Category Archives: Dee Carver

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Spring Marketing #PMInc

Spring Marketing

Category:Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth,Website Design Tags : 

At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there.

Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically.
To understand better when they will be around to read those great posts you’ve been making you have to know your audience demographics and begin to calculate when to shift your posting times. Hopefully, you have been reading some of our articles about analytics and know where to view at the very least the basics. If not, now is the time!

#Spring #Marketing #PMInc #RealMarketing #OrganicGrowth

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Wow was that 2020?

Category:Articles By Dee Carver,Cindy W,Consultants,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

As we finish out the year, we can all agree that the way we shopped, communicated, spent time with family and friends has definitely changed. There are more people working from home now than ever before. There is also more online shopping than in previous years, Black Friday, Cyber Monday were both prime examples of this, with emails of sales starting even before Halloween.

 

Misconception

With this increased number of people being online more each day, the thought that online sales would skyrocket left some with a sour taste. Due to the changes in the economy and lack of funds, many businesses had to close their doors, and some will not be able to reopen. For those that are selling online, this is a big impact on your bottom line. The concept of missing work, smaller checks, being laid off has people budgeting even more than before. This misconception was that more people online meant more sales overall, which sadly was not the case.

 

Brighter 2021?

As we round the corner into the New Year, new search engine algorithms will be implemented, people will hope for a brighter 2021 and the belief that Covid will actually get under control. I do not know if Covid will be slowed down in 2021 or not; I do know that the way we did business before Covid has changed and I do not believe it will ever return.

 

Holding Your Breath or Surging Forward

As an online retailer, yes, this includes those that may only have a couple of items for sale on a social network, you can either ‘Hold your breath’ or Surge Forward. Personally, those we work with we are surging forward into 2021. We already have items in place, such as keyword preparations for the new algorithms, increased mobility on websites, different posting dates and times, and no longer comparing what happened before 2018 to what is taking place in 2021. For authors that means continuing to write and publish your books. For others that includes increasing your ads and planning them after the bills are paid but before the next round comes through.

Making your website and social networks user friendly is another way to surge forward. Personalized Marketing Inc has stressed many times that your website should be easy for the users to navigate, easy on the eyes and device friendly. Keeping your website coding up to date is a part of it. Making sure you are where your focus group is found and paying attention to what they care about. We could speculate on the other changes that may or may not be coming in 2021 or we can plan for what we can. One of my favorite sayings is the Serenity Prayer. “God, grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.” by Reinhold Niebuhr (n.d.)

I cannot change how we navigate online; I cannot change the economy, but I can change my approach to it and chose to keep surging forward.

Increase Your Exposure

One way that we are going to continue moving forward in 2021, is that #PMInc will be hosting guest seminars at Coffee Time Romance in February. We will be covering topics such as Marketing, Websites, Amazon, and many others. Another way that we are embracing the change from 2020 to 2021 is by several of our clients being a part of the Silver Dagger Book Tours.

 

We will also be launching our secondary site https://PMInc.Tech, which came about due to my own demise… lol… okay so its not that bad. As you may have noticed we have a branded hashtag, #PMInc which we have put out everywhere. Due to this process, #PMInc produces more results for us on Search Engines than Personalized Marketing Inc. It happens and either you learn from it and utilize it or you make the same mistakes again, I was not good at history as a teenager but now I get how important it is.

We look forward to working with you and helping your organic reach continue to grow in 2021.

Reference

Niebuhr, Reinhold (n.d.) Harvard Square Library. https://www.harvardsquarelibrary.org/poetry-prayers-visual-arts/reinhold-niebuhr-prayers/


Because 2020 has been hard on everyone, we are offering an end of 2020 10% off Discount. Just use our 2020-Discount contact form or email us with 2020-Discount in the subject line to get 10% off.

We have other discounts floating around out there as well, that are connected with our affiliates.

**Discount only applies to new services**


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End of the Year Discount!

Category:Consultants,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

Because 2020 has been hard on everyone, we are offering an end of 2020 10% off Discount. Just use our 2020-Discount contact form or email us with 2020-Discount in the subject line to get 10% off.

We have other discounts floating around out there as well, that are connected with our affiliates.

**Discount only applies to new services**


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Thank You Veterans

Category:Dee Carver,Guest Blogger Tags : 

Thank you to all those who served and their families!

Visit RLFblog.com to honor those members who are both authors and have graciously served our country!

Salute To Author Veterans #Author #Veterans #VeteransDay2020 #RLFblog


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Amazon and Rankings

Category:Articles By Dee Carver,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

As we all know Amazon, Barnes and Nobles, iTunes, and other online retailers are CMS (Content Management System) based sites. What some might not realize is that they are also similar to search engines, especially when it comes to their algorithms.

 

For example, when you go to Google and put in keywords or a question, the results will vary based on what you queried. If you took the same words and rearranged them, you would find that the search results have changed. The same thing goes with Amazon and other book retailers, the words you use make an impact on the results you get.

 

Why are some better?

Recently a conversation of why certain genres does better than others was asked. A lot does depend on the current market, but it also depends on the quantity of products offered. If you have a book in a genre that only has a 3rd of the same as a different genre, the results are going to be more refined and provide less competition.

 

Paid Advertising

There is also paid advertising that happens on Amazon as well. These paid advertisements will have specific focus groups that you might have found yourself in as well. Also, if you notice when you search something on Google such as a particular book or genre, similar results appear on Amazon and even social networks like Facebook. That is because of the cookies that are in your browser cache. These cookies provide websites information about what you are interested in, where you are located and even your buying habits.

 

Variables

So back to why you may have or may not have ranked higher on Amazon or another book retailer, as you can tell there are many reasons why this may happen. Some of them beyond your control and other areas where you need to take a closer look at what you are putting out on the web.

  • Marketing and SEO play a major role in what is generated when you visit online retailers. Of course, you also have the items that Amazon and other sites are pushing from the company itself.
  • To improve your listing, take a look at what you have on your Amazon book page, your website, and do a random search on Google. Look at the meta content and determine if you are still using the right ones and where improvements need to be made.
  • Knowing and understanding your target market will help you to determine what needs changed and how.

 

Do not rely on the various systems to take care of it, publishing a book whether traditional or self-published requires work beyond the last line of the book.



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Do Not Just Settle

Category:Consultants,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

It has been a while since my last post … but that is because I was finishing up my MBA. Now that college is over, I expect to get back to a regular schedule. Some of the future posts will be about what I learned in school, some about marketing, and other topics or thoughts that come across. You will also see blogs by Cindy, #PMInc’s manager, about her thoughts on various topics including those in business.

I had always heard the expression “Do what you know”, however, when I began Personalized Marketing Inc in 2008 there were many things that I did not know. My journey began as an author who had a dream about a dress. I could not draw the dress, so I decided to write about it. I had written poems and diaries in my youth so describing a dress in words seemed the right thing to do. Then the description changed, it went from talking about a dress, to describing the woman wearing it, the room around her, the emotions and why she was there. In the end, I ended up with a scene and did not know how I got there. I showed my neighbor and friend at the time what I had done, and she encouraged me to write the rest, to only stop when the description stopped. It was then that a man appeared next to the woman and their story began.

 

I had written a book, even ended up with a publisher, it was at that moment I learned about marketing, editing, and all the other various steps into putting a book out there. Thankfully, I had a wonderful friend who was already a published author helping me along the way. I had some bad experiences, especially being new I made quite a few. Everyone knows the next part… Then I was given a webpage and I found other author sites and wanted to know how they were made. I was hooked! I began devouring the different lines of code and seeing how the pieces connected together. At that moment I went from an author to beginning a web developer. While working on my own promotions, friends began to ask me to help them and one even suggested I could run a business doing this. Thus, in the summer of 2008 Personalized Marketing Inc was born.

 

I didn’t know everything when I started, learned some from friends, others by trial and error and eventually I ended up going to college. On my birthday in 2013, I found myself returning to school. Sure, I had contemplated right after getting my GED but I ended up not going then. Looking back, I thought it was the circumstances but today I realize it was because I had not found my calling yet. I cannot tell you what I would have went to school for back then, probably something practical, maybe even in auto. After starting my Associates program, I took an aptitude test to determine what career was best suited for me. I was very happy to see that I tested into the very career I already had; it was like a confirmation that I had done the right thing all those years ago.

When I began school, I had only planned on getting a Bachelor’s degree, thankfully my advisor suggested I break it down and get the Associates as well. You know a way of celebrating a milestone on my journey. I ended up going for a Bachelor of Science in Information Technology with an Advanced Software Development certificate. Four years later, mom was gone, and I was tired. I think that maybe at that moment my time in college was over. However, a year later, I found myself enrolling in the Master’s program. Life had returned and the path waiting for me opened up again. It is now 2020 and I have a Master of Business with a concentration in marketing. In the 7 years it took, I had eye surgery, a hysterectomy, some other challenges, the loss of my mom and the reminder that life does go on.

 

If I had stuck to the saying “Do what you know” then I would not have gotten to where I am today. If I had followed that saying, I would have probably been content in life but I do not think I would have been happy. I guess the focus behind this post is to not just settle for what you can do but find out what you can’t do but want to do and grab it.

Dee

MBA w / Concentration in Marketing Certificate

B.S.A.I.T. w/ Advanced Software Development Certificate


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Resolutions

Category:Articles By Dee Carver,Dee Carver,Personalized Marketing Inc,PM Inc Tags : 

Did you make a New Year’s resolution? I didn’t, however I did realize last night I only have 6 more months left before I have my Masters In Business with a Marketing Saturation. I was working with Cindy when I looked at my schedule and came to the realization I am almost finished. This morning grabbing a cup of coffee the conversation replayed in my head and I realized it was the prompt for today’s post.

What comes next?

Now that I am almost done, what’s next (hence the resolution), we are making some plans for the company and marketing changes for our clients. We are looking at new venues to promote their books, whether the post we are putting out insight a reaction and then action. We are also looking at the graphics going out and whether they carry a message of their own.

In my last blog I asked if your posts Cognitive, Affective, Or Conative? I also had to ask the same question for the posts we are putting out. The weekly book hooks get good responses, there are comments about having more questions and being curious, which are a good thing. However, does that translate into sales? For a book does the excerpt tease the readers enough to click and grab a copy or read more? Does the excerpt end with an action for the reader to want more? Excerpts are a beautiful thing and can provide the desire to want to know more but there remember do not give away the whole story.

Reasoning

Then I looked at my own books and came to a very real realization that I do not market them or the company no where near enough. Which prompted another change coming for 2020, spending time on the business and my books.

Resolution

So, how am I going to do right by our clients but also add in marketing for #PMInc and my books? Tools! Personalized Marketing Inc has been using Zoho Social for quite some time now. Many of our clients are also using it and it comes with a scheduling option. However, it also has other benefits such as optimal posting times, editing content for each of the networks, and the ability to monitor those networks. Then I can compare our company’s network growth based on what we posted a year ago, 6 months ago, or even last month to what we are currently putting out, inside the same platform.

Granted I will either be doing #PMInc marketing either early in the morning or at the end of the day, because our clients matter more. It is more important for us to share their material than it is to post our own. So this morning after sending out social media post for our clients, I then sat down to write the blog.

Putting our clients first is and always will be the Year Long resolution for Personalized Marketing Inc.

 


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Cognitive, Affective, or Conative? #PMInc

Category:Articles By Dee Carver,Consultants,Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Christmas has come and gone, well not completely. Tradition keeps our decorations up until the New Year. Speaking of tradition, normally this time of year we are posting for cold winter days and bitter nights, however, the weather in this part of the country is a bit on the mild side. We spent part of our Christmas outside and the children and grandchildren played out in the sunshine. We were not bundled up inside all day but were out enjoying the mild if seemingly off weather. So how does this interesting Winter weather impact your marketing?

Winter Marketing no matter the temperatures outside still are affected by many things, after Christmas sales, year-end clearances, and families spending time together. Also, if you are doing digital marketing, which I am assuming you are, then you have to take into account the weather across the world. So how does one plan on marketing for areas that are impacted by different weather, sales and time zones?  Analytics and scheduling, always!

Cognitive, Affective, Or Conative?

As you know I am in college and we are going over how commercials affect us, whether they are cognitive, affective, or conative? Saul McLeod (2018) wrote a great definition for these in his Attitudes and Behavior article for Simply Psychology.

  • Affective component: this involves a person’s feelings / emotions about the attitude object. For example: “I am scared of spiders”.
  • Behavioral (or conative) component: the way the attitude we have influences how we act or behave. For example: “I will avoid spiders and scream if I see one”.
  • Cognitive component: this involves a person’s belief / knowledge about an attitude object. For example: “I believe spiders are dangerous”.

Now bears the questions:

Are your posts are cognitive, affective, or conative? Or which do you want your posts to be? For authors are your books creating the same psychological effects.

One of the examples I used in school to determine cognitive, affective, or conative was a commercial called Super Bowl Puppy Love. You remember the one where the Anheuser Busch Clydesdales and the cute Labrador Puppy and the puppy gets lost. The commercial was rated a success because it evoked emotion, following and displayed the company branding. How did they prove that the commercial was a success? Analytics.

Using this commercial as an example, when you are crafting posts or videos to reach your target audience are you going after a response other than just making a sale? Are you attempting to convey a trigger in the viewer that creates a memory of you or your product using something other than just text?

Triggering a Response

Almost everyone that is making posts are expecting some form of reaction from their viewers, many are seeking a purchase or a commitment to signup for something. However, if you do not trigger an action and then provide the steps the posts is for nothing. Sorry if that sounds harsh but quantity will never beat quality when it comes to reaching your audience.

Think about the thought, emotion, or response (neuromarketing) you want your posts to convey and then craft them to create it. If it takes a series of posts or videos to convey the message then make sure each one adds to the one before it and leads into the next one. need help creating a Cognitive, Affective, or Conative posts, understanding analytics or refocusing your digital marketing? Contact #PMInc today.

#Marketing #Neuromarketing #DigitalMarketing #Analytics #Scheduling #Winter #PMInc

Saul McLeod (2018) Attitudes and Behavior. Retrieved from https://www.simplypsychology.org/attitudes.html

 

 


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Christmas Posting Is Here

Category:Consultants,Dee Carver,Personalized Marketing Inc,Real Marketing for Organic Growth,Website Design Tags : 

It’s that time of the year for last minute shopping, carolers caroling, the hustle and bustle and of course getting ready because Christmas is almost here. As I sit here and write this blog, I can hear Christmas music playing from my son’s room and it’s pretty cool. For my home, we are anticipating family coming, spending the holiday sharing. It also means planning on posting and knowing when to send them out. As with each season the time and days are shifting and will shift again after the New Year and when the seasons change. Understanding when to post is just as important, if not more than knowing what to post.

 

How do you know when to post?

 

Understanding your network and website traffic is the best way. Getting in the back-end and see what days people came or interacted with what you shared, comparing it to previous months and years. Looking at not just Google Analytics but all analytics wherever you can get them. Now, a lot of social platform tools have analytics included but it’s always best to go to the source. You will get better details and can refine the time that you want to look at.

 

What to post?

 

What to post is always a challenge, do you only post your business, products, services, or do you mix in a little personal or funny occasionally. Well that is going to depend on you and where you are sharing too. If it’s a business page, then you are going to do more focused posting. However, people want to know who they are buying from and if you are an author, what makes you tick. People love to share their thoughts and opinions, and if they love a product or hate it, you can be sure that they are telling people. So, to understand what to post about other than ‘work’, check out your group’s demographics. Are they into dogs, cats, science? Then plan on post that are about those topics.

 

Did you recently buy something new for your home and love it? Share it! Let people know what kind of person you are by the taste you have for your own home. (Speaking of which, I know two people who need to do that…) if you want to ultimately skip the ‘getting to know you’ part, then focus on their other topics. Ask them if they have tried something, encourage them to share to your profile/pages by sharing something they have put out. If you have a physical business, then share your gust posts, tag them and let them know that their thoughts mattered.

Need Help?

Today’s blog ended up being a little longer than expected but I guess that’s due to planning holiday posts for clients. If you find yourself in need of help planning those post, or wanting a fresh look for your website then please shoot us an email or give us a call. We would be happy to see how we can help you.

Sorry it’s been a couple of weeks since I posted, busy time of the year and nasty sick, could be to blame but ultimately, we’ve been spending our time on client items. Sorry we missed out on posting for CyberWeek, however, if you mention Cyber Week and Christmas when you contact us, then we will give you the 15% off discount until the end of the year.

 

#PMInc #Christmas #12DaysOfChristmas #CyberWeek #Holiday #Marketing

 


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Real Marketing for Organic Growth: Seasonal Marketing

Category:Consultants,Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Hello everyone!

 

I had originally planned on a post about email platforms and the unknown pitfalls. Which I had planned on posting a couple of times… However, it appears that the blog is MIA, so I can take the hint… No grumbling over missing emails and the server issues that may be hidden in your storage usage. If you have recently emailed us and not gotten a reply it’s very likely it is out taking a tour in cyberspace, so please do email us again. (Server platform has been changed!)

 

So, what are we going to chat about today?
Yup you guessed it Seasonal Marketing.

 

October is here, fall has come at last and if you are not already planning your November and December posts it’s time. There are a lot of events going on over the next 3 months and you should be checking into them, monitoring what pertains to you and how your post over the next 10 weeks are going to line out. Why 10 weeks? Well that’s how many are left before Christmas and it is bound to be another busy season. We have discussed planning your holiday marketing in the past, so for this week’s blog I am going to recap a few of those, found a few more than I realized so here are some highlights.

 

Real Marketing for Organic Growth: Life Happens

https://personalizedmarketing.info/real-marketing-organic-growth-pt-7/

During our “Real Marketing For Organic Growth” blog series, we have discussed different topics from hashtags to being on different platforms. However, for all of our good intentions, for all of our planning and preparing, Life Happens. Some of life’s changes can be for the better, some though are hard and the world as you know it has changed. Working through this phase in life can prove to be a bigger challenge than what you expected and you find yourself falling short. When this happens, you can either let it beat you down or get back up and try again.

 

 

Real Marketing for Organic Growth: Diversify

The very definition of Diversify – “make or become more diverse or varied.” Is a clear indication of not only how we should be as a people but also how we should be in our marketing. As I’m sure many of you have seen the changes to Twitter’s Character count and probably heard about the Business Feed testing Facebook is doing, you may be wondering how it affects you.

If you are selling, promoting, working online, and use social media then you are affected by these changes.

 

Real Marketing for Organic Growth: Thanksgiving – To Advertise or Not

So, how do you deal with all the advertisements and still entice others to pay attention to yours?

Well you could jump on the band wagon and do your own Thanksgiving Day, Black Friday or Cyber Monday event. You could then piggyback of sorts off all the others that are doing it. You could go a little more traditional and just wish everyone a Happy Holiday Weekend remembering that it is a season of giving and not necessarily receiving. You could also chose to not do anything special at all.

Automation is the key to family time, so find a program and schedule those holiday post now!

 

Why Social Site Marketing Alone Is NOT Enough

I bet many readers looking at that title went ‘huh?’, I know, because I would have had the same reaction at one point in time. I would have said but social site marketing is a key component to marketing and I would have been sadly mistaken. Marketing alone is just not enough.

Why Social Site Marketing Is NOT Enough - Personalized Marketing Inc

 

 

It’s That Time … Holiday Marketing

https://personalizedmarketing.info/its-that-time-holiday-marketing/

Each year we realize once again that the holidays have snuck up on us. That the time we once thought we had for extra things like ‘marketing’ is suddenly gone. We look at the calendar and only then do we realize that next week only has a couple of days we can focus on work. The rest of our time will be bouncing between home, family, preparations, and all the other obligations that come with this time of year.

 

Those are just a few of the blogs we have discussed on Holiday Marketing over the past 3 years. As you plan for Halloween (only 20 days away) think about your #October #Diversity message. Support your local #BreastCancerAwareness organization, taking time to enjoy the falling leaves, they won't last long. Most of all give yourself the time you need to not just work on your marketing plans but also life.

 

Have a great weekend!

 

#RealMarketing #OrganicGrowth #Life #PMInc


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