Author Archives: #PMInc

  • 0

Regression Analysis In Social Media Marketing

Category:Cindy W,Consultants,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth,Website Design Tags : 

 

Wow, it feels like forever since I wrote a blog post about marketing and this week’s blog is a little different than normal. I had previously written and saved a post about email platforms and their pitfalls, however that changed. Hang on tight, I’m having a ‘geek’ moment with this topic and yes, I had Cindy edit it since I get a little ‘uhm’ focused…

While doing some research in class, I came across a definition that resonated with me, that I immediately applied to Social Marketing: regression analysis in business. Personally, I found a simple definition that breaks it down and makes it easy to understand. According to Hunkar Ozyasar (2019) "Regression is a statistical tool used to understand and quantify the relation between two or more variables. Regressions range from simple models to highly complex equations. The two primary uses for regression in business are forecasting and optimization. In addition to helping managers predict such things as future demand for their products, regression analysis helps fine-tune manufacturing and delivery processes."

I am always trying to optimize the results that we provide for our clients, one example would be their social media marketing. Recently, the same shift that I have seen happen over the past 11 years is taking place, optimal posting time changes. By analyzing the data, I am better able to determine when the best time to post is, which puts the customers information about their products or services out at the peak times when their followers would see it, which impacts the delivery of network posting. This posting shift happens throughout the year and will shift again before 2019 is over.

At Personalized Marketing Inc, we do analytics on social networks that we monitor and then use that information to determine how well we are doing our jobs. The information is also used to base what days and times are best for posting. It can also provide useful information about network peak time shifts. Now those who live on their social channels probably won’t notice that there is a time the network is slower than others. They may also not notice that some days are more active than other days, but for those who are using social networks to reach current and future connections, they just might.

The time of year, the season, the holidays, current events and even weather can play a ‘huge’ roll in whether that awesome post you wrote gets seen. Just because it sits on your timeline or on your business page does not mean that it reached the target audience. So, let’s use Facebook after work… Just like your target audience you get a ton of notifications of things you have missed. Now you might click every single one and check them all out but while you are that notorious feed is still going strong. Or if you are on your phone, you click that notification, check it out, then bam you are scrolling through another page. What happened to all those other notifications, if you notice the number count is gone! They are still there but the reminder is missing until a new notification comes back. Sure, your phone might have told you that you had 25 notifications, but you went down the pathway towards somewhere else following just one. Guess what? So did your target audience. Paying attention to when, what channel, what content and how to reach your target audience is all hidden inside that important data. Knowing what’s trending now is important, knowing your networks history is just as important!

I hope you found the blog useful and for those other entrepreneurs check out Small Business at Chron, they have some great information.

Article Resource:

Ozyasar, Hunkar (2019) Application of Regression Analysis in Business. Retrieved from https://smallbusiness.chron.com/application-regression-analysis-business-77200.html 

 

#PMInc #SocialNetwork #SocialMediaMarketing #Analysis #OrganicGrowth

 



  • 0

Taking Care of You

Category:#PMInc 11th Anniversary,Articles By Dee Carver,Dee Carver,Events,Personalized Marketing Inc Tags : 

Welcome to the Personalized Marketing Inc 11 Year Anniversary Blog Event! This month the blogs are going to focus primarily on what we do to take care of ourselves or suggestions on how to take care of you. Personalized Marketing Inc is focused on providing services that are tailored to our clients needs and we also understand the struggles of trying to work, promote, market, manage emails and all the lovely things that go along with managing an online presence. So, it only seemed appropriate that the topic for the month was about ‘Taking Care of You’.

When it comes to taking care of me, I have found the best way is to disconnect is by going outside and working in my yard or garden. I do not have any electronic devices with me when I go out to work, just music in my ears when alone or my family with me. Digging in the dirt, pulling weeds, and taking care of the yard brings pride true and yes some definite aches but it also gives me exercise and tactile sensory memories. I often remember doing things as a child while working out there and I hope that when I get older and feel the dirt in my hands, I will remember this as well.

Another way I like to take care of me is by spending time with my family, taking walks, listening to music and working on my home. Oddly enough my method of disconnecting is by being physical and not having technical devices in my hands or in my pockets. It does literally mean disconnecting from work and school both. Doing something that gets the body moving and the heart pumping.

 

Taking care of you does not have to be something expensive or a vacation (which I love going and watching the water…) somewhere. It can be something simple and even free, like dirt. It is just a time for you to disconnect from work and spend time recharging your internal batteries.

New Blogs Each Week

A new blog will be posted Wednesday and Friday of each week during the month of August.
#PMInc's 11th Anniversary Blogs 

Special Discount

To get the 11% Anniversary Discount, mention #PMInc 11th Anniversary, for the entire month on everything and anything, including renewals.

Valid Only Until August 31st

https://personalizedmarketing.info/contact-us/pminc-11th-special/

#Marketing #Websites #OrganicGrowth

 

 

 


  • 1

#PMInc 11 Years Anniversary!

Category:#PMInc 11th Anniversary,Dee Carver,Guest Author,Guest Blogger,Personalized Marketing Inc,PM Inc Tags : 

 

As you may have noticed our blog is a couple of days early… that’s because tomorrow is August 1st and we are turning 11 years! Wow can you believe it has already been 11 years since Personalized Marketing Inc opened it’s doors? I know I can’t! It has been a wild and amazing journey and one that I am very blessed to be a part of.

It seems like not long ago that my friend Raven suggested offering what I was doing for friends as paid services. In the beginning we were known as Personalized Marketing & Promotions, (kind of redundant, I know). Then later after a bit more SEO and little less wordiness, promotions was dropped, Excerpts & Promotions Facebook Page was created and the company became Personalized Marketing Inc.

 

 

Exciting New Changes

This year has marked a few different changes for our Anniversary/Birthday Event …We have also opened our blog this year to guest authors. We have invited a few of our friends to come in and share their thoughts on Taking Care Of You, which as you know has been a topic of ours a lot as of late. So, make sure to check both our main site and blogger for these extraordinary guests.

A new blog will be posted Wednesday and Friday of each week during the month of August.
#PMInc's 11th Anniversary Blogs

We also have a new domain name coming https://pminc.tech (We love it! Don’t you!). The decision came about to match the company’s hashtag #PMInc, which if you Google it, you can find pretty much everywhere. Good job on branding the hashtag but the abbreviation required a domain name to match. We are super excited to start sharing it everywhere, stay tuned for the exciting announcement.

We love our clients and would not be here without them, as a thank you we offer a 10% client referral bonus. This year’s 11% discount is good for new items but also renewals as well. You can either email us with the Coupon Code (#PMInc 11th Anniversary) or use the form with the code conveniently added for you.

 

Special Discount

To get the 11% Anniversary Discount, mention #PMInc 11th Anniversary, for the entire month on everything and anything, including renewals.

Valid Only Until August 31st

https://personalizedmarketing.info/contact-us/pminc-11th-special/

#Marketing #Websites #OrganicGrowth

 

 

 


  • 5

Gardening? Yes, Please! #MFRWauthor

Category:Articles By Dee Carver,Dee Carver,Real Marketing for Organic Growth Tags : 

Hi Everyone! I am new to the writing prompts but have been avidly writing on marketing advice on this blog for a few years now. Recently La Roe’s my first novel was re-released, and we are currently working on the second book Fay’s Wish. As someone who works in marketing, I love the term organic growth, as a new homeowner and the granddaughter of a farmer, I love gardening, this year I get to do both!

This season we started our first garden in my new home and though tilling the soil was hard work, the rewards are so worth it. The vegetables have been planted and yesterday we picked our first two tomatoes. We also seem to have some sort of berry bush in the yard as well. Not sure yet what it is, reminds me of maybe a blackberry or raspberry gone wild so will just have to wait and see.

 

While waiting for time to plant, we went out and found the seeds we wanted, mapped out the area, and then talked about how fun it was going to be. We also found a couple of rose bushes already on the property, so began trimming on them some, and just basically got ready for the upcoming season. Now that the season is on us, each day my granddaughters and I go out with our little buckets and water the garden. They love being helpful, plus it gives them a lifelong memory and skill that they can one day pass along to their grandchildren. We of course also planted a flower bed for them as well, which all three granddaughters were there to help plant their own seeds, should turn into a lovely colorful spot.

 

Being a geek, I spend a lot of time on the computer and all through the winter and early spring months I waited anxiously to start working on the garden. The idea of going out, getting dirt under my nails, disconnecting from everything, just sounded like heaven to me and it has been. I love doing what I do. I love helping others with their websites, building organic growth, reaching new levels, but I also am a tomboy at heart too. So, throwing on a pair of old sneakers, blue jeans (because well mowing grass and getting on your knees at my age can be tricky) and just soaking up some sun, is some of the most therapeutic moments to my day. I am sleeping better at night, I am getting a chance to unwind and yes taking care of a garden, even one small as mine, can be considered work but it is enjoyable work and one that I am cherishing every moment of. 

#DeeCarver #PMInc #Gardening #OrganicGrowth #Marketing #MFRWauthor


  • 2

Marie Lavender – Writing in the Modern Age

Category:Events,Guest Blogger,Personalized Marketing Inc Tags : 

Have you ever wondered if authors are superstitious about reading other books while they work on their writing projects? More than fifty authors have weighed in on this question, among a few other inquiries we wondered about, such as...

Does writing energize or exhaust you?

How do you cure a case of writer’s block?

Do you want your book to stand on its own, or are you trying to build a body of work with connections between each book?

We've addressed these questions, and many more. It's always fascinating to get this kind of perspective from published writers! Please join us on June 14th on Writing in the Modern Age, as we celebrate our 500th Anniversary post. You'll get a true glimpse on how the creative process works!

Guest Blogger Bio

In 2013, Writing in the Modern Age was hatched from the idea that writers of all backgrounds and stages of their careers needed a safe haven of sorts, a place to come for advice and encouragement during their journeys. Now it has become so much more, embracing book lovers of any genre. Writing in the Modern Age is not only helpful for writers, but also readers who are searching for their favorite new author. Our interviews are ever popular, whether in the form of character perspectives, service interviews about a company that can help authors/readers, or through an author interview. Additionally, we offer guest articles on writing, editing, and publishing; new release, book, or blog tour features, as well as cover reveals; poetry spotlights; Author's Bookshelf Features (you get to see what authors read); and, of course, we host occasional massive book giveaways. On Writing in the Modern Age, we cover every book genre in the industry, so no writer or reader is left out.

Links:

Blog:  https://marielavender.blogspot.com/

Facebook:  https://www.facebook.com/WritingintheModernAge/

Blog Hashtag: #WritModAge


  • 0

Expectations and You

Category:Articles By Dee Carver,Cindy W,Consultants,Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

Today Is The Final Day To Enter The
#PMInc #CoverHunt Contest!

Don’t miss your chance to enter the Personalized Marketing Inc Cover Hunt Easter Event. We have some great authors participating in the event. We also have a nice Grand Prize gift and a Digital Download Gift.

Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

#PMInc #CoverHunt #Easter

Onto Today’s Topic

Your Expectations & The Importance of Taking You Time

 

As Cindy Personalized Marketing Inc’s business manager says, “It’s the end of the 1st Quarter, where are you at, where did you expect to be, and what do you have to change?” If you are like many of us, the first quarter stats are where we will find these answers. Marketing, just like life requires change, so we must be open to it and look for the opportunities. One great place to determine where these opportunities might be found, is your social network feeds and see what the top stories are for the day.

Another area to look for potential change is where you sell your products. Does your product image stand out? Is the description both accurate and SEO rich? What about how it looks on mobile devices? Websites aren’t the only place that you need to be checking if you are responsive. One example would be authors, there are hundreds of thousands of books out there for readers. Then you have e-readers such as Kindle or Nook, both of which have a different layout than the computer browser version. You also must consider the mobile device they are reading on, is it a tablet or cellphone? Did you know that the amount of description being displayed is different for each of the platforms? Thankfully there are tools out there that help us see the different layouts.

Give yourself a couple of days and just spend it looking at the different products you offer and how they are being displayed to the world.

The Importance of Taking You Time 

 

As the weather continues to get warmer, the need to go outside increases. We want to bask in the sunlight, draw in it’s warmth and feel the warmer breeze on our faces. As you may have noticed in our last blog, I am suffering from Spring Fever. I cannot wait to go outside, unplug from everything, dig in the dirt and work in my garden. Earlier this week we mowed our lawn for the first time this year and it was a great feeling. I didn’t have to think about what I was doing, just got out there and did it.

Here in lies a problem … I am not the only one out there excited about being outdoors, so are a lot of other people, and that could also include your focus groups. So, what do we do about this growing change in the habits of those we market too? We schedule posts around when their online. Stop, take in your surroundings, take time to smell the flowers, fire up the grill and share it with our followers. Being on social networks is all about being social. Putting up pictures of bunnies, flowers and sun kissed lakes are things that creates a sigh of peace and probably the people that are following you as well.

 

So go take some you time, use it to see what’s going on in the world around you, find some new inspiration and give yourself a chance to meander down the isle or through the park. Have a Happy & Blessed Easter! 

#PMInc #CoverHunt #Marketing #Easter #You


  • 0
Spring Marketing Flower - Personalized Marketing Inc

Spring Marketing

Category:Articles By Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

Yay! Spring Is Here!!!

We have a few things to celebrate, #PMInc’s #CoverHunt Contest is just around the corner… April 1st… and we have some great authors participating in the event. We also have a nice Grand Prize gift and some smaller gift baskets to offer. My first book, La Roe’s, is a part of the event and after a decade of waiting, it is finally being rewritten and will be available for Pre-Order. Business is going well, and our clients as always are fabulous! Click the banner below to join before signups close.  ↓ ↓ ↓ ↓

 

Also, as you may have noticed the tone of the blog has changed some over the past several months, partly because I began taking courses for an M.B.A. with a marketing concentration and I am sharing some of the information I have learned throughout my courses. Some of it is because of what we have going on with work, and some of the blogs because someone asked us to write one about it. So, as I write this blog, I am thinking about what useful information I can share and how it pertains to this exact moment.

Spring Marketing Flower - Personalized Marketing Inc

This week’s blog is about, yup you guessed it, Spring! At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there. We are nearing the end of March, the first quarter of the year and as the weather gets warmer outside, what projects we are going to do. This year, I am blessed enough to have a place where I can plant a garden with my grandchildren. The idea of getting outside and digging in the dirt has this geek going ‘Yippie!’ so as I begin to think of the work involved and what we want to plant, it has inspired a blog about Spring Marketing.

Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically. To understand better when they will be around to read those great posts you’ve been making you have to know your audience demographics and begin to calculate when to shift your posting times.

Hopefully, you have been reading some of our articles about analytics and know where to view at the very least the basics. If not, now is the time! Do NOT wait until April before you start working on knowing where, when and what to post. DO IT NOW!

Hopefully, you and your marketing company have been planning your spring marketing for a couple of months now. If not, then schedule that appointment today.

Spring, just like any other season has its own marketing niches and if you are not planning around them then you are missing out on some major opportunities. (Notice what is being advertised on TV, in Newspapers, over the Radio, they are all SPRING focused.) The big advertising agencies know that people are feeling the urge to get outside and beat the ‘cabin fever’ blues and you can either ride along the marketing trail or fight to stay where you are.

 

#Spring #Marketing #PMInc #RealMarketing #OrganicGrowth


  • 0

About Personalized Marketing Inc

Category:Cindy W,Dee Carver,Personalized Marketing Inc Tags : 

A Brief History Of Personalized Marketing Inc

In 2005, Dee had written and published her first book. A friend asked her about reviews, at which point she replied with “what reviews?”. It was at that moment that Dee learned she had a lot more to discover when it comes to writing and publishing a book. Once the reviews were being requested, the publishing company gave Dee a webpage, which sparked a new desire, “how did they build the page?” After seeing some other websites, she then wanted to know how to create them, in 2006 Dee launched her first website. While working on her own marketing items and helping her friends with theirs, a different friend Raven Starr stated, “you should offer this as a service”, in which Personalized Marketing and Promotions was born. 

Throughout the years our name has changed to suit the type of services we offer, and the variety is based on the different items asked by clients. We do our best to learn and work on any item our client needs. With growth, Dee was encouraged to return to school to gain further education and a degree to assist in her companies growing needs. Throughout the years we have offered Digital and Print Media services. 

Personalized Marketing Inc is now a full range organic marketing company which offers services to Individuals, Entrepreneurs, Small to Medium Businesses and Organizations. At Personalized Marketing Inc, we customize our services to match our costumers' needs, which gives us the ability to tailor our packages to not only meet these needs but to give our customers the best value. 

Our services include, but are never limited to, Full Promotional Management Services, SEO/SEM, Web, and Social Site Designing, Book Editing, as well as Book Formatting and Conversions. We strive to accommodate all marketing needs to our customers. 

With the growth of the company and a wide range of needs Dee, the owner and CEO, has acquired the assistance of Cindy as a Manager. Cindy brings a new process to the company in her management skills and better content through editing. Cindy’s own personality is perfect for the company since she values each of those we work with and embodies the company’s values, putting the client first while providing quality and honest services. 

We look forward to working with our current and new clients while expanding what we offer to accommodate the ever-changing aspect of being online. Feel free to check out some of the great testimonials we have.


  • 0

Wow!

Category:Articles By Dee Carver,Manager,Personalized Marketing Inc,PM Inc Tags : 

So sitting here with Cindy, Personalized Marketing Inc’s manager, I am thinking about what today’s post should be about. A few weeks ago, life threw some serious curve balls and I found myself relying on Automation. Now we know how I feel about automating anything, I’m not a huge fan… Marketing, websites, newsletters, emails and anything thing you are putting out there, requires a personal touch. However, I learned a valuable lesson recently. Automation is not a bad thing. Its pretty much like any other piece of technology. It is what you make of it.

 

Granted, I schedule posts in advance and rely on automation to send them out. I plan client social media marketing material and use tools, such as Zoho Social, to send them out. However, it was not until recently that I embraced that tried and true form of ‘learning’ called ‘duh’. I spend each day planning out what we are putting on different social media networks and recently began using Google Calendar (Thanks to Cindy) for Personalized Marketing Inc items. I love my checklist and I want to see everything checked off by the end of the day. However, I was spending varying amounts of time each morning writing the same thing daily. By implementing daily and weekly tasks into the calendar, I spend less time planning and more time doing. I even found that spreadsheets have been saving me a ton of time looking stuff up by having things organized in a way that I can easily sort through.

 

I guess the focus of today’s ‘Wow’ is that 10 years later, I am still learning better ways to be more productive and offer more focused, quality time for our clients.


  • 0

Tending Your Growth

Category:Articles By Dee Carver,Personalized Marketing Inc,PM Inc,Real Marketing for Organic Growth Tags : 

It’s Frigid Outside 

Often times the blogs are about something that has happened recently or focusing on a particular topic. One thing that is a constant right now, is the cold weather outside. Do not get me wrong I like Winter (to a point) but I am also looking forward to Spring. This year my granddaughter and I are growing a garden, which means she and I both get to play in the dirt.

To have a good garden you need good soil, water, sunlight and someone tending to it. The same thing can be said for your marketing, social networks, email campaigns, and websites. You cannot just create a network and expect it to grow without someone tending to it. You have to go there, put content out, comment on others, and tend to your growing network.

Websites also have areas that require weekly tending and depending on how the website is built it could require daily tending. Take a WordPress website, for example, it not only has the WordPress core that tends to update at random but also plugins as well. The thing about when the core updates some of the website’s functionality can disappear or even break. Gone are the days of when a plugin stopped working, it just stopped working, it did not bring your website down or create funky codes all over the place. In the past few months, I have seen several long-standing plugins stop working due to a recent core update. Does this mean that these plugins are no longer any good? No, it just means that either they will not work and can even bring your website down until either WordPress puts out another update that does not conflict with it. Or, the plugin developers issue a new version that is compatible.

Finally, no matter if you decide to interact with others once a week, twice a week, or each day, be consistent. Just as when it comes time to harvest your produce, pick routinely or get overwhelmed, people tend to get used to hearing from you certain times of the day or week.

 

Cover Hunt Site Hop 

Registration Form

 

Personalized Marketing Inc is hosting an Egg Hunt this year and instead of finding just Easter Eggs, we are going to use YOUR Book Covers, Logos, and other Promotional Images. You can use your blog, blogger, website or any place that you can add code too.

 

The perks:

  • Link Exchanges between different sites
  • Social network exposure
  • Fun way to interact and reach new viewers
  • Personalized Marketing Inc does all the leg work (we create the custom Easter Eggs, we put together the social media post, we give the codes you need, we are the backend geeks and front-end marketers)

 

#RealMarketing #OrganicGrowth #PMInc


Contact Us

Basic Contact Form

Signup For Special Announcements

LikeBox

Facebook By Weblizar Powered By Weblizar

Visit Us On