There are thousands of startup and business development books. How can you pick the right one? Let’s ignore the hype. Here are some factors to consider followed by some leading books that are worth a look. The most important factor is what do you need? A manual to take you step-by-step through the whole process of starting a company, or something more limited like management strategy, or marketing? Next, consider the author’s experience. After all, the author can’t tell you more than the author knows. How broad and deep is the author’s experience? Does the book only deal with business…
A logo is an image or writing design that has a meaning or represents a particular agency. The role of this logo is very important.…
We were asked to discuss the GDPR some and so originally, we were going to go a little more in-depth over it. However, there are…
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Are You Branded? Have you ever heard the story about how a certain drink lost a lot of sales because they changed their logo? It happened a little over 15 years ago and the drop was drastic. If you have done your work and have good branding changing the logo might not be the best bet. However, if you are like PM Inc, then it might be necessary. We were not only going with not just a new look but also a new website design. This was mainly because we wanted to not only meet current website design guidelines but…