Category Archives: Dee Carver

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Resolutions

Category:Articles By Dee Carver,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

Did you make a New Year’s resolution? I didn’t, however I did realize last night I only have 6 more months left before I have my Masters In Business with a Marketing Saturation. I was working with Cindy when I looked at my schedule and came to the realization I am almost finished. This morning grabbing a cup of coffee the conversation replayed in my head and I realized it was the prompt for today’s post.

What comes next?

Now that I am almost done, what’s next (hence the resolution), we are making some plans for the company and marketing changes for our clients. We are looking at new venues to promote their books, whether the post we are putting out insight a reaction and then action. We are also looking at the graphics going out and whether they carry a message of their own.

In my last blog I asked if your posts Cognitive, Affective, Or Conative? I also had to ask the same question for the posts we are putting out. The weekly book hooks get good responses, there are comments about having more questions and being curious, which are a good thing. However, does that translate into sales? For a book does the excerpt tease the readers enough to click and grab a copy or read more? Does the excerpt end with an action for the reader to want more? Excerpts are a beautiful thing and can provide the desire to want to know more but there remember do not give away the whole story.

Reasoning

Then I looked at my own books and came to a very real realization that I do not market them or the company no where near enough. Which prompted another change coming for 2020, spending time on the business and my books.

Resolution

So, how am I going to do right by our clients but also add in marketing for #PMInc and my books? Tools! Personalized Marketing Inc has been using Zoho Social for quite some time now. Many of our clients are also using it and it comes with a scheduling option. However, it also has other benefits such as optimal posting times, editing content for each of the networks, and the ability to monitor those networks. Then I can compare our company’s network growth based on what we posted a year ago, 6 months ago, or even last month to what we are currently putting out, inside the same platform.

Granted I will either be doing #PMInc marketing either early in the morning or at the end of the day, because our clients matter more. It is more important for us to share their material than it is to post our own. So this morning after sending out social media post for our clients, I then sat down to write the blog.

Putting our clients first is and always will be the Year Long resolution for Personalized Marketing Inc.

 


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Cognitive, Affective, or Conative? #PMInc

Category:Articles By Dee Carver,Consultants,Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Christmas has come and gone, well not completely. Tradition keeps our decorations up until the New Year. Speaking of tradition, normally this time of year we are posting for cold winter days and bitter nights, however, the weather in this part of the country is a bit on the mild side. We spent part of our Christmas outside and the children and grandchildren played out in the sunshine. We were not bundled up inside all day but were out enjoying the mild if seemingly off weather. So how does this interesting Winter weather impact your marketing?

Winter Marketing no matter the temperatures outside still are affected by many things, after Christmas sales, year-end clearances, and families spending time together. Also, if you are doing digital marketing, which I am assuming you are, then you have to take into account the weather across the world. So how does one plan on marketing for areas that are impacted by different weather, sales and time zones?  Analytics and scheduling, always!

Cognitive, Affective, Or Conative?

As you know I am in college and we are going over how commercials affect us, whether they are cognitive, affective, or conative? Saul McLeod (2018) wrote a great definition for these in his Attitudes and Behavior article for Simply Psychology.

  • Affective component: this involves a person’s feelings / emotions about the attitude object. For example: “I am scared of spiders”.
  • Behavioral (or conative) component: the way the attitude we have influences how we act or behave. For example: “I will avoid spiders and scream if I see one”.
  • Cognitive component: this involves a person’s belief / knowledge about an attitude object. For example: “I believe spiders are dangerous”.

Now bears the questions:

Are your posts are cognitive, affective, or conative? Or which do you want your posts to be? For authors are your books creating the same psychological effects.

One of the examples I used in school to determine cognitive, affective, or conative was a commercial called Super Bowl Puppy Love. You remember the one where the Anheuser Busch Clydesdales and the cute Labrador Puppy and the puppy gets lost. The commercial was rated a success because it evoked emotion, following and displayed the company branding. How did they prove that the commercial was a success? Analytics.

Using this commercial as an example, when you are crafting posts or videos to reach your target audience are you going after a response other than just making a sale? Are you attempting to convey a trigger in the viewer that creates a memory of you or your product using something other than just text?

Triggering a Response

Almost everyone that is making posts are expecting some form of reaction from their viewers, many are seeking a purchase or a commitment to signup for something. However, if you do not trigger an action and then provide the steps the posts is for nothing. Sorry if that sounds harsh but quantity will never beat quality when it comes to reaching your audience.

Think about the thought, emotion, or response (neuromarketing) you want your posts to convey and then craft them to create it. If it takes a series of posts or videos to convey the message then make sure each one adds to the one before it and leads into the next one. need help creating a Cognitive, Affective, or Conative posts, understanding analytics or refocusing your digital marketing? Contact #PMInc today.

#Marketing #Neuromarketing #DigitalMarketing #Analytics #Scheduling #Winter #PMInc

Saul McLeod (2018) Attitudes and Behavior. Retrieved from https://www.simplypsychology.org/attitudes.html

 

 


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Christmas Posting Is Here

Category:Consultants,Dee Carver,Personalized Marketing Inc,Real Marketing for Organic Growth,Website Design Tags : 

It’s that time of the year for last minute shopping, carolers caroling, the hustle and bustle and of course getting ready because Christmas is almost here. As I sit here and write this blog, I can hear Christmas music playing from my son’s room and it’s pretty cool. For my home, we are anticipating family coming, spending the holiday sharing. It also means planning on posting and knowing when to send them out. As with each season the time and days are shifting and will shift again after the New Year and when the seasons change. Understanding when to post is just as important, if not more than knowing what to post.

 

How do you know when to post?

 

Understanding your network and website traffic is the best way. Getting in the back-end and see what days people came or interacted with what you shared, comparing it to previous months and years. Looking at not just Google Analytics but all analytics wherever you can get them. Now, a lot of social platform tools have analytics included but it’s always best to go to the source. You will get better details and can refine the time that you want to look at.

 

What to post?

 

What to post is always a challenge, do you only post your business, products, services, or do you mix in a little personal or funny occasionally. Well that is going to depend on you and where you are sharing too. If it’s a business page, then you are going to do more focused posting. However, people want to know who they are buying from and if you are an author, what makes you tick. People love to share their thoughts and opinions, and if they love a product or hate it, you can be sure that they are telling people. So, to understand what to post about other than ‘work’, check out your group’s demographics. Are they into dogs, cats, science? Then plan on post that are about those topics.

 

Did you recently buy something new for your home and love it? Share it! Let people know what kind of person you are by the taste you have for your own home. (Speaking of which, I know two people who need to do that…) if you want to ultimately skip the ‘getting to know you’ part, then focus on their other topics. Ask them if they have tried something, encourage them to share to your profile/pages by sharing something they have put out. If you have a physical business, then share your gust posts, tag them and let them know that their thoughts mattered.

Need Help?

Today’s blog ended up being a little longer than expected but I guess that’s due to planning holiday posts for clients. If you find yourself in need of help planning those post, or wanting a fresh look for your website then please shoot us an email or give us a call. We would be happy to see how we can help you.

Sorry it’s been a couple of weeks since I posted, busy time of the year and nasty sick, could be to blame but ultimately, we’ve been spending our time on client items. Sorry we missed out on posting for CyberWeek, however, if you mention Cyber Week and Christmas when you contact us, then we will give you the 15% off discount until the end of the year.

 

#PMInc #Christmas #12DaysOfChristmas #CyberWeek #Holiday #Marketing

 


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Real Marketing for Organic Growth: Seasonal Marketing

Category:Consultants,Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Hello everyone!

 

I had originally planned on a post about email platforms and the unknown pitfalls. Which I had planned on posting a couple of times… However, it appears that the blog is MIA, so I can take the hint… No grumbling over missing emails and the server issues that may be hidden in your storage usage. If you have recently emailed us and not gotten a reply it’s very likely it is out taking a tour in cyberspace, so please do email us again. (Server platform has been changed!)

 

So, what are we going to chat about today?
Yup you guessed it Seasonal Marketing.

 

October is here, fall has come at last and if you are not already planning your November and December posts it’s time. There are a lot of events going on over the next 3 months and you should be checking into them, monitoring what pertains to you and how your post over the next 10 weeks are going to line out. Why 10 weeks? Well that’s how many are left before Christmas and it is bound to be another busy season. We have discussed planning your holiday marketing in the past, so for this week’s blog I am going to recap a few of those, found a few more than I realized so here are some highlights.

 

Real Marketing for Organic Growth: Life Happens

https://personalizedmarketing.info/real-marketing-organic-growth-pt-7/

During our “Real Marketing For Organic Growth” blog series, we have discussed different topics from hashtags to being on different platforms. However, for all of our good intentions, for all of our planning and preparing, Life Happens. Some of life’s changes can be for the better, some though are hard and the world as you know it has changed. Working through this phase in life can prove to be a bigger challenge than what you expected and you find yourself falling short. When this happens, you can either let it beat you down or get back up and try again.

 

 

Real Marketing for Organic Growth: Diversify

The very definition of Diversify – “make or become more diverse or varied.” Is a clear indication of not only how we should be as a people but also how we should be in our marketing. As I’m sure many of you have seen the changes to Twitter’s Character count and probably heard about the Business Feed testing Facebook is doing, you may be wondering how it affects you.

If you are selling, promoting, working online, and use social media then you are affected by these changes.

 

Real Marketing for Organic Growth: Thanksgiving – To Advertise or Not

So, how do you deal with all the advertisements and still entice others to pay attention to yours?

Well you could jump on the band wagon and do your own Thanksgiving Day, Black Friday or Cyber Monday event. You could then piggyback of sorts off all the others that are doing it. You could go a little more traditional and just wish everyone a Happy Holiday Weekend remembering that it is a season of giving and not necessarily receiving. You could also chose to not do anything special at all.

Automation is the key to family time, so find a program and schedule those holiday post now!

 

Why Social Site Marketing Alone Is NOT Enough

I bet many readers looking at that title went ‘huh?’, I know, because I would have had the same reaction at one point in time. I would have said but social site marketing is a key component to marketing and I would have been sadly mistaken. Marketing alone is just not enough.

Why Social Site Marketing Is NOT Enough - Personalized Marketing Inc

 

 

It’s That Time … Holiday Marketing

https://personalizedmarketing.info/its-that-time-holiday-marketing/

Each year we realize once again that the holidays have snuck up on us. That the time we once thought we had for extra things like ‘marketing’ is suddenly gone. We look at the calendar and only then do we realize that next week only has a couple of days we can focus on work. The rest of our time will be bouncing between home, family, preparations, and all the other obligations that come with this time of year.

 

Those are just a few of the blogs we have discussed on Holiday Marketing over the past 3 years. As you plan for Halloween (only 20 days away) think about your #October #Diversity message. Support your local #BreastCancerAwareness organization, taking time to enjoy the falling leaves, they won't last long. Most of all give yourself the time you need to not just work on your marketing plans but also life.

 

Have a great weekend!

 

#RealMarketing #OrganicGrowth #Life #PMInc


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Taking Care of You

Category:#PMInc 11th Anniversary,Articles By Dee Carver,Dee Carver,Events,Personalized Marketing Inc Tags : 

Welcome to the Personalized Marketing Inc 11 Year Anniversary Blog Event! This month the blogs are going to focus primarily on what we do to take care of ourselves or suggestions on how to take care of you. Personalized Marketing Inc is focused on providing services that are tailored to our clients needs and we also understand the struggles of trying to work, promote, market, manage emails and all the lovely things that go along with managing an online presence. So, it only seemed appropriate that the topic for the month was about ‘Taking Care of You’.

When it comes to taking care of me, I have found the best way is to disconnect is by going outside and working in my yard or garden. I do not have any electronic devices with me when I go out to work, just music in my ears when alone or my family with me. Digging in the dirt, pulling weeds, and taking care of the yard brings pride true and yes some definite aches but it also gives me exercise and tactile sensory memories. I often remember doing things as a child while working out there and I hope that when I get older and feel the dirt in my hands, I will remember this as well.

Another way I like to take care of me is by spending time with my family, taking walks, listening to music and working on my home. Oddly enough my method of disconnecting is by being physical and not having technical devices in my hands or in my pockets. It does literally mean disconnecting from work and school both. Doing something that gets the body moving and the heart pumping.

 

Taking care of you does not have to be something expensive or a vacation (which I love going and watching the water…) somewhere. It can be something simple and even free, like dirt. It is just a time for you to disconnect from work and spend time recharging your internal batteries.

New Blogs Each Week

A new blog will be posted Wednesday and Friday of each week during the month of August.
#PMInc's 11th Anniversary Blogs 

Special Discount

To get the 11% Anniversary Discount, mention #PMInc 11th Anniversary, for the entire month on everything and anything, including renewals.

Valid Only Until August 31st

https://personalizedmarketing.info/contact-us/pminc-11th-special/

#Marketing #Websites #OrganicGrowth

 

 

 


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#PMInc 11 Years Anniversary!

Category:#PMInc 11th Anniversary,Dee Carver,Guest Author,Guest Blogger,Personalized Marketing Inc,PM Inc Tags : 

 

As you may have noticed our blog is a couple of days early… that’s because tomorrow is August 1st and we are turning 11 years! Wow can you believe it has already been 11 years since Personalized Marketing Inc opened it’s doors? I know I can’t! It has been a wild and amazing journey and one that I am very blessed to be a part of.

It seems like not long ago that my friend Raven suggested offering what I was doing for friends as paid services. In the beginning we were known as Personalized Marketing & Promotions, (kind of redundant, I know). Then later after a bit more SEO and little less wordiness, promotions was dropped, Excerpts & Promotions Facebook Page was created and the company became Personalized Marketing Inc.

 

 

Exciting New Changes

This year has marked a few different changes for our Anniversary/Birthday Event …We have also opened our blog this year to guest authors. We have invited a few of our friends to come in and share their thoughts on Taking Care Of You, which as you know has been a topic of ours a lot as of late. So, make sure to check both our main site and blogger for these extraordinary guests.

A new blog will be posted Wednesday and Friday of each week during the month of August.
#PMInc's 11th Anniversary Blogs

We also have a new domain name coming https://pminc.tech (We love it! Don’t you!). The decision came about to match the company’s hashtag #PMInc, which if you Google it, you can find pretty much everywhere. Good job on branding the hashtag but the abbreviation required a domain name to match. We are super excited to start sharing it everywhere, stay tuned for the exciting announcement.

We love our clients and would not be here without them, as a thank you we offer a 10% client referral bonus. This year’s 11% discount is good for new items but also renewals as well. You can either email us with the Coupon Code (#PMInc 11th Anniversary) or use the form with the code conveniently added for you.

 

Special Discount

To get the 11% Anniversary Discount, mention #PMInc 11th Anniversary, for the entire month on everything and anything, including renewals.

Valid Only Until August 31st

https://personalizedmarketing.info/contact-us/pminc-11th-special/

#Marketing #Websites #OrganicGrowth

 

 

 


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Gardening? Yes, Please! #MFRWauthor

Category:Articles By Dee Carver,Dee Carver,Real Marketing for Organic Growth Tags : 

Hi Everyone! I am new to the writing prompts but have been avidly writing on marketing advice on this blog for a few years now. Recently La Roe’s my first novel was re-released, and we are currently working on the second book Fay’s Wish. As someone who works in marketing, I love the term organic growth, as a new homeowner and the granddaughter of a farmer, I love gardening, this year I get to do both!

This season we started our first garden in my new home and though tilling the soil was hard work, the rewards are so worth it. The vegetables have been planted and yesterday we picked our first two tomatoes. We also seem to have some sort of berry bush in the yard as well. Not sure yet what it is, reminds me of maybe a blackberry or raspberry gone wild so will just have to wait and see.

 

While waiting for time to plant, we went out and found the seeds we wanted, mapped out the area, and then talked about how fun it was going to be. We also found a couple of rose bushes already on the property, so began trimming on them some, and just basically got ready for the upcoming season. Now that the season is on us, each day my granddaughters and I go out with our little buckets and water the garden. They love being helpful, plus it gives them a lifelong memory and skill that they can one day pass along to their grandchildren. We of course also planted a flower bed for them as well, which all three granddaughters were there to help plant their own seeds, should turn into a lovely colorful spot.

 

Being a geek, I spend a lot of time on the computer and all through the winter and early spring months I waited anxiously to start working on the garden. The idea of going out, getting dirt under my nails, disconnecting from everything, just sounded like heaven to me and it has been. I love doing what I do. I love helping others with their websites, building organic growth, reaching new levels, but I also am a tomboy at heart too. So, throwing on a pair of old sneakers, blue jeans (because well mowing grass and getting on your knees at my age can be tricky) and just soaking up some sun, is some of the most therapeutic moments to my day. I am sleeping better at night, I am getting a chance to unwind and yes taking care of a garden, even one small as mine, can be considered work but it is enjoyable work and one that I am cherishing every moment of. 

#DeeCarver #PMInc #Gardening #OrganicGrowth #Marketing #MFRWauthor


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Expectations and You

Category:Articles By Dee Carver,Cindy W,Consultants,Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

Today Is The Final Day To Enter The
#PMInc #CoverHunt Contest!

Don’t miss your chance to enter the Personalized Marketing Inc Cover Hunt Easter Event. We have some great authors participating in the event. We also have a nice Grand Prize gift and a Digital Download Gift.

Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

#PMInc #CoverHunt #Easter

Onto Today’s Topic

Your Expectations & The Importance of Taking You Time

 

As Cindy Personalized Marketing Inc’s business manager says, “It’s the end of the 1st Quarter, where are you at, where did you expect to be, and what do you have to change?” If you are like many of us, the first quarter stats are where we will find these answers. Marketing, just like life requires change, so we must be open to it and look for the opportunities. One great place to determine where these opportunities might be found, is your social network feeds and see what the top stories are for the day.

Another area to look for potential change is where you sell your products. Does your product image stand out? Is the description both accurate and SEO rich? What about how it looks on mobile devices? Websites aren’t the only place that you need to be checking if you are responsive. One example would be authors, there are hundreds of thousands of books out there for readers. Then you have e-readers such as Kindle or Nook, both of which have a different layout than the computer browser version. You also must consider the mobile device they are reading on, is it a tablet or cellphone? Did you know that the amount of description being displayed is different for each of the platforms? Thankfully there are tools out there that help us see the different layouts.

Give yourself a couple of days and just spend it looking at the different products you offer and how they are being displayed to the world.

The Importance of Taking You Time 

 

As the weather continues to get warmer, the need to go outside increases. We want to bask in the sunlight, draw in it’s warmth and feel the warmer breeze on our faces. As you may have noticed in our last blog, I am suffering from Spring Fever. I cannot wait to go outside, unplug from everything, dig in the dirt and work in my garden. Earlier this week we mowed our lawn for the first time this year and it was a great feeling. I didn’t have to think about what I was doing, just got out there and did it.

Here in lies a problem … I am not the only one out there excited about being outdoors, so are a lot of other people, and that could also include your focus groups. So, what do we do about this growing change in the habits of those we market too? We schedule posts around when their online. Stop, take in your surroundings, take time to smell the flowers, fire up the grill and share it with our followers. Being on social networks is all about being social. Putting up pictures of bunnies, flowers and sun kissed lakes are things that creates a sigh of peace and probably the people that are following you as well.

 

So go take some you time, use it to see what’s going on in the world around you, find some new inspiration and give yourself a chance to meander down the isle or through the park. Have a Happy & Blessed Easter! 

#PMInc #CoverHunt #Marketing #Easter #You


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About Personalized Marketing Inc

Category:Cindy W,Dee Carver,Personalized Marketing Inc Tags : 

A Brief History Of Personalized Marketing Inc

In 2005, Dee had written and published her first book. A friend asked her about reviews, at which point she replied with “what reviews?”. It was at that moment that Dee learned she had a lot more to discover when it comes to writing and publishing a book. Once the reviews were being requested, the publishing company gave Dee a webpage, which sparked a new desire, “how did they build the page?” After seeing some other websites, she then wanted to know how to create them, in 2006 Dee launched her first website. While working on her own marketing items and helping her friends with theirs, a different friend Raven Starr stated, “you should offer this as a service”, in which Personalized Marketing and Promotions was born. 

Throughout the years our name has changed to suit the type of services we offer, and the variety is based on the different items asked by clients. We do our best to learn and work on any item our client needs. With growth, Dee was encouraged to return to school to gain further education and a degree to assist in her companies growing needs. Throughout the years we have offered Digital and Print Media services. 

Personalized Marketing Inc is now a full range organic marketing company which offers services to Individuals, Entrepreneurs, Small to Medium Businesses and Organizations. At Personalized Marketing Inc, we customize our services to match our costumers' needs, which gives us the ability to tailor our packages to not only meet these needs but to give our customers the best value. 

Our services include, but are never limited to, Full Promotional Management Services, SEO/SEM, Web, and Social Site Designing, Book Editing, as well as Book Formatting and Conversions. We strive to accommodate all marketing needs to our customers. 

With the growth of the company and a wide range of needs Dee, the owner and CEO, has acquired the assistance of Cindy as a Manager. Cindy brings a new process to the company in her management skills and better content through editing. Cindy’s own personality is perfect for the company since she values each of those we work with and embodies the company’s values, putting the client first while providing quality and honest services. 

We look forward to working with our current and new clients while expanding what we offer to accommodate the ever-changing aspect of being online. Feel free to check out some of the great testimonials we have.


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