Category Archives: Manager

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Behind the Scenes with Cindy

Category:Cindy W,Consultants,Manager,Personalized Marketing Inc,PM Inc Tags : 

Dee decided to take a break for this blog so we figured I would pop in and talk to you. Who’s this? You may have read Dee talking about her manager, Cindy. That’s ME! I joined Personalized Marketing Inc. a little over a year and a half ago and it’s been a great experience expanding my horizons. So, here is a little about what I have been doing.

Knowing your audience/client, what’s trending, and what sells are a few of your favorite things in marketing yourself. Dee and I worked together to revisit these 3 aspects regularly to keep our clients as well as ourselves up to date in the market. Our first huge project was giving the company a new look in redoing the website. It took a lot of ‘what do we want’ along with ‘what does our audience expect’ to create the look you see today. Rolling it out was well worth all fun and hard work put into it.

Finding images that speak of you and your company are not always easy and you want to avoid using images that tend to pop up all over the internet. Yes, you can use some since there are ways to search images, but you need a staple image that speaks YOU! The cover image on Personalized Marketing Inc’s site is just that. The image I speak of is the mobile phone with the chess pieces – for us it speaks strategy, mobility and flexibility. Which brings me to other things I have been doing with the company – Digital Art. That cover image was done by me. Something I love to dabble in but finding myself doing more of here. (Dee is fighting spreadsheets on her own, well for now anyway)

If a client has specific requests, I am more then willing to see what I can do to find what they need. If it can’t be found? I will create it if I can. Currently I am working on a site with such a request that I even took a trip to the beach to capture some needed images and video.

Recently, we advised a client that with the latest trends of her books, she may want to consider updating her covers on a series she has done well with. I was excited when she asked me to do them. Taking those who have purchased the book in the past, the category the books where trending in, and what other like books where hot sellers we came up with a plan and they came out great.

 

Oh, and I don’t stop there. Dee knows just how much I love to read. Seriously, I do love reading. My specialty in reading that I am a word by word reader. If there is a mistake, I will trip over it. So, now I have been doing editing work for the company – from websites, to posts, to books.

As you can see Personalized Marketing Inc is very versatile. We strive to know our clients and their audience, keep watch and assist above and beyond to keep them trending, and we work together to market you.

 

#PMInc #Marketing #Websites #DigitalArt #Media #OrganicGrowth


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Expectations and You

Category:Articles By Dee Carver,Cindy W,Consultants,Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

Today Is The Final Day To Enter The
#PMInc #CoverHunt Contest!

Don’t miss your chance to enter the Personalized Marketing Inc Cover Hunt Easter Event. We have some great authors participating in the event. We also have a nice Grand Prize gift and a Digital Download Gift.

Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

#PMInc #CoverHunt #Easter

Onto Today’s Topic

Your Expectations & The Importance of Taking You Time

 

As Cindy Personalized Marketing Inc’s business manager says, “It’s the end of the 1st Quarter, where are you at, where did you expect to be, and what do you have to change?” If you are like many of us, the first quarter stats are where we will find these answers. Marketing, just like life requires change, so we must be open to it and look for the opportunities. One great place to determine where these opportunities might be found, is your social network feeds and see what the top stories are for the day.

Another area to look for potential change is where you sell your products. Does your product image stand out? Is the description both accurate and SEO rich? What about how it looks on mobile devices? Websites aren’t the only place that you need to be checking if you are responsive. One example would be authors, there are hundreds of thousands of books out there for readers. Then you have e-readers such as Kindle or Nook, both of which have a different layout than the computer browser version. You also must consider the mobile device they are reading on, is it a tablet or cellphone? Did you know that the amount of description being displayed is different for each of the platforms? Thankfully there are tools out there that help us see the different layouts.

Give yourself a couple of days and just spend it looking at the different products you offer and how they are being displayed to the world.

The Importance of Taking You Time 

 

As the weather continues to get warmer, the need to go outside increases. We want to bask in the sunlight, draw in it’s warmth and feel the warmer breeze on our faces. As you may have noticed in our last blog, I am suffering from Spring Fever. I cannot wait to go outside, unplug from everything, dig in the dirt and work in my garden. Earlier this week we mowed our lawn for the first time this year and it was a great feeling. I didn’t have to think about what I was doing, just got out there and did it.

Here in lies a problem … I am not the only one out there excited about being outdoors, so are a lot of other people, and that could also include your focus groups. So, what do we do about this growing change in the habits of those we market too? We schedule posts around when their online. Stop, take in your surroundings, take time to smell the flowers, fire up the grill and share it with our followers. Being on social networks is all about being social. Putting up pictures of bunnies, flowers and sun kissed lakes are things that creates a sigh of peace and probably the people that are following you as well.

 

So go take some you time, use it to see what’s going on in the world around you, find some new inspiration and give yourself a chance to meander down the isle or through the park. Have a Happy & Blessed Easter! 

#PMInc #CoverHunt #Marketing #Easter #You


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Wow!

Category:Articles By Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

So sitting here with Cindy, Personalized Marketing Inc’s manager, I am thinking about what today’s post should be about. A few weeks ago, life threw some serious curve balls and I found myself relying on Automation. Now we know how I feel about automating anything, I’m not a huge fan… Marketing, websites, newsletters, emails and anything thing you are putting out there, requires a personal touch. However, I learned a valuable lesson recently. Automation is not a bad thing. Its pretty much like any other piece of technology. It is what you make of it.

 

Granted, I schedule posts in advance and rely on automation to send them out. I plan client social media marketing material and use tools, such as Zoho Social, to send them out. However, it was not until recently that I embraced that tried and true form of ‘learning’ called ‘duh’. I spend each day planning out what we are putting on different social media networks and recently began using Google Calendar (Thanks to Cindy) for Personalized Marketing Inc items. I love my checklist and I want to see everything checked off by the end of the day. However, I was spending varying amounts of time each morning writing the same thing daily. By implementing daily and weekly tasks into the calendar, I spend less time planning and more time doing. I even found that spreadsheets have been saving me a ton of time looking stuff up by having things organized in a way that I can easily sort through.

 

I guess the focus of today’s ‘Wow’ is that 10 years later, I am still learning better ways to be more productive and offer more focused, quality time for our clients.


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