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Get Ready For Spring Cleaning No, I am not talking about airing out your house or dusting every surface, well of your physical home anyway. What I am referring to is the pesky content from our online presences that we were sure we had changed out months ago, but apparently didn’t.As you go into Spring this year, think of the changes from last year. I am sure you have a new book or product available, you survived another winter, (well will anyways at some point this year) and you have changed in other ways over the past 12 months. This…
Emails, Newsletters, Domain Names, Ecommerce and ugh… Maybe it’s time to ask for help?!? So, for the last couple of weeks, I have been working…
Another year is upon us, it’s time to reflect on the different elements we used last year, and we have to ask ourselves, “What worked? What didn’t… What’s next!” You hear the terms viral, organic, engaging and others when it comes to your websites, your products, your social media. The thing is that everyone else hears those words as well. So, in this crazy hustle and bustle what should you consider doing in 2024 that is different than the years before?Hopefully one of those things is being true to yourself. If you like crazy cat videos, then share crazy cat…
One of the things that you may find me doing is going through and cleaning up website issues. Especially those caused by outdated Themes, Plugins,…
#PMInc’s Tips & Tricks for the Coffee Time Romance October Newsletter Edition: Have you Googled Yourself Lately? Why you should and how to go about…
There are thousands of startup and business development books. How can you pick the right one? Let’s ignore the hype. Here are some factors to consider followed by some leading books that are worth a look. The most important factor is what do you need? A manual to take you step-by-step through the whole process of starting a company, or something more limited like management strategy, or marketing? Next, consider the author’s experience. After all, the author can’t tell you more than the author knows. How broad and deep is the author’s experience? Does the book only deal with business…
A logo is an image or writing design that has a meaning or represents a particular agency. The role of this logo is very important.…
Let’s assume you have been active on your social networks. You have been not only posting but liking and sharing others’ post. You have taken…
I often hear “What is social site marketing?” and “How does it affect me?”, so I decided to write a series of articles on how it can impact you. Social site marketing is generating word-of-mouth interest on social networks about you, your work, or cause. Social Site Marketing affects you because, if people cannot find you, then you cannot grow. How Real Marketing for Organic Growth works… People often believe that it is the number of fans, friends, likes, follows that make an impact on their social networks. This is true but only partly. Social Reach is more than…
At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there. Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically. To understand better when they will be…
As we finish out the year, we can all agree that the way we shopped, communicated, spent time with family and friends has definitely changed. There are more people working from home now than ever before. There is also more online shopping than in previous years, Black Friday, Cyber Monday were both prime examples of this, with emails of sales starting even before Halloween. Misconception With this increased number of people being online more each day, the thought that online sales would skyrocket left some with a sour taste. Due to the changes in the economy and lack of…