Dee decided to take a break for this blog so we figured I would pop in and talk to you. Who’s this? You may have read Dee talking about her manager, Cindy. That’s ME! I joined Personalized Marketing Inc. a little over a year and a half ago and it’s been a great experience expanding my horizons. So, here is a little about what I have been doing.
Knowing your audience/client, what’s trending, and what sells are a few of your favorite things in marketing yourself. Dee and I worked together to revisit these 3 aspects regularly to keep our clients as well as ourselves up to date in the market. Our first huge project was giving the company a new look in redoing the website. It took a lot of ‘what do we want’ along with ‘what does our audience expect’ to create the look you see today. Rolling it out was well worth all fun and hard work put into it.
Finding images that speak of you and your company are not always easy and you want to avoid using images that tend to pop up all over the internet. Yes, you can use some since there are ways to search images, but you need a staple image that speaks YOU! The cover image on Personalized Marketing Inc’s site is just that. The image I speak of is the mobile phone with the chess pieces – for us it speaks strategy, mobility and flexibility. Which brings me to other things I have been doing with the company – Digital Art. That cover image was done by me. Something I love to dabble in but finding myself doing more of here. (Dee is fighting spreadsheets on her own, well for now anyway)
If a client has specific requests, I am more then willing to see what I can do to find what they need. If it can’t be found? I will create it if I can. Currently I am working on a site with such a request that I even took a trip to the beach to capture some needed images and video.
Recently, we advised a client that with the latest trends of her books, she may want to consider updating her covers on a series she has done well with. I was excited when she asked me to do them. Taking those who have purchased the book in the past, the category the books where trending in, and what other like books where hot sellers we came up with a plan and they came out great.
Oh, and I don’t stop there. Dee knows just how much I love to read. Seriously, I do love reading. My specialty in reading that I am a word by word reader. If there is a mistake, I will trip over it. So, now I have been doing editing work for the company – from websites, to posts, to books.
As you can see Personalized Marketing Inc is very versatile. We strive to know our clients and their audience, keep watch and assist above and beyond to keep them trending, and we work together to market you.
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