Author Archives: PM Inc

  • 20
    Apr 18
  • -

Real Marketing For Organic Growth PT 21 – Web Presence 1

Category:PM Inc,Real Marketing for Organic Growth,Web Presence Series Tags : 

 

Time To Discuss Your Web Presence Series 1 

We have created a special four part series of blogs to help give you some basics for your website and to ensure your web presence is what you wanted

These blogs will be posted weekly instead of bi-weekly.

 

So you have done the hard work. You have started planning, preparing, and scheduling your marketing post, have you stopped to take a look at where you are sending your followers. Are you sending them to your personal website? Maybe your social networks sites, such as Facebook or Twitter? When they get there what do they see? Are they finding a beautiful page about you and your product or are they getting an insecure error, scripts of coding displaying, blurry media files or not able to even access your site? Perhaps they are even looking at your site on a mobile device and it does not look like you expected?

It’s time to evaluate, probably update and ensure that your web presence is the way it should be.

 website security, Personalized Marketing Inc

SSL Certificates

Now this may seem like we are putting the cart before the horse; however, due to changes in popular browsers, SSL certificates are something no website can go without. So instead of starting with hosting or web design we are starting with security first.

I recently had a client call me concerned because she got a call about renewing her SSL certificates and the cost quoted was not cheap by any means. We do provide hosting services for this particular client so I went in to her account and checked; yes she was due to renew. However, she had more options than the person on the phone was giving her. We value being transparent for those we work with, so I gave her price quotes of not just what we could offer but others as well. I also offered installation of the SSL certificates no matter where she purchased them from. Why? Because that is the type of company we are. We look out for our clients even the ones we do not directly deal with on a daily basis.

Why do we even offer to install SSL certificates? Well for a couple reasons really. First reason is, we have the knowhow and yet again we are a transparent company. This means we try to do our very best for our clients. Second reason is because we know that your time is valuable. Not everyone wants to deal with CSRs, Validation Steps, checking links and ultimately we are asked to do it. We do charge for the installation process but we offer it at a reasonable rate and generally can have it completed within a couple hours. Our SSL certificates and any other 3rd party sellers do require a couple things, cPanel access and ability to install. Before purchasing any SSL certificate you need to ensure that both of these things are available.

 

Firewalls and CDN

Another topic that has come up a lot recently are Firewalls (DDoS) and CDN. Firewalls are the protection used to help stop attackers from accessing your site by ‘bouncing’ them off either your hosting account or your domain name site, depending on which type you have. Firewalls can be purchased through either the hosting account or a 3rd party location, such as Securi.

CDN or Content Delivery Network is a backup of your website on several different servers that helps to prevent loss of downtime and while increasing site speed. Essentially, the CDN places a copy of your website on different servers around the globe and when a visitor comes to your site, they are displayed a cache of the site from a server located near them. This helps to speed up your sites time by two methods; first by using cache versions of the site. Secondly, by visitors accessing your site from a server located near them (less distance for the network handshaking to travel).

Being secure is not only beneficial to you but also to your visitors. Ensuring that their information and devices are being protected helps to build a trust between you and them.

Next week we will go over hosting options. I know we have given you quite a lot of content to read and several things to consider. We are here to help; we have several service packages that are tailored to what YOU the client needs based on YOU alone.

If you have a suggestion for a topic then please send us an email, we may chose to do a series about it. 

We are including a 10% discount for any item offered on the Personalized Marketing Inc Hosting site and main site, good through June 1st 2018.
Just as a way of saying thank you for reading the blog post.

PM Inc Main Site (including PM Inc SSL and Installation Service): Just email us and mention “Real Marketing For Organic Growth PT 21 Blog Post Promo: RMOGpt21” or fill out the form and the discount will be added. 

PM Inc Hosting Code: ( RMOGpt21 ) Must either click the link or paste the code in the shopping cart to get the discount. 

 

#PMInc #Hosting #Security #WebPresence #Marketing #WordPress 

  • 13
    Apr 18
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Real Marketing For Organic Growth PT 20

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Taking Time For “Me”

Personalized Marketing Inc , me time, #PMInc

 

This might sound like an easy one but let’s be honest with ourselves, how often do we really take time for “me”? At the New Year we discussed making resolutions, realistic goals for making changes to our marketing endeavors. The blog series has had several tips on how to accomplish marketing using real steps that are focused on you. We even have a calendar for accomplishing the different task (to-do’s) you are responsible for each day. Yet, do we make time for “me”?

If you notice I am not using the terms ‘you or I or even us’ I am using “me”, because I want you to identify with yourself on this one as I am myself or me. So the goal we have for the next week is to find some “me” time. Trust me, I know how difficult this can sound and even be. If you are like me, then you have not just a job but a home life that consist of children, grandchildren, family, friends, community obligations and even church. During a singular day, I can find my schedule full from the time I awake until I go to bed and often the “me” time is found in bits and pieces or during small breaks.

Where Did “Me” Go?

 

I realized that my “me” time had disappeared over time and even though I had made a promise to spend some quality time with myself it hadn’t really happened. I have my morning coffee while going through the motions of starting the day. I read emails while sipping that coffee. I say bye to my girls while booting my computer or it’s already started while waiting on them. Then the moment they are out the door if not before, I have already began my day. Often times I take my lunch while working and get my exercise walking during meetings. Of course when the day is done, then I spend the evening doing ‘Mom’ things. Sounds familiar huh? I do not begrudge any of this and often enjoy it. However, after a recent conversation with a client of mine, I realized I gave up my quiet “me” time.

Why Is “Me” Time Important?

 

This sounds like a simple enough question and the answer really is … You have to have “me” time to recharge. You need “me” time to focus. We need “me” time to think about what the day has in store for us and how we want to accomplish it but we need to clear our heads first. Think about when you are starting a new project, you take time to consider all the options and plan out the steps? Well during that process you also take time to stop and think, the proverbial “me” time.

The Challenge

 

This step is the most simple and difficult part of all. We are now challenged with the task of taking a few minutes out each day for “me”. We can take the time, either in the morning before we begin the day; maybe before we wake our families or even after we get them up. During the middle of the day, when we need a recharge or even during the evening before we go to bed and try to rest while processing the day’s events. Any of these times seem like sound advice to me and depending on the day I may need to change things around. Which if we are trying to make a personal change, then the first step is finding out where that change is best suited to ‘us’. 

 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content

  • 29
    Mar 18
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Real Marketing For Organic Growth PT 19

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

In observance of Good Friday, we are posting our article on Thursday this week. 

Crossing The Digital Hashtag Divide

This past weekend was interesting and brought a smile to my face. I got to hear one of my favorite Christian singers, singing a couple songs with him (albeit from the pew) and saw marketing in action. Sure we see marketing efforts every day but it is not often that I see it in this manner. Sitting there in a church, I heard terms like Twitter posting and branded Hashtags. Sure, the singer was promoting their tour and a new record, however, what I saw was a mix of ages understanding these terms.

Only a couple of years ago I can remember discussing how important hashtags were even those that do not get ‘millions of views per hour’. I remember discussing how important it was to brand your own hashtags and though many people understand the need for them not everyone was on board. Yet last weekend, I got to see what I do every day in a tiny church, with a mixed group of people, hearing a newly branded hashtag. For me this was a wow moment, “I do that”, “That’s what my job is”, and of course the “Wow look at digital marketing crossing the divide”. When we think of digital marketing, we think of being online, using our devices and ultimately in a digital format. Times, however, are changing. We see hashtags being used on items all the time. T-Shirts, wristbands, papers, pens, billboards, movie screens all make use of them.

Hashtag Branding

Hashtag branding is much like other aspects of branding, to build a logo, name, word, to the point that even if people see a picture of it they know what it is. Now, thanks to the combination of the digital and traditional media we see those same online methods being put in place in a variety of areas. Hashtags that get millions of views per hour, such as #love or #life, began as someone’s idea to market them. Someone decided that they wanted to take a simple word and expand on it, share it, encourage others to use it. Those same words now have a massive reach through images, videos, text and links.

However, crossing the digital divide is not as easy as putting the new hashtag out there. You have to not only work on its online reach but also traditional (offline) reach as well. You have to use the hashtag in ways that make both human and computer sense. You have to place them accordingly and they have to be relevant to what you are talking about. Also, you have to use the right combination of hashtags without overusing them, very much like keywords. I have seen some post where every single word was a hashtag and others were they used only 2 or 3 of them.

So, how many hashtags do you use? Why?

The answer is not cut and dry, it actually depends on you, your post and your message. If you have a branded hashtag that has a large organic reach then maybe you only want one or two more. However, if you have a small hashtag you are wanting to brand, maybe you decide to use five more. Also, the social network you are going to use the hashtags on also makes a difference in how many you can use. The best way to determine the right amount of hashtags is how readable is your content, the reach you are going after and why you want to use those particular ones.  

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content

  • 16
    Mar 18
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Real Marketing For Organic Growth PT 18

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

1st Quarter Already?

 

As we are finishing the first quarter of the year, if you have not been monitoring your networks, now is the time to look back on what you have done so far. Have you been maintaining your social connections? Are you taking time to say hello and thank you to those that re-share your post? Have you stopped and shared others postings? And are you ready for the changes coming in April?

Today’s blog is going to be a bit of a mix… 

Give and Receive

When you share something and others take the time to re-share your post, it is only polite to stop and thank them. Have you seen the social tool called Commun.it? This particular platform reminds you to say thank you to those that Re-Tweeted your post. It also has you to say thank you to your contributors and makes note of recent followers. Why? Because these are essential parts of the give and take process required to be “social” on your social networks. Also, as you may have noticed when you say thank you to specific people they tend to like or say something in return. When you share their post, they tend to thank you for it and you then become one of their influencers.

Monitor and Adjust

As you go over what you have posted these past few months, look at what really stood out on your networks. Did it have a good reach or a great one? Did that fabulous post inspire people to click on it or just scroll over it? Impressions are required, interactions are needed and follow through is important. Make sure that where ever you are sending people with your post that they are going to be welcomed with an engaging site. Something that not just gets them there but also keeps them there. Ultimately make sure that the posts are relevant to material of the landing.

Remember that Spring is right around the corner so think about what you enjoy doing this time of year. Think about events taking place during this time and encourage interactions with your fans by sharing in their favorite past times as well. As the year progresses peak times, days and topics are going to as well, so keep on time with what you are putting out there.

Planning and Preparation For April – The Tech Side

April 2018 is going to mark some big changes for several different areas when it comes to being online and sharing your news. Google has announced “Starting with Chrome 66, Chrome will remove trust in Symantec-issued certificates issued prior to June 1, 2016. Chrome 66 is currently scheduled to be released to Chrome Beta users on March 15, 2018 and to Chrome Stable users around April 17, 2018.” (Google Blog) Also, as I am sure you have heard, this is the year that Google is pushing the SSL Certificate Requirement on all websites. (Computerworld)For those with newsletters and readers in the UK you are going to have to follow the new guidelines put into place. The European General Data Protection Regulation (GDPR) which takes place in May will change how data, particularly email subscriber information is handled. You can read more about it at MailerLite.

How Does This Affect You?

You have a website, you probably have a newsletter, you reach more than the people in your town and you need to know. Taking time now to plan, prepare and perform the required steps to be ready will help you handle the changes, rather than waiting until the day it happens. Just as with marketing, writing, cooking, or any other activity if you plan in advance and make smaller changes along the way instead of all the changes at once, you are more likely to succeed. One thing that Real Marketing For Organic Growth discusses is planning to succeed. You have to set goals within a reasonable time frame and you cannot let yourself get overwhelmed. The best way to accomplish this is to NOT procrastinate but to start now. You may not be affected by the Symantec-issued certificates or GDPR but it’s better to know now and not find out later.Resources

 

  • Google Online Security Blog:Chrome’s Plan to Distrust Symantec Certificates https://security.googleblog.com/2017/09/chromes-plan-to-distrust-symantec.html via @google
  • Whats in the latest Chrome update? https://www.computerworld.com/article/3211427/web-browsers/whats-in-the-latest-chrome-update.html via @computerworld
  • GDPR and How Compliance Can Improve Your Email Marketing https://blog.mailerlite.com/gdpr-and-how-compliance-can-improve-your-email-marketing/ via @mailerlite

 

 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content

 

  • 02
    Mar 18
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Real Marketing For Organic Growth PT 17

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

It’s been an interesting week around here, my youngest son turned 21, my middle daughter bought her last prom dress, while my youngest bought her first. My oldest daughter got good news and I got to have all my children together for not just 1 day but 2. Sorry that the post is a few hours behind schedule but life and the topic today seemed to set it at this time.

Knowing When…

As we have seen on the news and social media there have been terrible events taking place all around us. News like this is always shocking and in many it causes an urge for some form of action. Personally, I see it and it makes my heart ache. I hear the news and wish there were more feel good stories than bad ones. I then wonder what I can do about the situation. Today’s post is “Knowing When…” it is appropriate to post, where and what to say. To know what to post, first you have to know what is going on around you and your networks.

What is your network talking about? Do you see a lot of negativity? Do you wish you could say something but unsure what?

Perhaps go the different route?

Instead of posting something else that’s negative, try posting something that’s positive. Each day of the week has its own set of hashtags. These hashtags are the topics trending for that particular day. As you consider some positive or motivational post think about adding some of the trending hashtags.  Your positive or motivational posts do not have to be something you’ve written it can be a famous quote, a cute video or song that you feel fits the day.

Cause and Effect

Now that you have shared that positive or motivational post, you have done a couple different things. One, you have given the people in your social network something that invokes a positive moment that may just help lift someone’s day. Two, you have shared something personal about yourself, even if it’s not your “quote” it spoke to you. I read a post, Nurture Your Best Clients, just today where the author talked about how we had to interact and get to know one another before social media and mobile devices. How many of us remember how to really interact with each other in a positive manner?

Now is the time

We should share important news. Yes, we should try and help others. We should be aware of what is going on around us and take heart towards our fellow man. We should also consider what we share online. Just as with recycling we can choose to either clutter our timelines or we can choose to inspire them.

Nurture Your Best Clients Post Link: https://www.heggengroup.com/nurture-clients/ 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content

  • 16
    Feb 18
  • -

REAL MARKETING FOR ORGANIC GROWTH PT 16

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

This Platform Or That One?

Choosing the right platforms for your company and products can come across in two ways. One, you find it a fairly simple concept and just start signing up for everything you see others using or what suggestions are made by search engines. Two, you begin to feel overwhelmed by the concept and wonder which networks are better for you and all you have to do to set the network up.

We have had an account on Instagram for quite a while but it was not until recently that we have been using it. Why? Because until recently there were no options for us to post for our clients on it, since we were not there for them, we were not there for PM Inc. As you may have realized Personalized Marketing Inc is very much a Client Driven company. We should post more often, we should be more active on our networks, and we should get out and socialize more. However, most of the time you find us working on projects for our clients, doing things to enhance their services, even items that we may not have noticed in our original assessment.

Assessments Matter

Just as with choosing the right social platforms you have to assess whether they benefit you and your products at that time. Our general rule of thumb is if you are never going to use it do not sign up for it. However, if you might one day use it then sign up, get the username you want and then periodically check in on it. Even if it happens to be 10 years later, as in our case, you have the username you wanted. The network is ready and hopefully, you set up a password reminder that is easy for you to use.

As Personalized Marketing Inc expands its own social media presence we may very well find ourselves on networks that we had not considered before. But most likely it will be because we have a client that is there and we want to ensure we have a full understanding of the network without affecting their public profiles.

Our Growth

In the coming weeks, you are going to see some of these changes taking place on the company website. We have a new theme being developed by myself (Dee) and our manager, Cindy. It has taken us a bit longer to get the theme completed than we anticipated but that is because not only does it need to be right but primarily because Personalized Marketing Inc is always focused on the clients first.

 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Social Pilot http://www.socialpilot.co?refer=KFTFLIPA
Constant Contact https://bpconsole.constantcontact.com/logonSAML.do
Canva https://www.canva.com/personalizedmarketinginc
Siteground https://www.siteground.com/recommended?referrer_id=7588908
RiteTag https://ritetag.com/hashtag-search 
PostCron https://goo.gl/msz3Lc

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content

  • 02
    Feb 18
  • -

REAL MARKETING FOR ORGANIC GROWTH PT 15

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

New Insights Mean Better List

Personalized Marketing Inc, REAL MARKETING FOR ORGANIC GROWTH PT 15, New Insights Mean Better List 

We are into the second month of 2018, how are you doing on setting up and following through on your marketing schedule? Have you made your list?  (Things you have to do? Things you want to do? Things you will do? ) Are you following through with your short-term task to reach your long-term goals? Do you plan out what your next steps are or are you winging it?

List, plans and yes even spreadsheets can help you stay on track with your goals. They can keep you focused on what you need to do and what order it needs to be completed. You can often overwhelm yourself if you try and do too many things at once, list help, especially those that continually evolve.

 

Personalized Marketing Inc is making such a list for not just our clients but also for the company. We are proud to say that we put the clients first but that can often mean that we do not always work on our own marketing efforts. That is changing; this blog series and other postings are a part of that. Another mark in this change is our new Manager, Cindy. Just as we tell our clients if you need help ask for it, Cindy is the missing element Personalized Marketing Inc needed to move forward in 2018. She brings with her not just an understanding of relationships between businesses and clients but also planning, preparation and has a skill set that compliments those individuals around her. She gives a new insight into not just Personalized Marketing Inc but that of our clients as well.

To continually move forward, you have to have new insight when you look at your current and future goals. You should get your marketing plan, website, social networks analyzed and see where there is potential growth or changes needing to be made. As with any project you need to have an extra set of eyes to step in and evaluate what you have done so far.  If you are like some, including PM Inc, you may have goals that are outdated and should be changed. One example of a place that change should take place is your ‘About section’ on your website and social networks. Does what you have written there still ring true?  Is your header current or outdated? Do you have your most recent products or skills listed?

Marketing is more than just putting content out on social networks. It is also the content on those networks, it is the content people can find about you, wherever they find it. Marketing is a combined effort pulling in Search Engine Optimization, Search Engine Marketing, and Social Site Marketing while analyzing your demographics and really understanding who your people are. It’s not too late to improve your marketing efforts or get your list written out.

 

Cindy has been with us for a few months now, however, we want to give her special acknowledgement in this particular post.
Learn more about Cindy

 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Social Pilot http://www.socialpilot.co?refer=KFTFLIPA
Constant Contact https://bpconsole.constantcontact.com/logonSAML.do
Canva https://www.canva.com/personalizedmarketinginc
Siteground https://www.siteground.com/recommended?referrer_id=7588908
RiteTag https://ritetag.com/hashtag-search 
PostCron https://goo.gl/msz3Lc

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content

 

  • 15
    Jan 18
  • -

Real Marketing For Organic Growth PT 14

Category:Articles By Dee Owens,Personalized Marketing,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

A Few Days Early, But On Time

Today’s post is a few days early but the content is right on schedule with the topics …  

Good morning, as I sit here writing today’s post, I look outside and see the snow falling which brings a slight smile to my face. Growing up I can remember being excited about snow days, then as I became an adult and had to go to work, not so much. Then later with my children, I enjoyed it once again and as they grew up the enjoyment waned until my grandchildren. I like many others only wanted snow on Christmas Morning and it could only cover the grass areas. Now though I am brought back to the joy of falling snow even on the city streets and my sidewalk. This might not sound like a marketing topic but it really is, there are a few keywords already listed, snow, children, grandchildren, enjoy life. Cycles happen, change takes place the same as it does with life.

The Cycle Of Marketing

Like you, I’ve heard about the new changes taking place on Facebook. I have heard about how it will redefine how businesses advertise on it. I like others in marketing know that cycles happen and it seems that Facebook is on a cycle back to its original concept, personal connections. Now, this does not mean that businesses cannot advertise on Facebook, it does not mean that authors or entrepreneurs have lost thousands of hours and suffered a financial setback. It just means that as Facebook changes back to its original concept, personal connections are a must. Which if you have been reading the blog series then you knew this already.

Social on Social Network  

We have had a couple discussions about being social on social media and this is no exception to the rule. When you put a post out it should be going to your personal profile and if not at least a reference to it. If you have a guest on a blog and you are posting it on Facebook, then tag the person, even if you aren’t friends. However, do make that “friend” connection especially to those that you want to continue to work with. But remember “Be Social on your Social Network”, if you have already begun to stop and like something for no other reason than to just be social, then now is definitely the time. Social Media Networks were originally designed to help users like you make a social connection online, granted while earning the company money.

It’s A Holiday Be Socially Thankful & Cycle

As you know today is Martin Luther King’s Birthday and the schools are out, several people are off work, and that strange weekday connection can happen. Stop for a moment, say thank you to those who are your friends or follow you. Look around you and enjoy the life you have. Be thankful for those brave individuals in our History who have paved and paid for us to be here today. Work if you have too but remember that today is more than however many books, pens, cups, shirts, subscriptions, movies or any other product, service or item you offer or sell; it’s also a chance to change your cycle and start something new.

 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use: 

Social Pilot http://www.socialpilot.co?refer=KFTFLIPA
Canva https://www.canva.com/personalizedmarketinginc
Siteground https://www.siteground.com/recommended?referrer_id=7588908
RiteTag https://ritetag.com/hashtag-search 
PostCron https://goo.gl/msz3Lc

Popular Hashtags on Marketing

#marketing #growthhacking #startup #success #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #socialmediamarketingtips #marketingagency #socialmarketing #growthhacking #startup #seo #tech #entrepreneur #socialmedia #business #twitter #instagram #work #startups #success #tips #smm #world #motivation #web #content

  • 05
    Jan 18
  • -

Real Marketing For Organic Growth PT 13

Category:PM Inc,Real Marketing for Organic Growth Tags : 

Resolutions and Realistic Goals

 

It’s official, 2018 is here and if you are like us, you have been gearing up and getting ready for the New Year for a while now. However, if you are also like us then you have been waiting on some of those final changes to make sure they are still valid and feeling like you need a roadmap. The New Year often brings thoughts of looking at your goals with a new focus, evaluating what marketing efforts you made in 2017 and what to continue and what to get rid of. You have also probably spent the entire week playing catch-up because you took New Year’s Eve Weekend off, well at least we at Personalized Marketing Inc did.

 

While on the phone with Cindy, our new Manager, I kept thinking “wow I sound scatterbrained” which in retrospect I did. I had a lot of thoughts going through my head, strategies for clients, updates for the website and what the goal is for the company this year. During this conversation, Cindy and I both agreed that we may have an end goal for 2018 but let’s be smart and plan out quarterly what we are going to do. So today’s topic is about setting realistic goals and making resolutions you can actually keep.

Goals and Resolutions - #PMInc, Personalized Marketing Inc Real Marketing For Organic Growth

Goals

Goal 1, Amazing Services

Continue to provide the best service possible for those that we are graced enough to get to work with. Easy goal right; not always. Sometimes you want to do too much at one time and you end up falling short in more ways than one. Remember that planning is key to remaining on track. Write/type/record what you need to accomplish each day and how it affects your end goals, such as richer organic marketing.

Goal 2, Target Market and Support

Know your markets and the people that support them. We often work with writers and knowing their market seems simple enough, anywhere they are sold or advertising on. Well that’s sort of correct. Markets are more than just a place to buy something; they are also where you go to make connections. The people that support them are more than just the consumers but also the owners of that ‘mom and pop store’, those who tell others about you and ultimately those that stand by your side even when the water is murky.

Goal 3, Evaluate and Realign Your Thinking

If your focus group is dwindling down, is not interested in buying what you are offering or seems easily distracted elsewhere, then it’s time to reevaluate who they are and how you are reaching them. Take a good look at your Analytics (yup I went there) and see who makes up the demographics of your fans or followers. Do you have several others in the same field as you offering the same thing as you? Cross promotions and being nice to the other guy is not wrong but it might explain why you do not seem to be reaching your target audience.

These may not seem like type of goals you were expecting. However, they do cause you to focus more on who you are trying to reach. Prioritize on how to get the attention of that oh so elusive audience; while at the same time keeping those already with you happy.

 

Resolutions

The Resolutions are based on who you are, what you represent and how you want others to feel about you at the end of the day.

  1. Take time to pay attention when someone makes a nice comment about you and thank them for it.
  2. Do not set unrealistic expectations and get mad when they do not happen.
  3. Remember that you would not be where you are today with those behind you, so say thank you.
  4. Be nicer than you were last year, many people, especially YOU; do not like crabby, cranky cashiers at the store. So it is safe to assume that your focus group does not either, remember even if it is a goodbye, say it with a smile.
  5. Make a commitment to setting task along the way to achieving your goals. Goals can be hard to do especially if you are limited on time or do not have any spare room for changes. So instead of worry about “Big Goals” use smaller task. I can assure you that putting a checkmark next to a ‘to-do’ item feels fabulous and keeps you motivated.

Ultimately life is what you make of it. If you are in a positive mood when you begin something, even when it becomes frustrating and trying you will still find joy in your work and are more likely to finish what you started on.

 

#PMInc #RealMarketing #OrganicGrowth

Tools We Use:

 

Social Pilot http://www.socialpilot.co?refer=KFTFLIPA
Canva https://www.canva.com/personalizedmarketinginc
Siteground https://www.siteground.com/recommended?referrer_id=7588908
RiteTag https://ritetag.com/hashtag-search 
PostCron https://goo.gl/msz3Lc

 

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