps our decorations up until the New Year. Speaking of tradition, normally this time of year we are posting for cold winter days and bitter nights, however, the weather in this part of the country is a bit on the mild side. We spent part of our Christmas outside and the children and grandchildren played out in the sunshine. We were not bundled up inside all day but were out enjoying the mild if seemingly off weather. So how does this interesting Winter weather impact your marketing?
Winter Marketing no matter the temperatures outside still are affected by many things, after Christmas sales, year-end clearances, and families spending time together. Also, if you are doing digital marketing, which I am assuming you are, then you have to take into account the weather across the world. So how does one plan on marketing for areas that are impacted by different weather, sales and time zones? Analytics and scheduling, always!
As you know I am in college and we are going over how commercials affect us, whether they are cognitive, affective, or conative? Saul McLeod (2018) wrote a great definition for these in his Attitudes and Behavior article for Simply Psychology.
Are your posts are cognitive, affective, or conative? Or which do you want your posts to be? For authors are your books creating the same psychological effects.
One of the examples I used in school to determine cognitive, affective, or conative was a commercial called Super Bowl Puppy Love. You remember the one where the Anheuser Busch Clydesdales and the cute Labrador Puppy and the puppy gets lost. The commercial was rated a success because it evoked emotion, following and displayed the company branding. How did they prove that the commercial was a success? Analytics.
Using this commercial as an example, when you are crafting posts or videos to reach your target audience are you going after a response other than just making a sale? Are you attempting to convey a trigger in the viewer that creates a memory of you or your product using something other than just text?
Almost everyone that is making posts are expecting some form of reaction from their viewers, many are seeking a purchase or a commitment to signup for something. However, if you do not trigger an action and then provide the steps the posts is for nothing. Sorry if that sounds harsh but quantity will never beat quality when it comes to reaching your audience.
Think about the thought, emotion, or response (neuromarketing) you want your posts to convey and then craft them to create it. If it takes a series of posts or videos to convey the message then make sure each one adds to the one before it and leads into the next one. need help creating a Cognitive, Affective, or Conative posts, understanding analytics or refocusing your digital marketing? Contact #PMInc today.
#Marketing #Neuromarketing #DigitalMarketing #Analytics #Scheduling #Winter #PMInc
Saul McLeod (2018) Attitudes and Behavior. Retrieved from https://www.simplypsychology.org/attitudes.html